Shire of Macedon Ranges Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Shire of Macedon Ranges in 2025? Explore comprehensive Airbnb analytics for Shire of Macedon Ranges, Victoria, Australia to uncover income potential. This 2025 STR market report for Shire of Macedon Ranges, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 85 active listings.
Whether you're considering an Airbnb investment in Shire of Macedon Ranges, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shire of Macedon Ranges Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shire of Macedon Ranges Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shire of Macedon Ranges (2025)
Understanding the monthly revenue variations for Airbnb listings in Shire of Macedon Ranges is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shire of Macedon Ranges is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shire of Macedon Ranges across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,162+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,744 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,119 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,076, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shire of Macedon Ranges
Shire of Macedon Ranges Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shire of Macedon Ranges STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shire of Macedon Ranges:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shire of Macedon Ranges
Average Daily Rate (ADR) Airbnb Trends in Shire of Macedon Ranges (2025)
Effective short term rental pricing strategy in Shire of Macedon Ranges involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shire of Macedon Ranges typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $469+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $285 or more.
- Typical properties (Median) charge around $195 per night.
- Entry-level properties (Bottom 25%) earn around $143 per night.
Average Daily Rate (ADR) Trend by Month in Shire of Macedon Ranges
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Airbnb Seasonality Analysis & Trends in Shire of Macedon Ranges (2025)
Peak Season (June, December, July)
- Revenue averages $3,489 per month
- Occupancy rates average 41.1%
- Daily rates average $271
Shoulder Season
- Revenue averages $3,092 per month
- Occupancy maintains around 36.8%
- Daily rates hold near $272
Low Season (February, March, August)
- Revenue drops to average $2,443 per month
- Occupancy decreases to average 31.3%
- Daily rates adjust to average $256
Seasonality Insights for Shire of Macedon Ranges
- The Airbnb seasonality in Shire of Macedon Ranges shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shire of Macedon Ranges's highest earning potential, with monthly revenues capable of climbing to $3,675, occupancy reaching a high of 42.6%, and ADRs peaking at $277.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,035, occupancy could drop to 26.7%, and ADRs may adjust down to $246.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shire of Macedon Ranges.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shire of Macedon Ranges seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shire of Macedon Ranges (2025)
Exploring the top neighborhoods for short-term rentals in Shire of Macedon Ranges? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Daylesford | A popular spa destination known for its mineral springs and wellness retreats. Daylesford attracts visitors looking for relaxation and rejuvenation amidst beautiful scenic landscapes. | Lake Daylesford, Daylesford Spa Country Railway, Wombat Hill Botanical Gardens, The Convent Gallery, Daylesford Sunday Market |
| Woodend | A charming country town with a vibrant arts scene and easy access to the Macedon Ranges. Ideal for visitors who enjoy nature walks, local markets, and cozy cafes. | Woodend Village, Hanging Rock Reserve, Woodend Railway Station, Woodend Children’s Park, Macedon Ranges Walking Trail |
| Kyneton | Known for its rich history and vibrant food scene, Kyneton offers a mix of heritage and modern experiences. Perfect for foodies and history enthusiasts. | Kyneton Botanic Gardens, Macedon Ranges Art Gallery, Kyneton Farmers Market, Piper Street, Campaspe River Walk |
| Malmsbury | A quaint township with picturesque stone bridges and historic buildings. Attracts visitors interested in heritage and countryside charm. | Malmsbury Viaduct, Malmsbury Botanical Gardens, Malmsbury Aqueduct, Malmsbury Reservoir, Gordon and Hadfield's Stone Bridge |
| Gisborne | A vibrant town known for its community spirit and proximity to both the Macedon Ranges and Melbourne. Ideal for families and weekend getaways. | Gisborne Peak Winery, Gisborne Botanic Gardens, Dalton Park, Gisborne Olde Time Market, Mount Gisborne |
| Romsey | A small, friendly town that offers a taste of rural life while still being close to Melbourne. Great for those looking to escape the hustle and bustle. | Romsey Park, Hanging Rock Vineyards, Romsey Mechanics Institute, Romsey Historical Society, local farms and markets |
| Riddells Creek | A tranquil town with a strong community feel, surrounded by nature. Perfect for visitors seeking outdoor activities and a peaceful retreat. | Riddells Creek Railway Station, Riddells Creek Reserve, Forest Glade Gardens, local walking trails, Riddells Creek Farmers Market |
| Macedon | A picturesque mountain village known for its stunning gardens and the well-known Hanging Rock. Attracts nature lovers and those searching for scenic beauty. | Hanging Rock Reserve, Macedon Railway Station, Macedon Regional Park, Macedon Ranges Heritage Trail, local wineries |
Understanding Airbnb License Requirements & STR Laws in Shire of Macedon Ranges (2025)
While Shire of Macedon Ranges, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shire of Macedon Ranges to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shire of Macedon Ranges (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shire of Macedon Rangesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tieve Tara
Entire Place • 5 bedrooms
Marsel's Place
Entire Place • 4 bedrooms
Mistwood Mount Macedon - 2 Luxe Outdoor Baths
Entire Place • 2 bedrooms
Fern Vale Farm
Entire Place • 6 bedrooms
Sweeping views of Hanging Rock and Cobaw Ranges
Entire Place • 6 bedrooms
Spacious retreat in Macedon Ranges
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shire of Macedon Ranges (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shire of Macedon Ranges based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #449835757 | 1 | $180,024 | 0 | 0.00/5.0 |
| Chris | 3 | $153,699 | 190 | 4.93/5.0 |
| Hayley | 1 | $149,027 | 7 | 5.00/5.0 |
| Mary | 2 | $129,451 | 536 | 4.92/5.0 |
| Tiny Away | 5 | $104,032 | 409 | 4.90/5.0 |
| Host #32173660 | 3 | $88,401 | 270 | 4.89/5.0 |
| Nicole | 1 | $85,368 | 55 | 4.96/5.0 |
| Emily And Aaron | 2 | $84,073 | 188 | 4.97/5.0 |
| Dee | 7 | $83,939 | 101 | 4.97/5.0 |
| Samantha | 1 | $76,305 | 14 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shire of Macedon Ranges.
Dive Deeper: Advanced Shire of Macedon Ranges STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shire of Macedon Ranges. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShire of Macedon Ranges Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shire of Macedon Ranges
- The Shire of Macedon Ranges Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.4% of the 85 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shire of Macedon Ranges, House properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 52.9% portion, catering likely to families or larger groups.
- The presence of 18.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.4%) offer potential for unique stay experiences.
Shire of Macedon Ranges Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shire of Macedon Ranges
- The dominant room capacity in Shire of Macedon Ranges is 1 bedroom listings, making up 34.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.7% of the active Airbnb listings in Shire of Macedon Ranges, indicating a high concentration in these sizes.
- A significant 32.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shire of Macedon Ranges.
Shire of Macedon Ranges Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shire of Macedon Ranges
- The most common guest capacity trend in Shire of Macedon Ranges vacation rentals is listings accommodating 2 guests (30.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Shire of Macedon Ranges STR market, accounting for 53.0% of listings.
- 32.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shire of Macedon Ranges.
- On average, properties in Shire of Macedon Ranges are equipped to host 4.4 guests.
Shire of Macedon Ranges Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shire of Macedon Ranges
- The most common availability pattern in Shire of Macedon Ranges falls within the 271-366 days range, representing 44.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shire of Macedon Ranges (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shire of Macedon Ranges Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
33.8% of total
2 Nights
29 listings
36.3% of total
3 Nights
2 listings
2.5% of total
30+ Nights
22 listings
27.5% of total
Key Insights
- The most prevalent minimum stay requirement in Shire of Macedon Ranges is 2 Nights, adopted by 36.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.1%) of the Shire of Macedon Ranges Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.5%) caters to monthly stays (30+ nights) in Shire of Macedon Ranges, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.3% of Shire of Macedon Ranges hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shire of Macedon Ranges.
Shire of Macedon Ranges Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
27% of total
Moderate
28 listings
37.8% of total
Firm
14 listings
18.9% of total
Strict
12 listings
16.2% of total
Cancellation Policy Insights for Shire of Macedon Ranges
- The prevailing Airbnb cancellation policy trend in Shire of Macedon Ranges is Moderate, used by 37.8% of listings.
- There's a relatively balanced mix between guest-friendly (64.8%) and stricter (35.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.8% market standard in Shire of Macedon Ranges.
- Regularly review your cancellation policy against competitors and market demand shifts in Shire of Macedon Ranges.
Shire of Macedon Ranges STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shire of Macedon Ranges
- The overall average booking lead time for vacation rentals in Shire of Macedon Ranges is 44 days.
- Guests book furthest in advance for stays during April (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (53 days avg.) sees the longest lead times, while Fall (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Shire of Macedon Ranges.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Shire of Macedon Ranges averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shire of Macedon Ranges (2025)
Amenity Prevalence
Amenity Insights for Shire of Macedon Ranges
- Essential amenities in Shire of Macedon Ranges that guests expect include: Free parking on premises, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shire of Macedon Ranges: Free parking on premises, Essentials.
- Prioritize adding missing essentials: Free parking on premises, Essentials.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shire of Macedon Ranges to stay competitive.
Shire of Macedon Ranges Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shire of Macedon Ranges
- The typical guest profile for Airbnb in Shire of Macedon Ranges consists of primarily domestic travelers (95%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.1% of guests.
- Key international markets include Australia (95.1%) and United Kingdom (1.1%).
- Top languages spoken are English (69.9%) followed by Spanish (3.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shire of Macedon Ranges Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Nagambie | 33 | $3,381 | $300.42 | 40% |
| Shire of Strathbogie | 43 | $3,173 | $314.72 | 37% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |
| Daylesford | 462 | $3,028 | $297.26 | 35% |
| Moama | 53 | $2,999 | $310.37 | 35% |