Wonthaggi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Wonthaggi in 2025? Explore comprehensive Airbnb analytics for Wonthaggi, Victoria, Australia to uncover income potential. This 2025 STR market report for Wonthaggi, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Wonthaggi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wonthaggi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wonthaggi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wonthaggi (2025)
Understanding the monthly revenue variations for Airbnb listings in Wonthaggi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wonthaggi is typically June, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wonthaggi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,860+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,259 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,236 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $595, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wonthaggi
Wonthaggi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wonthaggi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wonthaggi:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wonthaggi
Average Daily Rate (ADR) Airbnb Trends in Wonthaggi (2025)
Effective short term rental pricing strategy in Wonthaggi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wonthaggi typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $313+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Wonthaggi
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Airbnb Seasonality Analysis & Trends in Wonthaggi (2025)
Peak Season (June, January, August)
- Revenue averages $1,791 per month
- Occupancy rates average 39.2%
- Daily rates average $144
Shoulder Season
- Revenue averages $1,468 per month
- Occupancy maintains around 36.2%
- Daily rates hold near $143
Low Season (February, May, July)
- Revenue drops to average $1,145 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $142
Seasonality Insights for Wonthaggi
- The Airbnb seasonality in Wonthaggi shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wonthaggi's highest earning potential, with monthly revenues capable of climbing to $1,870, occupancy reaching a high of 48.0%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,065, occupancy could drop to 28.2%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wonthaggi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wonthaggi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wonthaggi (2025)
Exploring the top neighborhoods for short-term rentals in Wonthaggi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wonthaggi Central | The heart of Wonthaggi, with easy access to cafes, shops, and local events. A prime location for tourists and visitors attending festivals and community activities. | Wonthaggi Plaza, Wonthaggi Arts Centre, State Coal Mine, Wonthaggi Farmers Market |
| South Wonthaggi | A picturesque area near the coastline, perfect for those looking to enjoy beach activities and the outdoors. Great for hosting families and nature lovers. | Wonthaggi Beach, Cape Paterson, Harmers Haven Beach, Bass Coast Rail Trail |
| Inverloch | Just a short drive from Wonthaggi, Inverloch is a coastal town with beautiful beaches and a laid-back atmosphere, popular with families and beachgoers. | Inverloch Beach, Dinosaur Dreaming, Screamin' Eagle Chocolate, Inverloch Jetty |
| Cape Paterson | Famous for its stunning beaches and surf spots, this small coastal town attracts tourists looking for relaxation and outdoor adventures, especially during holiday seasons. | Cape Paterson Beach, The Cape Paterson Surf Life Saving Club, Shelly Beach, Cape Paterson Coastal Reserve |
| Bass Coast | An expansive region that includes several towns, perfect for investors looking to tap into multiple tourist attractions and natural environments. | Phillip Island, Penguin Parade, Churchill Island, Nobbies Centre |
| Kilcunda | A charming coastal town close to Wonthaggi known for its scenic views and walking trails, ideal for those looking to experience the natural beauty of the area. | Kilcunda Beach, Kilcunda Ocean Views, Bass Coast Trail, Kilcunda Bridge |
| Phillip Island | Though slightly further away, Phillip Island is a renowned tourist destination that draws in visitors year-round, making it a lucrative option for Airbnb hosting. | Phillip Island Nature Park, Koala Reserve, Phillip Island Grand Prix Circuit, Penguin Parade |
| Corinella | A tranquil coastal village offering visitors a peaceful retreat with access to the bay and beautiful scenery, ideal for a relaxing getaway. | Corinella Beach, Corinella Foreshore, Western Port Bay, Crayfish Bay |
Understanding Airbnb License Requirements & STR Laws in Wonthaggi (2025)
While Wonthaggi, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wonthaggi to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wonthaggi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wonthaggibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Coastal Retreat Pets Welcome - Thagg Haus
Entire Place • 2 bedrooms
Wonthaggi 3BRM Modern Townhouse
Entire Place • 3 bedrooms
Emerald Quarters, A Home Away From Home
Entire Place • 2 bedrooms
Back yard bliss - close to the Prom and the Island
Entire Place • 1 bedroom
Secluded Bush Getaway. Studio Apartment 2
Entire Place • 1 bedroom
Plum Tree Cottage
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wonthaggi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wonthaggi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jessica | 4 | $38,236 | 5 | 1.25/5.0 |
| Kristy | 1 | $35,219 | 47 | 5.00/5.0 |
| Sally | 2 | $29,096 | 152 | 4.95/5.0 |
| Amber | 1 | $26,205 | 412 | 4.92/5.0 |
| Warwick | 1 | $20,702 | 28 | 4.93/5.0 |
| Park Lane | 2 | $20,114 | 652 | 4.84/5.0 |
| Iris | 1 | $18,461 | 111 | 4.95/5.0 |
| Rachel | 1 | $15,203 | 35 | 4.97/5.0 |
| Lyn Bennett | 1 | $14,000 | 233 | 4.98/5.0 |
| Heather | 1 | $13,435 | 161 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wonthaggi.
Dive Deeper: Advanced Wonthaggi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wonthaggi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWonthaggi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wonthaggi
- The Wonthaggi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wonthaggi, House properties are the most common (52%), reflecting the local real estate landscape.
- Houses represent a significant 52% portion, catering likely to families or larger groups.
- The presence of 16% Hotel/Boutique listings indicates integration with traditional hospitality.
Wonthaggi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wonthaggi
- The dominant room capacity in Wonthaggi is 1 bedroom listings, making up 44% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.0% of the active Airbnb listings in Wonthaggi, indicating a high concentration in these sizes.
Wonthaggi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wonthaggi
- The most common guest capacity trend in Wonthaggi vacation rentals is listings accommodating 2 guests (48%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Wonthaggi STR market, accounting for 64.0% of listings.
- A significant 48.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Wonthaggi.
- 24.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wonthaggi.
- On average, properties in Wonthaggi are equipped to host 3.2 guests.
Wonthaggi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wonthaggi
- The most common availability pattern in Wonthaggi falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wonthaggi (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wonthaggi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
29.2% of total
2 Nights
9 listings
37.5% of total
3 Nights
1 listings
4.2% of total
7-29 Nights
2 listings
8.3% of total
30+ Nights
5 listings
20.8% of total
Key Insights
- The most prevalent minimum stay requirement in Wonthaggi is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Wonthaggi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.8%) caters to monthly stays (30+ nights) in Wonthaggi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.5% of Wonthaggi hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wonthaggi.
Wonthaggi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
30% of total
Moderate
7 listings
35% of total
Firm
3 listings
15% of total
Strict
4 listings
20% of total
Cancellation Policy Insights for Wonthaggi
- The prevailing Airbnb cancellation policy trend in Wonthaggi is Moderate, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (65.0%) and stricter (35.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35% market standard in Wonthaggi.
- Regularly review your cancellation policy against competitors and market demand shifts in Wonthaggi.
Wonthaggi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wonthaggi
- The overall average booking lead time for vacation rentals in Wonthaggi is 45 days.
- Guests book furthest in advance for stays during March (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (48 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Wonthaggi.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Wonthaggi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wonthaggi (2025)
Amenity Prevalence
Amenity Insights for Wonthaggi
- Essential amenities in Wonthaggi that guests expect include: Heating, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wonthaggi: Heating, Smoke alarm, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wonthaggi to stay competitive.
Wonthaggi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wonthaggi
- The typical guest profile for Airbnb in Wonthaggi consists of primarily domestic travelers (90%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.4% of guests.
- Key international markets include Australia (90.4%) and United Kingdom (2.4%).
- Top languages spoken are English (63.2%) followed by Spanish (6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wonthaggi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |