Shire of Towong Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Shire of Towong in 2025? Explore comprehensive Airbnb analytics for Shire of Towong, Victoria, Australia to uncover income potential. This 2025 STR market report for Shire of Towong, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Shire of Towong, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shire of Towong Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shire of Towong Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shire of Towong (2025)
Understanding the monthly revenue variations for Airbnb listings in Shire of Towong is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shire of Towong is typically January, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shire of Towong across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,180+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,991 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,108 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $462, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shire of Towong
Shire of Towong Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shire of Towong STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shire of Towong:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shire of Towong
Average Daily Rate (ADR) Airbnb Trends in Shire of Towong (2025)
Effective short term rental pricing strategy in Shire of Towong involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shire of Towong typically peaks in April and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Shire of Towong
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Airbnb Seasonality Analysis & Trends in Shire of Towong (2025)
Peak Season (January, December, April)
- Revenue averages $2,022 per month
- Occupancy rates average 40.6%
- Daily rates average $156
Shoulder Season
- Revenue averages $1,391 per month
- Occupancy maintains around 29.7%
- Daily rates hold near $159
Low Season (February, July, October)
- Revenue drops to average $1,028 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $158
Seasonality Insights for Shire of Towong
- The Airbnb seasonality in Shire of Towong shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shire of Towong's highest earning potential, with monthly revenues capable of climbing to $2,266, occupancy reaching a high of 44.2%, and ADRs peaking at $166.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $996, occupancy could drop to 20.3%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shire of Towong.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shire of Towong seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shire of Towong (2025)
Exploring the top neighborhoods for short-term rentals in Shire of Towong? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Corryong | A charming country town known for its proximity to the Alpine National Park and the beautiful mountains. It's an ideal location for nature lovers and those seeking outdoor adventures. | Alpine National Park, Man from Snowy River Museum, Corryong Arts Society, Towong Racecourse, Tarkine Trail |
| Tawonga South | Nestled at the base of Mount Bogong, Tawonga South offers stunning mountain views and is a gateway to various hiking and skiing opportunities, attracting outdoor enthusiasts year-round. | Mount Bogong, Bogong Village, Kiewa Valley, Stone's Restaurant, Mitta Mitta River |
| Albury-Wodonga | A vibrant twin city area with a mix of urban amenities and natural beauty, ideal for business travelers and families, with diverse cultural experiences and attractions nearby. | Albury Botanic Gardens, Lake Hume, MAMA (murray art museum albury), Wodonga Historical Society, Albury Railway Station |
| Mittagong | A beautiful town located in the foothills of the Southern Highlands with historical significance, it attracts visitors interested in wine, nature, and cultural heritage. | Mittagong Castle, Briars Historic Inn, Mount Alexandra, Wine tasting in the region, Local walking trails |
| Mount Beauty | A picturesque tourist destination known for its outdoor activities such as skiing, hiking, and mountain biking. It's a popular choice for those visiting the Victorian Alps. | Mount Beauty Golf Club, Mount Beauty Visitor Centre, Skiing at Falls Creek, Walking tracks, Lake Guy |
| Walwa | A small and peaceful town ideal for a quiet getaway. It's perfect for guests looking to unwind and enjoy natural surroundings. | Walwa River, Historical sites, Local markets, Nature trails, Bushwalking areas |
| Glenroy | A tranquil area known for its lush greenery and natural landscapes, offering a peaceful retreat for those looking to escape the hustle and bustle of city life. | Glenroy Reserve, Bicycle trails, Local flora and fauna, Waterfalls, Picnic spots |
| Tuggeranong | Located just outside Towong, Tuggeranong is a thriving suburban area with modern amenities, making it attractive for families and business travelers alike. | Tuggeranong Town Centre, Lake Tuggeranong, Local parks, Community events, Shopping options |
Understanding Airbnb License Requirements & STR Laws in Shire of Towong (2025)
While Shire of Towong, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shire of Towong to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shire of Towong (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shire of Towongbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Reedy Creek Retreat- 3 Bedroom house
Entire Place • 3 bedrooms
Dessy bees
Entire Place • 4 bedrooms
Lakeside on Hume - Albury area
Entire Place • 2 bedrooms
Luxury Couples Farm Stay - Blue Ridge Estate
Entire Place • 1 bedroom
Lakeside Luxe
Entire Place • 4 bedrooms
Cozy Valley Hideaway
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shire of Towong (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shire of Towong based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emma | 1 | $30,861 | 146 | 5.00/5.0 |
| Greg | 1 | $30,366 | 29 | 4.90/5.0 |
| Sue | 3 | $30,109 | 248 | 4.91/5.0 |
| Jane | 2 | $29,829 | 61 | 4.92/5.0 |
| Bronwyn | 1 | $26,575 | 422 | 4.87/5.0 |
| Mel | 1 | $26,384 | 40 | 4.83/5.0 |
| Katie | 1 | $26,008 | 15 | 5.00/5.0 |
| Catherine | 1 | $22,578 | 18 | 4.83/5.0 |
| Laura | 1 | $21,132 | 30 | 4.57/5.0 |
| Angela | 1 | $16,257 | 63 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shire of Towong.
Dive Deeper: Advanced Shire of Towong STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shire of Towong. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShire of Towong Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shire of Towong
- The Shire of Towong Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shire of Towong, Outdoor/Unique properties are the most common (39.1%), reflecting the local real estate landscape.
- Houses represent a significant 39.1% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.3%) offer potential for unique stay experiences.
Shire of Towong Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shire of Towong
- The dominant room capacity in Shire of Towong is 2 bedrooms listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.5% of the active Airbnb listings in Shire of Towong, indicating a high concentration in these sizes.
- A significant 43.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shire of Towong.
Shire of Towong Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shire of Towong
- The most common guest capacity trend in Shire of Towong vacation rentals is listings accommodating 8+ guests (34.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Shire of Towong STR market, accounting for 60.9% of listings.
- 52.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shire of Towong.
- On average, properties in Shire of Towong are equipped to host 5.7 guests.
Shire of Towong Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shire of Towong
- The most common availability pattern in Shire of Towong falls within the 271-366 days range, representing 52.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Shire of Towong (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shire of Towong Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
21.7% of total
2 Nights
12 listings
52.2% of total
30+ Nights
6 listings
26.1% of total
Key Insights
- The most prevalent minimum stay requirement in Shire of Towong is 2 Nights, adopted by 52.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.9%) of the Shire of Towong Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (26.1%) caters to monthly stays (30+ nights) in Shire of Towong, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.2% of Shire of Towong hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shire of Towong.
Shire of Towong Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4.3% of total
Flexible
7 listings
30.4% of total
Moderate
9 listings
39.1% of total
Firm
2 listings
8.7% of total
Strict
4 listings
17.4% of total
Cancellation Policy Insights for Shire of Towong
- The prevailing Airbnb cancellation policy trend in Shire of Towong is Moderate, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (69.5%) and stricter (26.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.1% market standard in Shire of Towong.
- Regularly review your cancellation policy against competitors and market demand shifts in Shire of Towong.
Shire of Towong STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shire of Towong
- The overall average booking lead time for vacation rentals in Shire of Towong is 67 days.
- Guests book furthest in advance for stays during January (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (71 days avg.) sees the longest lead times, while Summer (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Shire of Towong.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Shire of Towong averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shire of Towong (2025)
Amenity Prevalence
Amenity Insights for Shire of Towong
- Essential amenities in Shire of Towong that guests expect include: Free parking on premises, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shire of Towong: Free parking on premises, Heating, TV.
- Prioritize adding missing essentials: Free parking on premises, Heating, TV.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shire of Towong to stay competitive.
Shire of Towong Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shire of Towong
- The typical guest profile for Airbnb in Shire of Towong consists of primarily domestic travelers (95%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 95.4% of guests.
- Key international markets include Australia (95.4%) and United States (2.3%).
- Top languages spoken are English (64%) followed by Hindi (5.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Sydney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shire of Towong Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Snowy Monaro Regional Council | 216 | $3,956 | $391.38 | 39% |
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| East Jindabyne | 108 | $3,506 | $389.01 | 40% |
| Bright | 474 | $3,468 | $294.34 | 42% |
| Porepunkah | 40 | $3,397 | $328.54 | 37% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Wandiligong | 20 | $3,137 | $271.79 | 41% |
| Beechworth | 110 | $3,056 | $251.89 | 41% |
| Sawmill Settlement | 92 | $3,033 | $408.14 | 32% |