Portland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Portland in 2025? Explore comprehensive Airbnb analytics for Portland, Victoria, Australia to uncover income potential. This 2025 STR market report for Portland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 72 active listings.
Whether you're considering an Airbnb investment in Portland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portland (2025)
Understanding the monthly revenue variations for Airbnb listings in Portland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portland is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,793+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,929 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,992 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,138, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portland
Portland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portland:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portland
Average Daily Rate (ADR) Airbnb Trends in Portland (2025)
Effective short term rental pricing strategy in Portland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portland typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $171 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Portland
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Airbnb Seasonality Analysis & Trends in Portland (2025)
Peak Season (January, December, May)
- Revenue averages $2,764 per month
- Occupancy rates average 52.6%
- Daily rates average $156
Shoulder Season
- Revenue averages $2,111 per month
- Occupancy maintains around 44.8%
- Daily rates hold near $147
Low Season (February, August, September)
- Revenue drops to average $1,709 per month
- Occupancy decreases to average 41.3%
- Daily rates adjust to average $145
Seasonality Insights for Portland
- The Airbnb seasonality in Portland shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portland's highest earning potential, with monthly revenues capable of climbing to $3,116, occupancy reaching a high of 63.1%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,641, occupancy could drop to 38.5%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portland (2025)
Exploring the top neighborhoods for short-term rentals in Portland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Melbourne | A vibrant suburb close to the city center, famous for its arts scene, cafes, and parks. It's appealing to both tourists and locals due to its lively atmosphere and proximity to attractions. | Queen Victoria Market, Royal Park, Melbourne Zoo, Melbourne Museum, Lygon Street |
| Fitzroy | Known for its bohemian culture, hipster cafes, and street art. Fitzroy attracts a younger crowd and offers unique shopping and dining experiences. | Brunswick Street, Fitzroy Gardens, Fitzroy Street Art, Carlton Gardens, local boutique shops |
| St Kilda | Famous for its beach, nightlife, and outdoor activities. Ideal for tourists looking to enjoy the sun and vibrant culture of Melbourne. | St Kilda Beach, Luna Park, St Kilda Pier, Acland Street, Botanical Gardens |
| Southbank | A bustling area that combines a mixture of entertainment, dining, and cultural experiences, close to the city's major attractions including the Arts Centre. | Melbourne Convention and Exhibition Centre, Crown Casino, Southbank Promenade, Eureka Skydeck, Restaurants and Bars |
| Carlton | A culturally rich area known for its Italian heritage and proximity to the University of Melbourne, making it popular with students and families. | Carlton Gardens, University of Melbourne, Lygon Street (Little Italy), Melbourne Museum, Queen Victoria Market |
| Docklands | Modern waterfront area offering stunning views, high-end apartments, and entertainment options, plus easy access to the city via tram service. | Marvel Stadium, Docklands Park, Southern Cross Station, Harbour Town Melbourne, The District Docklands |
| Richmond | A diverse and lively suburb known for its food scene, particularly Asian cuisine, and close to the city which attracts international visitors and locals. | Victoria Street, Bridge Road, Richmond Hill, Yarra River, Melbourne Cricket Ground (MCG) |
| South Yarra | An affluent suburb trendy for shopping, dining, and nightlife. Close proximity to the city, making it a hot spot for both tourists and professionals. | Chapel Street, Botanic Gardens, Como House and Gardens, Yarra River, South Yarra Station |
Understanding Airbnb License Requirements & STR Laws in Portland (2025)
While Portland, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Portland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Port View - Charming Home fit for the whole family
Entire Place • 5 bedrooms
Talisman Stunning Clifftop Ocean Views
Entire Place • 2 bedrooms
3 bedroom Spa, king bed Wi-fi, Netflix sleeps 9
Entire Place • 3 bedrooms
Centrally located, spacious and one of a kind
Entire Place • 3 bedrooms
Central stunner historical majic
Entire Place • 4 bedrooms
Ultimate ocean views at Neptune apartment.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nicole | 7 | $149,223 | 227 | 4.95/5.0 |
| Portland Seaview | 7 | $128,363 | 31 | 3.26/5.0 |
| Bernie | 2 | $75,330 | 307 | 4.98/5.0 |
| Mark | 2 | $71,397 | 205 | 4.89/5.0 |
| Mel | 3 | $64,876 | 62 | 4.93/5.0 |
| Lou | 2 | $56,257 | 478 | 4.86/5.0 |
| Travis | 2 | $51,967 | 71 | 4.86/5.0 |
| Andrew | 3 | $50,064 | 56 | 4.94/5.0 |
| Brad | 1 | $39,302 | 42 | 4.98/5.0 |
| Megan | 1 | $36,002 | 55 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portland.
Dive Deeper: Advanced Portland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portland
- The Portland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.1% of the 72 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portland, House properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 61.1% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.4%) offer potential for unique stay experiences.
Portland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portland
- The dominant room capacity in Portland is 3 bedrooms listings, making up 40.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 65.3% of the active Airbnb listings in Portland, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Portland.
Portland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portland
- The most common guest capacity trend in Portland vacation rentals is listings accommodating 6 guests (20.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Portland STR market, accounting for 40.2% of listings.
- 45.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portland.
- On average, properties in Portland are equipped to host 4.6 guests.
Portland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portland
- The most common availability pattern in Portland falls within the 91-180 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Portland (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
31.9% of total
2 Nights
18 listings
26.1% of total
3 Nights
3 listings
4.3% of total
4-6 Nights
2 listings
2.9% of total
7-29 Nights
1 listings
1.4% of total
30+ Nights
23 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Portland is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Portland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Portland hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portland.
Portland Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
28 listings
41.2% of total
Moderate
15 listings
22.1% of total
Firm
11 listings
16.2% of total
Strict
14 listings
20.6% of total
Cancellation Policy Insights for Portland
- The prevailing Airbnb cancellation policy trend in Portland is Flexible, used by 41.2% of listings.
- There's a relatively balanced mix between guest-friendly (63.3%) and stricter (36.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.2% market standard in Portland.
- Regularly review your cancellation policy against competitors and market demand shifts in Portland.
Portland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portland
- The overall average booking lead time for vacation rentals in Portland is 44 days.
- Guests book furthest in advance for stays during December (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (60 days avg.) sees the longest lead times, while Summer (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Portland.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Portland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portland (2025)
Amenity Prevalence
Amenity Insights for Portland
- Essential amenities in Portland that guests expect include: Smoke alarm, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portland: Smoke alarm, Free parking on premises, Heating.
- Prioritize adding missing essentials: Free parking on premises, Heating.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portland to stay competitive.
Portland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portland
- The typical guest profile for Airbnb in Portland consists of primarily domestic travelers (89%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 89.4% of guests.
- Key international markets include Australia (89.4%) and United Kingdom (2%).
- Top languages spoken are English (71.2%) followed by Chinese (5.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Adelaide.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Halls Gap | 184 | $2,669 | $191.17 | 45% |
| Timboon | 16 | $2,525 | $184.54 | 41% |
| Shire of Moyne | 52 | $2,390 | $227.32 | 40% |
| Warrnambool | 263 | $2,281 | $206.62 | 43% |
| Port Fairy | 339 | $2,199 | $264.65 | 34% |
| Mount Gambier | 106 | $2,173 | $143.34 | 52% |
| Pomonal | 13 | $2,153 | $173.41 | 42% |
| Dunkeld | 37 | $2,152 | $197.44 | 40% |
| Rural City of Ararat | 15 | $2,122 | $167.92 | 39% |
| Penola | 27 | $1,913 | $141.88 | 46% |