Sea Lake Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Sea Lake in 2025? Explore comprehensive Airbnb analytics for Sea Lake, Victoria, Australia to uncover income potential. This 2025 STR market report for Sea Lake, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.

Whether you're considering an Airbnb investment in Sea Lake, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sea Lake Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sea Lake Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$120
The average rental revenue earned for an occupied room per day in Sea Lake.
Occupancy Rate(?)
27.8%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$12,054
Typical annual income for an Airbnb listing in Sea Lake. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-35.9%
Significant decrease (-35.9%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Sea Lake.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Sea Lake.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
23
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sea Lake (2025)

Understanding the monthly revenue variations for Airbnb listings in Sea Lake is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sea Lake is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sea Lake across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,513+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,677 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $837 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $516, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sea Lake

Sea Lake Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sea Lake STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sea Lake:

  • Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sea Lake

Average Daily Rate (ADR) Airbnb Trends in Sea Lake (2025)

Effective short term rental pricing strategy in Sea Lake involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sea Lake typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $252+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
  • Typical properties (Median) charge around $97 per night.
  • Entry-level properties (Bottom 25%) earn around $80 per night.

Average Daily Rate (ADR) Trend by Month in Sea Lake

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Airbnb Seasonality Analysis & Trends in Sea Lake (2025)

Peak Season (May, April, November)
  • Revenue averages $1,878 per month
  • Occupancy rates average 41.3%
  • Daily rates average $137
Shoulder Season
  • Revenue averages $1,498 per month
  • Occupancy maintains around 33.4%
  • Daily rates hold near $139
Low Season (January, February, March)
  • Revenue drops to average $797 per month
  • Occupancy decreases to average 20.6%
  • Daily rates adjust to average $126

Seasonality Insights for Sea Lake

  • The Airbnb seasonality in Sea Lake shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sea Lake's highest earning potential, with monthly revenues capable of climbing to $2,004, occupancy reaching a high of 44.4%, and ADRs peaking at $142.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $613, occupancy could drop to 16.7%, and ADRs may adjust down to $125.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sea Lake.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sea Lake seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sea Lake (2025)

Exploring the top neighborhoods for short-term rentals in Sea Lake? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Sea Lake Town Centre
The heart of Sea Lake, offering local shops, cafes, and access to community events. A great place for guests looking to experience the local culture and amenities.
Lake Tyrrell, Sea Lake Historical Society, Mallee Track
Lake Tyrrell
A stunning natural attraction known for its scenic views and wildlife, ideal for nature lovers and photographers. Offers unique opportunities for outdoor activities.
Lake Tyrrell, Bird watching, Photography spots, Walking trails
Sea Lake Golf Course
A popular spot for golf enthusiasts. Provides a peaceful environment and is a good option for families and group travelers seeking recreational activities.
Sea Lake Golf Course, Picnic areas, Kiosk on site
Mallee Regional Museum
Learn about the local history and culture of the Mallee region. Attracts tourists interested in history and heritage, making it a unique stay.
Mallee Regional Museum, Local artifacts, Historical exhibitions
Nearby Mallee towns
Access to surrounding towns like Birchip and Woomelang, offering a broader experience of the Mallee region and its unique character.
Birchip, Woomelang, Local markets, Community events
Local wineries and farms
Taste and experience local wines and produce, popular with food and drink enthusiasts seeking authentic farm-to-table experiences.
Local wineries, Farm tours, Fruit picking
Birdwatching spots
The area is known for its diverse birdlife, attracting avid birdwatchers and nature lovers to enjoy the local environment and wildlife.
Local wetlands, Birding tours, Nature reserves
Cultural events and festivals
Participate in local events and festivals throughout the year, showcasing art, music, and food. A chance for guests to engage with the community.
Local festivals, Art exhibitions, Community gatherings

Understanding Airbnb License Requirements & STR Laws in Sea Lake (2025)

While Sea Lake, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sea Lake to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Sea Lake (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sea Lakebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Skymirror Villa 3 Bed Room Suite

Skymirror Villa 3 Bed Room Suite

Entire Place • 3 bedrooms

$63,727
Revenue
66.2%
Occupancy
$262.88
Daily Rate
Sea Lake  Silo Home with a View (Pet Friendly)

Sea Lake Silo Home with a View (Pet Friendly)

Entire Place • 4 bedrooms

$43,106
Revenue
48.6%
Occupancy
$237.67
Daily Rate
Sea Lake Holiday Cabin

Sea Lake Holiday Cabin

Entire Place • 3 bedrooms

$28,570
Revenue
46.0%
Occupancy
$157.89
Daily Rate
Sea Lake Lodgings

Sea Lake Lodgings

Entire Place • 3 bedrooms

$23,577
Revenue
39.5%
Occupancy
$145.53
Daily Rate
1 Balcony Queen (Pet Friendly)

1 Balcony Queen (Pet Friendly)

Private Room • 1 bedroom

$14,742
Revenue
50.0%
Occupancy
$80.76
Daily Rate
6 Balcony Family room

6 Balcony Family room

Private Room • 1 bedroom

$13,166
Revenue
35.6%
Occupancy
$99.75
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sea Lake (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sea Lake based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Royal11$83,4813084.20/5.0
Rohan And Jacqui2$71,4812142.44/5.0
Julie1$43,106844.67/5.0
Whitney1$28,570184.72/5.0
Rob1$23,5771664.71/5.0
Helena2$13,978114.79/5.0
Lake Tyrrell Accommodation5$13,0572334.65/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sea Lake.

Dive Deeper: Advanced Sea Lake STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sea Lake. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sea Lake Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sea Lake

  • The Sea Lake Airbnb market composition is heavily skewed towards Private Room listings, which make up 78.3% of the 23 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sea Lake, Hotel/Boutique properties are the most common (73.9%), reflecting the local real estate landscape.
  • Houses represent a significant 17.4% portion, catering likely to families or larger groups.
  • The presence of 73.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, apartment/condo (combined 8.6%) offer potential for unique stay experiences.

Sea Lake Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sea Lake

  • The dominant room capacity in Sea Lake is 1 bedroom listings, making up 82.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 95.6% of the active Airbnb listings in Sea Lake, indicating a high concentration in these sizes.
  • With over half the market (82.6%) consisting of studios or 1-bedroom units, Sea Lake is particularly well-suited for individuals or couples.

Sea Lake Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sea Lake

  • The most common guest capacity trend in Sea Lake vacation rentals is listings accommodating 2 guests (56.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 5 guests dominate the Sea Lake STR market, accounting for 65.2% of listings.
  • A significant 60.8% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Sea Lake.
  • 17.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sea Lake.
  • On average, properties in Sea Lake are equipped to host 3.3 guests.

Sea Lake Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sea Lake

  • The most common availability pattern in Sea Lake falls within the 271-366 days range, representing 56.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Sea Lake (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sea Lake Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (91.3%)

1 Night

21 listings

91.3% of total

2 Nights (4.3%)

2 Nights

1 listings

4.3% of total

3 Nights (4.3%)

3 Nights

1 listings

4.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Sea Lake is 1 Night, adopted by 91.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (95.6%) of the Sea Lake Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 91.3% of Sea Lake hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sea Lake.

Sea Lake Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (76.2%)

Flexible

16 listings

76.2% of total

Moderate (19%)

Moderate

4 listings

19% of total

Strict

1 listings

4.8% of total

Cancellation Policy Insights for Sea Lake

  • The prevailing Airbnb cancellation policy trend in Sea Lake is Flexible, used by 76.2% of listings.
  • The market strongly favors guest-friendly terms, with 95.2% of listings offering Flexible or Moderate policies. This suggests guests in Sea Lake may expect booking flexibility.
  • Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 76.2% market standard in Sea Lake.
  • Given the high prevalence of Flexible policies (76.2%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sea Lake.

Sea Lake STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sea Lake

  • The overall average booking lead time for vacation rentals in Sea Lake is 50 days.
  • Guests book furthest in advance for stays during July (average 97 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Sea Lake.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
  • Monitor your own booking lead times against these Sea Lake averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sea Lake (2025)

Amenity Prevalence

Amenity Insights for Sea Lake

  • Essential amenities in Sea Lake that guests expect include: Heating, Air conditioning, Wifi, Smoke alarm, Essentials. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Shampoo, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sea Lake: Heating, Air conditioning, Wifi, Smoke alarm, Essentials.
  • Prioritize adding missing essentials: Essentials.
  • Consider adding popular differentiators like Free parking on premises or Shampoo to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sea Lake to stay competitive.

Sea Lake Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sea Lake

  • The typical guest profile for Airbnb in Sea Lake consists of primarily domestic travelers (93%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
  • Domestic travelers account for 92.6% of guests.
  • Key international markets include Australia (92.6%) and China (3.2%).
  • Top languages spoken are English (69.1%) followed by Chinese (16.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Melbourne and Victoria.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sea Lake Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Horsham41$2,162$124.5957%
Swan Hill20$2,162$165.6449%
Mildura131$2,060$169.2746%
Bridgewater on Loddon10$1,669$196.1527%
Murtoa11$1,123$83.9042%
Rural City of Horsham49$1,040$188.1220%
Shire of Northern Grampians16$693$126.5024%

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