Woodend Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Woodend in 2025? Explore comprehensive Airbnb analytics for Woodend, Victoria, Australia to uncover income potential. This 2025 STR market report for Woodend, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 54 active listings.

Whether you're considering an Airbnb investment in Woodend, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Woodend Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Woodend Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$234
The average rental revenue earned for an occupied room per day in Woodend.
Occupancy Rate(?)
41.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$30,680
Typical annual income for an Airbnb listing in Woodend. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
7.2%
Positive growth (7.2%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Woodend.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Woodend.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
54
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Woodend (2025)

Understanding the monthly revenue variations for Airbnb listings in Woodend is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Woodend is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Woodend across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,622+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,533 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,132 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,188, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Woodend

Woodend Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Woodend STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Woodend:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Woodend

Average Daily Rate (ADR) Airbnb Trends in Woodend (2025)

Effective short term rental pricing strategy in Woodend involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Woodend typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $526+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $229 or more.
  • Typical properties (Median) charge around $165 per night.
  • Entry-level properties (Bottom 25%) earn around $134 per night.

Average Daily Rate (ADR) Trend by Month in Woodend

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Airbnb Seasonality Analysis & Trends in Woodend (2025)

Peak Season (May, January, June)
  • Revenue averages $3,721 per month
  • Occupancy rates average 40.9%
  • Daily rates average $231
Shoulder Season
  • Revenue averages $2,968 per month
  • Occupancy maintains around 43.1%
  • Daily rates hold near $231
Low Season (February, September, October)
  • Revenue drops to average $2,382 per month
  • Occupancy decreases to average 39.9%
  • Daily rates adjust to average $225

Seasonality Insights for Woodend

  • The Airbnb seasonality in Woodend shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Woodend's highest earning potential, with monthly revenues capable of climbing to $3,927, occupancy reaching a high of 47.1%, and ADRs peaking at $250.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,300, occupancy could drop to 35.2%, and ADRs may adjust down to $218.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Woodend.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Woodend seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Woodend (2025)

Exploring the top neighborhoods for short-term rentals in Woodend? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Main Street
The heart of Woodend, offering quaint shops and cafes. This charming street attracts visitors for its local vibe and community events, making it a hot spot for short-term stays.
Woodend Clock Tower, Shamrock Hotel, The Main Street Bakery, Woodend Farmers Market
Macedon Ranges
Known for its scenic beauty and proximity to hiking trails and nature reserves. This area appeals to nature lovers and families looking for an outdoor getaway.
Hanging Rock Reserve, Macedon Ranges State Park, Mount Macedon, Loyola College Gardens
Woodend Cemetery
A picturesque, historic cemetery that reflects the rich history of the area. Tourists interested in heritage and history visits are common in this serene location.
Historic grave sites, Scenic walking paths, Heritage-listed trees
Donnellys Creek
A beautiful area just outside Woodend, attracting visitors seeking tranquility and nature. Perfect for those wanting a relaxing retreat in the countryside.
Donnellys Creek Park, Nature trails, Camping sites
Woodend Botanical Gardens
A lovely space for locals and tourists alike to enjoy the beauty of nature. Visitors often seek accommodations nearby to enjoy the peaceful atmosphere.
Botanical collections, Walking paths, Picnic areas
Woodend Railway Station
A charming historic train station that attracts visitors who enjoy the scenic train rides and heritage aspects. Great for those wanting easy access to Melbourne via V/Line.
V/Line train services, Historic architecture, Nearby cafes
Glenfern Road
A peaceful residential area with proximity to amenities and natural attractions. Families and professionals look for Airbnb options due to its convenience and quiet surroundings.
Parks, Walking trails, Local shops
The Hanging Rock
An iconic geological formation and tourist attraction. Ideal for those looking to capitalize on the influx of visitors drawn to outdoor activities and breathtaking views.
Hanging Rock Picnic Area, Walking trails to the summit, Events and festivals

Understanding Airbnb License Requirements & STR Laws in Woodend (2025)

While Woodend, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Woodend to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Woodend (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Woodendbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Corlara – Macedon Ranges Country Retreat

Corlara – Macedon Ranges Country Retreat

Entire Place • 6 bedrooms

$158,200
Revenue
55.1%
Occupancy
$674.91
Daily Rate
Islay House - Whole house.

Islay House - Whole house.

Entire Place • 5 bedrooms

$131,753
Revenue
57.5%
Occupancy
$686.60
Daily Rate
Ashbourne Farmhouse

Ashbourne Farmhouse

Entire Place • 5 bedrooms

$85,532
Revenue
31.4%
Occupancy
$776.82
Daily Rate
Escape to the Ranges @ the Winter Lodge

Escape to the Ranges @ the Winter Lodge

Entire Place • 5 bedrooms

$76,353
Revenue
61.4%
Occupancy
$339.49
Daily Rate
Noonan House, 5 bedrooms. 
Hop & skip to town.

Noonan House, 5 bedrooms. Hop & skip to town.

Entire Place • 5 bedrooms

$59,417
Revenue
30.4%
Occupancy
$536.08
Daily Rate
A wonderland called Hollywoode - Lakeside Mansion

A wonderland called Hollywoode - Lakeside Mansion

Entire Place • 6 bedrooms

$56,742
Revenue
60.0%
Occupancy
$761.35
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Woodend (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Woodend based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Tarni6$243,855334.17/5.0
Chris4$210,368473.74/5.0
The Weekend Escape1$85,53255.00/5.0
Kendell3$80,5981934.88/5.0
Leonie1$76,3531874.98/5.0
Nat4$67,348984.92/5.0
Mia1$59,417135.00/5.0
Tim1$56,742394.90/5.0
Long1$49,541284.96/5.0
Janice1$47,5371314.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Woodend.

Dive Deeper: Advanced Woodend STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Woodend. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Woodend Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Woodend

  • The Woodend Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.2% of the 54 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Woodend, House properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 50% portion, catering likely to families or larger groups.
  • The presence of 29.6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, apartment/condo (combined 3.8%) offer potential for unique stay experiences.

Woodend Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Woodend

  • The dominant room capacity in Woodend is 1 bedroom listings, making up 40.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 62.9% of the active Airbnb listings in Woodend, indicating a high concentration in these sizes.
  • A significant 29.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Woodend.

Woodend Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Woodend

  • The most common guest capacity trend in Woodend vacation rentals is listings accommodating 2 guests (31.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Woodend STR market, accounting for 55.6% of listings.
  • 29.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Woodend.
  • On average, properties in Woodend are equipped to host 3.8 guests.

Woodend Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Woodend

  • The most common availability pattern in Woodend falls within the 181-270 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 64.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Woodend (37%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 35.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Woodend Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (38.5%)

1 Night

20 listings

38.5% of total

2 Nights (44.2%)

2 Nights

23 listings

44.2% of total

3 Nights (1.9%)

3 Nights

1 listings

1.9% of total

30+ Nights (15.4%)

30+ Nights

8 listings

15.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Woodend is 2 Nights, adopted by 44.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (82.7%) of the Woodend Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (15.4%) caters to monthly stays (30+ nights) in Woodend, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 44.2% of Woodend hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Woodend.

Woodend Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (11.8%)

Flexible

6 listings

11.8% of total

Moderate (35.3%)

Moderate

18 listings

35.3% of total

Firm (31.4%)

Firm

16 listings

31.4% of total

Strict (21.6%)

Strict

11 listings

21.6% of total

Cancellation Policy Insights for Woodend

  • The prevailing Airbnb cancellation policy trend in Woodend is Moderate, used by 35.3% of listings.
  • A majority (53.0%) of hosts in Woodend utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 35.3% market standard in Woodend.
  • Regularly review your cancellation policy against competitors and market demand shifts in Woodend.

Woodend STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Woodend

  • The overall average booking lead time for vacation rentals in Woodend is 52 days.
  • Guests book furthest in advance for stays during December (average 81 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 38 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (64 days avg.) sees the longest lead times, while Summer (42 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Woodend.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 64 days) to capture early planners.
  • Monitor your own booking lead times against these Woodend averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Woodend (2025)

Amenity Prevalence

Amenity Insights for Woodend

  • Essential amenities in Woodend that guests expect include: Heating, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Hot water, Bed linens are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Woodend: Heating, Smoke alarm, Free parking on premises.
  • Prioritize adding missing essentials: Free parking on premises.
  • Consider adding popular differentiators like Wifi or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Woodend to stay competitive.

Woodend Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Woodend

  • The typical guest profile for Airbnb in Woodend consists of primarily domestic travelers (97%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
  • Domestic travelers account for 96.5% of guests.
  • Key international markets include Australia (96.5%) and United Kingdom (1%).
  • Top languages spoken are English (76%) followed by Chinese (4.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Melbourne and Victoria.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Woodend Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lancefield18$4,069$343.6449%
Leopold12$3,496$429.6541%
Trentham52$3,455$269.8441%
Lyonville10$3,441$349.6535%
Nagambie33$3,381$300.4240%
Shire of Strathbogie43$3,173$314.7237%
Shire of Hepburn283$3,120$298.8636%
Shire of Murrindindi70$3,061$268.8440%
Daylesford462$3,028$297.2635%
Moama53$2,999$310.3735%

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