Shire of Southern Grampians Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Shire of Southern Grampians in 2025? Explore comprehensive Airbnb analytics for Shire of Southern Grampians, Victoria, Australia to uncover income potential. This 2025 STR market report for Shire of Southern Grampians, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Shire of Southern Grampians, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shire of Southern Grampians Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shire of Southern Grampians Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shire of Southern Grampians (2025)
Understanding the monthly revenue variations for Airbnb listings in Shire of Southern Grampians is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shire of Southern Grampians is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shire of Southern Grampians across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,146+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,253 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,337 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $784, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shire of Southern Grampians
Shire of Southern Grampians Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shire of Southern Grampians STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shire of Southern Grampians:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shire of Southern Grampians
Average Daily Rate (ADR) Airbnb Trends in Shire of Southern Grampians (2025)
Effective short term rental pricing strategy in Shire of Southern Grampians involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shire of Southern Grampians typically peaks in November and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $190+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Shire of Southern Grampians
Get Live Shire of Southern Grampians Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Shire of Southern Grampians (2025)
Peak Season (April, May, December)
- Revenue averages $2,133 per month
- Occupancy rates average 42.6%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,628 per month
- Occupancy maintains around 38.0%
- Daily rates hold near $137
Low Season (February, March, September)
- Revenue drops to average $1,078 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $141
Seasonality Insights for Shire of Southern Grampians
- The Airbnb seasonality in Shire of Southern Grampians shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shire of Southern Grampians's highest earning potential, with monthly revenues capable of climbing to $2,529, occupancy reaching a high of 50.0%, and ADRs peaking at $162.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $918, occupancy could drop to 22.7%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shire of Southern Grampians.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shire of Southern Grampians seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shire of Southern Grampians (2025)
Exploring the top neighborhoods for short-term rentals in Shire of Southern Grampians? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hamilton | The largest town in Southern Grampians, known for its vibrant arts scene and heritage. It attracts visitors for its galleries, parks, and the proximity to Grampians National Park. | Grampians National Park, Botanic Gardens, Hamilton Gallery, Ansett Museum, Lake Hamilton |
| Penshurst | A charming rural town popular for its historic buildings and proximity to natural attractions. It offers a peaceful retreat for nature lovers and those seeking a rural experience. | Penshurst Volcanoes Discovery Centre, Wannon Falls, Grampians National Park, Local wineries |
| Cavendish | A small, picturesque village surrounded by nature, ideal for those looking for a tranquil getaway. Known for its rural charm and close-knit community feel. | Grampians National Park, Local walking trails, Cavendish Agricultural Show, Historical sites |
| Dunkeld | Known as the gateway to the Grampians, Dunkeld boasts stunning views of the mountain ranges and is perfect for outdoor enthusiasts. It has great dining options and local produce. | Mount Sturgeon, Grampians National Park, Dunkeld Community Centre, Local wineries |
| Tarrington | A small township that provides a quiet escape with a strong community feel. It’s great for visitors looking for a relaxing atmosphere and beautiful countryside. | Local parks, Tarrington Heritage Walks, Nearby wineries |
| Victoria Valley | A hidden gem in the region, loved by those seeking natural beauty and outdoor activities such as hiking and wildlife watching. | Victoria Valley Heritage Trail, Local wildlife, Stunning landscapes |
| Glenorchy | A rural escape perfect for nature lovers, with access to beautiful vineyards and local produce. It offers a unique rural experience away from the busier tourist areas. | Glenorchy Lake, Vineyards, Local farms, Historical walking trails |
| Wannon | Famous for its stunning waterfall and natural beauty, Wannon is a serene spot for visitors looking to immerse themselves in nature and outdoor sports. | Wannon Falls, Grampians National Park, Hiking trails, Waterfall viewing |
Understanding Airbnb License Requirements & STR Laws in Shire of Southern Grampians (2025)
While Shire of Southern Grampians, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shire of Southern Grampians to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shire of Southern Grampians (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shire of Southern Grampiansbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful Grampians views, comfort, space & peace
Entire Place • 4 bedrooms
Wongaburra Woolshed
Entire Place • 1 bedroom
Bluestone Homestead - 4 Bedroom Family Farm Stay
Entire Place • 4 bedrooms
Bush Haven Cottage @ Rocklands Retreat
Entire Place • 3 bedrooms
Wongaburra Horse Farm BnB
Entire Place • 2 bedrooms
"Kennebec" c1902 Homestead | Studio | Family Suite
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shire of Southern Grampians (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shire of Southern Grampians based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Johanna | 5 | $70,329 | 48 | 4.88/5.0 |
| Christine & Justin | 2 | $58,623 | 132 | 4.91/5.0 |
| Kerry | 1 | $33,393 | 53 | 4.98/5.0 |
| Megan | 1 | $29,089 | 65 | 4.92/5.0 |
| Karen | 3 | $25,219 | 217 | 4.86/5.0 |
| Leanne | 1 | $24,492 | 196 | 4.98/5.0 |
| Anita | 1 | $21,890 | 86 | 4.98/5.0 |
| Liz | 1 | $20,731 | 46 | 4.87/5.0 |
| Louise | 1 | $19,745 | 149 | 4.93/5.0 |
| Cherryl | 1 | $17,365 | 106 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shire of Southern Grampians.
Dive Deeper: Advanced Shire of Southern Grampians STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shire of Southern Grampians. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShire of Southern Grampians Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shire of Southern Grampians
- The Shire of Southern Grampians Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shire of Southern Grampians, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.7%) offer potential for unique stay experiences.
Shire of Southern Grampians Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shire of Southern Grampians
- The dominant room capacity in Shire of Southern Grampians is 1 bedroom listings, making up 22.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 44.4% of the active Airbnb listings in Shire of Southern Grampians, indicating a high concentration in these sizes.
- A significant 48.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shire of Southern Grampians.
Shire of Southern Grampians Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shire of Southern Grampians
- The most common guest capacity trend in Shire of Southern Grampians vacation rentals is listings accommodating 8+ guests (37%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Shire of Southern Grampians STR market, accounting for 62.9% of listings.
- 62.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shire of Southern Grampians.
- On average, properties in Shire of Southern Grampians are equipped to host 5.5 guests.
Shire of Southern Grampians Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shire of Southern Grampians
- The most common availability pattern in Shire of Southern Grampians falls within the 271-366 days range, representing 40.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shire of Southern Grampians (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shire of Southern Grampians Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
23.1% of total
2 Nights
15 listings
57.7% of total
3 Nights
1 listings
3.8% of total
30+ Nights
4 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Shire of Southern Grampians is 2 Nights, adopted by 57.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.8%) of the Shire of Southern Grampians Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Shire of Southern Grampians, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.7% of Shire of Southern Grampians hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shire of Southern Grampians.
Shire of Southern Grampians Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
37% of total
Moderate
4 listings
14.8% of total
Firm
8 listings
29.6% of total
Strict
5 listings
18.5% of total
Cancellation Policy Insights for Shire of Southern Grampians
- The prevailing Airbnb cancellation policy trend in Shire of Southern Grampians is Flexible, used by 37% of listings.
- There's a relatively balanced mix between guest-friendly (51.8%) and stricter (48.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37% market standard in Shire of Southern Grampians.
- Regularly review your cancellation policy against competitors and market demand shifts in Shire of Southern Grampians.
Shire of Southern Grampians STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shire of Southern Grampians
- The overall average booking lead time for vacation rentals in Shire of Southern Grampians is 45 days.
- Guests book furthest in advance for stays during August (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (48 days avg.) sees the longest lead times, while Spring (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Shire of Southern Grampians.
- Target marketing efforts for the Winter season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Shire of Southern Grampians averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shire of Southern Grampians (2025)
Amenity Prevalence
Amenity Insights for Shire of Southern Grampians
- Essential amenities in Shire of Southern Grampians that guests expect include: Smoke alarm, Dishes and silverware, Refrigerator, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shire of Southern Grampians: Smoke alarm, Dishes and silverware, Refrigerator, Free parking on premises.
- Prioritize adding missing essentials: Refrigerator, Free parking on premises.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shire of Southern Grampians to stay competitive.
Shire of Southern Grampians Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shire of Southern Grampians
- The typical guest profile for Airbnb in Shire of Southern Grampians consists of primarily domestic travelers (90%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 89.8% of guests.
- Key international markets include Australia (89.8%) and China (1.5%).
- Top languages spoken are English (70.2%) followed by Hindi (5.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shire of Southern Grampians Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shire of Colac Otway | 372 | $2,948 | $292.68 | 38% |
| Buninyong | 12 | $2,872 | $169.56 | 48% |
| Lorne | 365 | $2,801 | $395.21 | 33% |
| Port Campbell | 123 | $2,763 | $243.95 | 39% |
| Halls Gap | 184 | $2,669 | $191.17 | 45% |
| Forrest | 31 | $2,567 | $174.06 | 47% |
| Timboon | 16 | $2,525 | $184.54 | 41% |
| Apollo Bay | 412 | $2,511 | $261.55 | 37% |
| Shire of Moyne | 52 | $2,390 | $227.32 | 40% |
| Warrnambool | 263 | $2,281 | $206.62 | 43% |