Shire Of Murray Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Australia, Australia
Is Airbnb profitable in Shire Of Murray in 2025? Explore comprehensive Airbnb analytics for Shire Of Murray, Western Australia, Australia to uncover income potential. This 2025 STR market report for Shire Of Murray, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 56 active listings.
Whether you're considering an Airbnb investment in Shire Of Murray, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shire Of Murray Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shire Of Murray Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shire Of Murray (2025)
Understanding the monthly revenue variations for Airbnb listings in Shire Of Murray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shire Of Murray is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shire Of Murray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,113+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,503 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,801 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,296, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shire Of Murray
Shire Of Murray Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shire Of Murray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shire Of Murray:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shire Of Murray
Average Daily Rate (ADR) Airbnb Trends in Shire Of Murray (2025)
Effective short term rental pricing strategy in Shire Of Murray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shire Of Murray typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $386+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $282 or more.
- Typical properties (Median) charge around $191 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Shire Of Murray
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Airbnb Seasonality Analysis & Trends in Shire Of Murray (2025)
Peak Season (January, December, April)
- Revenue averages $4,587 per month
- Occupancy rates average 53.7%
- Daily rates average $237
Shoulder Season
- Revenue averages $3,244 per month
- Occupancy maintains around 43.4%
- Daily rates hold near $209
Low Season (February, July, August)
- Revenue drops to average $2,788 per month
- Occupancy decreases to average 41.9%
- Daily rates adjust to average $210
Seasonality Insights for Shire Of Murray
- The Airbnb seasonality in Shire Of Murray shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shire Of Murray's highest earning potential, with monthly revenues capable of climbing to $5,135, occupancy reaching a high of 61.5%, and ADRs peaking at $254.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,567, occupancy could drop to 32.7%, and ADRs may adjust down to $197.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shire Of Murray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shire Of Murray seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shire Of Murray (2025)
Exploring the top neighborhoods for short-term rentals in Shire Of Murray? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mandurah | A coastal city known for its stunning beaches and vibrant marina. It attracts families and tourists looking for a relaxing getaway, as well as water sports enthusiasts. | Mandurah Ocean Marina, Dolphin Cruises, Mandurah Foreshore, Silver Sands Beach, Creery Wetlands Nature Reserve |
| Pinjarra | A charming historical town located on the banks of the Murray River. It's popular for its heritage sites and quaint atmosphere, appealing to visitors looking for a rural retreat. | Pinjarra Heritage Trail, Battle of Pinjarra Memorial, Nyerellup Park, Pinjarra Bakehouse, Murray River |
| Beverley | Known for its historical significance and beautiful landscapes, Beverley attracts visitors looking for country experiences, rural retreats, and event tourism. | Beverley Historical Society, Beverley Airstrip, Varley Nature Reserve, Beverley River Park, Beverley Agricultural Show |
| Dwellingup | A serene town set in the heart of the forest, Dwellingup is perfect for nature lovers and adventure-seekers, offering hiking, mountain biking, and eco-tourism. | Lane Poole Reserve, Mundaring to Dwellingup Trail, Dwellingup Adventure Centre, Hotham River, Dwellingup Museum |
| Narrogin | A regional center with a rich agricultural background, Narrogin offers a unique blend of rural charm and modern amenities, attracting both business and leisure travelers. | Narrogin Heritage Trail, Narrogin Observatory, Narrogin Lions Park, Narrogin Town Hall, Pioneer Park |
| Serpentine | Famous for its stunning national park and waterfalls, Serpentine is a great getaway for families and outdoor enthusiasts looking to explore nature. | Serpentine Falls, Serpentine National Park, Kalamunda Stargazing, Noble Falls, John Forrest National Park |
| Waroona | A small district with rich agricultural land and beautiful scenery, Waroona attracts those looking for a peaceful rural escape and outdoor activities. | Waroona Dam, Waroona Heritage Centre, Waroona Roadhouse, Lake Navarino, Waroona Show |
| Murray River Region | Known for its picturesque river views and vineyards, the Murray River region is ideal for wine lovers, foodies, and those looking to relax by the water. | Murray River Wine Trail, Bilya Rock, Murray Valley National Park, Cobran Creek, Murray River Resort |
Understanding Airbnb License Requirements & STR Laws in Shire Of Murray (2025)
Yes, Shire Of Murray, Western Australia, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shire Of Murray to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 82% licensed listings)
Top Performing Airbnb Properties in Shire Of Murray (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shire Of Murraybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Murray River Retreat - Absolute River Front
Entire Place • 5 bedrooms
Country Retreat
Entire Place • 4 bedrooms
FitzHaven -Riverfront & Jetty!
Entire Place • 5 bedrooms
Manna House! 6 bed, right on the river. Own Jetty!
Entire Place • 6 bedrooms
The Whitehouse - South Yunderup
Entire Place • 3 bedrooms
Paradise down Yunder!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shire Of Murray (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shire Of Murray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shona | 5 | $216,949 | 143 | 4.59/5.0 |
| Kerrie | 1 | $156,775 | 56 | 4.98/5.0 |
| Serena | 1 | $107,507 | 59 | 4.90/5.0 |
| Geographe Holiday Homes | 2 | $106,471 | 7 | 2.21/5.0 |
| Jane | 1 | $105,723 | 64 | 4.91/5.0 |
| Sheila | 1 | $104,691 | 125 | 4.84/5.0 |
| Christina | 3 | $95,497 | 203 | 4.91/5.0 |
| Rick | 1 | $67,152 | 16 | 5.00/5.0 |
| Sepideh | 1 | $62,857 | 47 | 4.87/5.0 |
| Robert | 1 | $54,026 | 159 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shire Of Murray.
Dive Deeper: Advanced Shire Of Murray STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shire Of Murray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShire Of Murray Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shire Of Murray
- The Shire Of Murray Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 56 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shire Of Murray, House properties are the most common (78.6%), reflecting the local real estate landscape.
- Houses represent a significant 78.6% portion, catering likely to families or larger groups.
- The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.8%) offer potential for unique stay experiences.
Shire Of Murray Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shire Of Murray
- The dominant room capacity in Shire Of Murray is 3 bedrooms listings, making up 23.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 42.8% of the active Airbnb listings in Shire Of Murray, indicating a high concentration in these sizes.
- A significant 55.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shire Of Murray.
Shire Of Murray Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shire Of Murray
- The most common guest capacity trend in Shire Of Murray vacation rentals is listings accommodating 8+ guests (39.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Shire Of Murray STR market, accounting for 58.9% of listings.
- 64.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shire Of Murray.
- On average, properties in Shire Of Murray are equipped to host 5.4 guests.
Shire Of Murray Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shire Of Murray
- The most common availability pattern in Shire Of Murray falls within the 181-270 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shire Of Murray (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shire Of Murray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
14.5% of total
2 Nights
22 listings
40% of total
3 Nights
4 listings
7.3% of total
4-6 Nights
3 listings
5.5% of total
7-29 Nights
3 listings
5.5% of total
30+ Nights
15 listings
27.3% of total
Key Insights
- The most prevalent minimum stay requirement in Shire Of Murray is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.3%) caters to monthly stays (30+ nights) in Shire Of Murray, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Shire Of Murray hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.5% currently do.
- A 2-night minimum appears standard (40%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 27.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shire Of Murray.
Shire Of Murray Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.9% of total
Flexible
14 listings
26.9% of total
Moderate
11 listings
21.2% of total
Firm
11 listings
21.2% of total
Strict
15 listings
28.8% of total
Cancellation Policy Insights for Shire Of Murray
- The prevailing Airbnb cancellation policy trend in Shire Of Murray is Strict, used by 28.8% of listings.
- There's a relatively balanced mix between guest-friendly (48.1%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28.8% market standard in Shire Of Murray.
- Regularly review your cancellation policy against competitors and market demand shifts in Shire Of Murray.
Shire Of Murray STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shire Of Murray
- The overall average booking lead time for vacation rentals in Shire Of Murray is 56 days.
- Guests book furthest in advance for stays during December (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (80 days avg.) sees the longest lead times, while Summer (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Shire Of Murray.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Shire Of Murray averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shire Of Murray (2025)
Amenity Prevalence
Amenity Insights for Shire Of Murray
- Popular amenities like Refrigerator, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Refrigerator or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shire Of Murray to stay competitive.
Shire Of Murray Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shire Of Murray
- The typical guest profile for Airbnb in Shire Of Murray consists of primarily domestic travelers (92%), often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.6% of guests.
- Key international markets include Australia (91.6%) and Singapore (2.5%).
- Top languages spoken are English (73.3%) followed by French (3.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Perth and Western Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shire Of Murray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gracetown | 34 | $4,562 | $358.38 | 47% |
| Cottesloe | 138 | $4,018 | $230.16 | 66% |
| Margaret River | 410 | $3,882 | $218.78 | 61% |
| Gnarabup | 88 | $3,791 | $265.86 | 52% |
| Prevelly | 41 | $3,790 | $238.98 | 57% |
| Dunsborough | 446 | $3,762 | $289.15 | 48% |
| Yallingup | 238 | $3,754 | $334.67 | 46% |
| Peppermint Grove Beach | 35 | $3,750 | $326.50 | 39% |
| City Of Busselton | 535 | $3,637 | $301.10 | 44% |
| Swanbourne | 10 | $3,608 | $326.94 | 49% |