Shire of Mansfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Shire of Mansfield in 2025? Explore comprehensive Airbnb analytics for Shire of Mansfield, Victoria, Australia to uncover income potential. This 2025 STR market report for Shire of Mansfield, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 89 active listings.
Whether you're considering an Airbnb investment in Shire of Mansfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shire of Mansfield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shire of Mansfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shire of Mansfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Shire of Mansfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shire of Mansfield is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shire of Mansfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,466+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,483 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,830 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,524, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shire of Mansfield
Shire of Mansfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shire of Mansfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shire of Mansfield:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shire of Mansfield
Average Daily Rate (ADR) Airbnb Trends in Shire of Mansfield (2025)
Effective short term rental pricing strategy in Shire of Mansfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shire of Mansfield typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $716+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $488 or more.
- Typical properties (Median) charge around $299 per night.
- Entry-level properties (Bottom 25%) earn around $183 per night.
Average Daily Rate (ADR) Trend by Month in Shire of Mansfield
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Airbnb Seasonality Analysis & Trends in Shire of Mansfield (2025)
Peak Season (June, January, July)
- Revenue averages $5,850 per month
- Occupancy rates average 44.4%
- Daily rates average $389
Shoulder Season
- Revenue averages $4,345 per month
- Occupancy maintains around 34.0%
- Daily rates hold near $381
Low Season (February, March, October)
- Revenue drops to average $2,872 per month
- Occupancy decreases to average 26.9%
- Daily rates adjust to average $372
Seasonality Insights for Shire of Mansfield
- The Airbnb seasonality in Shire of Mansfield shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shire of Mansfield's highest earning potential, with monthly revenues capable of climbing to $6,050, occupancy reaching a high of 47.8%, and ADRs peaking at $392.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,659, occupancy could drop to 23.9%, and ADRs may adjust down to $368.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shire of Mansfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shire of Mansfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shire of Mansfield (2025)
Exploring the top neighborhoods for short-term rentals in Shire of Mansfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mount Buller | A premier alpine resort known for skiing, snowboarding, and mountain biking. Attracts tourists year-round, especially during the snow season. | Ski slopes, Mount Buller Village, Buller Sports, Buller Sky 1, Mountain bike trails |
| Mansfield | A charming country town serving as a gateway to the Victorian High Country. Ideal for visitors seeking outdoor adventures and relaxation. | Mansfield Zoo, Mansfield Botanic Park, Lake Eildon, High Country Horse Riding |
| Lake Eildon | Popular for water sports and fishing, this area offers stunning views and a range of outdoor activities, making it attractive for holidaymakers. | Lake Eildon National Park, Fishing and boating, Eildon Pondage, Scenic hiking trails |
| Jamieson | A quiet, picturesque township along the Goulburn River, perfect for those looking for a peaceful getaway surrounded by nature. | Jamieson River, Canoeing and kayaking, Scenic walks, Historic township |
| Howqua Hills | Known for its natural beauty and outdoor activities, including fishing and hiking. It’s a great retreat for nature lovers. | Howqua Hills Historic Area, Camping and hiking, Scenic Lookouts |
| Benalla | A larger regional center that serves as a hub for surrounding attractions, offering a mix of culture, art, and outdoor activities. | Benalla Art Gallery, Benalla Botanical Gardens, Lake Benalla, Historic walking trail |
| Woods Point | A historic gold mining town offering a glimpse into the region's past, with stunning scenery and opportunities for outdoor activities. | Historic gold mining sites, Mountain walks, Woods Point River |
| Eildon | A small township located at the base of the Eildon Dam, popular for fishing and water sports. An attractive spot for those seeking a lakeside retreat. | Eildon Dam, Water sports and fishing, Picnic areas, Scenic drives |
Understanding Airbnb License Requirements & STR Laws in Shire of Mansfield (2025)
While Shire of Mansfield, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shire of Mansfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shire of Mansfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shire of Mansfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oberon Lodge Full House / 9 Bedrooms / Sleeps 20
Entire Place • 9 bedrooms
The Olive Grove, Lake Eildon
Entire Place • 5 bedrooms
Cornhill - Merrijig - Sleeps 12
Entire Place • 5 bedrooms
Merrigums - Merrijig - Sleeps 12
Entire Place • 4 bedrooms
Coombs Hill Barn - 160 year-old converted barn
Entire Place • 5 bedrooms
The View, right on the Lake.
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shire of Mansfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shire of Mansfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leith | 10 | $363,980 | 210 | 3.75/5.0 |
| Romy | 2 | $281,008 | 41 | 4.67/5.0 |
| Jo And Jason | 1 | $180,650 | 76 | 4.92/5.0 |
| Tania | 1 | $179,564 | 64 | 4.95/5.0 |
| Alpine Holiday Rentals | 3 | $131,529 | 39 | 4.98/5.0 |
| Katherine & Wade | 1 | $119,039 | 25 | 5.00/5.0 |
| Damian | 1 | $111,663 | 67 | 4.76/5.0 |
| Jaimie | 1 | $105,716 | 17 | 4.65/5.0 |
| Suzanne | 2 | $97,894 | 49 | 4.91/5.0 |
| Lucas And Joy | 1 | $94,914 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shire of Mansfield.
Dive Deeper: Advanced Shire of Mansfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shire of Mansfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShire of Mansfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shire of Mansfield
- The Shire of Mansfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.9% of the 89 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shire of Mansfield, House properties are the most common (67.4%), reflecting the local real estate landscape.
- Houses represent a significant 67.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, apartment/condo, unique stays (combined 10.1%) offer potential for unique stay experiences.
Shire of Mansfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shire of Mansfield
- The dominant room capacity in Shire of Mansfield is 3 bedrooms listings, making up 27% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 50.6% of the active Airbnb listings in Shire of Mansfield, indicating a high concentration in these sizes.
- A significant 66.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shire of Mansfield.
Shire of Mansfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shire of Mansfield
- The most common guest capacity trend in Shire of Mansfield vacation rentals is listings accommodating 8+ guests (56.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Shire of Mansfield STR market, accounting for 68.6% of listings.
- 70.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shire of Mansfield.
- On average, properties in Shire of Mansfield are equipped to host 6.3 guests.
Shire of Mansfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shire of Mansfield
- The most common availability pattern in Shire of Mansfield falls within the 271-366 days range, representing 49.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Shire of Mansfield (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shire of Mansfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
7% of total
2 Nights
50 listings
58.1% of total
3 Nights
6 listings
7% of total
30+ Nights
24 listings
27.9% of total
Key Insights
- The most prevalent minimum stay requirement in Shire of Mansfield is 2 Nights, adopted by 58.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.1%) of the Shire of Mansfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.9%) caters to monthly stays (30+ nights) in Shire of Mansfield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 58.1% of Shire of Mansfield hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7% currently do.
- A 2-night minimum appears standard (58.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 27.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shire of Mansfield.
Shire of Mansfield Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.2% of total
Flexible
9 listings
10.8% of total
Moderate
23 listings
27.7% of total
Firm
24 listings
28.9% of total
Strict
26 listings
31.3% of total
Cancellation Policy Insights for Shire of Mansfield
- The prevailing Airbnb cancellation policy trend in Shire of Mansfield is Strict, used by 31.3% of listings.
- A majority (60.2%) of hosts in Shire of Mansfield utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.3% market standard in Shire of Mansfield.
- With 31.3% using Strict terms, this is a viable option in Shire of Mansfield, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Shire of Mansfield.
Shire of Mansfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shire of Mansfield
- The overall average booking lead time for vacation rentals in Shire of Mansfield is 52 days.
- Guests book furthest in advance for stays during January (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (68 days avg.) sees the longest lead times, while Summer (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Shire of Mansfield.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Shire of Mansfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shire of Mansfield (2025)
Amenity Prevalence
Amenity Insights for Shire of Mansfield
- Essential amenities in Shire of Mansfield that guests expect include: Kitchen, TV, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Refrigerator, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shire of Mansfield: Kitchen, TV, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: TV, Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Air conditioning or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shire of Mansfield to stay competitive.
Shire of Mansfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shire of Mansfield
- The typical guest profile for Airbnb in Shire of Mansfield consists of primarily domestic travelers (94%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 93.6% of guests.
- Key international markets include Australia (93.6%) and United Kingdom (1.4%).
- Top languages spoken are English (67.6%) followed by French (5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shire of Mansfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Bright | 474 | $3,468 | $294.34 | 42% |
| Porepunkah | 40 | $3,397 | $328.54 | 37% |
| Nagambie | 33 | $3,381 | $300.42 | 40% |
| Shire of Strathbogie | 43 | $3,173 | $314.72 | 37% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Wandiligong | 20 | $3,137 | $271.79 | 41% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |
| Beechworth | 110 | $3,056 | $251.89 | 41% |