Sandy Point Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Sandy Point in 2025? Explore comprehensive Airbnb analytics for Sandy Point, Victoria, Australia to uncover income potential. This 2025 STR market report for Sandy Point, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 99 active listings.
Whether you're considering an Airbnb investment in Sandy Point, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sandy Point Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sandy Point Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sandy Point (2025)
Understanding the monthly revenue variations for Airbnb listings in Sandy Point is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sandy Point is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sandy Point across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,787+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,997 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,469 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,105, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sandy Point
Sandy Point Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sandy Point STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sandy Point:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sandy Point
Average Daily Rate (ADR) Airbnb Trends in Sandy Point (2025)
Effective short term rental pricing strategy in Sandy Point involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sandy Point typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $339+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $286 or more.
- Typical properties (Median) charge around $237 per night.
- Entry-level properties (Bottom 25%) earn around $198 per night.
Average Daily Rate (ADR) Trend by Month in Sandy Point
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Airbnb Seasonality Analysis & Trends in Sandy Point (2025)
Peak Season (January, December, April)
- Revenue averages $4,120 per month
- Occupancy rates average 49.1%
- Daily rates average $261
Shoulder Season
- Revenue averages $2,606 per month
- Occupancy maintains around 33.5%
- Daily rates hold near $246
Low Season (July, August, September)
- Revenue drops to average $1,955 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $234
Seasonality Insights for Sandy Point
- The Airbnb seasonality in Sandy Point shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sandy Point's highest earning potential, with monthly revenues capable of climbing to $5,238, occupancy reaching a high of 63.0%, and ADRs peaking at $276.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,387, occupancy could drop to 20.4%, and ADRs may adjust down to $231.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sandy Point.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sandy Point seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sandy Point (2025)
Exploring the top neighborhoods for short-term rentals in Sandy Point? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sandy Point Beach | A beautiful and serene beach destination, perfect for families and tourists seeking relaxation and outdoor adventures. Sandy Point Beach offers a tranquil coastal experience. | Sandy Point Beach, Shallow Inlet, Sandy Point Nature Reserve, Fishing and kayaking, Local cafes and shops |
| Waratah Bay | Known for its stunning coastline and scenic views, Waratah Bay is a popular spot for those looking to enjoy nature and outdoor activities such as surfing and hiking. | Waratah Bay Beach, Promontory National Park, Hiking trails, Scenic coastline views, Local wildlife |
| Wilsons Promontory National Park | A major draw for nature lovers, offering beautiful landscapes, hiking trails, and rich wildlife, making it perfect for eco-tourism and adventure seekers. | Tidal River, Squeaky Beach, Wilsons Promontory Lighthouse, Hiking trails, Wildlife spotting |
| Fish Creek | A charming village known for its arts community and proximity to the beautiful coastline, ideal for cultural experiences and weekend getaways. | Fish Creek Gallery, Local cafes, Proximity to beaches, Hiking trails, Historic buildings |
| Foster | A central location for visiting the Prom and nearby beaches, Foster is a welcoming town with amenities and a friendly atmosphere, great for families. | Foster Beach, Foster Farmers Market, Walking trails, Local parks, Access to Wilsons Promontory |
| Port Franklin | A quaint fishing village that offers charming waterfront views and is ideal for fishing enthusiasts and those looking for a peaceful retreat. | Port Franklin Marina, Fishing spots, Scenic walks, Local seafood restaurants, Historic sites |
| Meeniyan | A small township with a growing arts scene and a strong sense of community, suitable for those looking to escape the hustle and bustle. | Meeniyan Art Gallery, Local markets, Cafes and shops, Community events, Access to nature walks |
| Toora | Known for its stunning landscapes and proximity to the Prom, Toora provides a serene environment with a friendly community feel, perfect for relaxation. | Toora Wind Farm, Parks and gardens, Fishing spots, Views of Wilsons Promontory, Local wildlife |
Understanding Airbnb License Requirements & STR Laws in Sandy Point (2025)
While Sandy Point, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sandy Point to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sandy Point (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sandy Pointbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Prom Coast Oasis - Sandy Point
Entire Place • 2 bedrooms
Sandy Point Dreaming
Entire Place • 4 bedrooms
Beach Side Retreat; Wi-Fi, Linen & Pet friendly
Entire Place • 3 bedrooms
Barefoot beach house
Entire Place • 4 bedrooms
Manuka Retreat
Entire Place • 4 bedrooms
Banksia Beauty
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sandy Point (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sandy Point based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Prom Coast Holidays | 47 | $897,314 | 487 | 4.17/5.0 |
| Samantha | 5 | $241,357 | 140 | 4.88/5.0 |
| Jamie | 4 | $197,473 | 378 | 4.92/5.0 |
| Deanne | 3 | $101,880 | 217 | 4.93/5.0 |
| Judy | 3 | $100,617 | 486 | 4.65/5.0 |
| Bianca | 2 | $76,691 | 350 | 4.93/5.0 |
| Jessica | 2 | $64,504 | 36 | 4.68/5.0 |
| Stephanie | 1 | $60,467 | 22 | 4.91/5.0 |
| Marsha | 1 | $57,906 | 50 | 4.98/5.0 |
| Anna | 1 | $50,720 | 21 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sandy Point.
Dive Deeper: Advanced Sandy Point STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sandy Point. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSandy Point Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sandy Point
- The Sandy Point Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 99 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sandy Point, House properties are the most common (90.9%), reflecting the local real estate landscape.
- Houses represent a significant 90.9% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 1.0%) offer potential for unique stay experiences.
Sandy Point Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sandy Point
- The dominant room capacity in Sandy Point is 3 bedrooms listings, making up 51.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 70.7% of the active Airbnb listings in Sandy Point, indicating a high concentration in these sizes.
- A significant 69.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sandy Point.
Sandy Point Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sandy Point
- The most common guest capacity trend in Sandy Point vacation rentals is listings accommodating 8+ guests (43.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sandy Point STR market, accounting for 61.6% of listings.
- 74.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sandy Point.
- On average, properties in Sandy Point are equipped to host 6.5 guests.
Sandy Point Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sandy Point
- The most common availability pattern in Sandy Point falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sandy Point (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sandy Point Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
4.1% of total
2 Nights
19 listings
19.6% of total
3 Nights
7 listings
7.2% of total
4-6 Nights
9 listings
9.3% of total
30+ Nights
58 listings
59.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sandy Point is 30+ Nights, adopted by 59.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (59.8%) caters to monthly stays (30+ nights) in Sandy Point, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 59.8% of Sandy Point hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 59.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sandy Point.
Sandy Point Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
6.4% of total
Super Strict 30 Days
24 listings
25.5% of total
Flexible
6 listings
6.4% of total
Moderate
12 listings
12.8% of total
Firm
16 listings
17% of total
Strict
30 listings
31.9% of total
Cancellation Policy Insights for Sandy Point
- The prevailing Airbnb cancellation policy trend in Sandy Point is Strict, used by 31.9% of listings.
- There's a relatively balanced mix between guest-friendly (19.2%) and stricter (48.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.9% market standard in Sandy Point.
- With 31.9% using Strict terms, this is a viable option in Sandy Point, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sandy Point.
Sandy Point STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sandy Point
- The overall average booking lead time for vacation rentals in Sandy Point is 53 days.
- Guests book furthest in advance for stays during January (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (81 days avg.) sees the longest lead times, while Summer (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Sandy Point.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Sandy Point averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sandy Point (2025)
Amenity Prevalence
Amenity Insights for Sandy Point
- Essential amenities in Sandy Point that guests expect include: Smoke alarm, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sandy Point: Smoke alarm, Kitchen, TV.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, TV.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sandy Point to stay competitive.
Sandy Point Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sandy Point
- The typical guest profile for Airbnb in Sandy Point consists of primarily domestic travelers (81%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 80.7% of guests.
- Key international markets include Australia (80.7%) and United Kingdom (5%).
- Top languages spoken are English (64.7%) followed by Chinese (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sandy Point Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |
| Sawmill Settlement | 92 | $3,033 | $408.14 | 32% |
| Mansfield | 150 | $3,009 | $327.34 | 35% |
| San Remo | 82 | $2,997 | $299.99 | 36% |
| Kinglake | 16 | $2,887 | $270.52 | 39% |
| Walkerville | 15 | $2,849 | $267.75 | 40% |