Binningup Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Australia, Australia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Binningup in 2025? Explore comprehensive Airbnb analytics for Binningup, Western Australia, Australia to uncover income potential. This 2025 STR market report for Binningup, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.

Whether you're considering an Airbnb investment in Binningup, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Binningup Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Binningup Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$201
The average rental revenue earned for an occupied room per day in Binningup.
Occupancy Rate(?)
43.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$28,793
Typical annual income for an Airbnb listing in Binningup. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-15.0%
Significant decrease (-15.0%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Binningup.
Lowest Revenue Month(?)
July
The month with the lowest average earnings, indicating the low season in Binningup.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
27
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Binningup (2025)

Understanding the monthly revenue variations for Airbnb listings in Binningup is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Binningup is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Binningup across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,482+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,881 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,726 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,893, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Binningup

Binningup Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Binningup STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Binningup:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 47%.
  • Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Binningup

Average Daily Rate (ADR) Airbnb Trends in Binningup (2025)

Effective short term rental pricing strategy in Binningup involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Binningup typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $338+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $217 or more.
  • Typical properties (Median) charge around $164 per night.
  • Entry-level properties (Bottom 25%) earn around $131 per night.

Average Daily Rate (ADR) Trend by Month in Binningup

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Airbnb Seasonality Analysis & Trends in Binningup (2025)

Peak Season (January, December, April)
  • Revenue averages $4,292 per month
  • Occupancy rates average 61.3%
  • Daily rates average $206
Shoulder Season
  • Revenue averages $3,278 per month
  • Occupancy maintains around 46.6%
  • Daily rates hold near $192
Low Season (February, July, August)
  • Revenue drops to average $2,188 per month
  • Occupancy decreases to average 40.3%
  • Daily rates adjust to average $193

Seasonality Insights for Binningup

  • The Airbnb seasonality in Binningup shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Binningup's highest earning potential, with monthly revenues capable of climbing to $4,607, occupancy reaching a high of 68.4%, and ADRs peaking at $217.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,058, occupancy could drop to 35.5%, and ADRs may adjust down to $186.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Binningup.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Binningup seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Binningup (2025)

Exploring the top neighborhoods for short-term rentals in Binningup? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Binningup Beach
Beautiful beachside location known for its stunning coastline and recreational activities. Ideal for travelers seeking relaxation and outdoor adventures such as fishing and surfing.
Binningup Beach, Binningup Surf Club, Wellington Mills, Capel River, Binningup foreshore park
Leschenault Peninsula
A picturesque area offering natural beauty and proximity to the estuary. Perfect for nature lovers and those wanting to explore the local wildlife and scenery.
Leschenault Estuary, Binningup Nature Reserve, Birdwatching areas, Picnic areas, Walking trails
Binningup Foreshore
Known for its scenic views and community atmosphere, perfect for families and groups. The foreshore is great for picnics, beach activities, and enjoying sunsets.
Foreshore park, Playground facilities, Walking paths, Swimming spots, BBQ facilities
Capel River
A tranquil setting near the river, suitable for those who enjoy fishing and canoeing. Offers a peaceful retreat for nature enthusiasts and outdoor activities.
Capel River Nature reserve, Fishing spots, Canoeing activities, Camping sites, Wildlife observation
Wellington Mills
A serene rural area with beautiful landscapes, ideal for those seeking a quiet getaway. A great location for eco-tourism and enjoying the countryside.
Wellington Mills, Rural landscapes, Nature walks, Scenic drives, Local wineries
Donnybrook
A charming township known for its apples and agriculture, attracting visitors interested in local produce and farm experiences.
Donnybrook Apple Fun Park, Local orchards, Biking trails, Farmers market, Art galleries
Dardanup
A rural area close to Bunbury, suitable for those looking for a mix of country life and city amenities, with access to nature and outdoor experiences.
Dardanup Heritage Park, Balingup area, Walking trails, Bushwalking, Community events
Capel
A friendly town with a rich agricultural background, providing a glimpse of local life and nearby wineries, making it attractive for wine lovers and casual tourists.
Local wineries, Capel Heritage Walk, Capel regional park, Fruit picking, Local festivals

Understanding Airbnb License Requirements & STR Laws in Binningup (2025)

Yes, Binningup, Western Australia, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Binningup to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 48% licensed listings)

Top Performing Airbnb Properties in Binningup (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Binningupbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Supersize Family Beach Escape. Wow!

Supersize Family Beach Escape. Wow!

Entire Place • 6 bedrooms

$77,711
Revenue
52.1%
Occupancy
$460.67
Daily Rate
Binningup Beach Front

Binningup Beach Front

Entire Place • 5 bedrooms

$70,425
Revenue
45.4%
Occupancy
$345.53
Daily Rate
Binningup Beach stunner

Binningup Beach stunner

Entire Place • 3 bedrooms

$63,039
Revenue
83.7%
Occupancy
$193.64
Daily Rate
West Coast Unwind Binningup

West Coast Unwind Binningup

Entire Place • 4 bedrooms

$50,041
Revenue
58.3%
Occupancy
$233.73
Daily Rate
Clemandtines Vintage Beach ESTATE

Clemandtines Vintage Beach ESTATE

Entire Place • 5 bedrooms

$44,016
Revenue
24.4%
Occupancy
$531.54
Daily Rate
Binningup Treehouse Eco Retreat

Binningup Treehouse Eco Retreat

Entire Place • 4 bedrooms

$43,519
Revenue
35.1%
Occupancy
$337.52
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Binningup (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Binningup based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Renee10$224,9545694.70/5.0
Julie3$99,5141134.93/5.0
Karen1$70,425154.93/5.0
Short Stay WA - Jane Cresswell2$65,2012634.70/5.0
Darrell1$63,039155.00/5.0
Kathy1$44,016344.91/5.0
Fran1$43,5191344.80/5.0
Geoff1$35,110135.00/5.0
Paul1$30,048904.64/5.0
Nick1$29,7131944.64/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Binningup.

Dive Deeper: Advanced Binningup STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Binningup. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Binningup Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Binningup

  • The Binningup Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 27 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Binningup, House properties are the most common (96.3%), reflecting the local real estate landscape.
  • Houses represent a significant 96.3% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 3.7%) offer potential for unique stay experiences.

Binningup Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Binningup

  • The dominant room capacity in Binningup is 3 bedrooms listings, making up 51.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 74.1% of the active Airbnb listings in Binningup, indicating a high concentration in these sizes.
  • A significant 88.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Binningup.

Binningup Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Binningup

  • The most common guest capacity trend in Binningup vacation rentals is listings accommodating 8+ guests (51.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Binningup STR market, accounting for 92.6% of listings.
  • 92.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Binningup.
  • On average, properties in Binningup are equipped to host 6.9 guests.

Binningup Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Binningup

  • The most common availability pattern in Binningup falls within the 271-366 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 62.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Binningup (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 37.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Binningup Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (9.5%)

1 Night

2 listings

9.5% of total

2 Nights (47.6%)

2 Nights

10 listings

47.6% of total

3 Nights (14.3%)

3 Nights

3 listings

14.3% of total

4-6 Nights (4.8%)

4-6 Nights

1 listings

4.8% of total

7-29 Nights (9.5%)

7-29 Nights

2 listings

9.5% of total

30+ Nights (14.3%)

30+ Nights

3 listings

14.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Binningup is 2 Nights, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (14.3%) caters to monthly stays (30+ nights) in Binningup, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 47.6% of Binningup hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.5% currently do.
  • A 2-night minimum appears standard (47.6%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Binningup.

Binningup Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (26.9%)

Flexible

7 listings

26.9% of total

Moderate (50%)

Moderate

13 listings

50% of total

Firm (7.7%)

Firm

2 listings

7.7% of total

Strict (15.4%)

Strict

4 listings

15.4% of total

Cancellation Policy Insights for Binningup

  • The prevailing Airbnb cancellation policy trend in Binningup is Moderate, used by 50% of listings.
  • The market strongly favors guest-friendly terms, with 76.9% of listings offering Flexible or Moderate policies. This suggests guests in Binningup may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 50% market standard in Binningup.
  • Regularly review your cancellation policy against competitors and market demand shifts in Binningup.

Binningup STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Binningup

  • The overall average booking lead time for vacation rentals in Binningup is 70 days.
  • Guests book furthest in advance for stays during December (average 124 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 39 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (102 days avg.) sees the longest lead times, while Summer (48 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Binningup.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 102 days) to capture early planners.
  • Monitor your own booking lead times against these Binningup averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Binningup (2025)

Amenity Prevalence

Amenity Insights for Binningup

  • Essential amenities in Binningup that guests expect include: TV, Kitchen, Washer, Hot water, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Binningup: TV, Kitchen, Washer, Hot water, Smoke alarm, Free parking on premises.
  • Prioritize adding missing essentials: Hot water, Smoke alarm, Free parking on premises.
  • Consider adding popular differentiators like Heating or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Binningup to stay competitive.

Binningup Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Binningup

  • The typical guest profile for Airbnb in Binningup consists of primarily domestic travelers (91%), often arriving from nearby Perth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 91.3% of guests.
  • Key international markets include Australia (91.3%) and United States (2.4%).
  • Top languages spoken are English (67.4%) followed by Italian (4.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Perth and Western Australia.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Binningup Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Gracetown34$4,562$358.3847%
Margaret River410$3,882$218.7861%
Shire Of Augusta Margaret River96$3,824$252.6656%
Gnarabup88$3,791$265.8652%
Prevelly41$3,790$238.9857%
Dunsborough446$3,762$289.1548%
Yallingup238$3,754$334.6746%
Witchcliffe20$3,753$304.5256%
Peppermint Grove Beach35$3,750$326.5039%
City Of Busselton535$3,637$301.1044%

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