Shire of Mount Alexander Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Shire of Mount Alexander in 2025? Explore comprehensive Airbnb analytics for Shire of Mount Alexander, Victoria, Australia to uncover income potential. This 2025 STR market report for Shire of Mount Alexander, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Shire of Mount Alexander, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shire of Mount Alexander Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shire of Mount Alexander Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shire of Mount Alexander (2025)
Understanding the monthly revenue variations for Airbnb listings in Shire of Mount Alexander is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shire of Mount Alexander is typically January, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shire of Mount Alexander across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,539+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,915 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,758 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $898, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shire of Mount Alexander
Shire of Mount Alexander Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shire of Mount Alexander STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shire of Mount Alexander:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shire of Mount Alexander
Average Daily Rate (ADR) Airbnb Trends in Shire of Mount Alexander (2025)
Effective short term rental pricing strategy in Shire of Mount Alexander involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shire of Mount Alexander typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $464+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $222 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Shire of Mount Alexander
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Airbnb Seasonality Analysis & Trends in Shire of Mount Alexander (2025)
Peak Season (January, June, December)
- Revenue averages $2,963 per month
- Occupancy rates average 41.4%
- Daily rates average $226
Shoulder Season
- Revenue averages $2,363 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $219
Low Season (February, August, September)
- Revenue drops to average $1,940 per month
- Occupancy decreases to average 34.1%
- Daily rates adjust to average $218
Seasonality Insights for Shire of Mount Alexander
- The Airbnb seasonality in Shire of Mount Alexander shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shire of Mount Alexander's highest earning potential, with monthly revenues capable of climbing to $3,037, occupancy reaching a high of 43.7%, and ADRs peaking at $235.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,744, occupancy could drop to 31.0%, and ADRs may adjust down to $212.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shire of Mount Alexander.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shire of Mount Alexander seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shire of Mount Alexander (2025)
Exploring the top neighborhoods for short-term rentals in Shire of Mount Alexander? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Castlemaine | A popular historical town known for its rich heritage, arts scene, and proximity to nature, attracting visitors looking for culture and outdoor activities. | Castlemaine Art Gallery, Castlemaine Botanical Gardens, Buda Historic Home and Garden, Castlemaine Market, Mount Alexander, local arts and crafts shops |
| Maldon | A charming gold rush town recognized for its well-preserved heritage buildings and inviting community atmosphere, perfect for travelers seeking a quaint escape. | Maldon Railway, Maldon Market, Historic Walks, Maldon Museum, local cafes and artisan shops |
| Newstead | A small village known for its friendly community and beautiful landscapes, attracting nature lovers and those looking for a peaceful retreat. | Newstead Cemetery, Burke and Wills Track, Loddon River, local wineries, Newstead Arts Hub |
| Taradale | A scenic village close to historic goldfields, popular for its vineyards and rural charm, ideal for guests seeking tranquility and country experiences. | Taradale viaduct, local wineries, Hanging Rock, Taradale Market, nature trails |
| Chewton | A historic township near Castlemaine known for its gold mining history and picturesque scenery, appealing to visitors interested in gold rush heritage and nature walks. | Chewton Mine Recreation Reserve, local art galleries, historic sites, nature walks, community events |
| Campbells Creek | A growing township close to Castlemaine, loved for its outdoor activities and affordability, attracting a mix of families and tourists. | local parks, nature reserves, walking trails, community events, proximity to Castlemaine |
| Baringhup | A quiet rural area offering a serene atmosphere and agricultural charm, perfect for those looking to escape city life and immerse themselves in nature. | Baringhup Stream, local farms, nature trails, community gatherings |
| Lyal | An ultra-small town with a peaceful environment, often chosen by nature enthusiasts and those looking for quiet getaways, with nearby natural attractions. | local trails, natural landscapes, proximity to Mount Alexander, rural experiences |
Understanding Airbnb License Requirements & STR Laws in Shire of Mount Alexander (2025)
While Shire of Mount Alexander, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shire of Mount Alexander to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shire of Mount Alexander (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shire of Mount Alexanderbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Castlemaine Garden Home
Entire Place • 4 bedrooms
Fassway Farm
Entire Place • 4 bedrooms
Hillplains House - Architect Designed + Off-Grid
Entire Place • 3 bedrooms
Country 3 bedroom home, games entertainment barn.
Entire Place • 3 bedrooms
The Barn and surrounds
Entire Place • 4 bedrooms
CHARTER FARM - FIND YOUR HAPPY HAMLET
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shire of Mount Alexander (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shire of Mount Alexander based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Genevieve | 5 | $196,462 | 105 | 2.97/5.0 |
| Andy | 6 | $122,369 | 208 | 4.72/5.0 |
| Anton | 1 | $99,520 | 19 | 5.00/5.0 |
| Host #449835757 | 1 | $74,085 | 2 | 0.00/5.0 |
| Tiny Away | 2 | $67,118 | 34 | 4.97/5.0 |
| Simon | 1 | $54,309 | 85 | 4.94/5.0 |
| Ally | 1 | $39,062 | 99 | 4.99/5.0 |
| Isabella | 1 | $36,689 | 89 | 4.89/5.0 |
| Grant | 1 | $32,371 | 155 | 4.94/5.0 |
| Host #95753142 | 1 | $30,287 | 22 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shire of Mount Alexander.
Dive Deeper: Advanced Shire of Mount Alexander STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shire of Mount Alexander. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShire of Mount Alexander Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shire of Mount Alexander
- The Shire of Mount Alexander Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.6% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shire of Mount Alexander, House properties are the most common (70.2%), reflecting the local real estate landscape.
- Houses represent a significant 70.2% portion, catering likely to families or larger groups.
- The presence of 8.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 2.1%) offer potential for unique stay experiences.
Shire of Mount Alexander Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shire of Mount Alexander
- The dominant room capacity in Shire of Mount Alexander is 1 bedroom listings, making up 42.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.1% of the active Airbnb listings in Shire of Mount Alexander, indicating a high concentration in these sizes.
- A significant 29.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shire of Mount Alexander.
Shire of Mount Alexander Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shire of Mount Alexander
- The most common guest capacity trend in Shire of Mount Alexander vacation rentals is listings accommodating 2 guests (31.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Shire of Mount Alexander STR market, accounting for 59.6% of listings.
- 27.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shire of Mount Alexander.
- On average, properties in Shire of Mount Alexander are equipped to host 4.1 guests.
Shire of Mount Alexander Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shire of Mount Alexander
- The most common availability pattern in Shire of Mount Alexander falls within the 271-366 days range, representing 46.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Shire of Mount Alexander (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shire of Mount Alexander Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
26.2% of total
2 Nights
20 listings
47.6% of total
3 Nights
1 listings
2.4% of total
30+ Nights
10 listings
23.8% of total
Key Insights
- The most prevalent minimum stay requirement in Shire of Mount Alexander is 2 Nights, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.8%) of the Shire of Mount Alexander Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.8%) caters to monthly stays (30+ nights) in Shire of Mount Alexander, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.6% of Shire of Mount Alexander hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shire of Mount Alexander.
Shire of Mount Alexander Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
28.2% of total
Moderate
12 listings
30.8% of total
Firm
4 listings
10.3% of total
Strict
12 listings
30.8% of total
Cancellation Policy Insights for Shire of Mount Alexander
- The prevailing Airbnb cancellation policy trend in Shire of Mount Alexander is Moderate, used by 30.8% of listings.
- There's a relatively balanced mix between guest-friendly (59.0%) and stricter (41.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.8% market standard in Shire of Mount Alexander.
- With 30.8% using Strict terms, this is a viable option in Shire of Mount Alexander, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Shire of Mount Alexander.
Shire of Mount Alexander STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shire of Mount Alexander
- The overall average booking lead time for vacation rentals in Shire of Mount Alexander is 45 days.
- Guests book furthest in advance for stays during December (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (53 days avg.) sees the longest lead times, while Summer (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Shire of Mount Alexander.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Shire of Mount Alexander averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shire of Mount Alexander (2025)
Amenity Prevalence
Amenity Insights for Shire of Mount Alexander
- Essential amenities in Shire of Mount Alexander that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shire of Mount Alexander: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shire of Mount Alexander to stay competitive.
Shire of Mount Alexander Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shire of Mount Alexander
- The typical guest profile for Airbnb in Shire of Mount Alexander consists of primarily domestic travelers (96%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 95.7% of guests.
- Key international markets include Australia (95.7%) and United Kingdom (1.2%).
- Top languages spoken are English (71.4%) followed by French (6.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shire of Mount Alexander Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Nagambie | 33 | $3,381 | $300.42 | 40% |
| Shire of Strathbogie | 43 | $3,173 | $314.72 | 37% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |
| Daylesford | 462 | $3,028 | $297.26 | 35% |
| Moama | 53 | $2,999 | $310.37 | 35% |