Swan Hill Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Swan Hill in 2025? Explore comprehensive Airbnb analytics for Swan Hill, Victoria, Australia to uncover income potential. This 2025 STR market report for Swan Hill, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Swan Hill, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Swan Hill Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Swan Hill Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Swan Hill (2025)
Understanding the monthly revenue variations for Airbnb listings in Swan Hill is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Swan Hill is typically May, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Swan Hill across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,723+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,287 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,321 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,396, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Swan Hill
Swan Hill Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Swan Hill STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Swan Hill:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Swan Hill
Average Daily Rate (ADR) Airbnb Trends in Swan Hill (2025)
Effective short term rental pricing strategy in Swan Hill involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Swan Hill typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $376+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Swan Hill
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Airbnb Seasonality Analysis & Trends in Swan Hill (2025)
Peak Season (May, June, December)
- Revenue averages $3,127 per month
- Occupancy rates average 47.4%
- Daily rates average $187
Shoulder Season
- Revenue averages $2,520 per month
- Occupancy maintains around 50.0%
- Daily rates hold near $192
Low Season (July, August, September)
- Revenue drops to average $2,217 per month
- Occupancy decreases to average 50.3%
- Daily rates adjust to average $178
Seasonality Insights for Swan Hill
- The Airbnb seasonality in Swan Hill shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Swan Hill's highest earning potential, with monthly revenues capable of climbing to $3,385, occupancy reaching a high of 60.9%, and ADRs peaking at $206.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,047, occupancy could drop to 39.3%, and ADRs may adjust down to $173.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Swan Hill.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Swan Hill seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Swan Hill (2025)
Exploring the top neighborhoods for short-term rentals in Swan Hill? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Swan Hill Town Centre | The heart of Swan Hill with close proximity to amenities, dining options, and cultural attractions. Ideal for tourists looking to explore the region's history and charm. | Pioneer Settlement, Swan Hill Train Station, Swan Hill Regional Art Gallery, Murray River, Swan Hill Farmers Market |
| Murray River | Scenic location along the Murray River, perfect for outdoor activities and relaxation. Attracts nature lovers and families looking for recreation by the water. | Murray River Walk, Rowing Club, Fishing spots, Boat ramps, Picnic areas |
| Lake Boga | A quiet lakeside community with water activities and natural beauty. Suitable for those seeking a peaceful getaway close to Swan Hill. | Lake Boga Swimming Pool, Lake Boga Recreation Reserve, Fishing and boating activities |
| Rural Outskirts | Offers a country experience with farm stays and unique accommodations. Attracts those looking for a rustic lifestyle and connection to agriculture. | Local wineries, Vineyards, Farm tours |
| Nyah | A small town on the banks of the Murray River, providing a quaint escape with access to nature and wildlife. Great for family vacations and fishing trips. | Nyah Vinifera State Park, Murray River Canoe Trail |
| Tribunal | Known for its historical significance and charm as a small rural community. Appeals to visitors wanting to immerse themselves in local culture. | Tribunal Heritage Walk, Local historical sites |
| Dimboola | A historic town nearby with unique attractions and a relaxed atmosphere. Perfect for visitors wanting a short drive from Swan Hill to explore more. | Dimboola Historical Society, Local parks |
| Woorinen South | A peaceful rural setting that offers a getaway for fishing and nature activities, suitable for guests looking to escape the hustle and bustle. | Local parks, Quiet surroundings, Nature walks |
Understanding Airbnb License Requirements & STR Laws in Swan Hill (2025)
While Swan Hill, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Swan Hill to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Swan Hill (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Swan Hillbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Seednest |Game room & TropGarden
Entire Place • 4 bedrooms
Luxe Ranch - spacious 4 bedroom house on acres
Entire Place • 4 bedrooms
Percy's Place
Entire Place • 3 bedrooms
Central Family Friendly Home
Entire Place • 3 bedrooms
Central Town house 180mtrs to the main st
Entire Place • 2 bedrooms
Tralea 3 Bedroom Town House, Central Location.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Swan Hill (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Swan Hill based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Richard | 1 | $55,566 | 33 | 4.79/5.0 |
| Kristen | 1 | $54,437 | 60 | 4.95/5.0 |
| Bronwyn | 1 | $45,036 | 8 | 4.88/5.0 |
| Wendy | 3 | $40,748 | 262 | 4.91/5.0 |
| Djemila | 1 | $36,901 | 49 | 4.94/5.0 |
| Michelle | 1 | $34,232 | 86 | 4.92/5.0 |
| Tralea | 1 | $31,412 | 266 | 4.89/5.0 |
| Chella | 1 | $30,453 | 26 | 4.81/5.0 |
| Gina | 1 | $29,422 | 20 | 4.85/5.0 |
| Carolyn | 1 | $29,139 | 246 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Swan Hill.
Dive Deeper: Advanced Swan Hill STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Swan Hill. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSwan Hill Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Swan Hill
- The Swan Hill Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Swan Hill, House properties are the most common (85%), reflecting the local real estate landscape.
- Houses represent a significant 85% portion, catering likely to families or larger groups.
Swan Hill Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Swan Hill
- The dominant room capacity in Swan Hill is 3 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 65.0% of the active Airbnb listings in Swan Hill, indicating a high concentration in these sizes.
- A significant 60.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Swan Hill.
Swan Hill Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Swan Hill
- The most common guest capacity trend in Swan Hill vacation rentals is listings accommodating 8+ guests (35%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Swan Hill STR market, accounting for 55.0% of listings.
- 55.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Swan Hill.
- On average, properties in Swan Hill are equipped to host 5.3 guests.
Swan Hill Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Swan Hill
- The most common availability pattern in Swan Hill falls within the 91-180 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 45.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Swan Hill (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 55.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Swan Hill Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
25% of total
2 Nights
7 listings
35% of total
4-6 Nights
2 listings
10% of total
30+ Nights
6 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Swan Hill is 2 Nights, adopted by 35% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30%) caters to monthly stays (30+ nights) in Swan Hill, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35% of Swan Hill hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Swan Hill.
Swan Hill Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
40% of total
Moderate
4 listings
20% of total
Firm
4 listings
20% of total
Strict
4 listings
20% of total
Cancellation Policy Insights for Swan Hill
- The prevailing Airbnb cancellation policy trend in Swan Hill is Flexible, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Swan Hill.
- Regularly review your cancellation policy against competitors and market demand shifts in Swan Hill.
Swan Hill STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Swan Hill
- The overall average booking lead time for vacation rentals in Swan Hill is 45 days.
- Guests book furthest in advance for stays during April (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (55 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Swan Hill.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Swan Hill averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Swan Hill (2025)
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Swan Hill
- Essential amenities in Swan Hill that guests expect include: Stove, TV, Refrigerator, Oven, Heating, Smoke alarm, Dishes and silverware, Hot water, Washer, Kitchen. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Swan Hill: Stove, TV, Refrigerator, Oven, Heating, Smoke alarm, Dishes and silverware, Hot water, Washer, Kitchen.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Swan Hill to stay competitive.
Swan Hill Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Swan Hill
- The typical guest profile for Airbnb in Swan Hill consists of primarily domestic travelers (98%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 98.0% of guests.
- Key international markets include Australia (98%) and United States (0.8%).
- Top languages spoken are English (86%) followed by Chinese (3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Swan Hill Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Moama | 53 | $2,999 | $310.37 | 35% |
| Shire of Campaspe | 29 | $2,315 | $264.04 | 32% |
| Echuca | 105 | $2,221 | $203.26 | 41% |
| Horsham | 41 | $2,162 | $124.59 | 57% |
| Mildura | 131 | $2,060 | $169.27 | 46% |
| Bendigo | 317 | $2,047 | $158.02 | 48% |
| Heathcote | 32 | $2,025 | $176.53 | 41% |
| Maldon | 34 | $1,860 | $197.67 | 35% |
| Bridgewater on Loddon | 10 | $1,669 | $196.15 | 27% |
| City of Greater Bendigo | 27 | $1,233 | $115.19 | 41% |