Giulianova Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Abruzzo, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Giulianova in 2025? Explore comprehensive Airbnb analytics for Giulianova, Abruzzo, Italy to uncover income potential. This 2025 STR market report for Giulianova, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 99 active listings.

Whether you're considering an Airbnb investment in Giulianova, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Giulianova Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Giulianova Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$121
The average rental revenue earned for an occupied room per day in Giulianova.
Occupancy Rate(?)
37.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,378
Typical annual income for an Airbnb listing in Giulianova. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
20.1%
Strong growth (20.1%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Giulianova.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Giulianova.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
99
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Giulianova (2025)

Understanding the monthly revenue variations for Airbnb listings in Giulianova is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Giulianova is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Giulianova across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,851+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,721 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $934 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $425, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Giulianova

Giulianova Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Giulianova STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Giulianova:

  • Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Giulianova

Average Daily Rate (ADR) Airbnb Trends in Giulianova (2025)

Effective short term rental pricing strategy in Giulianova involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Giulianova typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $211+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
  • Typical properties (Median) charge around $101 per night.
  • Entry-level properties (Bottom 25%) earn around $72 per night.

Average Daily Rate (ADR) Trend by Month in Giulianova

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Airbnb Seasonality Analysis & Trends in Giulianova (2025)

Peak Season (August, July, June)
  • Revenue averages $2,219 per month
  • Occupancy rates average 45.8%
  • Daily rates average $150
Shoulder Season
  • Revenue averages $1,138 per month
  • Occupancy maintains around 27.0%
  • Daily rates hold near $133
Low Season (January, February, December)
  • Revenue drops to average $506 per month
  • Occupancy decreases to average 20.6%
  • Daily rates adjust to average $110

Seasonality Insights for Giulianova

  • The Airbnb seasonality in Giulianova shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Giulianova's highest earning potential, with monthly revenues capable of climbing to $2,474, occupancy reaching a high of 52.9%, and ADRs peaking at $153.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $417, occupancy could drop to 20.1%, and ADRs may adjust down to $108.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Giulianova.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Giulianova seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Giulianova (2025)

Exploring the top neighborhoods for short-term rentals in Giulianova? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of Giulianova with charming streets, local shops, and cultural landmarks. Perfect for visitors wanting to experience the local culture and history.
Giulianova's Cathedral, Torre del Cerrano, Piazza della Libertà, Museo Archeologico, Beach Access
Giulianova Lido
The beach area of Giulianova offering beautiful sandy shores and vibrant seaside life. Ideal for tourists looking for relaxation and beach activities.
Giulianova Beaches, Promenade, Water Sports, Restaurants, Lido di Giulianova
Colle dell'Ara
A scenic area with panoramic views and peaceful surroundings, popular with visitors who enjoy nature and tranquility.
Nature Trails, Wine Tasting, Local Vineyards, Biking Routes, Panoramic Views
Viale Orsini
A lively street filled with restaurants, cafes, and shops, attracting both locals and tourists. Great for those who want to experience the local culinary scene.
Restaurants, Cafes, Shops, Gelaterias, Cultural Events
Parco della Mentorella
A family-friendly park area offering green spaces and recreational activities, ideal for tourists traveling with children.
Playgrounds, Walking Trails, Picnic Areas, Outdoor Sports
Porto di Giulianova
The harbor area where visitors can enjoy fresh seafood dining and watch the boats, appealing for culinary enthusiasts and sea lovers.
Seafood Restaurants, Fishing Tours, Boat Rentals, Marina Events
Via Garibaldi
A popular street known for its vibrant atmosphere, shops, and cafes, making it a central hub for visitors to explore the town's daily life.
Boutiques, Cafes, Street Markets, Cultural Activities
Torre Cerrano
A natural reserve area with a historic tower and beautiful landscapes, attracting nature lovers and those interested in outdoor activities.
Nature Trails, Historic Tower, Bird Watching, Stargazing

Understanding Airbnb License Requirements & STR Laws in Giulianova (2025)

With 27% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Giulianova. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Giulianova to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 27% licensed listings)

Top Performing Airbnb Properties in Giulianova (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Giulianovabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

A stone's throw from the sea!

A stone's throw from the sea!

Entire Place • 2 bedrooms

$31,067
Revenue
54.4%
Occupancy
$144.98
Daily Rate
Casalmare Giulianova Levante

Casalmare Giulianova Levante

Entire Place • 1 bedroom

$28,530
Revenue
56.1%
Occupancy
$101.47
Daily Rate
Wonderful beachfront duplex with parking!!

Wonderful beachfront duplex with parking!!

Entire Place • 3 bedrooms

$27,607
Revenue
56.3%
Occupancy
$164.94
Daily Rate
Casalmare Giulianova Ponente

Casalmare Giulianova Ponente

Entire Place • 1 bedroom

$27,124
Revenue
57.4%
Occupancy
$101.73
Daily Rate
Deep Blue Resort Apartment

Deep Blue Resort Apartment

Entire Place • 1 bedroom

$24,179
Revenue
45.9%
Occupancy
$90.97
Daily Rate
aqua resort - houseboat experience a giulianova

aqua resort - houseboat experience a giulianova

Entire Place • 2 bedrooms

$23,079
Revenue
35.8%
Occupancy
$169.20
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Giulianova (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Giulianova based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Narramondo Villas18$137,735600.50/5.0
Carlo2$55,654464.93/5.0
Gianluca4$41,00441.19/5.0
Lorenza2$40,572145.00/5.0
Host #835879014$39,52400.00/5.0
Serena3$33,707274.64/5.0
Danilo4$31,237644.89/5.0
Alessia1$27,607174.94/5.0
Andrea1$24,17994.89/5.0
Serena1$20,295184.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Giulianova.

Dive Deeper: Advanced Giulianova STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Giulianova. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Giulianova Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Giulianova

  • The Giulianova Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 99 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Giulianova, Apartment/Condo properties are the most common (75.8%), reflecting the local real estate landscape.
  • The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 2.0%) offer potential for unique stay experiences.

Giulianova Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Giulianova

  • The dominant room capacity in Giulianova is 1 bedroom listings, making up 46.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 83.9% of the active Airbnb listings in Giulianova, indicating a high concentration in these sizes.

Giulianova Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Giulianova

  • The most common guest capacity trend in Giulianova vacation rentals is listings accommodating 4 guests (43.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Giulianova STR market, accounting for 56.5% of listings.
  • 24.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Giulianova.
  • On average, properties in Giulianova are equipped to host 4.3 guests.

Giulianova Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Giulianova

  • The most common availability pattern in Giulianova falls within the 271-366 days range, representing 68.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Giulianova (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Giulianova Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (19.1%)

1 Night

17 listings

19.1% of total

2 Nights (14.6%)

2 Nights

13 listings

14.6% of total

3 Nights (7.9%)

3 Nights

7 listings

7.9% of total

4-6 Nights (15.7%)

4-6 Nights

14 listings

15.7% of total

7-29 Nights (34.8%)

7-29 Nights

31 listings

34.8% of total

30+ Nights (7.9%)

30+ Nights

7 listings

7.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Giulianova is 7-29 Nights, adopted by 34.8% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 7-29 Nights minimum stay, as 34.8% of Giulianova hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 7.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Giulianova.

Giulianova Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (30.9%)

Flexible

17 listings

30.9% of total

Moderate (47.3%)

Moderate

26 listings

47.3% of total

Strict (21.8%)

Strict

12 listings

21.8% of total

Cancellation Policy Insights for Giulianova

  • The prevailing Airbnb cancellation policy trend in Giulianova is Moderate, used by 47.3% of listings.
  • The market strongly favors guest-friendly terms, with 78.2% of listings offering Flexible or Moderate policies. This suggests guests in Giulianova may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 47.3% market standard in Giulianova.
  • Regularly review your cancellation policy against competitors and market demand shifts in Giulianova.

Giulianova STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Giulianova

  • The overall average booking lead time for vacation rentals in Giulianova is 41 days.
  • Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Giulianova.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
  • Monitor your own booking lead times against these Giulianova averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Giulianova (2025)

Amenity Prevalence

Amenity Insights for Giulianova

  • Essential amenities in Giulianova that guests expect include: TV, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Giulianova: TV, Heating.
  • Prioritize adding missing essentials: TV, Heating.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Giulianova to stay competitive.

Giulianova Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Giulianova

  • The typical guest profile for Airbnb in Giulianova consists of a mix of domestic (54%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 53.6% of guests.
  • Key international markets include Italy (53.6%) and Germany (12.1%).
  • Top languages spoken are English (34.8%) followed by Italian (24.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Giulianova Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Collazzone28$2,839$341.1136%
Parrano18$2,762$329.9534%
Monte Castello di Vibio18$2,659$567.2141%
Guardea15$2,542$320.5635%
Monteleone d'Orvieto31$2,537$306.9636%
Lugnano in Teverina19$2,238$267.3835%
Collevecchio12$2,213$302.1638%
Lisciano Niccone30$2,175$384.6635%
Palombara Sabina16$2,160$336.0135%
Rome23,290$2,898$208.8751%

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