Nannup Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Australia, Australia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Nannup in 2025? Explore comprehensive Airbnb analytics for Nannup, Western Australia, Australia to uncover income potential. This 2025 STR market report for Nannup, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 53 active listings.

Whether you're considering an Airbnb investment in Nannup, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nannup Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Nannup Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$136
The average rental revenue earned for an occupied room per day in Nannup.
Occupancy Rate(?)
44.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$23,684
Typical annual income for an Airbnb listing in Nannup. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
17.8%
Strong growth (17.8%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Nannup.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Nannup.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
53
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Nannup (2025)

Understanding the monthly revenue variations for Airbnb listings in Nannup is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nannup is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nannup across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,268+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,910 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,752 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $871, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Nannup

Nannup Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Nannup STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nannup:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 40%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Nannup

Average Daily Rate (ADR) Airbnb Trends in Nannup (2025)

Effective short term rental pricing strategy in Nannup involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nannup typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $231+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
  • Typical properties (Median) charge around $121 per night.
  • Entry-level properties (Bottom 25%) earn around $97 per night.

Average Daily Rate (ADR) Trend by Month in Nannup

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Airbnb Seasonality Analysis & Trends in Nannup (2025)

Peak Season (December, May, April)
  • Revenue averages $2,457 per month
  • Occupancy rates average 42.9%
  • Daily rates average $141
Shoulder Season
  • Revenue averages $2,213 per month
  • Occupancy maintains around 46.7%
  • Daily rates hold near $139
Low Season (February, March, November)
  • Revenue drops to average $1,531 per month
  • Occupancy decreases to average 35.7%
  • Daily rates adjust to average $136

Seasonality Insights for Nannup

  • The Airbnb seasonality in Nannup shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Nannup's highest earning potential, with monthly revenues capable of climbing to $2,502, occupancy reaching a high of 53.8%, and ADRs peaking at $147.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,274, occupancy could drop to 31.2%, and ADRs may adjust down to $134.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nannup.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Nannup seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Nannup (2025)

Exploring the top neighborhoods for short-term rentals in Nannup? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Nannup Town Center
The heart of Nannup, known for its charming countryside and community atmosphere. Offers easy access to local shops, cafes, and the Nannup Heritage Park, making it ideal for tourists looking for an authentic experience.
Nannup Heritage Park, Nannup Timber & Heritage Park, Nannup Music Festival, Artisan shops, Local wineries
Blackwood River
Scenic area along the river, perfect for nature lovers and outdoor activities. Attracts visitors looking for a peaceful retreat with opportunities for fishing, canoeing, and hiking.
Blackwood River, River trails, Canoeing and kayaking spots, Picnic areas
Balingup
A neighboring town known for its picturesque landscapes and rich history. Offers a unique rural getaway experience with bed and breakfasts and local artisanal products.
Balingup Lavender Farm, Golden Valley Tree Park, Local craft shops, Balingup Donkey Farm
Karridale
A small town close to Nannup, popular for its proximity to the Leeuwin-Naturaliste National Park and Margaret River wine region. Ideal for guests seeking nature and wineries.
Leeuwin-Naturaliste National Park, Local vineyards, Hiking trails
Swan Valley
Great for those who want to combine their stay with food and wine experiences. Known for its wineries and gourmet food products, attracting culinary tourists.
Wineries, Brewery tours, Art galleries, Culinary festivals
Margaret River Region
Famous wine region with stunning coastal views and various outdoor activities. A favorite among tourists who enjoy fine wine and nature.
Margaret River beaches, Wine tours, Surfing spots, Caving experiences
Manjimup
Known for its truffles and natural beauty, this town offers a unique experience with various local produce and beautiful surroundings.
Truffle farm tours, Manjimup timber & heritage park, Local markets, Nature reserves
Pemberton
Famous for its tall trees and beautiful national parks. Attracts tourists looking for adventure and nature experiences, such as tree climbing and hiking.
Pemberton Tramway, Gloucester Tree, Warren National Park, Local berry farms

Understanding Airbnb License Requirements & STR Laws in Nannup (2025)

Yes, Nannup, Western Australia, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nannup to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 72% licensed listings)

Top Performing Airbnb Properties in Nannup (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Nannupbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Cleves Hut

Cleves Hut

Entire Place • 1 bedroom

$74,272
Revenue
91.7%
Occupancy
$212.13
Daily Rate
Our Humble Home - Nannup

Our Humble Home - Nannup

Entire Place • 4 bedrooms

$66,648
Revenue
51.8%
Occupancy
$288.43
Daily Rate
Rose Cottage - Nannup

Rose Cottage - Nannup

Entire Place • 3 bedrooms

$52,095
Revenue
49.1%
Occupancy
$221.08
Daily Rate
Nannup Rise Holiday Home

Nannup Rise Holiday Home

Entire Place • 3 bedrooms

$50,782
Revenue
50.9%
Occupancy
$220.97
Daily Rate
Central Nannup Holiday Home

Central Nannup Holiday Home

Entire Place • 3 bedrooms

$50,048
Revenue
53.5%
Occupancy
$219.30
Daily Rate
Carey street house 3x2

Carey street house 3x2

Entire Place • 3 bedrooms

$48,947
Revenue
67.2%
Occupancy
$177.45
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Nannup (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Nannup based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Geographe Holiday Homes4$219,573584.67/5.0
Julie15$176,5615404.63/5.0
Louise3$83,7591964.89/5.0
Dean4$81,765984.76/5.0
Taylor1$74,2721324.99/5.0
Melanie1$48,947134.77/5.0
Judith3$46,423684.66/5.0
Marc1$45,180554.98/5.0
Mark1$44,8873354.82/5.0
Anastasia1$43,738654.85/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nannup.

Dive Deeper: Advanced Nannup STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nannup. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Nannup Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Nannup

  • The Nannup Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.9% of the 53 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Nannup, House properties are the most common (47.2%), reflecting the local real estate landscape.
  • Houses represent a significant 47.2% portion, catering likely to families or larger groups.
  • The presence of 11.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo (combined 3.8%) offer potential for unique stay experiences.

Nannup Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Nannup

  • The dominant room capacity in Nannup is 1 bedroom listings, making up 43.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 67.9% of the active Airbnb listings in Nannup, indicating a high concentration in these sizes.

Nannup Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Nannup

  • The most common guest capacity trend in Nannup vacation rentals is listings accommodating 2 guests (37.7%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Nannup STR market, accounting for 64.1% of listings.
  • 18.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nannup.
  • On average, properties in Nannup are equipped to host 3.3 guests.

Nannup Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Nannup

  • The most common availability pattern in Nannup falls within the 91-180 days range, representing 35.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 56.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Nannup (37.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 45.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Nannup Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (26.9%)

1 Night

14 listings

26.9% of total

2 Nights (50%)

2 Nights

26 listings

50% of total

3 Nights (1.9%)

3 Nights

1 listings

1.9% of total

30+ Nights (21.2%)

30+ Nights

11 listings

21.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Nannup is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (76.9%) of the Nannup Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (21.2%) caters to monthly stays (30+ nights) in Nannup, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 50% of Nannup hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 21.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nannup.

Nannup Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (5.7%)

Super Strict 30 Days

3 listings

5.7% of total

Flexible (32.1%)

Flexible

17 listings

32.1% of total

Moderate (37.7%)

Moderate

20 listings

37.7% of total

Firm

1 listings

1.9% of total

Strict (22.6%)

Strict

12 listings

22.6% of total

Cancellation Policy Insights for Nannup

  • The prevailing Airbnb cancellation policy trend in Nannup is Moderate, used by 37.7% of listings.
  • There's a relatively balanced mix between guest-friendly (69.8%) and stricter (24.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 37.7% market standard in Nannup.
  • Regularly review your cancellation policy against competitors and market demand shifts in Nannup.

Nannup STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Nannup

  • The overall average booking lead time for vacation rentals in Nannup is 55 days.
  • Guests book furthest in advance for stays during May (average 110 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 29 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (85 days avg.) sees the longest lead times, while Summer (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Nannup.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 85 days) to capture early planners.
  • Monitor your own booking lead times against these Nannup averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Nannup (2025)

Amenity Prevalence

Amenity Insights for Nannup

  • Essential amenities in Nannup that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Heating, Smoke alarm, Air conditioning are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Nannup: Free parking on premises.
  • Prioritize adding missing essentials: Free parking on premises.
  • Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Nannup to stay competitive.

Nannup Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Nannup

  • The typical guest profile for Airbnb in Nannup consists of primarily domestic travelers (92%), often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 91.5% of guests.
  • Key international markets include Australia (91.5%) and United Kingdom (3.4%).
  • Top languages spoken are English (73.9%) followed by German (4.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Perth and Western Australia.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Nannup Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Gracetown34$4,562$358.3847%
Margaret River410$3,882$218.7861%
Shire Of Augusta Margaret River96$3,824$252.6656%
Gnarabup88$3,791$265.8652%
Prevelly41$3,790$238.9857%
Dunsborough446$3,762$289.1548%
Yallingup238$3,754$334.6746%
Witchcliffe20$3,753$304.5256%
Peppermint Grove Beach35$3,750$326.5039%
City Of Busselton535$3,637$301.1044%

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