Omeo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Omeo in 2025? Explore comprehensive Airbnb analytics for Omeo, Victoria, Australia to uncover income potential. This 2025 STR market report for Omeo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Omeo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Omeo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Omeo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Omeo (2025)
Understanding the monthly revenue variations for Airbnb listings in Omeo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Omeo is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Omeo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,120+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,956 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,143 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,375, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Omeo
Omeo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Omeo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Omeo:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Omeo
Average Daily Rate (ADR) Airbnb Trends in Omeo (2025)
Effective short term rental pricing strategy in Omeo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Omeo typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $135 per night.
Average Daily Rate (ADR) Trend by Month in Omeo
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Airbnb Seasonality Analysis & Trends in Omeo (2025)
Peak Season (July, May, August)
- Revenue averages $3,279 per month
- Occupancy rates average 60.7%
- Daily rates average $160
Shoulder Season
- Revenue averages $2,157 per month
- Occupancy maintains around 43.0%
- Daily rates hold near $161
Low Season (February, September, November)
- Revenue drops to average $1,527 per month
- Occupancy decreases to average 34.8%
- Daily rates adjust to average $163
Seasonality Insights for Omeo
- The Airbnb seasonality in Omeo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Omeo's highest earning potential, with monthly revenues capable of climbing to $3,311, occupancy reaching a high of 63.2%, and ADRs peaking at $170.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,441, occupancy could drop to 33.3%, and ADRs may adjust down to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Omeo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Omeo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Omeo (2025)
Exploring the top neighborhoods for short-term rentals in Omeo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Omeo Township | Omeo Township serves as the central hub of the Omeo region, offering essential services and access to local attractions. It is ideal for guests looking for convenience and local charm. | Omeo Historic Park, Omeo Pub, Omeo Deli, Fishing on the Livingstone River, Omeo Railway Station Museum |
| Mount Hotham | A popular ski resort in winter and a hiking destination in summer, Mount Hotham attracts outdoor enthusiasts year-round. Visitors can enjoy unique experiences for adventure seekers. | Mount Hotham Ski Resort, Hotham Alpine Resort, Swindlers Valley, Eagle Chair Lift, Fresh Tracks Restaurant |
| Swifts Creek | A quaint town near Omeo, Swifts Creek is perfect for those seeking a peaceful retreat with access to nature, ideal for nature lovers and families. | Swifts Creek Hotel, Billa Park, Fishing in the Tambo River, Nearby hiking trails, Local farms and markets |
| Dinner Plain | A delightful alpine village that doubles as a ski resort in winter and has stunning views and hiking trails in summer, attracting a diverse crowd. | Dinner Plain Ski Resort, Alpine walking trails, Dinner Plain Community Park, Onsen Retreat, Nearby dinner experiences with local cuisine |
| Ensay | A small but charming town close to Omeo, Ensay is perfect for guests looking for a rural experience and local agriculture. | Ensay's rural landscapes, Nearby wineries, Local farm experiences, Fishing spots in the nearby rivers, Picnic areas |
| Bunjil's Nest – Alpine National Park | This area within the Alpine National Park offers incredible natural beauty and opportunities for activities such as camping, hiking, and wildlife watching. | Alpine National Park, Hiking trails, Camping spots, Wildlife viewing, Rivers and streams accessible for fishing |
| Hinterland of Omeo | The picturesque countryside surrounding Omeo provides an ideal setting for relaxation, outdoor activities, and exploring nature, appealing to many guests. | Scenic drives, Hiking trails, Local farms, Horse riding, Wildflowers in season |
| Bluff Hut | A secluded area known for its rugged landscape, Bluff Hut is frequented by off-road enthusiasts and adventurers, making it an attractive option for those looking to escape the city. | Bluff Hut camping area, Off-road trails, Stunning lookout points, Fishing in nearby streams, Star gazing opportunities |
Understanding Airbnb License Requirements & STR Laws in Omeo (2025)
While Omeo, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Omeo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Omeo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Omeobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Ginger Duck A cozy country retreat
Entire Place • 2 bedrooms
Omeo Mountain Views. Peace and Tranquillity
Entire Place • 3 bedrooms
Omeo Aframe on the Hill
Entire Place • 2 bedrooms
Livingstone-Omeo Hideaway
Entire Place • 2 bedrooms
Rock Cottage Omeo
Entire Place • 1 bedroom
OMEO RISE ACCOMMODATION Spacious family home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Omeo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Omeo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Clarinda | 1 | $45,345 | 86 | 4.86/5.0 |
| Joanne | 1 | $39,825 | 30 | 4.90/5.0 |
| Rob | 1 | $37,817 | 13 | 5.00/5.0 |
| Paula | 1 | $35,617 | 85 | 4.99/5.0 |
| Kate | 2 | $34,270 | 65 | 4.84/5.0 |
| Eleanor | 1 | $24,023 | 20 | 4.80/5.0 |
| Andrew | 1 | $22,187 | 18 | 4.78/5.0 |
| Jenny | 1 | $21,772 | 618 | 4.83/5.0 |
| Fiona | 1 | $19,286 | 56 | 4.66/5.0 |
| Host #56926660 | 1 | $14,708 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Omeo.
Dive Deeper: Advanced Omeo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Omeo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOmeo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Omeo
- The Omeo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Omeo, House properties are the most common (94.1%), reflecting the local real estate landscape.
- Houses represent a significant 94.1% portion, catering likely to families or larger groups.
Omeo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Omeo
- The dominant room capacity in Omeo is 2 bedrooms listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 88.3% of the active Airbnb listings in Omeo, indicating a high concentration in these sizes.
- A significant 47.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Omeo.
Omeo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Omeo
- The most common guest capacity trend in Omeo vacation rentals is listings accommodating 6 guests (29.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Omeo STR market, accounting for 52.9% of listings.
- 64.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Omeo.
- On average, properties in Omeo are equipped to host 5.9 guests.
Omeo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Omeo
- The most common availability pattern in Omeo falls within the 271-366 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Omeo (29.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Omeo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
26.7% of total
2 Nights
10 listings
66.7% of total
30+ Nights
1 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Omeo is 2 Nights, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.4%) of the Omeo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 66.7% of Omeo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Omeo.
Omeo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
40% of total
Moderate
6 listings
40% of total
Firm
3 listings
20% of total
Cancellation Policy Insights for Omeo
- The prevailing Airbnb cancellation policy trend in Omeo is Flexible, used by 40% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Omeo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Omeo.
- Regularly review your cancellation policy against competitors and market demand shifts in Omeo.
Omeo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Omeo
- The overall average booking lead time for vacation rentals in Omeo is 66 days.
- Guests book furthest in advance for stays during July (average 134 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (111 days avg.) sees the longest lead times, while Spring (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Omeo.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 134 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these Omeo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Omeo (2025)
Amenity Prevalence
Amenity Insights for Omeo
- Essential amenities in Omeo that guests expect include: TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Indoor fireplace, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Omeo: TV, Smoke alarm.
- Consider adding popular differentiators like Indoor fireplace or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Omeo to stay competitive.
Omeo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Omeo
- The typical guest profile for Airbnb in Omeo consists of primarily domestic travelers (96%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 95.6% of guests.
- Key international markets include Australia (95.6%) and Poland (0.6%).
- Top languages spoken are English (71.8%) followed by German (5.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Omeo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Snowy Monaro Regional Council | 216 | $3,956 | $391.38 | 39% |
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| East Jindabyne | 108 | $3,506 | $389.01 | 40% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Bright | 474 | $3,468 | $294.34 | 42% |
| Porepunkah | 40 | $3,397 | $328.54 | 37% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Wandiligong | 20 | $3,137 | $271.80 | 41% |
| Beechworth | 110 | $3,056 | $251.89 | 41% |