Traralgon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Traralgon in 2025? Explore comprehensive Airbnb analytics for Traralgon, Victoria, Australia to uncover income potential. This 2025 STR market report for Traralgon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Traralgon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Traralgon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Traralgon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Traralgon (2025)
Understanding the monthly revenue variations for Airbnb listings in Traralgon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Traralgon is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Traralgon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,456+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,518 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,555 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $642, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Traralgon
Traralgon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Traralgon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Traralgon:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Traralgon
Average Daily Rate (ADR) Airbnb Trends in Traralgon (2025)
Effective short term rental pricing strategy in Traralgon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Traralgon typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Traralgon
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Airbnb Seasonality Analysis & Trends in Traralgon (2025)
Peak Season (April, December, November)
- Revenue averages $2,190 per month
- Occupancy rates average 49.4%
- Daily rates average $137
Shoulder Season
- Revenue averages $1,827 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $140
Low Season (February, March, August)
- Revenue drops to average $1,176 per month
- Occupancy decreases to average 35.9%
- Daily rates adjust to average $133
Seasonality Insights for Traralgon
- The Airbnb seasonality in Traralgon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Traralgon's highest earning potential, with monthly revenues capable of climbing to $2,318, occupancy reaching a high of 50.2%, and ADRs peaking at $141.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,038, occupancy could drop to 34.6%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Traralgon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Traralgon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Traralgon (2025)
Exploring the top neighborhoods for short-term rentals in Traralgon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Traralgon with access to shops, restaurants, and cafes. It's a vibrant area that attracts both tourists and business travelers. | Victory Park, Traralgon Train Station, Traralgon Shopping Centre, Local cafes and restaurants |
| Traralgon South | A quieter, suburban area that offers a peaceful environment while still being close to the city. Ideal for families and longer stays. | Traralgon South Playgrounds, Local parks, Nature trails |
| Morwell | Just a short drive from Traralgon, Morwell offers proximity to nature reserves and is appealing for those looking to explore the Latrobe Valley. | Morwell National Park, Latrobe Regional Gallery, Lawyers Park |
| Yarram | A scenic rural town that's becoming popular with tourists looking to explore the Gippsland region and its attractions. | Tarra Bulga National Park, Yarram Heritage Walk, Local farms and wineries |
| Latrobe City | A broader area that encompasses Traralgon and its surrounding suburbs, making it ideal for visitors wanting to explore multiple locations. | Latrobe Valley Visitor Information Centre, Coal Mine Historic Site, Local markets |
| Wellington | A scenic township close to Traralgon, known for its natural beauty, appealing for adventure seekers and nature lovers. | Mount Worth State Park, Baw Baw National Park, Bicycle tracks |
| Churchill | A family-friendly area that offers community events and parks, ideal for families visiting Traralgon for longer stays. | Churchill Island Heritage Farm, Local community events, Parks and recreation areas |
| Glen Bosch | A rural location that allows guests to experience the beauty of the Australian countryside, attracting those who love nature and tranquility. | Glen Bosch Nature Reserve, Scenic drives, Wildlife spotting opportunities |
Understanding Airbnb License Requirements & STR Laws in Traralgon (2025)
While Traralgon, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Traralgon to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Traralgon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Traralgonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sarovar Holidays - 6 bedroom luxurious villa ...
Entire Place • 6 bedrooms
3 bedroom CBD townhouse overlooking tennis courts
Entire Place • 3 bedrooms
House with Reserve Views
Entire Place • 4 bedrooms
Saint Georges Stay - Central Modern 3B
Entire Place • 3 bedrooms
Blacksmiths Lane - 2 Bedroom/2 Bathroom Home
Entire Place • 2 bedrooms
Blacksmiths Lane 3 Bedroom/2 Bathroom Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Traralgon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Traralgon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Karen | 3 | $78,791 | 93 | 4.99/5.0 |
| Zac | 3 | $69,489 | 107 | 4.91/5.0 |
| Amy | 3 | $62,476 | 212 | 4.67/5.0 |
| Anish | 1 | $45,979 | 24 | 4.79/5.0 |
| Abby | 1 | $41,135 | 38 | 4.95/5.0 |
| Pinakin | 2 | $40,083 | 313 | 4.86/5.0 |
| Anil | 2 | $37,973 | 80 | 4.78/5.0 |
| Thomas | 1 | $34,881 | 25 | 4.92/5.0 |
| Rachel And Simon | 1 | $30,530 | 56 | 4.98/5.0 |
| ParkLane | 3 | $29,664 | 51 | 3.04/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Traralgon.
Dive Deeper: Advanced Traralgon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Traralgon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTraralgon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Traralgon
- The Traralgon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.2% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Traralgon, House properties are the most common (63.8%), reflecting the local real estate landscape.
- Houses represent a significant 63.8% portion, catering likely to families or larger groups.
- The presence of 17% Hotel/Boutique listings indicates integration with traditional hospitality.
Traralgon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Traralgon
- The dominant room capacity in Traralgon is 1 bedroom listings, making up 25.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.0% of the active Airbnb listings in Traralgon, indicating a high concentration in these sizes.
- A significant 34.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Traralgon.
Traralgon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Traralgon
- The most common guest capacity trend in Traralgon vacation rentals is listings accommodating 2 guests (23.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Traralgon STR market, accounting for 44.7% of listings.
- 31.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Traralgon.
- On average, properties in Traralgon are equipped to host 3.9 guests.
Traralgon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Traralgon
- The most common availability pattern in Traralgon falls within the 271-366 days range, representing 40.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Traralgon (29.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Traralgon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
42.9% of total
2 Nights
14 listings
33.3% of total
3 Nights
2 listings
4.8% of total
4-6 Nights
3 listings
7.1% of total
30+ Nights
5 listings
11.9% of total
Key Insights
- The most prevalent minimum stay requirement in Traralgon is 1 Night, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.2%) of the Traralgon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.9%) caters to monthly stays (30+ nights) in Traralgon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.9% of Traralgon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Traralgon.
Traralgon Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
50% of total
Moderate
7 listings
16.7% of total
Firm
9 listings
21.4% of total
Strict
5 listings
11.9% of total
Cancellation Policy Insights for Traralgon
- The prevailing Airbnb cancellation policy trend in Traralgon is Flexible, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Traralgon.
- Using a Strict policy might deter some guests, as only 11.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Traralgon.
Traralgon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Traralgon
- The overall average booking lead time for vacation rentals in Traralgon is 32 days.
- Guests book furthest in advance for stays during March (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (33 days avg.) sees the longest lead times, while Summer (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Traralgon.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Traralgon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Traralgon (2025)
Amenity Prevalence
Amenity Insights for Traralgon
- Essential amenities in Traralgon that guests expect include: TV, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Smoke alarm, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Traralgon: TV, Air conditioning, Heating.
- Prioritize adding missing essentials: TV, Air conditioning, Heating.
- Consider adding popular differentiators like Free parking on premises or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Traralgon to stay competitive.
Traralgon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Traralgon
- The typical guest profile for Airbnb in Traralgon consists of primarily domestic travelers (95%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 94.5% of guests.
- Key international markets include Australia (94.5%) and New Zealand (0.9%).
- Top languages spoken are English (74.4%) followed by Chinese (4.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Geelong.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Traralgon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |
| Sawmill Settlement | 92 | $3,033 | $408.14 | 32% |
| Mansfield | 150 | $3,009 | $327.34 | 35% |
| San Remo | 82 | $2,997 | $299.99 | 36% |
| Kinglake | 16 | $2,887 | $270.52 | 39% |
| Walkerville | 15 | $2,849 | $267.75 | 40% |