Perth Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Australia, Australia
Is Airbnb profitable in Perth in 2025? Explore comprehensive Airbnb analytics for Perth, Western Australia, Australia to uncover income potential. This 2025 STR market report for Perth, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 428 active listings.
Whether you're considering an Airbnb investment in Perth, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Perth Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Perth Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Perth (2025)
Understanding the monthly revenue variations for Airbnb listings in Perth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Perth is typically November, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Perth across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,089+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,961 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,758 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,685, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Perth
Perth Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Perth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Perth:
- Best-in-class properties (Top 10%) achieve 93%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 86% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 72%.
- Entry-level properties (Bottom 25%) average 42% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Perth
Average Daily Rate (ADR) Airbnb Trends in Perth (2025)
Effective short term rental pricing strategy in Perth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Perth typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Perth
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Airbnb Seasonality Analysis & Trends in Perth (2025)
Peak Season (November, December, January)
- Revenue averages $3,397 per month
- Occupancy rates average 66.6%
- Daily rates average $157
Shoulder Season
- Revenue averages $2,867 per month
- Occupancy maintains around 61.8%
- Daily rates hold near $135
Low Season (March, July, August)
- Revenue drops to average $2,602 per month
- Occupancy decreases to average 60.3%
- Daily rates adjust to average $135
Seasonality Insights for Perth
- The Airbnb seasonality in Perth shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Perth's highest earning potential, with monthly revenues capable of climbing to $3,514, occupancy reaching a high of 71.8%, and ADRs peaking at $162.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,555, occupancy could drop to 54.1%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Perth.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Perth seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Perth (2025)
Exploring the top neighborhoods for short-term rentals in Perth? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fremantle | Historic maritime hub known for its vibrant arts scene, cafes, and markets. A popular destination for tourists seeking a mix of culture and coastal living. | Fremantle Markets, Fremantle Prison, Cappuccino Strip, Little Creatures Brewery, South Beach |
| Scarborough | Famous for its beautiful beach, Scarborough is a vibrant coastal suburb ideal for beach lovers. It offers stunning sunsets and a lively atmosphere with plenty of dining options. | Scarborough Beach, Scarborough Beach Foreshore, Sunset Coast, Timezone, Scarborough Amphitheatre |
| Northbridge | An energetic precinct known for its nightlife, restaurants, and cultural venues. Great for attracting visitors looking for entertainment and dining experiences. | Nashville, Northbridge Piazza, Perth Cultural Centre, Art Gallery of Western Australia, Club Ambar |
| Cottesloe | A picturesque seaside suburb famous for its stunning beach and relaxed atmosphere. Popular with both locals and tourists, making it a great spot for holiday rentals. | Cottesloe Beach, Cottesloe Hotel, Indiana Teahouse, The Sculpture by the Sea, Marine Parade |
| East Perth | A picturesque riverside area with easy access to the CBD, parks, and restaurants. Ideal for those looking for a mix of urban and nature experiences. | Perth Mint, Langley Park, Heirisson Island, Wellington Square, Elizabeth Quay |
| South Perth | Offering stunning views of the Perth skyline, South Perth is a great destination for travelers who want to enjoy the beauty of the Swan River and local attractions. | South Perth Foreshore, Perth Zoo, Mends Street Jetty, Windsor Park, The Old Mill |
| Subiaco | A trendy suburb known for its boutiques, cafes, and vibrant atmosphere. Attracts visitors looking for a stylish and local experience away from the city center. | Subiaco Markets, Kings Park, Subiaco Oval, The Regal Theatre, St John of God Hospital |
| Perth CBD | The central business district of Perth is the hub of shopping, dining, and entertainment. A prime location for business travelers and tourists alike. | Hay Street Mall, Perth Arena, Art Gallery of WA, Perth Convention and Exhibition Centre, Elizabeth Quay |
Understanding Airbnb License Requirements & STR Laws in Perth (2025)
Yes, Perth, Western Australia, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Perth to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 68% licensed listings)
Top Performing Airbnb Properties in Perth (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Perthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
On the city doorstep! - A rare stand-alone house!
Entire Place • 4 bedrooms
The Prestigious 2-story walk to Royal Waterfront
Entire Place • 4 bedrooms
Penthouse Skyline Vistas Amazing Night Views
Entire Place • 3 bedrooms
Boutique Hotel with 4 Bedrooms, 4 ensuite1Spa Bath
Private Room • 3 bedrooms
Large, Luxe Penthouse, fully equipped, Perth CBD
Entire Place • 3 bedrooms
Stunning Northbridge Townhouse W Off St Parking
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Perth (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Perth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cloudbnb Management | 49 | $1,979,880 | 828 | 4.49/5.0 |
| Sarah | 29 | $1,035,412 | 1661 | 4.59/5.0 |
| Rachel | 9 | $557,281 | 613 | 4.72/5.0 |
| Full House Management | 13 | $442,695 | 147 | 4.29/5.0 |
| Lyda | 6 | $393,918 | 883 | 4.86/5.0 |
| Qualitystays | 9 | $355,665 | 906 | 4.68/5.0 |
| Maurice And Emilie | 10 | $354,128 | 897 | 4.78/5.0 |
| Phoebe | 11 | $326,699 | 760 | 4.54/5.0 |
| Rachele Space BnB | 4 | $242,265 | 452 | 4.77/5.0 |
| Jo & Gavin | 4 | $195,629 | 347 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Perth.
Dive Deeper: Advanced Perth STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Perth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPerth Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Perth
- The Perth Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.9% of the 428 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Perth, Apartment/Condo properties are the most common (84.1%), reflecting the local real estate landscape.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Perth Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Perth
- The dominant room capacity in Perth is 1 bedroom listings, making up 51.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.1% of the active Airbnb listings in Perth, indicating a high concentration in these sizes.
- With over half the market (51.9%) consisting of studios or 1-bedroom units, Perth is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Perth.
Perth Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Perth
- The most common guest capacity trend in Perth vacation rentals is listings accommodating 2 guests (44.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Perth STR market, accounting for 74.1% of listings.
- A significant 47.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Perth.
- On average, properties in Perth are equipped to host 3.0 guests.
Perth Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Perth
- The most common availability pattern in Perth falls within the 31-90 days range, representing 29.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 38.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 271-366 days range is most frequent in Perth (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 62.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Perth Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
62 listings
16.1% of total
2 Nights
73 listings
19% of total
3 Nights
102 listings
26.5% of total
4-6 Nights
44 listings
11.4% of total
7-29 Nights
26 listings
6.8% of total
30+ Nights
78 listings
20.3% of total
Key Insights
- The most prevalent minimum stay requirement in Perth is 3 Nights, adopted by 26.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (20.3%) caters to monthly stays (30+ nights) in Perth, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 26.5% of Perth hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Perth.
Perth Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
1.5% of total
Super Strict 30 Days
3 listings
0.8% of total
Flexible
34 listings
8.7% of total
Moderate
119 listings
30.4% of total
Firm
55 listings
14% of total
Strict
175 listings
44.6% of total
Cancellation Policy Insights for Perth
- The prevailing Airbnb cancellation policy trend in Perth is Strict, used by 44.6% of listings.
- A majority (58.6%) of hosts in Perth utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.6% market standard in Perth.
- With 44.6% using Strict terms, this is a viable option in Perth, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Perth.
Perth STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Perth
- The overall average booking lead time for vacation rentals in Perth is 46 days.
- Guests book furthest in advance for stays during November (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (56 days avg.) sees the longest lead times, while Summer (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Perth.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Perth averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Perth (2025)
Amenity Prevalence
Amenity Insights for Perth
- Essential amenities in Perth that guests expect include: Wifi, Smoke alarm, Air conditioning, TV, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Perth: Wifi, Smoke alarm, Air conditioning, TV, Washer.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Air conditioning, TV, Washer.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Perth to stay competitive.
Perth Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Perth
- The typical guest profile for Airbnb in Perth consists of a mix of domestic (57%) and international guests, often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 57.3% of guests.
- Key international markets include Australia (57.3%) and Singapore (9.7%).
- Top languages spoken are English (60.5%) followed by Chinese (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Perth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cottesloe | 138 | $4,018 | $230.16 | 66% |
| Swanbourne | 10 | $3,608 | $326.94 | 49% |
| City of Mandurah | 29 | $2,989 | $218.84 | 46% |
| Shire Of Murray | 56 | $2,975 | $222.09 | 47% |
| Mosman Park | 49 | $2,967 | $195.80 | 64% |
| Mandurah | 387 | $2,963 | $241.70 | 48% |
| Dwellingup | 18 | $2,954 | $149.11 | 64% |
| South Fremantle | 74 | $2,896 | $177.02 | 61% |
| Shire Of Toodyay | 17 | $2,868 | $231.11 | 44% |
| North Fremantle | 29 | $2,821 | $189.18 | 62% |