Paynesville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Paynesville in 2025? Explore comprehensive Airbnb analytics for Paynesville, Victoria, Australia to uncover income potential. This 2025 STR market report for Paynesville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 103 active listings.
Whether you're considering an Airbnb investment in Paynesville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Paynesville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Paynesville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Paynesville (2025)
Understanding the monthly revenue variations for Airbnb listings in Paynesville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Paynesville is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Paynesville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,654+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,035 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,786 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,008, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Paynesville
Paynesville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Paynesville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Paynesville:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Paynesville
Average Daily Rate (ADR) Airbnb Trends in Paynesville (2025)
Effective short term rental pricing strategy in Paynesville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Paynesville typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $303+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $237 or more.
- Typical properties (Median) charge around $175 per night.
- Entry-level properties (Bottom 25%) earn around $134 per night.
Average Daily Rate (ADR) Trend by Month in Paynesville
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Airbnb Seasonality Analysis & Trends in Paynesville (2025)
Peak Season (January, December, April)
- Revenue averages $3,363 per month
- Occupancy rates average 45.5%
- Daily rates average $225
Shoulder Season
- Revenue averages $2,020 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $195
Low Season (July, August, October)
- Revenue drops to average $1,541 per month
- Occupancy decreases to average 28.0%
- Daily rates adjust to average $191
Seasonality Insights for Paynesville
- The Airbnb seasonality in Paynesville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Paynesville's highest earning potential, with monthly revenues capable of climbing to $4,055, occupancy reaching a high of 54.4%, and ADRs peaking at $245.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,262, occupancy could drop to 24.1%, and ADRs may adjust down to $188.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Paynesville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Paynesville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Paynesville (2025)
Exploring the top neighborhoods for short-term rentals in Paynesville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Paynesville Waterfront | The waterfront area offers stunning views of Lake King and easy access to boating and water activities. It's a popular spot for tourists and locals alike, making it ideal for Airbnb hosting. | Lake King, Paynesville Jetty, Paynesville Marina, Raymond Island Ferry, Bairnsdale Golf Club, Paynesville Community Hotel |
| Raymond Island | Connected by a ferry, Raymond Island is a serene getaway with beautiful nature walks and wildlife. It's a unique experience for Airbnb guests looking to explore nature. | Koala Trail, Murray to Mountains Rail Trail, Lake Victoria, Raymond Island Beach, Bird watching, Fishing spots |
| Eagle Point | A quiet suburb perfect for families and nature lovers. Close to beaches and parks, making it an attractive location for Airbnb rentals. | Eagle Point Beach, Bayside Park, Fishing at Eagle Point, Boating opportunities, Nearby nature reserves |
| Lakes Entrance | Just a short drive from Paynesville, Lakes Entrance is a bustling tourist town known for its beaches and the entrance to the Gippsland Lakes. A popular place for holidaymakers. | Lakes Entrance Beach, Mitchell River Silt Jetties, Lakes Entrance Fishermen's Co-op, Footbridge for sightseeing, Local markets, Fishing and boating |
| Ninety Mile Beach | A famous stretch of coastline known for its long sandy beaches. Attracts tourists for beach activities, making it a prime location for Airbnb. | Ninety Mile Beach, Surfing spots, Fishing areas, Nature reserves, Camping grounds, Scenic drives |
| Bullock Island | A unique island offering local views and beach access. Hosts many fishing and boating activities, particularly appealing to guests looking for a water-based holiday. | Bullock Island beach, Fishing spots, Scenic views, Picnic areas, Local wildlife |
| Metung | A quaint village situated on the waterfront of Lake Victoria, known for its beautiful scenery and relaxed lifestyle. A great place for tourists seeking tranquility. | Metung Village, Metung Yacht Club, Local restaurants, Water activities, Nature walks |
| Bairnsdale | A short drive from Paynesville, Bairnsdale is a larger town offering more amenities, shopping, and dining options. It attracts visitors looking for a combination of urban and natural experiences. | Bairnsdale Railway Station, Bairnsdale Regional Health Service, Local parks, Shopping precinct, History museum |
Understanding Airbnb License Requirements & STR Laws in Paynesville (2025)
While Paynesville, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Paynesville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Paynesville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Paynesvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious home next to Captains Cove- Captains Edge
Entire Place • 3 bedrooms
Sunny Cove - 5BR w/ Billiard Table, BBQ, Pets
Entire Place • 5 bedrooms
Luxe 3BR Waterfront Townhouse on the Esplanade
Entire Place • 3 bedrooms
Victoria’s Secret Cottage
Entire Place • 2 bedrooms
Lake Views Retreat - 4BR Waterfront Retreat w/ BBQ
Entire Place • 4 bedrooms
Captains Cove Resort - Waterfront Apartment
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Paynesville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Paynesville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gippsland Lakes Escapes | 44 | $903,190 | 711 | 4.41/5.0 |
| Gippsland Holidays | 8 | $272,890 | 340 | 4.87/5.0 |
| Tamara | 3 | $107,425 | 416 | 4.88/5.0 |
| Tamara | 4 | $95,146 | 27 | 3.60/5.0 |
| Judith | 1 | $47,072 | 14 | 4.93/5.0 |
| Dot | 1 | $39,667 | 177 | 5.00/5.0 |
| Yisub | 3 | $37,769 | 43 | 4.54/5.0 |
| Ally | 1 | $32,926 | 29 | 4.97/5.0 |
| Rob | 1 | $31,926 | 49 | 4.84/5.0 |
| Lucas | 1 | $30,265 | 130 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Paynesville.
Dive Deeper: Advanced Paynesville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Paynesville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPaynesville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Paynesville
- The Paynesville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.1% of the 103 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Paynesville, House properties are the most common (74.8%), reflecting the local real estate landscape.
- Houses represent a significant 74.8% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 7.7%) offer potential for unique stay experiences.
Paynesville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Paynesville
- The dominant room capacity in Paynesville is 3 bedrooms listings, making up 36.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 65.1% of the active Airbnb listings in Paynesville, indicating a high concentration in these sizes.
- A significant 58.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Paynesville.
Paynesville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Paynesville
- The most common guest capacity trend in Paynesville vacation rentals is listings accommodating 8+ guests (34%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Paynesville STR market, accounting for 57.3% of listings.
- 62.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Paynesville.
- On average, properties in Paynesville are equipped to host 5.8 guests.
Paynesville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Paynesville
- The most common availability pattern in Paynesville falls within the 271-366 days range, representing 51.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Paynesville (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Paynesville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
12.9% of total
2 Nights
35 listings
34.7% of total
3 Nights
8 listings
7.9% of total
4-6 Nights
2 listings
2% of total
30+ Nights
43 listings
42.6% of total
Key Insights
- The most prevalent minimum stay requirement in Paynesville is 30+ Nights, adopted by 42.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.6%) caters to monthly stays (30+ nights) in Paynesville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.6% of Paynesville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.9% currently do.
- A 2-night minimum appears standard (34.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 42.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Paynesville.
Paynesville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1% of total
Flexible
12 listings
12.4% of total
Moderate
21 listings
21.6% of total
Firm
52 listings
53.6% of total
Strict
11 listings
11.3% of total
Cancellation Policy Insights for Paynesville
- The prevailing Airbnb cancellation policy trend in Paynesville is Firm, used by 53.6% of listings.
- A majority (64.9%) of hosts in Paynesville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 53.6% market standard in Paynesville.
- Using a Strict policy might deter some guests, as only 11.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Paynesville.
Paynesville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Paynesville
- The overall average booking lead time for vacation rentals in Paynesville is 50 days.
- Guests book furthest in advance for stays during December (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (72 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Paynesville.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Paynesville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Paynesville (2025)
Amenity Prevalence
Amenity Insights for Paynesville
- Essential amenities in Paynesville that guests expect include: Heating, TV, Smoke alarm, Free parking on premises, Air conditioning, Microwave, Essentials, Dishes and silverware, Kitchen, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Paynesville: Heating, TV, Smoke alarm, Free parking on premises, Air conditioning, Microwave, Essentials, Dishes and silverware, Kitchen, Refrigerator.
- Prioritize adding missing essentials: Heating, TV, Smoke alarm, Free parking on premises, Air conditioning, Microwave, Essentials, Dishes and silverware, Kitchen, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Paynesville to stay competitive.
Paynesville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Paynesville
- The typical guest profile for Airbnb in Paynesville consists of primarily domestic travelers (87%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 86.9% of guests.
- Key international markets include Australia (86.9%) and United Kingdom (3%).
- Top languages spoken are English (64.5%) followed by German (5.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Paynesville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Snowy Monaro Regional Council | 216 | $3,956 | $391.38 | 39% |
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| East Jindabyne | 108 | $3,506 | $389.01 | 40% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Bright | 474 | $3,468 | $294.34 | 42% |
| Porepunkah | 40 | $3,397 | $328.54 | 37% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Wandiligong | 20 | $3,137 | $271.79 | 41% |
| Beechworth | 110 | $3,056 | $251.89 | 41% |