Shire of East Gippsland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Shire of East Gippsland in 2025? Explore comprehensive Airbnb analytics for Shire of East Gippsland, Victoria, Australia to uncover income potential. This 2025 STR market report for Shire of East Gippsland, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 210 active listings.
Whether you're considering an Airbnb investment in Shire of East Gippsland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shire of East Gippsland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shire of East Gippsland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shire of East Gippsland (2025)
Understanding the monthly revenue variations for Airbnb listings in Shire of East Gippsland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shire of East Gippsland is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shire of East Gippsland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,958+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,995 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,566 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $771, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shire of East Gippsland
Shire of East Gippsland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shire of East Gippsland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shire of East Gippsland:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shire of East Gippsland
Average Daily Rate (ADR) Airbnb Trends in Shire of East Gippsland (2025)
Effective short term rental pricing strategy in Shire of East Gippsland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shire of East Gippsland typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $399+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $255 or more.
- Typical properties (Median) charge around $169 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Shire of East Gippsland
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Airbnb Seasonality Analysis & Trends in Shire of East Gippsland (2025)
Peak Season (January, December, April)
- Revenue averages $3,255 per month
- Occupancy rates average 39.9%
- Daily rates average $233
Shoulder Season
- Revenue averages $2,101 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $199
Low Season (February, September, October)
- Revenue drops to average $1,664 per month
- Occupancy decreases to average 29.4%
- Daily rates adjust to average $200
Seasonality Insights for Shire of East Gippsland
- The Airbnb seasonality in Shire of East Gippsland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shire of East Gippsland's highest earning potential, with monthly revenues capable of climbing to $3,661, occupancy reaching a high of 46.6%, and ADRs peaking at $258.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,627, occupancy could drop to 27.5%, and ADRs may adjust down to $193.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shire of East Gippsland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shire of East Gippsland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shire of East Gippsland (2025)
Exploring the top neighborhoods for short-term rentals in Shire of East Gippsland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lakes Entrance | A popular seaside town known for its stunning beaches, fishing opportunities, and beautiful lakes. Ideal for tourists looking for a relaxing getaway with plenty of outdoor activities. | 90 Mile Beach, Lake Tyers State Park, Lakes Entrance Marine Parade, Ninety Mile Beach, Lakes Entrance Golf Club |
| Bairnsdale | The largest town in East Gippsland, offering a mix of urban amenities and access to natural wonders. Great for visitors looking for both culture and outdoor adventures. | Bairnsdale Railway Station, Bairnsdale Art Gallery, Mitchell River National Park, Toboggan Hill Park, Birdland Reserve |
| Paynesville | Known as the 'Boating Capital of Victoria', this picturesque town is a gateway to Gippsland Lakes and is perfect for water enthusiasts and families. | Gippsland Lakes, Paynesville Foreshore, Raymond Island, Bairnsdale Golf Club, Churchill Island |
| Metung | A charming village known for its waterfront properties and relaxed lifestyle. Attracts visitors seeking peace and tranquility amid beautiful scenery. | Metung Boardwalk, Metung Hot Springs, Shaving Point, Gippsland Lakes Coastal Park, Metung Village |
| Orbost | A historic town close to the Snowy River, offering unique cultural experiences and access to stunning natural landscapes. Ideal for adventure seekers. | Snowy River National Park, Orbost Exhibition Centre, 1st Sun Cinema, Orbost Historic Park, Surfing at Marlo Beach |
| Marlo | A quaint coastal village at the mouth of the Snowy River, known for its pristine beaches and fishing. Perfect for nature lovers and relaxation. | Marlo Beach, Snowy River Estuary, Bunga Arm, Marlo Jetty, Graham's Creek |
| Jarrahmond | A rural area that provides a peaceful retreat into the natural landscape of East Gippsland, perfect for those looking for a rustic escape. | East Gippsland Rail Trail, Bemboka River, Forest walks, Bush camping, Nature photography opportunities |
| Nungurner | A serene location near the lakes, offering beautiful views and tranquility, appealing to those looking to unplug and relax in nature. | Nungurner Jetty, Lakes Entrance, Nungurner Beach, Local Parks, Wildlife viewing |
Understanding Airbnb License Requirements & STR Laws in Shire of East Gippsland (2025)
While Shire of East Gippsland, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shire of East Gippsland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shire of East Gippsland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shire of East Gippslandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Dunes *Beachfront* Lake Tyers Beach
Entire Place • 4 bedrooms
The Dunes - Couples *Beachfront*
Entire Place • 1 bedroom
Meningie Homestead - 6BR, Firepit and Pet-Friendly
Entire Place • 6 bedrooms
Serenity Valley Homestead
Entire Place • 4 bedrooms
Cloud 9
Entire Place • 4 bedrooms
Ultimate country escape, outdoor spa, pet friendly
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shire of East Gippsland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shire of East Gippsland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gippsland Lakes Escapes | 19 | $543,908 | 217 | 4.19/5.0 |
| Holiday Makers | 19 | $405,592 | 171 | 3.12/5.0 |
| Grant | 2 | $301,831 | 62 | 4.93/5.0 |
| Host #132939571 | 8 | $149,116 | 118 | 4.23/5.0 |
| Mandy | 1 | $91,322 | 9 | 5.00/5.0 |
| Jess | 3 | $81,866 | 23 | 4.77/5.0 |
| Helen | 3 | $81,139 | 148 | 4.88/5.0 |
| Nathan | 1 | $63,772 | 17 | 5.00/5.0 |
| Kim | 1 | $62,292 | 123 | 4.95/5.0 |
| John | 1 | $60,360 | 36 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shire of East Gippsland.
Dive Deeper: Advanced Shire of East Gippsland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shire of East Gippsland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShire of East Gippsland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shire of East Gippsland
- The Shire of East Gippsland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 210 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shire of East Gippsland, House properties are the most common (66.2%), reflecting the local real estate landscape.
- Houses represent a significant 66.2% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo, unique stays (combined 6.2%) offer potential for unique stay experiences.
Shire of East Gippsland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shire of East Gippsland
- The dominant room capacity in Shire of East Gippsland is 2 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 50.5% of the active Airbnb listings in Shire of East Gippsland, indicating a high concentration in these sizes.
- A significant 44.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shire of East Gippsland.
Shire of East Gippsland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shire of East Gippsland
- The most common guest capacity trend in Shire of East Gippsland vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Shire of East Gippsland STR market, accounting for 49.5% of listings.
- 52.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shire of East Gippsland.
- On average, properties in Shire of East Gippsland are equipped to host 5.3 guests.
Shire of East Gippsland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shire of East Gippsland
- The most common availability pattern in Shire of East Gippsland falls within the 271-366 days range, representing 53.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shire of East Gippsland (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shire of East Gippsland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
23.9% of total
2 Nights
81 listings
41.1% of total
3 Nights
11 listings
5.6% of total
4-6 Nights
2 listings
1% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
55 listings
27.9% of total
Key Insights
- The most prevalent minimum stay requirement in Shire of East Gippsland is 2 Nights, adopted by 41.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.0%) of the Shire of East Gippsland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.9%) caters to monthly stays (30+ nights) in Shire of East Gippsland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.1% of Shire of East Gippsland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shire of East Gippsland.
Shire of East Gippsland Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
1.1% of total
Super Strict 60 Days
14 listings
7.5% of total
Flexible
31 listings
16.6% of total
Moderate
51 listings
27.3% of total
Firm
38 listings
20.3% of total
Strict
51 listings
27.3% of total
Cancellation Policy Insights for Shire of East Gippsland
- The prevailing Airbnb cancellation policy trend in Shire of East Gippsland is Moderate, used by 27.3% of listings.
- There's a relatively balanced mix between guest-friendly (43.9%) and stricter (47.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 27.3% market standard in Shire of East Gippsland.
- Regularly review your cancellation policy against competitors and market demand shifts in Shire of East Gippsland.
Shire of East Gippsland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shire of East Gippsland
- The overall average booking lead time for vacation rentals in Shire of East Gippsland is 49 days.
- Guests book furthest in advance for stays during December (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (59 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Shire of East Gippsland.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Shire of East Gippsland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shire of East Gippsland (2025)
Amenity Prevalence
Amenity Insights for Shire of East Gippsland
- Essential amenities in Shire of East Gippsland that guests expect include: Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shire of East Gippsland: Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shire of East Gippsland to stay competitive.
Shire of East Gippsland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shire of East Gippsland
- The typical guest profile for Airbnb in Shire of East Gippsland consists of primarily domestic travelers (88%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 88.0% of guests.
- Key international markets include Australia (88%) and United Kingdom (2.7%).
- Top languages spoken are English (64.3%) followed by Chinese (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shire of East Gippsland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Snowy Monaro Regional Council | 216 | $3,956 | $391.38 | 39% |
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| East Jindabyne | 108 | $3,506 | $389.01 | 40% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Bright | 474 | $3,468 | $294.34 | 42% |
| Porepunkah | 40 | $3,397 | $328.54 | 37% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Wandiligong | 20 | $3,137 | $271.79 | 41% |
| Beechworth | 110 | $3,056 | $251.89 | 41% |