Mount Beauty Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Mount Beauty in 2025? Explore comprehensive Airbnb analytics for Mount Beauty, Victoria, Australia to uncover income potential. This 2025 STR market report for Mount Beauty, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 111 active listings.
Whether you're considering an Airbnb investment in Mount Beauty, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mount Beauty Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mount Beauty Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mount Beauty (2025)
Understanding the monthly revenue variations for Airbnb listings in Mount Beauty is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mount Beauty is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mount Beauty across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,296+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,363 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,547 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,431, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mount Beauty
Mount Beauty Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mount Beauty STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mount Beauty:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mount Beauty
Average Daily Rate (ADR) Airbnb Trends in Mount Beauty (2025)
Effective short term rental pricing strategy in Mount Beauty involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mount Beauty typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $370+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $269 or more.
- Typical properties (Median) charge around $211 per night.
- Entry-level properties (Bottom 25%) earn around $159 per night.
Average Daily Rate (ADR) Trend by Month in Mount Beauty
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Airbnb Seasonality Analysis & Trends in Mount Beauty (2025)
Peak Season (July, August, May)
- Revenue averages $4,991 per month
- Occupancy rates average 56.7%
- Daily rates average $240
Shoulder Season
- Revenue averages $2,883 per month
- Occupancy maintains around 36.7%
- Daily rates hold near $233
Low Season (February, March, October)
- Revenue drops to average $1,959 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $221
Seasonality Insights for Mount Beauty
- The Airbnb seasonality in Mount Beauty shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mount Beauty's highest earning potential, with monthly revenues capable of climbing to $6,128, occupancy reaching a high of 75.4%, and ADRs peaking at $248.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,804, occupancy could drop to 27.0%, and ADRs may adjust down to $218.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mount Beauty.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mount Beauty seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mount Beauty (2025)
Exploring the top neighborhoods for short-term rentals in Mount Beauty? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mount Beauty Town Center | The vibrant hub of the town, offering easy access to shops, cafes, and essential services. Perfect for guests looking to experience local culture and convenience. | Mount Beauty Visitor Information Centre, Mount Beauty Park, local cafes and restaurants, Mountain biking trails, Fishing spots |
| Falls Creek | A popular ski resort area just a short drive from Mount Beauty, attracting winter sports enthusiasts. Ideal for Airbnb hosting during the ski season. | Falls Creek Ski Resort, Snowboarding and skiing, Alpine National Park, Walking trails, Village events |
| Kiewa Valley | A serene valley close to Mount Beauty, known for stunning scenery and outdoor activities. Excellent for hosts catering to nature lovers and adventurers. | Kiewa River, Hiking trails, Camping spots, Wildlife watching, Scenic drives |
| Bogong Village | A picturesque village offering a tranquil escape and proximity to the mountains. Appeals to visitors looking for relaxation and nature. | Mount Bogong, Hiking trails, Bogong Village shops, Camping sites, Picnic areas |
| Bright | A neighboring town renowned for its food scene and beautiful landscapes, attracting tourists year-round. Perfect for guests wanting an extended stay. | Bright Brewery, Ovens River, Bright Art Gallery, Scenic cycling paths, Festivals and events |
| Tawonga South | A charming locality known for its scenic views and access to outdoor activities. Great for guests seeking a quiet retreat close to nature. | Parks and gardens, Lookout points, Fishing and boating spots, Close proximity to Mount Beauty, Picnic areas |
| Alpine National Park | Offering breathtaking natural beauty and countless outdoor recreation options. Ideal for nature enthusiasts and adventure seekers. | Hiking and trekking, Camping facilities, Wildlife experiences, Scenic drives, Rivers and lakes |
| Mitta Mitta | A small town nearby with historical significance and outdoor activities. Can attract visitors interested in history and rural life. | Mitta Mitta River, Historical sites, Rural charm, Fishing and kayaking, Scenic landscape |
Understanding Airbnb License Requirements & STR Laws in Mount Beauty (2025)
While Mount Beauty, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mount Beauty to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mount Beauty (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mount Beautybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Shed House; sleeps 8-14
Entire Place • 6 bedrooms
The Beaut Shack
Entire Place • 3 bedrooms
Perfect Country Home
Entire Place • 4 bedrooms
Home in Tawonga South
Entire Place • 4 bedrooms
Banksia
Entire Place • 3 bedrooms
Myee Alpine House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mount Beauty (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mount Beauty based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kim | 15 | $418,928 | 379 | 4.43/5.0 |
| Carol | 3 | $135,884 | 187 | 4.94/5.0 |
| Wendy | 4 | $122,667 | 135 | 3.65/5.0 |
| Danielle | 1 | $98,168 | 44 | 4.82/5.0 |
| Cassandra | 1 | $87,421 | 20 | 4.85/5.0 |
| David | 1 | $84,413 | 82 | 4.98/5.0 |
| Patricia | 3 | $79,938 | 202 | 4.97/5.0 |
| Peter | 1 | $79,765 | 11 | 5.00/5.0 |
| Jenny | 2 | $71,221 | 132 | 4.98/5.0 |
| Sue | 1 | $66,774 | 35 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mount Beauty.
Dive Deeper: Advanced Mount Beauty STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mount Beauty. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMount Beauty Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mount Beauty
- The Mount Beauty Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 111 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mount Beauty, House properties are the most common (67.6%), reflecting the local real estate landscape.
- Houses represent a significant 67.6% portion, catering likely to families or larger groups.
- The presence of 9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 3.6%) offer potential for unique stay experiences.
Mount Beauty Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mount Beauty
- The dominant room capacity in Mount Beauty is 3 bedrooms listings, making up 44.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 69.3% of the active Airbnb listings in Mount Beauty, indicating a high concentration in these sizes.
- A significant 49.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mount Beauty.
Mount Beauty Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mount Beauty
- The most common guest capacity trend in Mount Beauty vacation rentals is listings accommodating 6 guests (28.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Mount Beauty STR market, accounting for 46.8% of listings.
- 51.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mount Beauty.
- On average, properties in Mount Beauty are equipped to host 5.1 guests.
Mount Beauty Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mount Beauty
- The most common availability pattern in Mount Beauty falls within the 181-270 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mount Beauty (44.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mount Beauty Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
3.8% of total
2 Nights
64 listings
61.5% of total
3 Nights
12 listings
11.5% of total
4-6 Nights
6 listings
5.8% of total
7-29 Nights
1 listings
1% of total
30+ Nights
17 listings
16.3% of total
Key Insights
- The most prevalent minimum stay requirement in Mount Beauty is 2 Nights, adopted by 61.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.3%) of the Mount Beauty Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.3%) caters to monthly stays (30+ nights) in Mount Beauty, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 61.5% of Mount Beauty hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.8% currently do.
- A 2-night minimum appears standard (61.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 16.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mount Beauty.
Mount Beauty Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1% of total
Flexible
9 listings
9% of total
Moderate
26 listings
26% of total
Firm
39 listings
39% of total
Strict
25 listings
25% of total
Cancellation Policy Insights for Mount Beauty
- The prevailing Airbnb cancellation policy trend in Mount Beauty is Firm, used by 39% of listings.
- A majority (64.0%) of hosts in Mount Beauty utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39% market standard in Mount Beauty.
- Regularly review your cancellation policy against competitors and market demand shifts in Mount Beauty.
Mount Beauty STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mount Beauty
- The overall average booking lead time for vacation rentals in Mount Beauty is 63 days.
- Guests book furthest in advance for stays during July (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Fall (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Mount Beauty.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Mount Beauty averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mount Beauty (2025)
Amenity Prevalence
Amenity Insights for Mount Beauty
- Essential amenities in Mount Beauty that guests expect include: Free parking on premises, Smoke alarm, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Air conditioning, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mount Beauty: Free parking on premises, Smoke alarm, TV, Heating.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, TV, Heating.
- Consider adding popular differentiators like Hot water or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mount Beauty to stay competitive.
Mount Beauty Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mount Beauty
- The typical guest profile for Airbnb in Mount Beauty consists of primarily domestic travelers (94%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 94.0% of guests.
- Key international markets include Australia (94%) and United States (1.4%).
- Top languages spoken are English (63.7%) followed by Chinese (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mount Beauty Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Snowy Monaro Regional Council | 216 | $3,956 | $391.38 | 39% |
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| East Jindabyne | 108 | $3,506 | $389.01 | 40% |
| Bright | 474 | $3,468 | $294.34 | 42% |
| Porepunkah | 40 | $3,397 | $328.54 | 37% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Wandiligong | 20 | $3,137 | $271.79 | 41% |
| Beechworth | 110 | $3,056 | $251.89 | 41% |
| Sawmill Settlement | 92 | $3,033 | $408.14 | 32% |