Mildura Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Mildura in 2025? Explore comprehensive Airbnb analytics for Mildura, Victoria, Australia to uncover income potential. This 2025 STR market report for Mildura, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 131 active listings.
Whether you're considering an Airbnb investment in Mildura, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mildura Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mildura Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mildura (2025)
Understanding the monthly revenue variations for Airbnb listings in Mildura is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mildura is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mildura across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,705+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,493 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,218 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,264, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mildura
Mildura Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mildura STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mildura:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mildura
Average Daily Rate (ADR) Airbnb Trends in Mildura (2025)
Effective short term rental pricing strategy in Mildura involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mildura typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $258+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Mildura
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Airbnb Seasonality Analysis & Trends in Mildura (2025)
Peak Season (May, April, June)
- Revenue averages $3,217 per month
- Occupancy rates average 47.8%
- Daily rates average $156
Shoulder Season
- Revenue averages $2,442 per month
- Occupancy maintains around 49.3%
- Daily rates hold near $163
Low Season (February, March, November)
- Revenue drops to average $2,061 per month
- Occupancy decreases to average 44.9%
- Daily rates adjust to average $166
Seasonality Insights for Mildura
- The Airbnb seasonality in Mildura shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mildura's highest earning potential, with monthly revenues capable of climbing to $3,341, occupancy reaching a high of 56.7%, and ADRs peaking at $178.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,043, occupancy could drop to 43.2%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mildura.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mildura seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mildura (2025)
Exploring the top neighborhoods for short-term rentals in Mildura? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mildura City Centre | The heart of Mildura, known for its shopping, dining, and vibrant community. Attracts tourists looking for easy access to restaurants, cafes, and local attractions. | Mildura Arts Centre, Mildura Farmers Market, Langtree Avenue, Pioneer Settlement, Chaffey House |
| Mildura Riverfront | Picturesque riverside area perfect for leisure and relaxation. Known for outdoor activities and scenic views, appealing to families and nature lovers. | Murray River, Mildura Riverfront Precinct, Nature trails, Boat cruises, Picnic areas |
| Mildura Golf Resort | A popular location for golf enthusiasts with beautiful courses and accommodation nearby. Attracts both local and visiting golfers for weekend getaways. | Mildura Golf Club, Pro shop, Dining facilities, Clubhouse Events, Outdoor activities |
| Mildura Arts District | Cultural hub showcasing local artists and performers. Ideal for guests seeking a vibrant arts scene and unique events throughout the year. | Mildura Arts Centre, Art galleries, Local theaters, Cultural festivals, Workshops |
| Mildura Base Hospital Area | Convenient for visiting families and health professionals. Close to medical services and facilities, making it a practical choice for certain visitors. | Mildura Base Hospital, Health services nearby, Public transportation, Local cafes |
| Mildura Sporting Precinct | Home to various sporting facilities and events. Great for sports enthusiasts and families attending local games and activities. | Mildura Football Club, Basketball courts, Tennis facilities, Outdoor sports events, Family-friendly atmosphere |
| Merbein | A nearby suburb known for its quiet charm and community feel. Attracts visitors looking for a more laid-back experience away from the city center. | Merbein Common, Local markets, River trails, Community parks, Merbein Golf Course |
| Irymple | Another quaint suburb offering a welcoming atmosphere. Ideal for visitors seeking tranquility and access to local vineyards and wineries. | Irymple Hotel, Local wineries, Vineyard tours, Community events, Parks and gardens |
Understanding Airbnb License Requirements & STR Laws in Mildura (2025)
While Mildura, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mildura to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mildura (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mildurabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Clearview Waters - 4 King brs, 3 bathrooms & views
Entire Place • 4 bedrooms
Bamboo Garden
Entire Place • 4 bedrooms
Villa 104
Entire Place • 2 bedrooms
The Jewel- Luxurious and spacious- Mildura
Entire Place • 4 bedrooms
Inner City Stay Mildura
Entire Place • 3 bedrooms
Casa Magnolia - Inner City Luxury + Comfort
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mildura (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mildura based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laura & Nick | 12 | $355,491 | 314 | 4.72/5.0 |
| Simon | 7 | $244,877 | 181 | 4.81/5.0 |
| Brian | 5 | $118,652 | 75 | 1.98/5.0 |
| Diane | 3 | $111,025 | 89 | 4.90/5.0 |
| Pam | 2 | $105,487 | 171 | 4.97/5.0 |
| Jeannyfe | 4 | $75,418 | 248 | 4.63/5.0 |
| Toni | 2 | $74,445 | 138 | 4.96/5.0 |
| Gorgia | 2 | $73,010 | 78 | 4.88/5.0 |
| Madison | 2 | $71,134 | 36 | 4.82/5.0 |
| Chris | 1 | $69,398 | 42 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mildura.
Dive Deeper: Advanced Mildura STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mildura. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMildura Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mildura
- The Mildura Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 131 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mildura, House properties are the most common (77.9%), reflecting the local real estate landscape.
- Houses represent a significant 77.9% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.8%) offer potential for unique stay experiences.
Mildura Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mildura
- The dominant room capacity in Mildura is 3 bedrooms listings, making up 40.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 68.7% of the active Airbnb listings in Mildura, indicating a high concentration in these sizes.
- A significant 59.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mildura.
Mildura Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mildura
- The most common guest capacity trend in Mildura vacation rentals is listings accommodating 6 guests (36.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Mildura STR market, accounting for 61.0% of listings.
- 60.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mildura.
- On average, properties in Mildura are equipped to host 5.4 guests.
Mildura Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mildura
- The most common availability pattern in Mildura falls within the 91-180 days range, representing 37.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Mildura (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mildura Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
24.8% of total
2 Nights
43 listings
35.5% of total
3 Nights
13 listings
10.7% of total
4-6 Nights
3 listings
2.5% of total
7-29 Nights
4 listings
3.3% of total
30+ Nights
28 listings
23.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mildura is 2 Nights, adopted by 35.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.3%) of the Mildura Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.1%) caters to monthly stays (30+ nights) in Mildura, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.5% of Mildura hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mildura.
Mildura Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
38 listings
31.9% of total
Moderate
34 listings
28.6% of total
Firm
22 listings
18.5% of total
Strict
25 listings
21% of total
Cancellation Policy Insights for Mildura
- The prevailing Airbnb cancellation policy trend in Mildura is Flexible, used by 31.9% of listings.
- There's a relatively balanced mix between guest-friendly (60.5%) and stricter (39.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.9% market standard in Mildura.
- Regularly review your cancellation policy against competitors and market demand shifts in Mildura.
Mildura STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mildura
- The overall average booking lead time for vacation rentals in Mildura is 48 days.
- Guests book furthest in advance for stays during April (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (55 days avg.) sees the longest lead times, while Fall (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Mildura.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Mildura averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mildura (2025)
Amenity Prevalence
Amenity Insights for Mildura
- Essential amenities in Mildura that guests expect include: Air conditioning, TV, Heating, Washer, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mildura: Air conditioning, TV, Heating, Washer, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Air conditioning, TV, Heating, Washer, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mildura to stay competitive.
Mildura Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mildura
- The typical guest profile for Airbnb in Mildura consists of primarily domestic travelers (95%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 95.2% of guests.
- Key international markets include Australia (95.2%) and United States (1%).
- Top languages spoken are English (78.6%) followed by Chinese (3.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mildura Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.