Rural City of Benalla Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Rural City of Benalla in 2025? Explore comprehensive Airbnb analytics for Rural City of Benalla, Victoria, Australia to uncover income potential. This 2025 STR market report for Rural City of Benalla, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Rural City of Benalla, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rural City of Benalla Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rural City of Benalla Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rural City of Benalla (2025)
Understanding the monthly revenue variations for Airbnb listings in Rural City of Benalla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rural City of Benalla is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rural City of Benalla across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,549+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,032 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,557 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $759, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rural City of Benalla
Rural City of Benalla Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rural City of Benalla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rural City of Benalla:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rural City of Benalla
Average Daily Rate (ADR) Airbnb Trends in Rural City of Benalla (2025)
Effective short term rental pricing strategy in Rural City of Benalla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rural City of Benalla typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Rural City of Benalla
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Airbnb Seasonality Analysis & Trends in Rural City of Benalla (2025)
Peak Season (June, April, May)
- Revenue averages $3,084 per month
- Occupancy rates average 40.3%
- Daily rates average $154
Shoulder Season
- Revenue averages $2,213 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $156
Low Season (March, August, September)
- Revenue drops to average $1,636 per month
- Occupancy decreases to average 30.5%
- Daily rates adjust to average $152
Seasonality Insights for Rural City of Benalla
- The Airbnb seasonality in Rural City of Benalla shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rural City of Benalla's highest earning potential, with monthly revenues capable of climbing to $3,230, occupancy reaching a high of 47.3%, and ADRs peaking at $169.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,390, occupancy could drop to 25.2%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rural City of Benalla.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rural City of Benalla seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rural City of Benalla (2025)
Exploring the top neighborhoods for short-term rentals in Rural City of Benalla? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Benalla Art Gallery | A hub for art lovers featuring contemporary exhibitions and local art. The gallery attracts visitors interested in culture and exhibits throughout the year. | Benalla Art Gallery, Lake Benalla, Botanical Gardens, Benalla Vintage Car and Memorabilia Museum |
| Lake Benalla | A beautiful natural setting that offers recreational activities, picnicking, and walking trails. It’s a peaceful escape for nature lovers and families. | Lake Benalla, Walking Trails, Picnic Areas, Bird Watching |
| Benalla Botanical Gardens | Designed by William Guilfoyle, these gardens are perfect for a relaxing stroll. They're a point of interest for visitors and locals alike, especially in spring. | Historic Trees, Flowering Gardens, Picnic Spots |
| Benalla Historical Society | Attracts history enthusiasts and those interested in the heritage of the area. The society offers insights into local history and culture. | Benalla Historical Society, Local Heritage |
| Winton Wetlands | The largest wetland restoration project in Victoria, offering unique flora and fauna. It’s popular with ecotourists and outdoor adventurers. | Birdwatching, Kayaking, Walking Trails |
| Seymour Railway Heritage Centre | Ideal for railway history buffs, this centre showcases the rich history of railways in the region and provides an engaging experience for visitors. | Heritage Trains, Exhibits, Train Rides |
| Benalla Vintage Market | A must-visit for vintage lovers and collectors, featuring a wide variety of antiques and collectibles. Great for those looking for unique souvenirs. | Antique Shops, Collectibles, Local Artisans |
| Local Wine and Cheese Tours | Showcases the regional produce and vineyards, these tours attract foodies and wine enthusiasts looking to explore local flavors. | Wine Tastings, Cheese Sampling, Local Vineyards |
Understanding Airbnb License Requirements & STR Laws in Rural City of Benalla (2025)
While Rural City of Benalla, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rural City of Benalla to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rural City of Benalla (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rural City of Benallabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Homestead @ Glenwood - Lake Views.
Entire Place • 7 bedrooms
Homeleigh Farmstay
Entire Place • 3 bedrooms
Glenisla Farm House
Entire Place • 4 bedrooms
Benalla/Winton Retreat + Guest Rm | Sleeps 9
Entire Place • 5 bedrooms
Bangtail Farm Stay
Entire Place • 4 bedrooms
Mick’s Home in Tatong
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rural City of Benalla (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rural City of Benalla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 1 | $98,049 | 56 | 4.89/5.0 |
| Kim | 1 | $86,538 | 69 | 5.00/5.0 |
| Georgie | 1 | $71,922 | 21 | 5.00/5.0 |
| Brooke | 7 | $71,685 | 571 | 4.71/5.0 |
| Michelle | 1 | $54,308 | 31 | 4.97/5.0 |
| Lauren | 1 | $49,503 | 52 | 4.92/5.0 |
| Julie | 2 | $40,209 | 93 | 4.99/5.0 |
| Stephen | 1 | $40,097 | 44 | 4.86/5.0 |
| Di | 1 | $33,658 | 9 | 4.11/5.0 |
| Tamir | 1 | $32,144 | 13 | 4.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rural City of Benalla.
Dive Deeper: Advanced Rural City of Benalla STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rural City of Benalla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRural City of Benalla Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rural City of Benalla
- The Rural City of Benalla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rural City of Benalla, Outdoor/Unique properties are the most common (53.1%), reflecting the local real estate landscape.
- Houses represent a significant 28.1% portion, catering likely to families or larger groups.
- The presence of 18.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Rural City of Benalla Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rural City of Benalla
- The dominant room capacity in Rural City of Benalla is 2 bedrooms listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.4% of the active Airbnb listings in Rural City of Benalla, indicating a high concentration in these sizes.
- A significant 37.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rural City of Benalla.
Rural City of Benalla Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rural City of Benalla
- The most common guest capacity trend in Rural City of Benalla vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Rural City of Benalla STR market, accounting for 46.9% of listings.
- 50.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rural City of Benalla.
- On average, properties in Rural City of Benalla are equipped to host 5.3 guests.
Rural City of Benalla Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rural City of Benalla
- The most common availability pattern in Rural City of Benalla falls within the 271-366 days range, representing 34.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rural City of Benalla (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rural City of Benalla Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
59.4% of total
2 Nights
9 listings
28.1% of total
30+ Nights
4 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Rural City of Benalla is 1 Night, adopted by 59.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.5%) of the Rural City of Benalla Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Rural City of Benalla, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 59.4% of Rural City of Benalla hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rural City of Benalla.
Rural City of Benalla Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
21.9% of total
Moderate
11 listings
34.4% of total
Firm
1 listings
3.1% of total
Strict
13 listings
40.6% of total
Cancellation Policy Insights for Rural City of Benalla
- The prevailing Airbnb cancellation policy trend in Rural City of Benalla is Strict, used by 40.6% of listings.
- There's a relatively balanced mix between guest-friendly (56.3%) and stricter (43.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.6% market standard in Rural City of Benalla.
- With 40.6% using Strict terms, this is a viable option in Rural City of Benalla, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rural City of Benalla.
Rural City of Benalla STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rural City of Benalla
- The overall average booking lead time for vacation rentals in Rural City of Benalla is 39 days.
- Guests book furthest in advance for stays during April (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (52 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Rural City of Benalla.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Rural City of Benalla averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rural City of Benalla (2025)
Amenity Prevalence
Amenity Insights for Rural City of Benalla
- Essential amenities in Rural City of Benalla that guests expect include: Smoke alarm, Kitchen, Heating, Air conditioning, Dishes and silverware, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Refrigerator, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rural City of Benalla: Smoke alarm, Kitchen, Heating, Air conditioning, Dishes and silverware, TV.
- Prioritize adding missing essentials: Air conditioning, Dishes and silverware, TV.
- Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rural City of Benalla to stay competitive.
Rural City of Benalla Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rural City of Benalla
- The typical guest profile for Airbnb in Rural City of Benalla consists of primarily domestic travelers (97%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 97.0% of guests.
- Key international markets include Australia (97%) and United States (0.5%).
- Top languages spoken are English (67.4%) followed by Hindi (3.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rural City of Benalla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| Bright | 474 | $3,468 | $294.34 | 42% |
| Porepunkah | 40 | $3,397 | $328.54 | 37% |
| Nagambie | 33 | $3,381 | $300.42 | 40% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Shire of Strathbogie | 43 | $3,173 | $314.72 | 37% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Wandiligong | 20 | $3,137 | $271.79 | 41% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |
| Beechworth | 110 | $3,056 | $251.89 | 41% |