Ocean Grove Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Ocean Grove in 2025? Explore comprehensive Airbnb analytics for Ocean Grove, Victoria, Australia to uncover income potential. This 2025 STR market report for Ocean Grove, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 414 active listings.
Whether you're considering an Airbnb investment in Ocean Grove, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ocean Grove Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ocean Grove Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ocean Grove (2025)
Understanding the monthly revenue variations for Airbnb listings in Ocean Grove is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ocean Grove is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ocean Grove across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,441+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,317 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,517 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,347, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ocean Grove
Ocean Grove Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ocean Grove STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ocean Grove:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ocean Grove
Average Daily Rate (ADR) Airbnb Trends in Ocean Grove (2025)
Effective short term rental pricing strategy in Ocean Grove involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ocean Grove typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $476+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $341 or more.
- Typical properties (Median) charge around $236 per night.
- Entry-level properties (Bottom 25%) earn around $176 per night.
Average Daily Rate (ADR) Trend by Month in Ocean Grove
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Airbnb Seasonality Analysis & Trends in Ocean Grove (2025)
Peak Season (January, December, April)
- Revenue averages $5,036 per month
- Occupancy rates average 48.7%
- Daily rates average $306
Shoulder Season
- Revenue averages $2,905 per month
- Occupancy maintains around 34.7%
- Daily rates hold near $268
Low Season (August, September, October)
- Revenue drops to average $1,955 per month
- Occupancy decreases to average 30.7%
- Daily rates adjust to average $270
Seasonality Insights for Ocean Grove
- The Airbnb seasonality in Ocean Grove shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ocean Grove's highest earning potential, with monthly revenues capable of climbing to $6,450, occupancy reaching a high of 62.0%, and ADRs peaking at $331.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,653, occupancy could drop to 25.9%, and ADRs may adjust down to $260.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ocean Grove.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ocean Grove seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ocean Grove (2025)
Exploring the top neighborhoods for short-term rentals in Ocean Grove? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Beach | Popular destination for families and beach lovers with stunning views and access to local amenities. Ideal for vacationers seeking a laid-back coastal experience. | Main Beach, Ocean Grove Surf Life Saving Club, Nearby wineries, Riverview Family Park, Ocean Grove Nature Reserve |
| Grove Beach | A quieter beach area perfect for relaxation and disconnecting from the hustle and bustle. Attracts visitors looking for a peaceful getaway by the ocean. | Grove Beach, Surfing spots, Ocean Grove Golf Club, Nearby walking trails, Shell Road |
| Paddle Boat on Lake | Charming area featuring scenic lakeside views and recreational activities. Great for families and those interested in outdoor activities. | Lake Victoria, Fishing and paddle boarding, Picnic areas, Nature walks, Bird watching spots |
| Ocean Grove Market | Vibrant community market known for local produce and artisan goods. Attracts visitors wanting to experience local culture and community life. | Ocean Grove Market, Local cafes, Artisan shops, Culinary experiences, Seasonal events |
| Ocean Grove Community Beach | Family-friendly beach area that offers swimming, sunbathing, and safe recreational activities, popular with families. | Ocean Grove Community Beach, Playgrounds, BBQ facilities, Beach volleyball courts, Nearby cafes |
| Barwon Heads | Charming coastal town adjacent to Ocean Grove, known for its scenic river and relaxed atmosphere. Attracts visitors seeking a quaint seaside experience. | Barwon River, Barwon Heads Bluff, Local restaurants, Shopping boutique, Fishing spots |
| Point Lonsdale | A historic and picturesque seaside village offering stunning coastal views. Great for those seeking tranquility and scenic landscapes. | Point Lonsdale Lighthouse, Coastal walks, 360° views of Bass Strait, Nearby marine reserve, Local arts and crafts |
| Queens Park | Beautiful green space that offers recreational activities for families and nature lovers. Perfect for short stays with a focus on outdoor enjoyment. | Queens Park, Playgrounds, Walking trails, Historical monuments, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in Ocean Grove (2025)
While Ocean Grove, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ocean Grove to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ocean Grove (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ocean Grovebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LUXURY LIVING ONLY 200M FROM BEACH & TOWN CENTRE!!
Entire Place • 5 bedrooms
Luxurious Terrace Hideaway with a Heated Pool
Entire Place • 5 bedrooms
Raven Retreat I Family Entertainer I Pool & Theatr
Entire Place • 4 bedrooms
Asbury
Entire Place • 4 bedrooms
QUALITY ACCOMMODATION ONLY 200M FROM BEACH!
Entire Place • 5 bedrooms
LOCATION LOCATION TO OCEAN GROVE MAIN BEACH
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ocean Grove (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ocean Grove based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Helen | 38 | $1,309,767 | 726 | 4.72/5.0 |
| Ocean Edge Holiday Rentals: Re | 27 | $1,199,035 | 928 | 4.88/5.0 |
| Debbie Regional Escapes | 25 | $721,654 | 386 | 4.51/5.0 |
| Janell And Nathan | 18 | $689,446 | 805 | 4.83/5.0 |
| Stay Exclusive | 8 | $418,514 | 248 | 4.96/5.0 |
| Ria | 3 | $265,638 | 129 | 4.97/5.0 |
| Jacquie | 2 | $236,250 | 181 | 4.99/5.0 |
| Host On The Coast | 6 | $191,279 | 100 | 4.87/5.0 |
| Sally - Airready | 4 | $177,815 | 93 | 4.73/5.0 |
| Airready | 5 | $170,628 | 273 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ocean Grove.
Dive Deeper: Advanced Ocean Grove STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ocean Grove. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOcean Grove Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ocean Grove
- The Ocean Grove Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.6% of the 414 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ocean Grove, House properties are the most common (84.1%), reflecting the local real estate landscape.
- Houses represent a significant 84.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 7.7%) offer potential for unique stay experiences.
Ocean Grove Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ocean Grove
- The dominant room capacity in Ocean Grove is 3 bedrooms listings, making up 33.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 59.7% of the active Airbnb listings in Ocean Grove, indicating a high concentration in these sizes.
- A significant 67.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ocean Grove.
Ocean Grove Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ocean Grove
- The most common guest capacity trend in Ocean Grove vacation rentals is listings accommodating 8+ guests (46.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Ocean Grove STR market, accounting for 62.5% of listings.
- 68.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ocean Grove.
- On average, properties in Ocean Grove are equipped to host 6.2 guests.
Ocean Grove Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ocean Grove
- The most common availability pattern in Ocean Grove falls within the 271-366 days range, representing 43.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ocean Grove (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ocean Grove Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
8.9% of total
2 Nights
122 listings
31.1% of total
3 Nights
40 listings
10.2% of total
4-6 Nights
29 listings
7.4% of total
7-29 Nights
6 listings
1.5% of total
30+ Nights
160 listings
40.8% of total
Key Insights
- The most prevalent minimum stay requirement in Ocean Grove is 30+ Nights, adopted by 40.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40.8%) caters to monthly stays (30+ nights) in Ocean Grove, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.8% of Ocean Grove hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.9% currently do.
- A 2-night minimum appears standard (31.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 40.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ocean Grove.
Ocean Grove Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.5% of total
Flexible
53 listings
13.7% of total
Moderate
74 listings
19.1% of total
Firm
137 listings
35.4% of total
Strict
121 listings
31.3% of total
Cancellation Policy Insights for Ocean Grove
- The prevailing Airbnb cancellation policy trend in Ocean Grove is Firm, used by 35.4% of listings.
- A majority (66.7%) of hosts in Ocean Grove utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.4% market standard in Ocean Grove.
- With 31.3% using Strict terms, this is a viable option in Ocean Grove, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ocean Grove.
Ocean Grove STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ocean Grove
- The overall average booking lead time for vacation rentals in Ocean Grove is 57 days.
- Guests book furthest in advance for stays during December (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (75 days avg.) sees the longest lead times, while Summer (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Ocean Grove.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Ocean Grove averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ocean Grove (2025)
Amenity Prevalence
Amenity Insights for Ocean Grove
- Essential amenities in Ocean Grove that guests expect include: TV, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ocean Grove: TV, Heating, Smoke alarm.
- Prioritize adding missing essentials: TV, Heating, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ocean Grove to stay competitive.
Ocean Grove Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ocean Grove
- The typical guest profile for Airbnb in Ocean Grove consists of primarily domestic travelers (94%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.4% of guests.
- Key international markets include Australia (94.4%) and United Kingdom (1.4%).
- Top languages spoken are English (76.2%) followed by Spanish (3.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ocean Grove Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| King Island Council | 11 | $5,231 | $550.50 | 37% |
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |
| Daylesford | 462 | $3,028 | $297.26 | 35% |
| San Remo | 82 | $2,997 | $299.99 | 36% |
| Malmsbury | 11 | $2,957 | $232.06 | 38% |