Surf Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Surf Beach in 2025? Explore comprehensive Airbnb analytics for Surf Beach, Victoria, Australia to uncover income potential. This 2025 STR market report for Surf Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Surf Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Surf Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Surf Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Surf Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Surf Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Surf Beach is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Surf Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,803+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,730 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,129 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,124, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Surf Beach
Surf Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Surf Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Surf Beach:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Surf Beach
Average Daily Rate (ADR) Airbnb Trends in Surf Beach (2025)
Effective short term rental pricing strategy in Surf Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Surf Beach typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $405+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $297 or more.
- Typical properties (Median) charge around $216 per night.
- Entry-level properties (Bottom 25%) earn around $154 per night.
Average Daily Rate (ADR) Trend by Month in Surf Beach
Get Live Surf Beach Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Surf Beach (2025)
Peak Season (January, December, May)
- Revenue averages $4,037 per month
- Occupancy rates average 42.7%
- Daily rates average $264
Shoulder Season
- Revenue averages $2,800 per month
- Occupancy maintains around 35.0%
- Daily rates hold near $241
Low Season (February, August, September)
- Revenue drops to average $2,270 per month
- Occupancy decreases to average 35.3%
- Daily rates adjust to average $235
Seasonality Insights for Surf Beach
- The Airbnb seasonality in Surf Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Surf Beach's highest earning potential, with monthly revenues capable of climbing to $4,578, occupancy reaching a high of 52.0%, and ADRs peaking at $281.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,228, occupancy could drop to 29.2%, and ADRs may adjust down to $230.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Surf Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Surf Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Surf Beach (2025)
Exploring the top neighborhoods for short-term rentals in Surf Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Surf Beach | A beautiful coastal area known for its stunning ocean views and relaxing beach atmosphere. It attracts families and tourists looking for a peaceful getaway while still close to amenities. | Surf Beach Foreshore, Weston Beach, Cape Woolamai, Philip Island Wildlife Park, The Nobbies Centre, Phillip Island Grand Prix Circuit |
| Cape Woolamai | Famous for its pristine beaches and stunning natural reserves. Ideal for those seeking adventure activities like surfing and hiking, with abundant wildlife to observe. | Cape Woolamai Beach, Cape Woolamai State Faunal Reserve, Surfing Spots, Woolamai Walks, Woolamai Beach Football Club |
| Cowes | The main town on Phillip Island, offering a vibrant atmosphere with cafes, shops, and close beach access. It's a popular spot for tourists looking to explore the island's attractions. | Cowes Beach, Cowes Jetty, Phillip Island Chocolate Factory, Red Rocks Beach, Wildlife Coast Cruises |
| Newhaven | A quiet suburb offering access to beautiful beaches and scenic views of the surrounding bay. Great for families and those looking for a calm retreat with natural beauty. | Newhaven Beach, Newhaven Yacht Club, Churchill Island Heritage Farm, Rhyll Inlet State Wildlife Reserve |
| Rhyll | A picturesque fishing village known for its charm and scenic waterfront. It attracts visitors looking for a tranquil environment and nature-related activities. | Rhyll Inlet, Rhyll Trout and Bush Tucker Farm, Rhyll Beach, Fishing Spots, Nature Walks |
| Ventnor | A serene beach location perfect for relaxation and enjoying unobstructed views of the ocean. It appeals to those looking for a less commercialized beach experience. | Ventnor Beach, Ocean Views, Nature Reserves, Walking Tracks, Local Markets |
| Smiths Beach | A popular destination for surfers and families alike, known for its excellent beach conditions and vibrant community feel. Close to numerous recreational activities. | Smiths Beach, Surfing Lessons, Phillip Island Nature Parks, Nearby Restaurants, Coastal Walks |
| Patterson Lakes | A picturesque area known for its marina and sandy beaches. It provides a great mixture of relaxation and access to water activities, attracting various types of tourists. | Patterson River, Local Cafes, Boat Hire, Beachfront Parks, Walking Trails |
Understanding Airbnb License Requirements & STR Laws in Surf Beach (2025)
While Surf Beach, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Surf Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Surf Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Surf Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oceanview Escape: Luxury Beachfront Haven w/HotTub
Entire Place • 5 bedrooms
Island Escape by the Beach with INDOOR HEATED POOL
Entire Place • 4 bedrooms
Stunning 270 Degree Ocean Views - Ultimate Escape!
Entire Place • 4 bedrooms
Spa, Sauna, Cinema Room, Billiards, Bay Views
Entire Place • 4 bedrooms
Seaside Beach Shakabode Retreat w Lovely Bay Views
Entire Place • 4 bedrooms
SaltHouse - Phillip Island
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Surf Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Surf Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Josh | 1 | $216,471 | 41 | 4.98/5.0 |
| Joel & Caleb | 9 | $214,780 | 169 | 4.57/5.0 |
| Lawri | 1 | $131,986 | 119 | 4.76/5.0 |
| Mauro (Manage My Getaways) | 2 | $88,713 | 101 | 4.84/5.0 |
| Howard | 2 | $83,158 | 128 | 4.99/5.0 |
| Cameron & Trish | 1 | $62,273 | 190 | 4.81/5.0 |
| Ready Set Stay | 3 | $58,882 | 38 | 4.65/5.0 |
| Bianca | 1 | $56,034 | 13 | 5.00/5.0 |
| Will | 1 | $55,905 | 135 | 4.82/5.0 |
| Mathijs | 2 | $54,482 | 59 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Surf Beach.
Dive Deeper: Advanced Surf Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Surf Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSurf Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Surf Beach
- The Surf Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.2% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Surf Beach, House properties are the most common (91.3%), reflecting the local real estate landscape.
- Houses represent a significant 91.3% portion, catering likely to families or larger groups.
- Smaller segments like others, apartment/condo, hotel/boutique (combined 8.6%) offer potential for unique stay experiences.
Surf Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Surf Beach
- The dominant room capacity in Surf Beach is 3 bedrooms listings, making up 37.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 66.7% of the active Airbnb listings in Surf Beach, indicating a high concentration in these sizes.
- A significant 73.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Surf Beach.
Surf Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Surf Beach
- The most common guest capacity trend in Surf Beach vacation rentals is listings accommodating 8+ guests (50.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Surf Beach STR market, accounting for 63.7% of listings.
- 75.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Surf Beach.
- On average, properties in Surf Beach are equipped to host 6.4 guests.
Surf Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Surf Beach
- The most common availability pattern in Surf Beach falls within the 271-366 days range, representing 50.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Surf Beach (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Surf Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
12.3% of total
2 Nights
15 listings
23.1% of total
3 Nights
8 listings
12.3% of total
4-6 Nights
1 listings
1.5% of total
30+ Nights
33 listings
50.8% of total
Key Insights
- The most prevalent minimum stay requirement in Surf Beach is 30+ Nights, adopted by 50.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50.8%) caters to monthly stays (30+ nights) in Surf Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50.8% of Surf Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Surf Beach.
Surf Beach Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
13.6% of total
Moderate
13 listings
22% of total
Firm
16 listings
27.1% of total
Strict
22 listings
37.3% of total
Cancellation Policy Insights for Surf Beach
- The prevailing Airbnb cancellation policy trend in Surf Beach is Strict, used by 37.3% of listings.
- A majority (64.4%) of hosts in Surf Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.3% market standard in Surf Beach.
- With 37.3% using Strict terms, this is a viable option in Surf Beach, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Surf Beach.
Surf Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Surf Beach
- The overall average booking lead time for vacation rentals in Surf Beach is 54 days.
- Guests book furthest in advance for stays during October (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (69 days avg.) sees the longest lead times, while Spring (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Surf Beach.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Surf Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Surf Beach (2025)
Amenity Prevalence
Amenity Insights for Surf Beach
- Essential amenities in Surf Beach that guests expect include: Heating, TV, Smoke alarm, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Washer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Surf Beach: Heating, TV, Smoke alarm, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Heating, TV, Smoke alarm, Kitchen, Free parking on premises.
- Consider adding popular differentiators like Air conditioning or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Surf Beach to stay competitive.
Surf Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Surf Beach
- The typical guest profile for Airbnb in Surf Beach consists of primarily domestic travelers (87%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 87.0% of guests.
- Key international markets include Australia (87%) and Singapore (3.4%).
- Top languages spoken are English (68.7%) followed by Chinese (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Surf Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |