Smiths Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Smiths Beach in 2025? Explore comprehensive Airbnb analytics for Smiths Beach, Victoria, Australia to uncover income potential. This 2025 STR market report for Smiths Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 99 active listings.
Whether you're considering an Airbnb investment in Smiths Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Smiths Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Smiths Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Smiths Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Smiths Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Smiths Beach is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Smiths Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,853+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,095 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,276 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,240, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Smiths Beach
Smiths Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Smiths Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Smiths Beach:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Smiths Beach
Average Daily Rate (ADR) Airbnb Trends in Smiths Beach (2025)
Effective short term rental pricing strategy in Smiths Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Smiths Beach typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $489+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $340 or more.
- Typical properties (Median) charge around $256 per night.
- Entry-level properties (Bottom 25%) earn around $205 per night.
Average Daily Rate (ADR) Trend by Month in Smiths Beach
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Airbnb Seasonality Analysis & Trends in Smiths Beach (2025)
Peak Season (January, December, October)
- Revenue averages $4,788 per month
- Occupancy rates average 45.8%
- Daily rates average $323
Shoulder Season
- Revenue averages $2,798 per month
- Occupancy maintains around 28.1%
- Daily rates hold near $289
Low Season (July, August, September)
- Revenue drops to average $2,084 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $276
Seasonality Insights for Smiths Beach
- The Airbnb seasonality in Smiths Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Smiths Beach's highest earning potential, with monthly revenues capable of climbing to $6,599, occupancy reaching a high of 60.2%, and ADRs peaking at $343.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,754, occupancy could drop to 22.2%, and ADRs may adjust down to $272.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Smiths Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Smiths Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Smiths Beach (2025)
Exploring the top neighborhoods for short-term rentals in Smiths Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Smiths Beach | A beautiful coastal area famous for its stunning beaches, ideal for a tranquil getaway. The proximity to surf spots and natural beauty attracts both families and tourists year-round. | Smiths Beach, Phillip Island Grand Prix Circuit, Cowes Beach, National Vietnam Veterans Museum, Penguin Parade, Cape Woolamai |
| Cape Woolamai | Known for breathtaking coastal walks and stunning views, Cape Woolamai offers a surfing hotspot and is perfect for nature lovers. This area attracts visitors looking for outdoor activities and relaxation. | Cape Woolamai Beach, Woolamai Point, Cape Woolamai Coastal Reserve, Woolamai Surf Beach, Phillip Island Nature Parks |
| Cowes | The largest town on Phillip Island, Cowes features great dining, shopping, and beach options. It serves as a hub for visitors who want access to entertainment and leisure activities. | Cowes Beach, Cowes Jetty, Phillip Island Chocolate Factory, Koala Conservation Centre, Cowes Cultural Centre |
| Pyramid Rock | A stunning natural landmark that offers picturesque views and walking trails. This scenic area attracts tourists seeking photography opportunities and peaceful surroundings. | Pyramid Rock Lookout, Walking Trails, Surfing Beaches, Nature Walks |
| Ventnor | A quieter, serene area with beautiful beachfront suitable for relaxing holidays. Ventnor appeals to families and couples looking for a peaceful escape from the busy attractions. | Ventnor Beach, Hollands Landing, Fishing Spots, Nature Reserves |
| Newhaven | Close to the San Remo bridge and offers tranquil beaches, making it an ideal spot for fishing and water activities. It's less crowded, which attracts families looking for relaxation. | Newhaven Beach, San Remo Bridge, Fishing Spots, Marine Discovery Centre |
| Rhyll | A charming seaside village known for its peaceful atmosphere and lovely walking trails. Rhyll is great for those wanting to enjoy nature and local wildlife. | Rhyll Inlet, Rhyll Beach, Walking Trails, Local Parks, Fishing Spots |
| Sundays Beach | A secluded beach offering pristine views and a great spot for swimming and relaxation. Sundays Beach appeals to those looking to escape to tranquility and natural beauty. | Sundays Beach, Nature Walks, Snorkeling Spots, Camping Areas |
Understanding Airbnb License Requirements & STR Laws in Smiths Beach (2025)
While Smiths Beach, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Smiths Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Smiths Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Smiths Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waikiki Beachfront - Smiths Beach
Entire Place • 6 bedrooms
Beachfront 6-Bedroom home in Smiths Beach
Entire Place • 6 bedrooms
Spacious Beachfront Home at Smiths Beach
Entire Place • 7 bedrooms
Deckchairs
Entire Place • 4 bedrooms
Waikiki Views
Entire Place • 5 bedrooms
Back Beach Oasis
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Smiths Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Smiths Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joel & Caleb | 18 | $831,587 | 538 | 4.79/5.0 |
| OBrien Real Estate | 15 | $196,480 | 5 | 0.29/5.0 |
| Jenny | 1 | $188,812 | 76 | 4.96/5.0 |
| Michelle | 4 | $126,960 | 45 | 4.82/5.0 |
| Caroline | 1 | $86,823 | 63 | 4.79/5.0 |
| Linda | 3 | $85,282 | 260 | 4.94/5.0 |
| Ready Set Stay | 3 | $65,557 | 83 | 4.74/5.0 |
| Jeremy | 1 | $64,136 | 215 | 4.95/5.0 |
| Kristy | 1 | $63,902 | 45 | 4.98/5.0 |
| Kim | 1 | $60,754 | 7 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Smiths Beach.
Dive Deeper: Advanced Smiths Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Smiths Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSmiths Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Smiths Beach
- The Smiths Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 99 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Smiths Beach, House properties are the most common (85.9%), reflecting the local real estate landscape.
- Houses represent a significant 85.9% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique, outdoor/unique (combined 8.0%) offer potential for unique stay experiences.
Smiths Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Smiths Beach
- The dominant room capacity in Smiths Beach is 3 bedrooms listings, making up 38.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 70.7% of the active Airbnb listings in Smiths Beach, indicating a high concentration in these sizes.
- A significant 83.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Smiths Beach.
Smiths Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Smiths Beach
- The most common guest capacity trend in Smiths Beach vacation rentals is listings accommodating 8+ guests (64.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Smiths Beach STR market, accounting for 80.8% of listings.
- 83.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Smiths Beach.
- On average, properties in Smiths Beach are equipped to host 6.9 guests.
Smiths Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Smiths Beach
- The most common availability pattern in Smiths Beach falls within the 271-366 days range, representing 57.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Smiths Beach (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Smiths Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
7.3% of total
2 Nights
25 listings
26% of total
3 Nights
8 listings
8.3% of total
4-6 Nights
3 listings
3.1% of total
30+ Nights
53 listings
55.2% of total
Key Insights
- The most prevalent minimum stay requirement in Smiths Beach is 30+ Nights, adopted by 55.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (55.2%) caters to monthly stays (30+ nights) in Smiths Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 55.2% of Smiths Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 55.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Smiths Beach.
Smiths Beach Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.2% of total
Super Strict 30 Days
1 listings
1.2% of total
Flexible
9 listings
11% of total
Moderate
17 listings
20.7% of total
Firm
18 listings
22% of total
Strict
36 listings
43.9% of total
Cancellation Policy Insights for Smiths Beach
- The prevailing Airbnb cancellation policy trend in Smiths Beach is Strict, used by 43.9% of listings.
- A majority (65.9%) of hosts in Smiths Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.9% market standard in Smiths Beach.
- With 43.9% using Strict terms, this is a viable option in Smiths Beach, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Smiths Beach.
Smiths Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Smiths Beach
- The overall average booking lead time for vacation rentals in Smiths Beach is 66 days.
- Guests book furthest in advance for stays during January (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (92 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Smiths Beach.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Smiths Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Smiths Beach (2025)
Amenity Prevalence
Amenity Insights for Smiths Beach
- Essential amenities in Smiths Beach that guests expect include: Heating, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Smiths Beach: Heating, Air conditioning.
- Prioritize adding missing essentials: Heating, Air conditioning.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Smiths Beach to stay competitive.
Smiths Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Smiths Beach
- The typical guest profile for Airbnb in Smiths Beach consists of primarily domestic travelers (85%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 84.8% of guests.
- Key international markets include Australia (84.8%) and United Kingdom (3.1%).
- Top languages spoken are English (66%) followed by Chinese (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Smiths Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |