Shire of Mitchell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Shire of Mitchell in 2025? Explore comprehensive Airbnb analytics for Shire of Mitchell, Victoria, Australia to uncover income potential. This 2025 STR market report for Shire of Mitchell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Shire of Mitchell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shire of Mitchell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shire of Mitchell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shire of Mitchell (2025)
Understanding the monthly revenue variations for Airbnb listings in Shire of Mitchell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shire of Mitchell is typically November, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shire of Mitchell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,736+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,923 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,763 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $943, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shire of Mitchell
Shire of Mitchell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shire of Mitchell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shire of Mitchell:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shire of Mitchell
Average Daily Rate (ADR) Airbnb Trends in Shire of Mitchell (2025)
Effective short term rental pricing strategy in Shire of Mitchell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shire of Mitchell typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $479+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Shire of Mitchell
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Airbnb Seasonality Analysis & Trends in Shire of Mitchell (2025)
Peak Season (November, January, December)
- Revenue averages $3,103 per month
- Occupancy rates average 41.8%
- Daily rates average $276
Shoulder Season
- Revenue averages $2,551 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $221
Low Season (February, March, June)
- Revenue drops to average $2,203 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $246
Seasonality Insights for Shire of Mitchell
- The Airbnb seasonality in Shire of Mitchell shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shire of Mitchell's highest earning potential, with monthly revenues capable of climbing to $3,266, occupancy reaching a high of 45.7%, and ADRs peaking at $286.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,098, occupancy could drop to 27.1%, and ADRs may adjust down to $219.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shire of Mitchell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shire of Mitchell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shire of Mitchell (2025)
Exploring the top neighborhoods for short-term rentals in Shire of Mitchell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bunyip State Park | A stunning natural reserve known for its diverse wildlife and outdoor activities. Perfect for tourists seeking nature experiences, hiking, and camping. | Bunyip River, Trestle Bridge, Bunyip State Park Visitor Centre, Bushwalking Trails, Picnic Areas |
| Pakenham | A major township and rapidly growing area bringing in visitors for both leisure and business. Offers a variety of amenities, parks, and recreational facilities. | Cardinia Reservoir Park, Pakenham Racing Club, Gumbuya World, Toomuc Reserve, Heritage Springs Shopping Centre |
| Beaconsfield | A quaint suburb with a mix of historical charm and modern living. Ideal for those looking to escape the city while staying connected to Melbourne. | Beaconsfield Flora and Fauna Reserve, Beaconsfield Hotel, Local wineries, Train Station access to Melbourne |
| Nar Nar Goon | A small rural township that offers a peaceful getaway close to urban amenities. Great for those wanting to experience the country life while still being near the city. | Nar Nar Goon Village, Local cafes, Rural landscapes, Peaceful parks |
| Gembrook | A picturesque village located at the foothills of the Dandenong Ranges known for scenic beauty and relaxation. Attracts visitors for its enchanting landscapes and quaint vibe. | Gembrook Park, Puffing Billy Railway, Local wineries, Walking Trails, Bistro and Cafes |
| Emerald | Set in the lush hills of the Dandenong Ranges, this area draws visitors for its lush green spaces and relaxed atmosphere, ideal for nature lovers. | Emerald Lake Park, Dandenong Ranges National Park, Local Markets, Emerald Train Station |
| Officer | A developing area that presents a blend of new facilities, parks, and family-friendly attractions, appealing to a diverse demographic of travelers. | Officer Village, Local parks, Family entertainment venues, Proximity to Pakenham |
| Tonimbuk | A tranquil rural setting known for its open spaces and natural beauty, great for those looking for a calm and peaceful vacation spot away from the busy cities. | Tonimbuk Equestrian Centre, Local farms, Natural landscapes, Outdoor activities |
Understanding Airbnb License Requirements & STR Laws in Shire of Mitchell (2025)
While Shire of Mitchell, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shire of Mitchell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shire of Mitchell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shire of Mitchellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Farm stay paradise 1 hour from Melbourne
Entire Place • 7 bedrooms
Poloma Farmhouse - 130 acres of rural retreat
Entire Place • 5 bedrooms
Nullegai at Heathcote WiFi, Spectacular Views
Entire Place • 3 bedrooms
Hilltop Off Grid Tiny House with Outdoor Bath
Entire Place • 1 bedroom
Harmony Hills - Pure Serenity
Entire Place • 1 bedroom
Centelle Park Farm Stay
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shire of Mitchell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shire of Mitchell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #457549084 | 1 | $137,111 | 0 | 0.00/5.0 |
| Poloma Getaway | 1 | $67,546 | 151 | 4.90/5.0 |
| Doug | 1 | $54,506 | 20 | 4.95/5.0 |
| Host #60170973 | 1 | $32,644 | 26 | 5.00/5.0 |
| Sandy & Dan | 1 | $29,786 | 150 | 4.98/5.0 |
| Jim | 1 | $28,472 | 61 | 4.82/5.0 |
| Anne & Steve | 1 | $27,766 | 200 | 4.98/5.0 |
| Janis | 2 | $27,592 | 124 | 4.79/5.0 |
| Cheryl | 1 | $26,136 | 85 | 5.00/5.0 |
| Rebecca | 3 | $25,279 | 50 | 4.54/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shire of Mitchell.
Dive Deeper: Advanced Shire of Mitchell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shire of Mitchell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShire of Mitchell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shire of Mitchell
- The Shire of Mitchell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shire of Mitchell, Outdoor/Unique properties are the most common (61.5%), reflecting the local real estate landscape.
- Houses represent a significant 34.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.8%) offer potential for unique stay experiences.
Shire of Mitchell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shire of Mitchell
- The dominant room capacity in Shire of Mitchell is 1 bedroom listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.7% of the active Airbnb listings in Shire of Mitchell, indicating a high concentration in these sizes.
- A significant 42.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shire of Mitchell.
Shire of Mitchell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shire of Mitchell
- The most common guest capacity trend in Shire of Mitchell vacation rentals is listings accommodating 8+ guests (26.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Shire of Mitchell STR market, accounting for 53.8% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shire of Mitchell.
- On average, properties in Shire of Mitchell are equipped to host 4.7 guests.
Shire of Mitchell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shire of Mitchell
- The most common availability pattern in Shire of Mitchell falls within the 271-366 days range, representing 46.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shire of Mitchell (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shire of Mitchell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
39.1% of total
2 Nights
9 listings
39.1% of total
3 Nights
1 listings
4.3% of total
4-6 Nights
1 listings
4.3% of total
30+ Nights
3 listings
13% of total
Key Insights
- The most prevalent minimum stay requirement in Shire of Mitchell is 1 Night, adopted by 39.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.2%) of the Shire of Mitchell Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13%) caters to monthly stays (30+ nights) in Shire of Mitchell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.1% of Shire of Mitchell hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shire of Mitchell.
Shire of Mitchell Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
31.8% of total
Moderate
4 listings
18.2% of total
Firm
6 listings
27.3% of total
Strict
5 listings
22.7% of total
Cancellation Policy Insights for Shire of Mitchell
- The prevailing Airbnb cancellation policy trend in Shire of Mitchell is Flexible, used by 31.8% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.8% market standard in Shire of Mitchell.
- Regularly review your cancellation policy against competitors and market demand shifts in Shire of Mitchell.
Shire of Mitchell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shire of Mitchell
- The overall average booking lead time for vacation rentals in Shire of Mitchell is 51 days.
- Guests book furthest in advance for stays during April (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (60 days avg.) sees the longest lead times, while Summer (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Shire of Mitchell.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Shire of Mitchell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shire of Mitchell (2025)
Amenity Prevalence
Amenity Insights for Shire of Mitchell
- Essential amenities in Shire of Mitchell that guests expect include: Heating, Free parking on premises, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Cooking basics, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shire of Mitchell: Heating, Free parking on premises, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Heating, Free parking on premises, Kitchen, Smoke alarm.
- Consider adding popular differentiators like Essentials or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shire of Mitchell to stay competitive.
Shire of Mitchell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shire of Mitchell
- The typical guest profile for Airbnb in Shire of Mitchell consists of primarily domestic travelers (98%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include Australia (98%) and New Zealand (1%).
- Top languages spoken are English (71.4%) followed by Spanish (4.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shire of Mitchell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Bright | 474 | $3,468 | $294.34 | 42% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Porepunkah | 40 | $3,397 | $328.54 | 37% |
| Nagambie | 33 | $3,381 | $300.42 | 40% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |