City of Melville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Australia, Australia
Is Airbnb profitable in City of Melville in 2025? Explore comprehensive Airbnb analytics for City of Melville, Western Australia, Australia to uncover income potential. This 2025 STR market report for City of Melville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 177 active listings.
Whether you're considering an Airbnb investment in City of Melville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the City of Melville Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key City of Melville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in City of Melville (2025)
Understanding the monthly revenue variations for Airbnb listings in City of Melville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in City of Melville is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in City of Melville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,276+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,778 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,468 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,506, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in City of Melville
City of Melville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the City of Melville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in City of Melville:
- Best-in-class properties (Top 10%) achieve 93%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 87% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 72%.
- Entry-level properties (Bottom 25%) average 48% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in City of Melville
Average Daily Rate (ADR) Airbnb Trends in City of Melville (2025)
Effective short term rental pricing strategy in City of Melville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in City of Melville typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in City of Melville
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Airbnb Seasonality Analysis & Trends in City of Melville (2025)
Peak Season (December, January, November)
- Revenue averages $3,364 per month
- Occupancy rates average 68.0%
- Daily rates average $161
Shoulder Season
- Revenue averages $2,974 per month
- Occupancy maintains around 65.4%
- Daily rates hold near $141
Low Season (February, March, July)
- Revenue drops to average $2,558 per month
- Occupancy decreases to average 60.8%
- Daily rates adjust to average $150
Seasonality Insights for City of Melville
- The Airbnb seasonality in City of Melville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases City of Melville's highest earning potential, with monthly revenues capable of climbing to $3,493, occupancy reaching a high of 72.0%, and ADRs peaking at $168.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,495, occupancy could drop to 55.7%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in City of Melville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these City of Melville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in City of Melville (2025)
Exploring the top neighborhoods for short-term rentals in City of Melville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Canning Vale | Canning Vale is a vibrant suburb known for its family-friendly environment and proximity to shopping centers. It attracts both long-term residents and short-term visitors for its convenience to amenities and parks. | Canning Vale Market, Doeley Park, Parks and recreation areas, Canning Vale Hotel, Southern River Park |
| Baldivis | Baldivis is a growing suburb that offers a blend of nature and suburban living. It is popular with families and offers access to parks and recreational facilities, making it a great spot for families visiting the area. | Baldivis Nature Reserve, Stockland Baldivis Shopping Centre, Parks and playgrounds, Baldivis Wetlands, Trickett Park |
| Piney Lakes | Piney Lakes is an area known for its natural beauty and scenic lakes, attracting nature lovers and families seeking tranquility and outdoor activities. | Piney Lakes Reserve, Walking trails, Picnic areas, Natural scenery, Wildlife watching |
| Beeliar | Beeliar offers a balance of suburban living and access to nature, making it attractive for visitors who want to explore parks and lakes while enjoying amenities. | Beeliar Regional Park, Nice Lake Access, Local cafes and shops, Sports facilities, Nature reserves |
| Fremantle | Fremantle is a historic district known for its vibrant arts scene, culture, and port. It draws tourists looking for unique experiences, local food, and history. | Fremantle Markets, Fremantle Prison, Cappuccino Strip, Fremantle Fishing Boat Harbour, Indian Ocean |
| Mount Pleasant | Mount Pleasant offers stunning views of the Swan River and is appealing for visitors looking for a relaxed and picturesque environment, along with easy access to nearby shopping and dining. | Swan River Foreshore, Mount Pleasant Shopping Centre, Parks along the river, Local restaurants, Bike paths |
| Willetton | Willetton is a popular suburb known for its community-friendly atmosphere and access to quality schools. It’s ideal for family-oriented visitors. | Willetton Shopping Centre, Parks and playgrounds, Community events, Local cafes, Schools |
| East Victoria Park | East Victoria Park is an up-and-coming area with a diverse range of dining options and proximity to the CBD, making it attractive for young professionals and visitors looking for the urban experience. | Berkley Crescent, Victoria Park Hotel, Local eateries, Parks, Proximity to Perth CBD |
Understanding Airbnb License Requirements & STR Laws in City of Melville (2025)
Yes, City of Melville, Western Australia, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for City of Melville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in City of Melville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in City of Melvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
CrowdControl 3 villas in 1 spot
Entire Place • 9 bedrooms
Mount Pleasant Oasis
Entire Place • 4 bedrooms
Luxury 2-Story Mansion -Freo,Murdoch uni, Shops
Entire Place • 6 bedrooms
Bicton Executive Residence
Entire Place • 3 bedrooms
Executive 5x2 designer vibe near Freo,Murdoch Uni
Entire Place • 5 bedrooms
French river-view family house
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in City of Melville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in City of Melville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Manaa Living | 13 | $347,888 | 450 | 4.63/5.0 |
| Thomas | 7 | $319,352 | 988 | 4.80/5.0 |
| WA Collective | 4 | $303,462 | 60 | 4.93/5.0 |
| Rachel | 5 | $246,198 | 234 | 4.80/5.0 |
| Krishia | 2 | $126,839 | 154 | 4.78/5.0 |
| Shirley | 2 | $123,583 | 101 | 4.96/5.0 |
| Eva | 1 | $113,138 | 31 | 4.87/5.0 |
| Filippo | 2 | $111,572 | 142 | 4.76/5.0 |
| Phoebe | 2 | $111,406 | 81 | 4.74/5.0 |
| Weidong | 5 | $94,071 | 754 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in City of Melville.
Dive Deeper: Advanced City of Melville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for City of Melville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCity of Melville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for City of Melville
- The City of Melville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.4% of the 177 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in City of Melville, House properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 54.2% portion, catering likely to families or larger groups.
- The presence of 12.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.6%) offer potential for unique stay experiences.
City of Melville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for City of Melville
- The dominant room capacity in City of Melville is 2 bedrooms listings, making up 28.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 51.9% of the active Airbnb listings in City of Melville, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in City of Melville.
City of Melville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for City of Melville
- The most common guest capacity trend in City of Melville vacation rentals is listings accommodating 4 guests (27.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the City of Melville STR market, accounting for 46.3% of listings.
- 26.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in City of Melville.
- On average, properties in City of Melville are equipped to host 3.6 guests.
City of Melville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for City of Melville
- The most common availability pattern in City of Melville falls within the 91-180 days range, representing 27.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 44.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 271-366 days range is most frequent in City of Melville (29.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 58.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
City of Melville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
5.4% of total
2 Nights
46 listings
27.7% of total
3 Nights
27 listings
16.3% of total
4-6 Nights
31 listings
18.7% of total
7-29 Nights
11 listings
6.6% of total
30+ Nights
42 listings
25.3% of total
Key Insights
- The most prevalent minimum stay requirement in City of Melville is 2 Nights, adopted by 27.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.3%) caters to monthly stays (30+ nights) in City of Melville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.7% of City of Melville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in City of Melville.
City of Melville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.6% of total
Flexible
31 listings
19.4% of total
Moderate
38 listings
23.8% of total
Firm
38 listings
23.8% of total
Strict
52 listings
32.5% of total
Cancellation Policy Insights for City of Melville
- The prevailing Airbnb cancellation policy trend in City of Melville is Strict, used by 32.5% of listings.
- A majority (56.3%) of hosts in City of Melville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.5% market standard in City of Melville.
- With 32.5% using Strict terms, this is a viable option in City of Melville, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in City of Melville.
City of Melville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for City of Melville
- The overall average booking lead time for vacation rentals in City of Melville is 52 days.
- Guests book furthest in advance for stays during December (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (65 days avg.) sees the longest lead times, while Summer (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in City of Melville.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these City of Melville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in City of Melville (2025)
Amenity Prevalence
Amenity Insights for City of Melville
- Essential amenities in City of Melville that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Air conditioning, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for City of Melville: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like TV or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in City of Melville to stay competitive.
City of Melville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for City of Melville
- The typical guest profile for Airbnb in City of Melville consists of a mix of domestic (61%) and international guests, often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 61.2% of guests.
- Key international markets include Australia (61.2%) and Singapore (14.6%).
- Top languages spoken are English (64.9%) followed by Chinese (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Perth and Melbourne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the City of Melville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gracetown | 34 | $4,562 | $358.38 | 47% |
| Cottesloe | 138 | $4,018 | $230.16 | 66% |
| Margaret River | 410 | $3,882 | $218.78 | 61% |
| Gnarabup | 88 | $3,791 | $265.86 | 52% |
| Prevelly | 41 | $3,790 | $238.98 | 57% |
| Dunsborough | 446 | $3,762 | $289.15 | 48% |
| Yallingup | 238 | $3,754 | $334.67 | 46% |
| Peppermint Grove Beach | 35 | $3,750 | $326.50 | 39% |
| City Of Busselton | 535 | $3,637 | $301.10 | 44% |
| Swanbourne | 10 | $3,608 | $326.94 | 49% |