Gracetown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Australia, Australia
Is Airbnb profitable in Gracetown in 2025? Explore comprehensive Airbnb analytics for Gracetown, Western Australia, Australia to uncover income potential. This 2025 STR market report for Gracetown, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Gracetown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gracetown Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gracetown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gracetown (2025)
Understanding the monthly revenue variations for Airbnb listings in Gracetown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gracetown is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gracetown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,744+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,795 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,443 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,726, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gracetown
Gracetown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gracetown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gracetown:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gracetown
Average Daily Rate (ADR) Airbnb Trends in Gracetown (2025)
Effective short term rental pricing strategy in Gracetown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gracetown typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $585+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $415 or more.
- Typical properties (Median) charge around $286 per night.
- Entry-level properties (Bottom 25%) earn around $207 per night.
Average Daily Rate (ADR) Trend by Month in Gracetown
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Airbnb Seasonality Analysis & Trends in Gracetown (2025)
Peak Season (January, December, April)
- Revenue averages $7,255 per month
- Occupancy rates average 62.0%
- Daily rates average $360
Shoulder Season
- Revenue averages $4,692 per month
- Occupancy maintains around 43.0%
- Daily rates hold near $323
Low Season (February, July, August)
- Revenue drops to average $3,476 per month
- Occupancy decreases to average 39.2%
- Daily rates adjust to average $321
Seasonality Insights for Gracetown
- The Airbnb seasonality in Gracetown shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gracetown's highest earning potential, with monthly revenues capable of climbing to $7,818, occupancy reaching a high of 66.5%, and ADRs peaking at $385.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,790, occupancy could drop to 31.0%, and ADRs may adjust down to $302.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gracetown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gracetown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gracetown (2025)
Exploring the top neighborhoods for short-term rentals in Gracetown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gracetown Beach | Stunning coastal views and direct beach access make Gracetown Beach a popular choice for tourists looking for relaxation and natural beauty. | Gracetown Beach, Surfing Spots, Cape Naturaliste National Park, Cowan Cove, Gracetown Lookout |
| Margaret River Wine Region | World-renowned for its vineyards and gourmet food, this area attracts visitors who appreciate fine wine and dining experiences. | Vineyards, Wine Tasting Tours, Gourmet Restaurants, Margaret River Chocolate Factory, Leeuwin Estate |
| Cowaramup Bay | Picturesque and family-friendly beach, ideal for swimming and enjoying the natural scenery, attracting families and relaxation seekers. | Cowaramup Bay Beach, Beautiful Coastal Trails, Shops and Cafes, Gracetown Sales Yard, Local Art Galleries |
| Redgate Beach | Known for its natural beauty and secluded atmosphere, Redgate Beach attracts those looking to escape the crowds and enjoy nature. | Redgate Beach, Scenic Lookout Points, Bush Walks, Fishing Spots, Relaxation Areas |
| Prevelly | Close to Margaret River and known for surfing, Prevelly appeals to adventure seekers and those looking for vibrant beach life. | Surfing Beaches, Prevelly Beach, Mettam's Pool, Naturaliste Lighthouse, Boranup Forest |
| Ellensbrook | A beautiful location with historical significance, attracting visitors interested in heritage and cultural experiences. | Ellensbrook Homestead, Natural Landscape, Swan River Views, Aboriginal Heritage Sites, Walking Trails |
| Spreyton | Known for its lush surroundings and agricultural activities, making it an attractive spot for eco-tourism and nature lovers. | Spreyton Gardens, Wine and Orchard Tours, Local Produce Markets, Bakery and Cafes, Nature Walks |
| Dunsborough | A vibrant coastal town that serves as a hub for tourists exploring the surrounding natural attractions, beaches, and wine region. | Dunsborough Beach, Meelup Regional Park, Yallingup Beach, Local Markets, Water Sports |
Understanding Airbnb License Requirements & STR Laws in Gracetown (2025)
Yes, Gracetown, Western Australia, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gracetown to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 91% licensed listings)
Top Performing Airbnb Properties in Gracetown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gracetownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cullen Homestead and Studio
Entire Place • 6 bedrooms
Grace Hill - Gracetown-best view
Entire Place • 3 bedrooms
Villa Saltus - Margaret River
Entire Place • 4 bedrooms
Lefties @ The Bay, Gracetown, Margaret River - NEW
Entire Place • 5 bedrooms
The Bunker - Coastal home in Gracetown - relaxing!
Entire Place • 4 bedrooms
The Bay House - Gracetown, Margaret River - NEW
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gracetown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gracetown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carolyn | 6 | $465,856 | 472 | 4.81/5.0 |
| Team Swell Stays | 5 | $236,571 | 302 | 4.74/5.0 |
| Jana | 4 | $202,087 | 185 | 4.61/5.0 |
| Cullen | 1 | $138,578 | 118 | 4.77/5.0 |
| Stella | 2 | $119,443 | 143 | 4.92/5.0 |
| Cristofer | 1 | $103,095 | 19 | 5.00/5.0 |
| Exclusive Escapes | 3 | $81,100 | 81 | 4.76/5.0 |
| Shane | 1 | $80,032 | 227 | 4.83/5.0 |
| Brooke | 1 | $75,104 | 20 | 5.00/5.0 |
| Host #111898575 | 1 | $66,095 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gracetown.
Dive Deeper: Advanced Gracetown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gracetown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGracetown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gracetown
- The Gracetown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gracetown, House properties are the most common (85.3%), reflecting the local real estate landscape.
- Houses represent a significant 85.3% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique (combined 5.8%) offer potential for unique stay experiences.
Gracetown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gracetown
- The dominant room capacity in Gracetown is 4 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 67.7% of the active Airbnb listings in Gracetown, indicating a high concentration in these sizes.
- A significant 82.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gracetown.
Gracetown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gracetown
- The most common guest capacity trend in Gracetown vacation rentals is listings accommodating 8+ guests (41.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Gracetown STR market, accounting for 79.4% of listings.
- 79.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gracetown.
- On average, properties in Gracetown are equipped to host 6.1 guests.
Gracetown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gracetown
- The most common availability pattern in Gracetown falls within the 181-270 days range, representing 44.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gracetown (44.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gracetown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
2.9% of total
2 Nights
6 listings
17.6% of total
3 Nights
7 listings
20.6% of total
4-6 Nights
2 listings
5.9% of total
7-29 Nights
1 listings
2.9% of total
30+ Nights
17 listings
50% of total
Key Insights
- The most prevalent minimum stay requirement in Gracetown is 30+ Nights, adopted by 50% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50%) caters to monthly stays (30+ nights) in Gracetown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50% of Gracetown hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gracetown.
Gracetown Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
15.2% of total
Flexible
1 listings
3% of total
Moderate
8 listings
24.2% of total
Firm
5 listings
15.2% of total
Strict
14 listings
42.4% of total
Cancellation Policy Insights for Gracetown
- The prevailing Airbnb cancellation policy trend in Gracetown is Strict, used by 42.4% of listings.
- A majority (57.6%) of hosts in Gracetown utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.4% market standard in Gracetown.
- With 42.4% using Strict terms, this is a viable option in Gracetown, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Gracetown.
Gracetown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gracetown
- The overall average booking lead time for vacation rentals in Gracetown is 76 days.
- Guests book furthest in advance for stays during December (average 138 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (107 days avg.) sees the longest lead times, while Summer (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Gracetown.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Gracetown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gracetown (2025)
Amenity Prevalence
Amenity Insights for Gracetown
- Essential amenities in Gracetown that guests expect include: Refrigerator, Free parking on premises, Dishes and silverware, Smoke alarm, TV, Cooking basics. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Patio or balcony are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gracetown: Refrigerator, Free parking on premises, Dishes and silverware, Smoke alarm, TV, Cooking basics.
- Prioritize adding missing essentials: Free parking on premises, Dishes and silverware, Smoke alarm, TV, Cooking basics.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gracetown to stay competitive.
Gracetown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gracetown
- The typical guest profile for Airbnb in Gracetown consists of primarily domestic travelers (79%), often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 78.8% of guests.
- Key international markets include Australia (78.8%) and Singapore (11.3%).
- Top languages spoken are English (70.9%) followed by Chinese (6.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Perth and Western Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gracetown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Margaret River | 410 | $3,882 | $218.78 | 61% |
| Shire Of Augusta Margaret River | 96 | $3,824 | $252.66 | 56% |
| Gnarabup | 88 | $3,791 | $265.86 | 52% |
| Prevelly | 41 | $3,790 | $238.98 | 57% |
| Dunsborough | 446 | $3,762 | $289.15 | 48% |
| Yallingup | 238 | $3,754 | $334.67 | 46% |
| Witchcliffe | 20 | $3,753 | $304.52 | 56% |
| Peppermint Grove Beach | 35 | $3,750 | $326.50 | 39% |
| City Of Busselton | 535 | $3,637 | $301.10 | 44% |
| Busselton | 212 | $3,335 | $221.28 | 52% |