Terang Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Terang in 2025? Explore comprehensive Airbnb analytics for Terang, Victoria, Australia to uncover income potential. This 2025 STR market report for Terang, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Terang, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Terang Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Terang Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Terang (2025)
Understanding the monthly revenue variations for Airbnb listings in Terang is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Terang is typically May, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Terang across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,444+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,289 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,062 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $316, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Terang
Terang Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Terang STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Terang:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Terang
Average Daily Rate (ADR) Airbnb Trends in Terang (2025)
Effective short term rental pricing strategy in Terang involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Terang typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $193+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Terang
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Airbnb Seasonality Analysis & Trends in Terang (2025)
Peak Season (May, March, August)
- Revenue averages $1,859 per month
- Occupancy rates average 33.9%
- Daily rates average $117
Shoulder Season
- Revenue averages $1,496 per month
- Occupancy maintains around 38.9%
- Daily rates hold near $117
Low Season (February, June, October)
- Revenue drops to average $888 per month
- Occupancy decreases to average 24.7%
- Daily rates adjust to average $117
Seasonality Insights for Terang
- The Airbnb seasonality in Terang shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Terang's highest earning potential, with monthly revenues capable of climbing to $1,961, occupancy reaching a high of 55.0%, and ADRs peaking at $120.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $622, occupancy could drop to 18.2%, and ADRs may adjust down to $112.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Terang.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Terang seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Terang (2025)
Exploring the top neighborhoods for short-term rentals in Terang? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Terang Main Street | The Main Street of Terang is the hub of local activity, featuring shops, cafes, and restaurants. It's central to the community and attracts both locals and visitors. | Terang's Iconic Train Station, Cafes and Restaurants, Local Shops, Community Events |
| Terang Recreation Reserve | This area is perfect for those looking to enjoy outdoor activities. The Recreation Reserve features sporting facilities and park areas, attracting families and sports enthusiasts. | Sporting Grounds, Walking Trails, Picnic Areas, Community Sports Events |
| Terang Arts & Cultural Centre | A cultural hub in Terang attracting those interested in the arts. This centre hosts a variety of performances and exhibitions, making it a great spot for cultural tourism. | Art Exhibitions, Theatre Performances, Workshops, Cultural Festivals |
| Local Vineyards and Wineries | Terang is near several vineyards and wineries, providing a scenic escape for wine lovers and a beautiful backdrop for staycations. | Wine Tastings, Vineyard Tours, Scenic Views, Local Produce |
| Lake Terang | A beautiful natural spot that attracts visitors for fishing, picnicking, and birdwatching. It’s a tranquil place for a getaway. | Fishing, Picnicking, Birdwatching, Scenic Walks |
| Terang Heritage Trail | This walking trail runs through historic sites in Terang, making it an attraction for history buffs and nature lovers alike. | Historical Sites, Walking Trails, Local Flora and Fauna |
| Nearby Great Ocean Road | Terang is just a short drive from the iconic Great Ocean Road, appealing to tourists looking to explore one of Australia's most famous coastal roads. | Great Ocean Road, Scenic Drives, Beaches, Lookouts |
| Terang Golf Club | A local golf club that attracts sports enthusiasts and provides a pleasant escape for guests who enjoy golfing during their stay. | Golfing Facilities, Clubhouse, Golf Events, Social Gatherings |
Understanding Airbnb License Requirements & STR Laws in Terang (2025)
While Terang, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Terang to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Terang (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Terangbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cosy house with large yard & outdoor fire
Entire Place • 4 bedrooms
Whole of Hotel Rental (room for 30 plus people)
Private Room • 19 bedrooms
The Old Courthouse
Entire Place • 2 bedrooms
Bluey
Entire Place • 1 bedroom
Grey on Grey
Entire Place • 4 bedrooms
Terang Comm Hotel friendship stop #1
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Terang (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Terang based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Les | 4 | $42,542 | 137 | 4.83/5.0 |
| Janine | 1 | $31,122 | 126 | 4.87/5.0 |
| Joanne | 2 | $29,554 | 118 | 4.95/5.0 |
| Rosemary | 1 | $19,046 | 10 | 4.80/5.0 |
| Wheatsheaf Hotel Terang | 8 | $3,447 | 117 | 4.37/5.0 |
| Sophia | 1 | $590 | 41 | 4.61/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Terang.
Dive Deeper: Advanced Terang STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Terang. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTerang Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Terang
- The Terang Airbnb market composition is heavily skewed towards Private Room listings, which make up 76.5% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Terang, Hotel/Boutique properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 17.6% portion, catering likely to families or larger groups.
- The presence of 76.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Terang Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Terang
- The dominant room capacity in Terang is 1 bedroom listings, making up 58.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 76.4% of the active Airbnb listings in Terang, indicating a high concentration in these sizes.
- With over half the market (58.8%) consisting of studios or 1-bedroom units, Terang is particularly well-suited for individuals or couples.
- A significant 35.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Terang.
Terang Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Terang
- The most common guest capacity trend in Terang vacation rentals is listings accommodating 2 guests (35.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 1 guest dominate the Terang STR market, accounting for 58.8% of listings.
- A significant 58.8% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Terang.
- 23.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Terang.
- On average, properties in Terang are equipped to host 3.5 guests.
Terang Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Terang
- The most common availability pattern in Terang falls within the 271-366 days range, representing 70.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Terang (58.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Terang Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
70.6% of total
2 Nights
2 listings
11.8% of total
30+ Nights
3 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Terang is 1 Night, adopted by 70.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.4%) of the Terang Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Terang, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 70.6% of Terang hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Terang.
Terang Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
82.4% of total
Moderate
3 listings
17.6% of total
Cancellation Policy Insights for Terang
- The prevailing Airbnb cancellation policy trend in Terang is Flexible, used by 82.4% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Terang may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 82.4% market standard in Terang.
- Given the high prevalence of Flexible policies (82.4%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Terang.
Terang STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Terang
- The overall average booking lead time for vacation rentals in Terang is 14 days.
- Guests book furthest in advance for stays during November (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (31 days avg.) sees the longest lead times, while Summer (4 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (14 days) as a baseline for your pricing and availability strategy in Terang.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Terang averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Terang (2025)
Amenity Prevalence
Amenity Insights for Terang
- Essential amenities in Terang that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Iron, Free parking on premises, Hangers are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Terang: Smoke alarm.
- Consider adding popular differentiators like Iron or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Terang to stay competitive.
Terang Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Terang
- The typical guest profile for Airbnb in Terang consists of primarily domestic travelers (94%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 94.0% of guests.
- Key international markets include Australia (94%) and Germany (1.5%).
- Top languages spoken are English (68%) followed by Chinese (16%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Terang Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| King Island Council | 11 | $5,231 | $550.50 | 37% |
| Shire of Colac Otway | 372 | $2,948 | $292.68 | 38% |
| Buninyong | 12 | $2,872 | $169.56 | 48% |
| Lorne | 365 | $2,801 | $395.21 | 33% |
| Port Campbell | 123 | $2,763 | $243.95 | 39% |
| Halls Gap | 184 | $2,669 | $191.17 | 45% |
| Forrest | 31 | $2,567 | $174.06 | 47% |
| Timboon | 16 | $2,525 | $184.54 | 41% |
| Apollo Bay | 412 | $2,511 | $261.55 | 37% |
| Shire of Moyne | 52 | $2,390 | $227.32 | 40% |