Shire of Wellington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Shire of Wellington in 2025? Explore comprehensive Airbnb analytics for Shire of Wellington, Victoria, Australia to uncover income potential. This 2025 STR market report for Shire of Wellington, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 92 active listings.
Whether you're considering an Airbnb investment in Shire of Wellington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shire of Wellington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shire of Wellington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shire of Wellington (2025)
Understanding the monthly revenue variations for Airbnb listings in Shire of Wellington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shire of Wellington is typically January, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shire of Wellington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,434+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,912 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,744 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $928, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shire of Wellington
Shire of Wellington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shire of Wellington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shire of Wellington:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shire of Wellington
Average Daily Rate (ADR) Airbnb Trends in Shire of Wellington (2025)
Effective short term rental pricing strategy in Shire of Wellington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shire of Wellington typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $257+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Shire of Wellington
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Airbnb Seasonality Analysis & Trends in Shire of Wellington (2025)
Peak Season (January, April, December)
- Revenue averages $2,980 per month
- Occupancy rates average 47.0%
- Daily rates average $185
Shoulder Season
- Revenue averages $2,041 per month
- Occupancy maintains around 36.0%
- Daily rates hold near $167
Low Season (February, March, August)
- Revenue drops to average $1,575 per month
- Occupancy decreases to average 35.1%
- Daily rates adjust to average $172
Seasonality Insights for Shire of Wellington
- The Airbnb seasonality in Shire of Wellington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shire of Wellington's highest earning potential, with monthly revenues capable of climbing to $3,264, occupancy reaching a high of 54.1%, and ADRs peaking at $196.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,514, occupancy could drop to 31.4%, and ADRs may adjust down to $163.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shire of Wellington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shire of Wellington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shire of Wellington (2025)
Exploring the top neighborhoods for short-term rentals in Shire of Wellington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maffra | Maffra is a charming town known for its agricultural heritage and proximity to the Gippsland Lakes, making it a great spot for nature lovers and those looking for a relaxing getaway. | Maffra Milk Factory, Gippsland Maintained Lakes, Maffra Historical Museum, Local wineries, Sale Common Nature Conservation Reserve |
| Heyfield | Heyfield offers a peaceful rural escape with stunning landscapes and is perfect for visitors seeking outdoor activities, including hiking and fishing. | Bunyip State Park, Heyfield Wetlands, Local bushwalking trails, Historic town center, Wellington River |
| Sale | Sale is a picturesque riverside city known for its rich history and vibrant community, making it a great destination for family holidays and cultural experiences. | Sale Botanic Gardens, Macalister River, Sale Historical Museum, Port of Sale, Local cafes and restaurants |
| Stratford | Stratford is a quaint town along the banks of the Avon River, ideal for those who enjoy water activities and beautiful scenic views. | Avon River, Stratford Lavender Farm, Stratford Courthouse Gallery, Local parks, Nearby wetlands |
| Rosedale | Rosedale offers a mix of rural charm and community spirit. It's a great stop for travelers looking to explore regional Victoria. | Rosedale Historical Society, Local artisan shops, Community markets, Nearby natural reserves, Victoria's rural landscape |
| Glenmaggie | Known for its beautiful lake and outdoor activities, Glenmaggie attracts visitors looking for fishing, boating, and a tranquil environment. | Lake Glenmaggie, Fishing spots, Glenmaggie Caravan Park, Bushwalking trails, Scenic viewpoints |
| Willung | Willung is a small rural community known for its scenic lands and proximity to Sale, making it a quiet retreat for city dwellers. | Rural landscapes, Historic buildings, Local agriculture, Community events, Nearby walking trails |
| Cowwarr | Cowwarr is a small village surrounded by natural beauty, perfect for visitors seeking a rural getaway with historical charm. | Cowwarr Weir, Local heritage trails, Artisan shops, Community events, Rural landscapes |
Understanding Airbnb License Requirements & STR Laws in Shire of Wellington (2025)
While Shire of Wellington, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shire of Wellington to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shire of Wellington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shire of Wellingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pelican Bay Beach House 5BR/3BA Best view in town!
Entire Place • 5 bedrooms
Lake House, by the Beach
Entire Place • 4 bedrooms
Casa Encanto, home by the sea!
Entire Place • 3 bedrooms
Serenity Awaits Modern Open Plan
Entire Place • 2 bedrooms
Kentucky Views - off-grid retreat with fireplace
Entire Place • 5 bedrooms
The Clouds. A magical property.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shire of Wellington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shire of Wellington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Golden Beach | 7 | $91,113 | 77 | 4.16/5.0 |
| Simon | 1 | $78,958 | 123 | 4.93/5.0 |
| Keith | 1 | $64,775 | 12 | 4.92/5.0 |
| Sima | 2 | $51,163 | 343 | 4.92/5.0 |
| Sharyn & Colin | 2 | $50,415 | 213 | 4.96/5.0 |
| Jessica | 1 | $46,252 | 15 | 5.00/5.0 |
| Shonna | 1 | $45,612 | 28 | 5.00/5.0 |
| Michael | 1 | $43,762 | 44 | 5.00/5.0 |
| Raman | 2 | $43,761 | 42 | 2.46/5.0 |
| Tiny Away | 2 | $41,963 | 80 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shire of Wellington.
Dive Deeper: Advanced Shire of Wellington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shire of Wellington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShire of Wellington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shire of Wellington
- The Shire of Wellington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 92 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shire of Wellington, House properties are the most common (77.2%), reflecting the local real estate landscape.
- Houses represent a significant 77.2% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique, others (combined 6.6%) offer potential for unique stay experiences.
Shire of Wellington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shire of Wellington
- The dominant room capacity in Shire of Wellington is 2 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 64.1% of the active Airbnb listings in Shire of Wellington, indicating a high concentration in these sizes.
- A significant 47.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shire of Wellington.
Shire of Wellington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shire of Wellington
- The most common guest capacity trend in Shire of Wellington vacation rentals is listings accommodating 8+ guests (31.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Shire of Wellington STR market, accounting for 57.6% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shire of Wellington.
- On average, properties in Shire of Wellington are equipped to host 5.4 guests.
Shire of Wellington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shire of Wellington
- The most common availability pattern in Shire of Wellington falls within the 271-366 days range, representing 41.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shire of Wellington (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shire of Wellington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
12.6% of total
2 Nights
49 listings
56.3% of total
3 Nights
5 listings
5.7% of total
4-6 Nights
1 listings
1.1% of total
30+ Nights
21 listings
24.1% of total
Key Insights
- The most prevalent minimum stay requirement in Shire of Wellington is 2 Nights, adopted by 56.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.9%) of the Shire of Wellington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.1%) caters to monthly stays (30+ nights) in Shire of Wellington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 56.3% of Shire of Wellington hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.6% currently do.
- A 2-night minimum appears standard (56.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 24.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shire of Wellington.
Shire of Wellington Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
22 listings
26.8% of total
Moderate
23 listings
28% of total
Firm
16 listings
19.5% of total
Strict
21 listings
25.6% of total
Cancellation Policy Insights for Shire of Wellington
- The prevailing Airbnb cancellation policy trend in Shire of Wellington is Moderate, used by 28% of listings.
- There's a relatively balanced mix between guest-friendly (54.8%) and stricter (45.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28% market standard in Shire of Wellington.
- Regularly review your cancellation policy against competitors and market demand shifts in Shire of Wellington.
Shire of Wellington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shire of Wellington
- The overall average booking lead time for vacation rentals in Shire of Wellington is 43 days.
- Guests book furthest in advance for stays during December (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (54 days avg.) sees the longest lead times, while Summer (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Shire of Wellington.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Shire of Wellington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shire of Wellington (2025)
Amenity Prevalence
Amenity Insights for Shire of Wellington
- Essential amenities in Shire of Wellington that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shire of Wellington: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shire of Wellington to stay competitive.
Shire of Wellington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shire of Wellington
- The typical guest profile for Airbnb in Shire of Wellington consists of primarily domestic travelers (91%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.0% of guests.
- Key international markets include Australia (91%) and United Kingdom (1.6%).
- Top languages spoken are English (65.2%) followed by French (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shire of Wellington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Sawmill Settlement | 92 | $3,033 | $408.14 | 32% |
| Mansfield | 150 | $3,009 | $327.34 | 35% |
| Goughs Bay | 36 | $2,835 | $321.64 | 31% |
| Foster | 14 | $2,754 | $250.76 | 45% |
| Merrijig | 50 | $2,482 | $358.81 | 30% |
| Shire of Baw Baw | 57 | $2,459 | $223.07 | 37% |