St Leonards Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in St Leonards in 2025? Explore comprehensive Airbnb analytics for St Leonards, Victoria, Australia to uncover income potential. This 2025 STR market report for St Leonards, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 126 active listings.
Whether you're considering an Airbnb investment in St Leonards, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St Leonards Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St Leonards Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St Leonards (2025)
Understanding the monthly revenue variations for Airbnb listings in St Leonards is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St Leonards is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St Leonards across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,128+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,326 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,733 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $891, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St Leonards
St Leonards Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St Leonards STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St Leonards:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St Leonards
Average Daily Rate (ADR) Airbnb Trends in St Leonards (2025)
Effective short term rental pricing strategy in St Leonards involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St Leonards typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $373+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $269 or more.
- Typical properties (Median) charge around $194 per night.
- Entry-level properties (Bottom 25%) earn around $146 per night.
Average Daily Rate (ADR) Trend by Month in St Leonards
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Airbnb Seasonality Analysis & Trends in St Leonards (2025)
Peak Season (January, December, April)
- Revenue averages $3,816 per month
- Occupancy rates average 44.0%
- Daily rates average $255
Shoulder Season
- Revenue averages $2,208 per month
- Occupancy maintains around 30.9%
- Daily rates hold near $224
Low Season (July, August, September)
- Revenue drops to average $1,549 per month
- Occupancy decreases to average 28.4%
- Daily rates adjust to average $209
Seasonality Insights for St Leonards
- The Airbnb seasonality in St Leonards shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St Leonards's highest earning potential, with monthly revenues capable of climbing to $4,961, occupancy reaching a high of 58.9%, and ADRs peaking at $281.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,431, occupancy could drop to 26.4%, and ADRs may adjust down to $206.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St Leonards.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St Leonards seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St Leonards (2025)
Exploring the top neighborhoods for short-term rentals in St Leonards? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| St Leonards Beach | A beautiful beach destination with a serene atmosphere, perfect for holidaymakers looking for relaxation by the water. Attracts families and couples seeking summer vacations with swimming and sunbathing activities. | St Leonards Beach, Nearby wineries, Fishing spots, Local cafes and restaurants, Water sports activities |
| St Leonards Village | A charming village offering local shops, cafes, and a friendly community vibe. Ideal for visitors looking for a more local experience while still being close to the beach. | Village shopping area, Local markets, Parks and playgrounds, Community events, Friendly eateries |
| Queenscliff | Just a short drive away, Queenscliff is known for its historic buildings and coastal views. An attractive option for tourists interested in history and seaside activities. | Queenscliff Historical Society, Point Lonsdale Lighthouse, Queenscliff Harbour, Beach activities, Local eateries with seafood |
| Point Lonsdale | A small coastal town that offers stunning beaches and quiet surroundings. Great for Airbnb guests looking for a peaceful getaway close to nature. | Point Lonsdale Beach, The Bluff, Local wildlife reserves, Cycling paths, Ocean views |
| Ocean Grove | Famous for its surf beach and vibrant atmosphere. Attracts surfers and young families looking for fun in the sun and beach activities. | Ocean Grove Main Beach, Surfing spots, Local markets, Bakeries and cafes, Community parks |
| Barwon Heads | A picturesque riverside town offering scenic views and a relaxed lifestyle. Great for guests wanting to explore nature and enjoy water-related activities. | Barwon Heads Beach, Thomson River, Local shops, Cafes with river views, Walking trails |
| Drysdale | A quiet suburban area close to the Bellarine Peninsula’s attractions. It offers a more residential experience while still being a short trip from popular tourist spots. | Local vineyards, Public parks, Historic railway station, Art galleries, Nearby coastal regions |
| Geelong | The nearest city with vibrant arts, culture, and dining experiences. Attracts urban travelers and those looking for entertainment, shopping, and dining variety. | Geelong Waterfront, Geelong Gallery, National Wool Museum, Geelong Botanical Gardens, Local festivals and events |
Understanding Airbnb License Requirements & STR Laws in St Leonards (2025)
While St Leonards, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St Leonards to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St Leonards (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St Leonardsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Seachange Family Escape with Pool and Spa Bath.
Entire Place • 5 bedrooms
12 bell retreat
Entire Place • 7 bedrooms
Regal Park Villa with Pool and Alfresco Living
Entire Place • 4 bedrooms
Waterfront Spectacular - Ideal for Large Groups
Entire Place • 9 bedrooms
“Relax, peaceful times and Beach”
Entire Place • 3 bedrooms
The Absolute Beach Escape For 21
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St Leonards (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St Leonards based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stay Exclusive | 5 | $203,961 | 64 | 3.97/5.0 |
| Judy Anthony | 4 | $105,344 | 47 | 3.69/5.0 |
| Michael | 2 | $95,037 | 67 | 5.00/5.0 |
| Paula | 1 | $88,444 | 12 | 5.00/5.0 |
| Ocean Edge Holiday Rentals: Re | 2 | $83,600 | 118 | 4.80/5.0 |
| Amanda | 1 | $77,845 | 15 | 4.93/5.0 |
| Aaron | 7 | $75,024 | 32 | 1.32/5.0 |
| Richard | 1 | $62,734 | 87 | 4.91/5.0 |
| Simon | 1 | $52,316 | 55 | 4.89/5.0 |
| Brigitte | 1 | $51,838 | 18 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St Leonards.
Dive Deeper: Advanced St Leonards STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St Leonards. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt Leonards Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St Leonards
- The St Leonards Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.2% of the 126 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St Leonards, House properties are the most common (90.5%), reflecting the local real estate landscape.
- Houses represent a significant 90.5% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, others, unique stays (combined 9.6%) offer potential for unique stay experiences.
St Leonards Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St Leonards
- The dominant room capacity in St Leonards is 3 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 73.0% of the active Airbnb listings in St Leonards, indicating a high concentration in these sizes.
- A significant 78.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St Leonards.
St Leonards Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St Leonards
- The most common guest capacity trend in St Leonards vacation rentals is listings accommodating 8+ guests (54.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the St Leonards STR market, accounting for 75.4% of listings.
- 80.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St Leonards.
- On average, properties in St Leonards are equipped to host 6.7 guests.
St Leonards Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St Leonards
- The most common availability pattern in St Leonards falls within the 271-366 days range, representing 62.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in St Leonards (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St Leonards Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
12% of total
2 Nights
46 listings
39.3% of total
3 Nights
9 listings
7.7% of total
4-6 Nights
8 listings
6.8% of total
30+ Nights
40 listings
34.2% of total
Key Insights
- The most prevalent minimum stay requirement in St Leonards is 2 Nights, adopted by 39.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (34.2%) caters to monthly stays (30+ nights) in St Leonards, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.3% of St Leonards hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12% currently do.
- A 2-night minimum appears standard (39.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 34.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St Leonards.
St Leonards Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
1.9% of total
Flexible
19 listings
17.6% of total
Moderate
39 listings
36.1% of total
Firm
29 listings
26.9% of total
Strict
19 listings
17.6% of total
Cancellation Policy Insights for St Leonards
- The prevailing Airbnb cancellation policy trend in St Leonards is Moderate, used by 36.1% of listings.
- There's a relatively balanced mix between guest-friendly (53.7%) and stricter (44.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.1% market standard in St Leonards.
- Regularly review your cancellation policy against competitors and market demand shifts in St Leonards.
St Leonards STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St Leonards
- The overall average booking lead time for vacation rentals in St Leonards is 57 days.
- Guests book furthest in advance for stays during December (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (72 days avg.) sees the longest lead times, while Summer (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in St Leonards.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these St Leonards averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St Leonards (2025)
Amenity Prevalence
Amenity Insights for St Leonards
- Essential amenities in St Leonards that guests expect include: TV, Smoke alarm, Kitchen, Air conditioning, Free parking on premises, Heating, Hot water, Dishes and silverware, Washer, Cooking basics. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St Leonards: TV, Smoke alarm, Kitchen, Air conditioning, Free parking on premises, Heating, Hot water, Dishes and silverware, Washer, Cooking basics.
- Prioritize adding missing essentials: TV, Smoke alarm, Kitchen, Air conditioning, Free parking on premises, Heating, Hot water, Dishes and silverware, Washer, Cooking basics.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St Leonards to stay competitive.
St Leonards Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St Leonards
- The typical guest profile for Airbnb in St Leonards consists of primarily domestic travelers (95%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 95.0% of guests.
- Key international markets include Australia (95%) and United Kingdom (1.1%).
- Top languages spoken are English (69.8%) followed by Italian (3.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St Leonards Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| King Island Council | 11 | $5,231 | $550.50 | 37% |
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |
| Daylesford | 462 | $3,028 | $297.26 | 35% |
| San Remo | 82 | $2,997 | $299.99 | 36% |
| Malmsbury | 11 | $2,957 | $232.06 | 38% |