Myrtleford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Myrtleford in 2025? Explore comprehensive Airbnb analytics for Myrtleford, Victoria, Australia to uncover income potential. This 2025 STR market report for Myrtleford, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 57 active listings.
Whether you're considering an Airbnb investment in Myrtleford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Myrtleford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Myrtleford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Myrtleford (2025)
Understanding the monthly revenue variations for Airbnb listings in Myrtleford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Myrtleford is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Myrtleford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,959+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,375 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,134 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,221, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Myrtleford
Myrtleford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Myrtleford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Myrtleford:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Myrtleford
Average Daily Rate (ADR) Airbnb Trends in Myrtleford (2025)
Effective short term rental pricing strategy in Myrtleford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Myrtleford typically peaks in January and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $308+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $252 or more.
- Typical properties (Median) charge around $189 per night.
- Entry-level properties (Bottom 25%) earn around $151 per night.
Average Daily Rate (ADR) Trend by Month in Myrtleford
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Airbnb Seasonality Analysis & Trends in Myrtleford (2025)
Peak Season (April, January, May)
- Revenue averages $3,301 per month
- Occupancy rates average 42.4%
- Daily rates average $226
Shoulder Season
- Revenue averages $2,566 per month
- Occupancy maintains around 37.1%
- Daily rates hold near $225
Low Season (February, August, September)
- Revenue drops to average $1,695 per month
- Occupancy decreases to average 29.3%
- Daily rates adjust to average $219
Seasonality Insights for Myrtleford
- The Airbnb seasonality in Myrtleford shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Myrtleford's highest earning potential, with monthly revenues capable of climbing to $3,588, occupancy reaching a high of 48.2%, and ADRs peaking at $233.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,667, occupancy could drop to 28.4%, and ADRs may adjust down to $217.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Myrtleford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Myrtleford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Myrtleford (2025)
Exploring the top neighborhoods for short-term rentals in Myrtleford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Myrtleford Central | The heart of Myrtleford, offering easy access to shops, restaurants, and local attractions. Ideal for travelers looking to explore the area on foot. | Myrtleford Butter Factory, Myrtleford Museum, Local cafes and eateries, Myrtleford Park |
| Alpine Valley | Surrounded by stunning natural landscapes, perfect for outdoor enthusiasts looking to hike, bike, and explore the great outdoors. Ideal for nature lovers and adventure seekers. | Mount Buffalo National Park, Murray to Mountains Rail Trail, Chiltern-Mount Pilot National Park, Ovens River |
| Lake Buffalo | A relaxing destination near Lake Buffalo, offering water activities in the warmer months. Great for families and those seeking a peaceful getaway. | Lake Buffalo, Fishing and kayaking, Picnic areas around the lake, Scenic walking trails |
| Porepunkah | A charming small town close to Myrtleford, known for its beautiful scenery and proximity to Mount Buffalo. Attracts visitors for its tranquility and natural beauty. | Mount Buffalo National Park, Local wineries, Porepunkah Bike Trail, Scenic views of the Alps |
| Italian Historical Precinct | Rich in history and culture, this area celebrates the Italian heritage of Myrtleford. Great for travelers interested in local culture and history. | Italian Historical Museum, Heritage walking trails, Local wine and food experiences, Community events |
| Ovens Valley | Known for its stunning landscapes and vineyards, this area attracts those looking to indulge in wine tasting and scenic tours. Perfect for romantic getaways. | Local wineries, Ovens River, Culinary tours, Scenic drives |
| Bright | A nearby popular tourist town with vibrant local markets and festivals. Offers a variety of outdoor activities year-round, making it a great base for exploring the region. | Bright Botanic Gardens, Bright Art Gallery, Bright Brewery, Mount Buffalo access |
| Wandiligong | A picturesque village known for its beautiful countryside and proximity to hiking trails. Perfect for travelers looking for a quiet retreat in nature. | Wandiligong Maze, Rail Trail, Local farms, Scenic walks |
Understanding Airbnb License Requirements & STR Laws in Myrtleford (2025)
While Myrtleford, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Myrtleford to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Myrtleford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Myrtlefordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tatoonie - stunning country villa
Entire Place • 5 bedrooms
Three Rabbits Run
Entire Place • 3 bedrooms
3 The View
Entire Place • 2 bedrooms
Hillhouse - More kangies than cars!
Entire Place • 3 bedrooms
Marrakesh villa 3 - Panoramia Villas, 1bedroom
Entire Place • 1 bedroom
Buffalo River Villa
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Myrtleford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Myrtleford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pauline | 19 | $538,682 | 609 | 4.55/5.0 |
| Sophie | 10 | $251,826 | 331 | 4.81/5.0 |
| Minette | 6 | $138,363 | 158 | 3.29/5.0 |
| John | 2 | $55,772 | 470 | 4.96/5.0 |
| Michelle | 2 | $46,277 | 190 | 4.83/5.0 |
| Davina | 1 | $40,329 | 185 | 4.91/5.0 |
| Rahul | 1 | $37,916 | 34 | 4.85/5.0 |
| Karen | 1 | $35,938 | 130 | 4.99/5.0 |
| Nicole | 1 | $35,936 | 130 | 4.97/5.0 |
| Chris And Rachael | 1 | $32,198 | 127 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Myrtleford.
Dive Deeper: Advanced Myrtleford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Myrtleford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMyrtleford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Myrtleford
- The Myrtleford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.2% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Myrtleford, House properties are the most common (82.5%), reflecting the local real estate landscape.
- Houses represent a significant 82.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.3%) offer potential for unique stay experiences.
Myrtleford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Myrtleford
- The dominant room capacity in Myrtleford is 3 bedrooms listings, making up 40.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 65.0% of the active Airbnb listings in Myrtleford, indicating a high concentration in these sizes.
- A significant 49.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Myrtleford.
Myrtleford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Myrtleford
- The most common guest capacity trend in Myrtleford vacation rentals is listings accommodating 6 guests (26.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Myrtleford STR market, accounting for 45.6% of listings.
- 52.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Myrtleford.
- On average, properties in Myrtleford are equipped to host 5.0 guests.
Myrtleford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Myrtleford
- The most common availability pattern in Myrtleford falls within the 181-270 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Myrtleford (49.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Myrtleford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
7.7% of total
2 Nights
27 listings
51.9% of total
30+ Nights
21 listings
40.4% of total
Key Insights
- The most prevalent minimum stay requirement in Myrtleford is 2 Nights, adopted by 51.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (40.4%) caters to monthly stays (30+ nights) in Myrtleford, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.9% of Myrtleford hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.7% currently do.
- A 2-night minimum appears standard (51.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 40.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Myrtleford.
Myrtleford Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
8.3% of total
Moderate
21 listings
43.8% of total
Firm
8 listings
16.7% of total
Strict
15 listings
31.3% of total
Cancellation Policy Insights for Myrtleford
- The prevailing Airbnb cancellation policy trend in Myrtleford is Moderate, used by 43.8% of listings.
- There's a relatively balanced mix between guest-friendly (52.1%) and stricter (48.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.8% market standard in Myrtleford.
- With 31.3% using Strict terms, this is a viable option in Myrtleford, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Myrtleford.
Myrtleford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Myrtleford
- The overall average booking lead time for vacation rentals in Myrtleford is 58 days.
- Guests book furthest in advance for stays during December (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (69 days avg.) sees the longest lead times, while Summer (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Myrtleford.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Myrtleford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Myrtleford (2025)
Amenity Prevalence
Amenity Insights for Myrtleford
- Essential amenities in Myrtleford that guests expect include: Heating, Essentials, TV, Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Myrtleford: Heating, Essentials, TV, Air conditioning, Wifi.
- Prioritize adding missing essentials: Essentials, TV, Air conditioning, Wifi.
- Consider adding popular differentiators like Smoke alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Myrtleford to stay competitive.
Myrtleford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Myrtleford
- The typical guest profile for Airbnb in Myrtleford consists of primarily domestic travelers (96%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 95.9% of guests.
- Key international markets include Australia (95.9%) and Singapore (0.9%).
- Top languages spoken are English (68.4%) followed by Hindi (4.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Myrtleford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| Bright | 474 | $3,468 | $294.34 | 42% |
| Porepunkah | 40 | $3,397 | $328.54 | 37% |
| Nagambie | 33 | $3,381 | $300.42 | 40% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Shire of Strathbogie | 43 | $3,173 | $314.72 | 37% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Wandiligong | 20 | $3,137 | $271.79 | 41% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |
| Beechworth | 110 | $3,056 | $251.89 | 41% |