Morwell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Morwell in 2025? Explore comprehensive Airbnb analytics for Morwell, Victoria, Australia to uncover income potential. This 2025 STR market report for Morwell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Morwell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morwell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morwell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morwell (2025)
Understanding the monthly revenue variations for Airbnb listings in Morwell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morwell is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morwell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,747+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,847 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,209 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $713, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morwell
Morwell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morwell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morwell:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morwell
Average Daily Rate (ADR) Airbnb Trends in Morwell (2025)
Effective short term rental pricing strategy in Morwell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morwell typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $178+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Morwell
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Airbnb Seasonality Analysis & Trends in Morwell (2025)
Peak Season (May, June, April)
- Revenue averages $2,607 per month
- Occupancy rates average 39.4%
- Daily rates average $104
Shoulder Season
- Revenue averages $1,988 per month
- Occupancy maintains around 51.9%
- Daily rates hold near $109
Low Season (January, February, March)
- Revenue drops to average $1,456 per month
- Occupancy decreases to average 38.1%
- Daily rates adjust to average $121
Seasonality Insights for Morwell
- The Airbnb seasonality in Morwell shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morwell's highest earning potential, with monthly revenues capable of climbing to $2,697, occupancy reaching a high of 55.6%, and ADRs peaking at $127.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $993, occupancy could drop to 31.9%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morwell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morwell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morwell (2025)
Exploring the top neighborhoods for short-term rentals in Morwell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Morwell CBD | Heart of Morwell with access to shops, cafes, and amenities. Ideal for guests wanting to explore the local culture and convenience. | Latrobe Regional Gallery, Morwell Centenary Rose Garden, Morwell Park, Morwell Soccer Club, Morwell Recreation Reserve |
| Taraglen Estate | A quiet and suburban neighborhood perfect for families and long-term stays. Close to schools and parks, appealing to business visitors as well. | Taraglen Park, Morwell Golf Club, local schools, community centers |
| Mid Valley Shopping Centre | A major shopping hub with retail and dining options. Popular among travelers who prefer convenience and access to services. | Mid Valley Shopping Centre, Chadstone Golf Club, Morwell Bowling Club |
| Yinnar | Charming small town known for its art and community events. Perfect for those looking for a peaceful country retreat. | Yinnar Art Gallery, local markets, Yinnar Park |
| Traralgon | Nearby larger town with excellent transport links, shopping, and dining. Suitable for guests who want to explore the wider Latrobe Valley region. | Traralgon Railway Reservoir Conservation Reserve, Traralgon CBD, local festivals |
| Churchill | A growing suburb with a mix of residential and recreational facilities. Great for outdoor enthusiasts and families. | Churchill Island, local parks, community events |
| Morwell River Falls | Natural attraction perfect for adventure and nature lovers. Offers stunning scenery for guests looking for a getaway. | Morwell River Falls, walking trails, picnic areas |
| Loy Yang | Famous for its power station and tourism related to energy production. Unique for educational stays and visits to the facilities. | Loy Yang Power Station, guided tours, local history attractions |
Understanding Airbnb License Requirements & STR Laws in Morwell (2025)
While Morwell, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morwell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Morwell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morwellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern 4 Bedroom, 5 Bed, 4 Bath
Entire Place • 4 bedrooms
3 bed 2 bath U will love 5 min walk shopping mall
Entire Place • 3 bedrooms
Spacious Private 3 Bedroom House
Entire Place • 3 bedrooms
Perfect for the whole group! Big home in the CBD.
Entire Place • 4 bedrooms
Stylish townhouse close to Morwell CBD
Entire Place • 2 bedrooms
Morwell Pet friendly 3 BRMS Rental home Free Wifi
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morwell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morwell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| House Of Valed | 4 | $114,078 | 135 | 4.80/5.0 |
| Murray | 2 | $76,347 | 138 | 4.96/5.0 |
| Cosi | 1 | $41,440 | 28 | 4.96/5.0 |
| Trevor | 2 | $34,333 | 172 | 4.90/5.0 |
| Josh | 1 | $33,340 | 26 | 4.77/5.0 |
| Anastasia | 1 | $31,086 | 47 | 5.00/5.0 |
| Annika & Amon | 1 | $30,272 | 8 | 4.63/5.0 |
| Anna | 1 | $29,885 | 53 | 4.58/5.0 |
| Jolanda | 1 | $22,646 | 78 | 4.88/5.0 |
| LiQin & Wal | 5 | $15,464 | 72 | 4.09/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morwell.
Dive Deeper: Advanced Morwell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morwell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorwell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morwell
- The Morwell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.1% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morwell, House properties are the most common (73.1%), reflecting the local real estate landscape.
- Houses represent a significant 73.1% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 7.6%) offer potential for unique stay experiences.
Morwell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morwell
- The dominant room capacity in Morwell is 3 bedrooms listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 57.7% of the active Airbnb listings in Morwell, indicating a high concentration in these sizes.
- A significant 38.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morwell.
Morwell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morwell
- The most common guest capacity trend in Morwell vacation rentals is listings accommodating 4 guests (23.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Morwell STR market, accounting for 42.3% of listings.
- 38.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morwell.
- On average, properties in Morwell are equipped to host 4.4 guests.
Morwell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morwell
- The most common availability pattern in Morwell falls within the 91-180 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Morwell (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Morwell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
52.2% of total
2 Nights
4 listings
17.4% of total
3 Nights
1 listings
4.3% of total
4-6 Nights
2 listings
8.7% of total
7-29 Nights
1 listings
4.3% of total
30+ Nights
3 listings
13% of total
Key Insights
- The most prevalent minimum stay requirement in Morwell is 1 Night, adopted by 52.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.6%) of the Morwell Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13%) caters to monthly stays (30+ nights) in Morwell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.2% of Morwell hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morwell.
Morwell Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
31.8% of total
Moderate
8 listings
36.4% of total
Strict
7 listings
31.8% of total
Cancellation Policy Insights for Morwell
- The prevailing Airbnb cancellation policy trend in Morwell is Moderate, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (68.2%) and stricter (31.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.4% market standard in Morwell.
- With 31.8% using Strict terms, this is a viable option in Morwell, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Morwell.
Morwell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morwell
- The overall average booking lead time for vacation rentals in Morwell is 34 days.
- Guests book furthest in advance for stays during March (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (44 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Morwell.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Morwell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morwell (2025)
Amenity Prevalence
Amenity Insights for Morwell
- Essential amenities in Morwell that guests expect include: Heating, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morwell: Heating, Refrigerator.
- Prioritize adding missing essentials: Heating, Refrigerator.
- Consider adding popular differentiators like Dishes and silverware or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morwell to stay competitive.
Morwell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morwell
- The typical guest profile for Airbnb in Morwell consists of primarily domestic travelers (93%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.7% of guests.
- Key international markets include Australia (92.7%) and United Kingdom (1.8%).
- Top languages spoken are English (74.6%) followed by French (4.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and South Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morwell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |
| Sawmill Settlement | 92 | $3,033 | $408.14 | 32% |
| Mansfield | 150 | $3,009 | $327.34 | 35% |
| San Remo | 82 | $2,997 | $299.99 | 36% |
| Kinglake | 16 | $2,887 | $270.52 | 39% |
| Walkerville | 15 | $2,849 | $267.75 | 40% |