Shire of South Gippsland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Shire of South Gippsland in 2025? Explore comprehensive Airbnb analytics for Shire of South Gippsland, Victoria, Australia to uncover income potential. This 2025 STR market report for Shire of South Gippsland, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 332 active listings.
Whether you're considering an Airbnb investment in Shire of South Gippsland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shire of South Gippsland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shire of South Gippsland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shire of South Gippsland (2025)
Understanding the monthly revenue variations for Airbnb listings in Shire of South Gippsland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shire of South Gippsland is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shire of South Gippsland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,281+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,477 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,991 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $995, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shire of South Gippsland
Shire of South Gippsland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shire of South Gippsland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shire of South Gippsland:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shire of South Gippsland
Average Daily Rate (ADR) Airbnb Trends in Shire of South Gippsland (2025)
Effective short term rental pricing strategy in Shire of South Gippsland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shire of South Gippsland typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $333+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $260 or more.
- Typical properties (Median) charge around $195 per night.
- Entry-level properties (Bottom 25%) earn around $147 per night.
Average Daily Rate (ADR) Trend by Month in Shire of South Gippsland
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Airbnb Seasonality Analysis & Trends in Shire of South Gippsland (2025)
Peak Season (January, December, April)
- Revenue averages $3,726 per month
- Occupancy rates average 48.3%
- Daily rates average $229
Shoulder Season
- Revenue averages $2,362 per month
- Occupancy maintains around 34.4%
- Daily rates hold near $216
Low Season (August, September, October)
- Revenue drops to average $2,057 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $206
Seasonality Insights for Shire of South Gippsland
- The Airbnb seasonality in Shire of South Gippsland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shire of South Gippsland's highest earning potential, with monthly revenues capable of climbing to $4,517, occupancy reaching a high of 58.1%, and ADRs peaking at $245.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,901, occupancy could drop to 27.5%, and ADRs may adjust down to $203.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shire of South Gippsland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shire of South Gippsland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shire of South Gippsland (2025)
Exploring the top neighborhoods for short-term rentals in Shire of South Gippsland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Leongatha | The largest town in the Shire, Leongatha serves as a key service center for the surrounding agricultural region. It offers a mix of local shops, cafes, and convenience to the South Gippsland Highway, making it popular for travelers and families. | Leongatha Arts Centre, South Gippsland Railway, Leongatha Golf Club, Raymond Island, Local markets |
| Korumburra | Known for its rich history and coal mining past, Korumburra features charming heritage buildings and a vibrant community. It attracts visitors interested in history and cultural tours. | Korumburra Botanic Park, Coal Creek Community Park and Museum, Korumburra Farmers Market, Heritage Walk, Local arts and crafts shops |
| Fish Creek | A quaint village popular with artists and creative types, Fish Creek boasts beautiful landscapes and a strong sense of community. Its artsy vibe draws tourists seeking relaxation and inspiration. | Fish Creek Hotel, Local galleries, Great Southern Rail Trail, Wildlife viewing, Local festivals |
| Inverloch | A coastal town known for its beautiful beaches, Inverloch is ideal for travelers looking for leisure and water activities. It's popular with families and beachgoers. | Inverloch Jetty, Inverloch Beach, Dinosaur Dreaming, Cape Paterson, Great Gippsland Coast |
| Meeniyan | This small town is known for its friendly community and local artisan shops. Meeniyan hosts various events that attract visitors looking for a cultural experience. | Meeniyan Hall, Local markets, Artisan cafes, Vintage shops, Wildlife parks |
| Mirboo North | Surrounded by hills and forests, Mirboo North is a gateway to nature and outdoor activities. It’s popular among tourists looking for hiking and exploring the natural beauty of the area. | Mirboo North Brewery, Strzelecki Ranges, Local walking trails, Mirboo North Heritage Railway, Wildlife spotting |
| Port Welshpool | A fishing village that provides access to the beautiful Wilsons Promontory, Port Welshpool attracts those looking for a quiet getaway and outdoor activities like fishing and boating. | Port Welshpool Long Jetty, Fishing and boating activities, Wilsons Promontory National Park access, Wildlife viewing, Seaside cafes |
| Yanakie | A small coastal town that serves as a gateway to Wilsons Promontory National Park, Yanakie is perfect for nature lovers and those seeking an escape into pristine landscapes. | Wilsons Promontory National Park, Yanakie Beach, Fishing opportunities, Hiking trails, Wildlife adventures |
Understanding Airbnb License Requirements & STR Laws in Shire of South Gippsland (2025)
While Shire of South Gippsland, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shire of South Gippsland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shire of South Gippsland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shire of South Gippslandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Yanakie House and Cabins - Wilsons Promontory
Entire Place • 8 bedrooms
Beekeepers-Ocean Architectural Off-Grid Sanctuary
Entire Place • 4 bedrooms
OMG Star Gazing Bubble 'Asteria' - Bubble Retreats
Entire Place • 1 bedroom
OMG! Star Gazing Bubble 'Etoile' - Bubble Retreats
Entire Place • 1 bedroom
Haven Hills
Entire Place • 5 bedrooms
Blue Beach House
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shire of South Gippsland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shire of South Gippsland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sue | 55 | $865,538 | 418 | 3.78/5.0 |
| Wendy | 5 | $433,858 | 864 | 4.88/5.0 |
| Tim | 2 | $275,524 | 308 | 4.97/5.0 |
| Norm | 6 | $222,139 | 567 | 4.86/5.0 |
| Prom Coast Holidays | 4 | $210,912 | 66 | 4.58/5.0 |
| Richard | 1 | $150,941 | 154 | 4.97/5.0 |
| Steven | 3 | $130,974 | 432 | 4.80/5.0 |
| John | 3 | $130,268 | 355 | 4.69/5.0 |
| Mark | 2 | $118,316 | 375 | 4.92/5.0 |
| Joel & Caleb | 1 | $117,687 | 13 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shire of South Gippsland.
Dive Deeper: Advanced Shire of South Gippsland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shire of South Gippsland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShire of South Gippsland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shire of South Gippsland
- The Shire of South Gippsland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 332 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shire of South Gippsland, House properties are the most common (81.6%), reflecting the local real estate landscape.
- Houses represent a significant 81.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, others, apartment/condo (combined 8.7%) offer potential for unique stay experiences.
Shire of South Gippsland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shire of South Gippsland
- The dominant room capacity in Shire of South Gippsland is 3 bedrooms listings, making up 42.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 66.3% of the active Airbnb listings in Shire of South Gippsland, indicating a high concentration in these sizes.
- A significant 57.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shire of South Gippsland.
Shire of South Gippsland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shire of South Gippsland
- The most common guest capacity trend in Shire of South Gippsland vacation rentals is listings accommodating 8+ guests (32.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Shire of South Gippsland STR market, accounting for 50.6% of listings.
- 59.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shire of South Gippsland.
- On average, properties in Shire of South Gippsland are equipped to host 5.6 guests.
Shire of South Gippsland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shire of South Gippsland
- The most common availability pattern in Shire of South Gippsland falls within the 271-366 days range, representing 48.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shire of South Gippsland (30.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shire of South Gippsland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
6.1% of total
2 Nights
166 listings
52.9% of total
3 Nights
28 listings
8.9% of total
4-6 Nights
15 listings
4.8% of total
7-29 Nights
3 listings
1% of total
30+ Nights
83 listings
26.4% of total
Key Insights
- The most prevalent minimum stay requirement in Shire of South Gippsland is 2 Nights, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.4%) caters to monthly stays (30+ nights) in Shire of South Gippsland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.9% of Shire of South Gippsland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.1% currently do.
- A 2-night minimum appears standard (52.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 26.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shire of South Gippsland.
Shire of South Gippsland Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
1.6% of total
Super Strict 30 Days
57 listings
18.7% of total
Flexible
42 listings
13.8% of total
Moderate
92 listings
30.2% of total
Firm
57 listings
18.7% of total
Strict
52 listings
17% of total
Cancellation Policy Insights for Shire of South Gippsland
- The prevailing Airbnb cancellation policy trend in Shire of South Gippsland is Moderate, used by 30.2% of listings.
- There's a relatively balanced mix between guest-friendly (44.0%) and stricter (35.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.2% market standard in Shire of South Gippsland.
- Regularly review your cancellation policy against competitors and market demand shifts in Shire of South Gippsland.
Shire of South Gippsland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shire of South Gippsland
- The overall average booking lead time for vacation rentals in Shire of South Gippsland is 53 days.
- Guests book furthest in advance for stays during December (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (68 days avg.) sees the longest lead times, while Summer (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Shire of South Gippsland.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Shire of South Gippsland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shire of South Gippsland (2025)
Amenity Prevalence
Amenity Insights for Shire of South Gippsland
- Essential amenities in Shire of South Gippsland that guests expect include: Smoke alarm, Heating, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shire of South Gippsland: Smoke alarm, Heating, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Heating, Free parking on premises, Kitchen.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shire of South Gippsland to stay competitive.
Shire of South Gippsland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shire of South Gippsland
- The typical guest profile for Airbnb in Shire of South Gippsland consists of primarily domestic travelers (88%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 87.8% of guests.
- Key international markets include Australia (87.8%) and United Kingdom (2.8%).
- Top languages spoken are English (64%) followed by Chinese (6.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shire of South Gippsland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |