Esperance Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Australia, Australia
Is Airbnb profitable in Esperance in 2025? Explore comprehensive Airbnb analytics for Esperance, Western Australia, Australia to uncover income potential. This 2025 STR market report for Esperance, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in Esperance, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Esperance Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Esperance Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Esperance (2025)
Understanding the monthly revenue variations for Airbnb listings in Esperance is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Esperance is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Esperance across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,803+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,479 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,114 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,932, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Esperance
Esperance Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Esperance STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Esperance:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Esperance
Average Daily Rate (ADR) Airbnb Trends in Esperance (2025)
Effective short term rental pricing strategy in Esperance involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Esperance typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $235 or more.
- Typical properties (Median) charge around $196 per night.
- Entry-level properties (Bottom 25%) earn around $160 per night.
Average Daily Rate (ADR) Trend by Month in Esperance
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Airbnb Seasonality Analysis & Trends in Esperance (2025)
Peak Season (January, December, February)
- Revenue averages $4,895 per month
- Occupancy rates average 72.5%
- Daily rates average $222
Shoulder Season
- Revenue averages $3,150 per month
- Occupancy maintains around 51.2%
- Daily rates hold near $197
Low Season (June, July, August)
- Revenue drops to average $2,032 per month
- Occupancy decreases to average 37.7%
- Daily rates adjust to average $182
Seasonality Insights for Esperance
- The Airbnb seasonality in Esperance shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Esperance's highest earning potential, with monthly revenues capable of climbing to $6,103, occupancy reaching a high of 81.7%, and ADRs peaking at $228.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,744, occupancy could drop to 30.7%, and ADRs may adjust down to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Esperance.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Esperance seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Esperance (2025)
Exploring the top neighborhoods for short-term rentals in Esperance? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pink Lake | Famous for its stunning pink waters created by algae, this natural wonder attracts tourists and photographers. It's perfect for those looking for unique and picturesque experiences. | Pink Lake, Esperance Bay, National Anzac Centre, Cascades Islands |
| Lucky Bay | Known for its stunning white sandy beaches and crystal-clear waters. It's popular for swimming, camping, and wildlife encounters, including kangaroos on the beach. | Lucky Bay Beach, Cape Le Grand National Park, Gosses Bluff, Frenchman Peak |
| Esperance Town Centre | The heart of Esperance offering local shops, restaurants, and amenities. It provides easy access to the beach and other attractions, making it ideal for travelers. | Esperance Museum, Gourmet Food Markets, Esperance Foreshore, Whale Tail Statue |
| West Beach | A beautiful spot for beachgoers, offering a relaxing atmosphere and scenic views. It's perfect for families and anyone looking to enjoy the beach. | West Beach, Esperance Surf Lifesaving Club, Keenans Beach |
| Dixon Park | A serene residential area near the beach, catering to families and those looking for a quiet retreat. It's close to various recreational activities. | Dixon Park Beach, Miraculous Melon |
| Fourth Beach | A popular destination for tourists and locals alike, known for its calm waters and beautiful surroundings. Perfect for swimming and sunbathing. | Fourth Beach, Esperance Skate Park, Crawley Point |
| Taylor Street Jetty | A hub for fishing and marine activities, it's a great spot for tourists wanting to engage with the local marine life or enjoy a scenic walk. | Taylor Street Jetty, Esperance Fishing Charters, Boat Tours |
| Cape Le Grand National Park | A stunning national park offering breathtaking landscapes, hiking trails, and wildlife. It's a paradise for nature lovers and adventure seekers. | Cape Le Grand Beach, Frenchman Peak, Wildlife Viewing, Hiking Trails |
Understanding Airbnb License Requirements & STR Laws in Esperance (2025)
Yes, Esperance, Western Australia, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Esperance to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 92% licensed listings)
Top Performing Airbnb Properties in Esperance (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Esperancebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Deluxe Two Storey - Two Bedroom Apartment
Entire Place • N/A
The Big Town House
Entire Place • 4 bedrooms
Esperance Shore House
Entire Place • 2 bedrooms
One Storey, One Bedroom, Ocean View Apartment
Entire Place • N/A
Towncracker Guest House
Entire Place • 4 bedrooms
Two Storey, One Bedroom Balcony Apartment
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Esperance (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Esperance based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wayne | 6 | $328,841 | 590 | 4.86/5.0 |
| Thorp Realty | 10 | $255,286 | 224 | 4.48/5.0 |
| Jaimen | 4 | $189,579 | 439 | 4.76/5.0 |
| Katie | 4 | $125,542 | 138 | 4.93/5.0 |
| Liina | 2 | $88,272 | 187 | 4.97/5.0 |
| Matt | 1 | $61,737 | 82 | 4.96/5.0 |
| Cameron | 1 | $61,061 | 28 | 4.82/5.0 |
| Peta | 1 | $53,601 | 241 | 4.92/5.0 |
| Karyn | 1 | $49,385 | 62 | 4.90/5.0 |
| Elisa | 3 | $48,166 | 838 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Esperance.
Dive Deeper: Advanced Esperance STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Esperance. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEsperance Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Esperance
- The Esperance Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Esperance, Apartment/Condo properties are the most common (52.1%), reflecting the local real estate landscape.
- Houses represent a significant 41.7% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 6.3%) offer potential for unique stay experiences.
Esperance Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Esperance
- The dominant room capacity in Esperance is 3 bedrooms listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 54.2% of the active Airbnb listings in Esperance, indicating a high concentration in these sizes.
- A significant 43.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Esperance.
Esperance Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Esperance
- The most common guest capacity trend in Esperance vacation rentals is listings accommodating 2 guests (27.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Esperance STR market, accounting for 52.1% of listings.
- 45.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Esperance.
- On average, properties in Esperance are equipped to host 4.9 guests.
Esperance Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Esperance
- The most common availability pattern in Esperance falls within the 181-270 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Esperance (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Esperance Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
2.2% of total
2 Nights
10 listings
21.7% of total
3 Nights
12 listings
26.1% of total
4-6 Nights
2 listings
4.3% of total
7-29 Nights
2 listings
4.3% of total
30+ Nights
19 listings
41.3% of total
Key Insights
- The most prevalent minimum stay requirement in Esperance is 30+ Nights, adopted by 41.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (41.3%) caters to monthly stays (30+ nights) in Esperance, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 41.3% of Esperance hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 41.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Esperance.
Esperance Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
6.3% of total
Moderate
19 listings
39.6% of total
Firm
6 listings
12.5% of total
Strict
20 listings
41.7% of total
Cancellation Policy Insights for Esperance
- The prevailing Airbnb cancellation policy trend in Esperance is Strict, used by 41.7% of listings.
- A majority (54.2%) of hosts in Esperance utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41.7% market standard in Esperance.
- With 41.7% using Strict terms, this is a viable option in Esperance, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Esperance.
Esperance STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Esperance
- The overall average booking lead time for vacation rentals in Esperance is 68 days.
- Guests book furthest in advance for stays during January (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (96 days avg.) sees the longest lead times, while Summer (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Esperance.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Esperance averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Esperance (2025)
Amenity Prevalence
Amenity Insights for Esperance
- Essential amenities in Esperance that guests expect include: Smoke alarm, TV, Kitchen, Washer, Free parking on premises, Heating, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Microwave, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Esperance: Smoke alarm, TV, Kitchen, Washer, Free parking on premises, Heating, Air conditioning.
- Prioritize adding missing essentials: Kitchen, Washer, Free parking on premises, Heating, Air conditioning.
- Consider adding popular differentiators like Dishes and silverware or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Esperance to stay competitive.
Esperance Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Esperance
- The typical guest profile for Airbnb in Esperance consists of primarily domestic travelers (79%), often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 79.4% of guests.
- Key international markets include Australia (79.4%) and United Kingdom (6.9%).
- Top languages spoken are English (67.9%) followed by German (5.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Perth and Kalgoorlie - Boulder.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Esperance Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shire Of Esperance | 94 | $2,990 | $199.35 | 55% |
| Hopetoun | 20 | $1,476 | $145.14 | 40% |