Port Campbell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Port Campbell in 2025? Explore comprehensive Airbnb analytics for Port Campbell, Victoria, Australia to uncover income potential. This 2025 STR market report for Port Campbell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 123 active listings.
Whether you're considering an Airbnb investment in Port Campbell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Port Campbell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Port Campbell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Port Campbell (2025)
Understanding the monthly revenue variations for Airbnb listings in Port Campbell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Port Campbell is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Port Campbell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,557+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,404 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,549 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,105, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Port Campbell
Port Campbell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Port Campbell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Port Campbell:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Port Campbell
Average Daily Rate (ADR) Airbnb Trends in Port Campbell (2025)
Effective short term rental pricing strategy in Port Campbell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Port Campbell typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $404+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $294 or more.
- Typical properties (Median) charge around $203 per night.
- Entry-level properties (Bottom 25%) earn around $149 per night.
Average Daily Rate (ADR) Trend by Month in Port Campbell
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Airbnb Seasonality Analysis & Trends in Port Campbell (2025)
Peak Season (January, December, April)
- Revenue averages $4,455 per month
- Occupancy rates average 48.3%
- Daily rates average $269
Shoulder Season
- Revenue averages $2,872 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $231
Low Season (July, August, September)
- Revenue drops to average $2,429 per month
- Occupancy decreases to average 33.9%
- Daily rates adjust to average $214
Seasonality Insights for Port Campbell
- The Airbnb seasonality in Port Campbell shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Port Campbell's highest earning potential, with monthly revenues capable of climbing to $5,470, occupancy reaching a high of 56.0%, and ADRs peaking at $303.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,411, occupancy could drop to 29.6%, and ADRs may adjust down to $210.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Port Campbell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Port Campbell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Port Campbell (2025)
Exploring the top neighborhoods for short-term rentals in Port Campbell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Port Campbell National Park | A stunning coastal area known for its dramatic cliffs, the Twelve Apostles, and natural beauty. Perfect for travelers seeking adventure and breathtaking views. | Twelve Apostles, Loch Ard Gorge, London Arch, Gibson Steps, Port Campbell Coastal Walk |
| Port Campbell Village | A charming coastal village that serves as the hub for visitors. It's close to the beach and offers a variety of amenities, making it ideal for tourists. | Port Campbell Beach, local shops and cafes, marine life tours, Port Campbell Jetty, Scenic helicopter flights |
| Great Ocean Road | One of the world's most scenic coastal drives, drawing tourists for its stunning views and famous landmarks. Ideal for those looking for nature and outdoor activities. | Great Ocean Road, Kennett River for koalas, Anglesea's beaches, Apollo Bay, Friends on the Foreshore |
| The Grotto | A unique natural rock formation that attracts those interested in photography and nature, offering stunning coastal views and a tranquil setting. | The Grotto, restoration walk, nature observation, scenic viewpoints, star gazing spots |
| The Bay of Islands | A beautiful coastal area featuring a series of islands and rock formations. It's perfect for those interested in showcasing natural wonders and offers great fishing spots. | Bay of Islands Coastal Park, wildlife viewing, surfing spots, fishing charters, photographic opportunities |
| Loch Ard Gorge | Famous for its shipwreck history and stunning coastal scenery. A must-visit for historians and nature lovers alike. | Loch Ard Gorge, historical shipwreck stories, scenic walking trails, beach access, natural rock formations |
| Warrnambool | A nearby city offering more extensive amenities and attractions. Great for tourists looking for a mix of city and coastal experiences. | Flagstaff Hill Maritime Village, Warrnambool Botanic Gardens, Logan's Beach Whale Watching, Lake Pertobe Adventure Playground, local dining options |
| Apollo Bay | A popular coastal town just a short drive away, known for beautiful beaches and as the gateway to the Otways National Park. Perfect for outdoor enthusiasts and families. | Apollo Bay Beach, Great Otway National Park, Apollo Bay Harbour, Restaurants and cafes, August's Apollo Bay Seafood Festival |
Understanding Airbnb License Requirements & STR Laws in Port Campbell (2025)
While Port Campbell, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Port Campbell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Port Campbell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Port Campbellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Farmhouse - Historic Ocean View Homestead
Entire Place • 4 bedrooms
12 Apostles Beach House; with ocean & valley views
Entire Place • 5 bedrooms
Apostle hideaway. Port Campbell. 12 Apostles. GOR
Entire Place • 4 bedrooms
Banksia
Entire Place • 5 bedrooms
12 Rocks Beach View Loft. Central Port Campbell.
Entire Place • 2 bedrooms
Port Cottage ~ Luxury Slow Stay By The Sea
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Port Campbell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Port Campbell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mellissa | 9 | $618,304 | 3229 | 4.88/5.0 |
| SeaFoam | 12 | $557,112 | 435 | 3.89/5.0 |
| Jayde | 8 | $304,066 | 549 | 4.82/5.0 |
| Jayde | 5 | $278,118 | 917 | 4.91/5.0 |
| Holly | 2 | $224,655 | 92 | 5.00/5.0 |
| Leroy And Peter | 5 | $163,143 | 416 | 4.82/5.0 |
| Sue | 3 | $163,020 | 542 | 4.97/5.0 |
| Lauren | 9 | $162,462 | 418 | 4.91/5.0 |
| Yuan | 2 | $119,324 | 381 | 4.79/5.0 |
| Jayde | 3 | $104,342 | 447 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Port Campbell.
Dive Deeper: Advanced Port Campbell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Port Campbell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPort Campbell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Port Campbell
- The Port Campbell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 123 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Port Campbell, House properties are the most common (44.7%), reflecting the local real estate landscape.
- Houses represent a significant 44.7% portion, catering likely to families or larger groups.
- The presence of 26.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 8.2%) offer potential for unique stay experiences.
Port Campbell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Port Campbell
- The dominant room capacity in Port Campbell is 1 bedroom listings, making up 36.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.0% of the active Airbnb listings in Port Campbell, indicating a high concentration in these sizes.
- A significant 35.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Port Campbell.
Port Campbell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Port Campbell
- The most common guest capacity trend in Port Campbell vacation rentals is listings accommodating 2 guests (28.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Port Campbell STR market, accounting for 51.3% of listings.
- 41.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Port Campbell.
- On average, properties in Port Campbell are equipped to host 4.6 guests.
Port Campbell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Port Campbell
- The most common availability pattern in Port Campbell falls within the 271-366 days range, representing 35.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Port Campbell (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Port Campbell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
54 listings
44.6% of total
2 Nights
17 listings
14% of total
3 Nights
1 listings
0.8% of total
30+ Nights
49 listings
40.5% of total
Key Insights
- The most prevalent minimum stay requirement in Port Campbell is 1 Night, adopted by 44.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (40.5%) caters to monthly stays (30+ nights) in Port Campbell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.6% of Port Campbell hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 40.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Port Campbell.
Port Campbell Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
2.5% of total
Super Strict 60 Days
1 listings
0.8% of total
Flexible
29 listings
24.6% of total
Moderate
52 listings
44.1% of total
Firm
12 listings
10.2% of total
Strict
21 listings
17.8% of total
Cancellation Policy Insights for Port Campbell
- The prevailing Airbnb cancellation policy trend in Port Campbell is Moderate, used by 44.1% of listings.
- There's a relatively balanced mix between guest-friendly (68.7%) and stricter (28.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.1% market standard in Port Campbell.
- Regularly review your cancellation policy against competitors and market demand shifts in Port Campbell.
Port Campbell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Port Campbell
- The overall average booking lead time for vacation rentals in Port Campbell is 43 days.
- Guests book furthest in advance for stays during January (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (52 days avg.) sees the longest lead times, while Summer (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Port Campbell.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Port Campbell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Port Campbell (2025)
Amenity Prevalence
Amenity Insights for Port Campbell
- Essential amenities in Port Campbell that guests expect include: TV, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Smoke alarm, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Port Campbell: TV, Heating, Free parking on premises.
- Prioritize adding missing essentials: TV, Heating, Free parking on premises.
- Consider adding popular differentiators like Essentials or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Port Campbell to stay competitive.
Port Campbell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Port Campbell
- The typical guest profile for Airbnb in Port Campbell consists of a mix of domestic (57%) and international guests, often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 57.0% of guests.
- Key international markets include Australia (57%) and Singapore (9.4%).
- Top languages spoken are English (55.9%) followed by Chinese (14.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Port Campbell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| King Island Council | 11 | $5,231 | $550.50 | 37% |
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Daylesford | 462 | $3,028 | $297.26 | 35% |
| Malmsbury | 11 | $2,957 | $232.06 | 38% |
| Shire of Colac Otway | 372 | $2,948 | $292.68 | 38% |
| Buninyong | 12 | $2,872 | $169.56 | 48% |