Margaret River Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Australia, Australia
Is Airbnb profitable in Margaret River in 2025? Explore comprehensive Airbnb analytics for Margaret River, Western Australia, Australia to uncover income potential. This 2025 STR market report for Margaret River, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 410 active listings.
Whether you're considering an Airbnb investment in Margaret River, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Margaret River Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Margaret River Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Margaret River (2025)
Understanding the monthly revenue variations for Airbnb listings in Margaret River is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Margaret River is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Margaret River across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,347+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,273 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,676 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,399, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Margaret River
Margaret River Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Margaret River STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Margaret River:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 80% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 64%.
- Entry-level properties (Bottom 25%) average 45% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Margaret River
Average Daily Rate (ADR) Airbnb Trends in Margaret River (2025)
Effective short term rental pricing strategy in Margaret River involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Margaret River typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $360+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $263 or more.
- Typical properties (Median) charge around $195 per night.
- Entry-level properties (Bottom 25%) earn around $139 per night.
Average Daily Rate (ADR) Trend by Month in Margaret River
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Airbnb Seasonality Analysis & Trends in Margaret River (2025)
Peak Season (January, December, April)
- Revenue averages $5,389 per month
- Occupancy rates average 68.8%
- Daily rates average $243
Shoulder Season
- Revenue averages $3,949 per month
- Occupancy maintains around 59.1%
- Daily rates hold near $213
Low Season (February, March, August)
- Revenue drops to average $3,347 per month
- Occupancy decreases to average 54.6%
- Daily rates adjust to average $210
Seasonality Insights for Margaret River
- The Airbnb seasonality in Margaret River shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Margaret River's highest earning potential, with monthly revenues capable of climbing to $5,848, occupancy reaching a high of 71.5%, and ADRs peaking at $258.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,113, occupancy could drop to 51.5%, and ADRs may adjust down to $203.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Margaret River.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Margaret River seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Margaret River (2025)
Exploring the top neighborhoods for short-term rentals in Margaret River? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Prevelly | A stunning coastal area known for its beautiful beaches and surf spots. Ideal for guests looking for a relaxing beach experience close to nature. | Prevelly Beach, Gnarabup Beach, Margaret River surf breaks, Margaret River Wine Region, Cape Naturaliste Lighthouse |
| Margaret River Town | The heart of the Margaret River region, offering visitors a range of cafes, shops, and access to wineries. Great for tourists wanting to explore local culture. | Margaret River Chocolate Factory, Margaret River Main Street, Local wineries, Art galleries, Cafes and restaurants |
| Augusta | Located at the southern end of the Margaret River Region, Augusta is known for its picturesque landscapes and proximity to the Jewel Cave and Cape Leeuwin. | Cape Leeuwin Lighthouse, Jewel Cave, Augusta Marina, Blackwood River, Flinders Bay |
| Cowaramup | A quaint village famous for its charming atmosphere and proximity to numerous wineries. Perfect for guests looking for a peaceful escape. | Cowaramup Brewery, Wineries, Local farms, Cowaramup Park, Cowaramup Beach |
| Busselton | A vibrant coastal town known for its long jetty and beautiful beaches. It’s a popular spot for families and tourists seeking leisure activities. | Busselton Jetty, Busselton Foreshore, The Busselton Museum, Karma Australind, Geographe Bay |
| Yallingup | A beautiful coastal area known for its stunning beaches and artistic community. Attracts surfers and art lovers alike. | Yallingup Beach, Smiths Beach, Ngilgi Cave, Yallingup Galleries, Local wineries |
| Dunsborough | A popular holiday destination with stunning beachfront and proximity to wine regions. Ideal for both relaxation and adventure. | Dunsborough Beach, Meelup Beach, Cape Naturaliste, Local markets, Wineries |
| Margaret River National Park | A natural retreat offering diverse flora and fauna, walking trails, and stunning landscapes, perfect for nature lovers and adventure seekers. | Walking trails, Camping sites, Scenic views, Wildlife watching, Surfing spots |
Understanding Airbnb License Requirements & STR Laws in Margaret River (2025)
Yes, Margaret River, Western Australia, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Margaret River to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 85% licensed listings)
Top Performing Airbnb Properties in Margaret River (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Margaret Riverbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Caves Manor - 5 Star Luxury - Close to it all!
Entire Place • 6 bedrooms
Horizons - spacious, ocean + bush views, peaceful
Entire Place • 4 bedrooms
Carpe Artes -architectural bushland home, Marg Riv
Entire Place • 4 bedrooms
Carpe Vino - quiet bushland home, Margaret River
Entire Place • 4 bedrooms
SpaceNature | Margaret River
Entire Place • 4 bedrooms
Moonrise Farm
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Margaret River (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Margaret River based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Team Swell Stays | 40 | $2,392,287 | 2402 | 4.83/5.0 |
| Carolyn | 16 | $1,492,632 | 1382 | 4.86/5.0 |
| House Down South | 14 | $768,063 | 702 | 4.81/5.0 |
| In-House Holidays Team | 11 | $562,420 | 1126 | 4.77/5.0 |
| Michael | 12 | $492,711 | 203 | 4.87/5.0 |
| Miriam | 8 | $448,852 | 760 | 4.89/5.0 |
| Michael | 9 | $344,350 | 1026 | 4.65/5.0 |
| Danni | 5 | $287,506 | 1358 | 4.71/5.0 |
| Exclusive Escapes | 3 | $284,924 | 107 | 4.86/5.0 |
| Dean | 5 | $258,971 | 432 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Margaret River.
Dive Deeper: Advanced Margaret River STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Margaret River. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMargaret River Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Margaret River
- The Margaret River Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.8% of the 410 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Margaret River, House properties are the most common (59.3%), reflecting the local real estate landscape.
- Houses represent a significant 59.3% portion, catering likely to families or larger groups.
- The presence of 12.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.7%) offer potential for unique stay experiences.
Margaret River Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Margaret River
- The dominant room capacity in Margaret River is 1 bedroom listings, making up 32.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 60.7% of the active Airbnb listings in Margaret River, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Margaret River.
Margaret River Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Margaret River
- The most common guest capacity trend in Margaret River vacation rentals is listings accommodating 2 guests (31.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Margaret River STR market, accounting for 56.3% of listings.
- 36.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Margaret River.
- On average, properties in Margaret River are equipped to host 4.2 guests.
Margaret River Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Margaret River
- The most common availability pattern in Margaret River falls within the 91-180 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 30.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Margaret River (41.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 70.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Margaret River Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
6.6% of total
2 Nights
129 listings
32.7% of total
3 Nights
23 listings
5.8% of total
4-6 Nights
11 listings
2.8% of total
7-29 Nights
7 listings
1.8% of total
30+ Nights
199 listings
50.4% of total
Key Insights
- The most prevalent minimum stay requirement in Margaret River is 30+ Nights, adopted by 50.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50.4%) caters to monthly stays (30+ nights) in Margaret River, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50.4% of Margaret River hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.6% currently do.
- A 2-night minimum appears standard (32.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 50.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Margaret River.
Margaret River Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
41 listings
10.3% of total
Super Strict 60 Days
4 listings
1% of total
Flexible
41 listings
10.3% of total
Moderate
88 listings
22.2% of total
Firm
100 listings
25.2% of total
Strict
123 listings
31% of total
Cancellation Policy Insights for Margaret River
- The prevailing Airbnb cancellation policy trend in Margaret River is Strict, used by 31% of listings.
- A majority (56.2%) of hosts in Margaret River utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31% market standard in Margaret River.
- With 31% using Strict terms, this is a viable option in Margaret River, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Margaret River.
Margaret River STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Margaret River
- The overall average booking lead time for vacation rentals in Margaret River is 60 days.
- Guests book furthest in advance for stays during December (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (75 days avg.) sees the longest lead times, while Summer (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Margaret River.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Margaret River averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Margaret River (2025)
Amenity Prevalence
Amenity Insights for Margaret River
- Essential amenities in Margaret River that guests expect include: Free parking on premises, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Margaret River: Free parking on premises, Smoke alarm, TV.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, TV.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Margaret River to stay competitive.
Margaret River Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Margaret River
- The typical guest profile for Airbnb in Margaret River consists of primarily domestic travelers (73%), often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 72.9% of guests.
- Key international markets include Australia (72.9%) and Singapore (9.8%).
- Top languages spoken are English (67.3%) followed by Chinese (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Perth and Western Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Margaret River Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gracetown | 34 | $4,562 | $358.38 | 47% |
| Shire Of Augusta Margaret River | 96 | $3,824 | $252.66 | 56% |
| Gnarabup | 88 | $3,791 | $265.86 | 52% |
| Prevelly | 41 | $3,790 | $238.98 | 57% |
| Dunsborough | 446 | $3,762 | $289.15 | 48% |
| Yallingup | 238 | $3,754 | $334.67 | 46% |
| Witchcliffe | 20 | $3,753 | $304.52 | 56% |
| Peppermint Grove Beach | 35 | $3,750 | $326.50 | 39% |
| City Of Busselton | 535 | $3,637 | $301.10 | 44% |
| Busselton | 212 | $3,335 | $221.28 | 52% |