Merrijig Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Merrijig in 2025? Explore comprehensive Airbnb analytics for Merrijig, Victoria, Australia to uncover income potential. This 2025 STR market report for Merrijig, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 50 active listings.
Whether you're considering an Airbnb investment in Merrijig, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Merrijig Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Merrijig Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Merrijig (2025)
Understanding the monthly revenue variations for Airbnb listings in Merrijig is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Merrijig is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Merrijig across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,949+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,836 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,768 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,192, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Merrijig
Merrijig Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Merrijig STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Merrijig:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Merrijig
Average Daily Rate (ADR) Airbnb Trends in Merrijig (2025)
Effective short term rental pricing strategy in Merrijig involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Merrijig typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $650+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $454 or more.
- Typical properties (Median) charge around $247 per night.
- Entry-level properties (Bottom 25%) earn around $166 per night.
Average Daily Rate (ADR) Trend by Month in Merrijig
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Airbnb Seasonality Analysis & Trends in Merrijig (2025)
Peak Season (July, May, December)
- Revenue averages $5,960 per month
- Occupancy rates average 34.1%
- Daily rates average $341
Shoulder Season
- Revenue averages $4,356 per month
- Occupancy maintains around 28.7%
- Daily rates hold near $342
Low Season (February, March, October)
- Revenue drops to average $2,985 per month
- Occupancy decreases to average 25.3%
- Daily rates adjust to average $335
Seasonality Insights for Merrijig
- The Airbnb seasonality in Merrijig shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Merrijig's highest earning potential, with monthly revenues capable of climbing to $6,495, occupancy reaching a high of 50.1%, and ADRs peaking at $359.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,201, occupancy could drop to 18.0%, and ADRs may adjust down to $321.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Merrijig.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Merrijig seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Merrijig (2025)
Exploring the top neighborhoods for short-term rentals in Merrijig? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Merrijig Village | The heart of Merrijig, offering easy access to Mt. Buller for skiing and snowboarding. A favorite for winter sports enthusiasts and those looking for a cozy mountain getaway. | Mt. Buller Ski Resort, Merrijig Horse Riding, Delatite River, Local wineries, Mountain biking trails, Hiking opportunities |
| Delatite River | A beautiful river area perfect for nature lovers and outdoor activities. Popular for kayaking, fishing, and relaxing by the water during the summer months. | Delatite River, Fishing spots, Kayaking, Nature walks, Picnic areas, Scenic views |
| Mt. Buller | A premier ski destination known for its stunning mountain views and excellent skiing facilities. Attracts tourists year-round for both winter and summer activities. | Mt. Buller Ski Resort, Skiing and snowboarding, Mountain biking, Hiking trails, Scenic chairlift rides, Snowshoeing |
| Merrijig Creek | Provides a serene and secluded environment, ideal for those seeking peace and relaxation in nature. Great for bushwalking and enjoying wildlife. | Merrijig Creek, Bushwalking trails, Wildlife viewing, Riverbanks, Photography spots, Picnic areas |
| Chateau Peak | A scenic area near Merrijig that offers breathtaking views and is popular among outdoor enthusiasts, perfect for hiking and photography. | Chateau Peak, Hiking trails, Photography opportunities, Nature exploration, Panoramic views, Picnic spots |
| Merrijig State Forest | Perfect for eco-tourism and outdoor adventures, this area is filled with lush forests and diverse wildlife, attractive for nature lovers and adventure seekers. | Merrijig State Forest, Bushwalking, Wildlife viewing, Campsites, Scenic drives, Nature trails |
| Local Wineries | The surrounding wine region attracts tourists for wine tasting experiences. Ideal for travelers seeking gourmet food and wine tours. | Local wineries, Wine tasting experiences, Gourmet dining, Vineyard tours, Scenic drives, Artisanal markets |
| Merrijig Arts and Culture | A hub for local arts and crafts, attracting those interested in cultural experiences and events throughout the year. | Local art studios, Craft markets, Cultural events, Workshops, Music festivals, Art exhibitions |
Understanding Airbnb License Requirements & STR Laws in Merrijig (2025)
While Merrijig, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Merrijig to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Merrijig (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Merrijigbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Merrivale Hill, Merrijig - Sleeps 10
Entire Place • 4 bedrooms
Delatite Lodge - River Front
Entire Place • 5 bedrooms
Mt Buller- Delatite River House Sleeps 12
Entire Place • 4 bedrooms
Scenic chalet in resort setting
Entire Place • 2 bedrooms
Riversong - On the Delatite river. 5 min to Buller
Entire Place • 6 bedrooms
Bluegum - Merrijig - Sleeps 10
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Merrijig (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Merrijig based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leith | 5 | $257,979 | 203 | 4.83/5.0 |
| Romy | 2 | $238,755 | 29 | 4.96/5.0 |
| Amy | 1 | $108,002 | 36 | 4.92/5.0 |
| Veronica Anne | 1 | $92,429 | 27 | 4.96/5.0 |
| Jacqui | 1 | $77,644 | 67 | 4.87/5.0 |
| Daniella And Oliver | 1 | $71,807 | 84 | 4.98/5.0 |
| Neil | 1 | $67,463 | 27 | 4.89/5.0 |
| Alpine Holiday Rentals | 2 | $54,412 | 11 | 4.88/5.0 |
| Tania | 1 | $49,688 | 43 | 5.00/5.0 |
| Kartik | 11 | $49,545 | 75 | 2.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Merrijig.
Dive Deeper: Advanced Merrijig STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Merrijig. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMerrijig Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Merrijig
- The Merrijig Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Merrijig, House properties are the most common (42%), reflecting the local real estate landscape.
- Houses represent a significant 42% portion, catering likely to families or larger groups.
- The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
Merrijig Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Merrijig
- The dominant room capacity in Merrijig is 1 bedroom listings, making up 36% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 56.0% of the active Airbnb listings in Merrijig, indicating a high concentration in these sizes.
- A significant 44.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Merrijig.
Merrijig Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Merrijig
- The most common guest capacity trend in Merrijig vacation rentals is listings accommodating 8+ guests (42%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Merrijig STR market, accounting for 66.0% of listings.
- 60.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Merrijig.
- On average, properties in Merrijig are equipped to host 6.0 guests.
Merrijig Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Merrijig
- The most common availability pattern in Merrijig falls within the 271-366 days range, representing 66% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Merrijig (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Merrijig Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
6.1% of total
2 Nights
35 listings
71.4% of total
3 Nights
3 listings
6.1% of total
30+ Nights
8 listings
16.3% of total
Key Insights
- The most prevalent minimum stay requirement in Merrijig is 2 Nights, adopted by 71.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.5%) of the Merrijig Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.3%) caters to monthly stays (30+ nights) in Merrijig, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 71.4% of Merrijig hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.1% currently do.
- A 2-night minimum appears standard (71.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 16.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Merrijig.
Merrijig Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
11.9% of total
Moderate
11 listings
26.2% of total
Firm
11 listings
26.2% of total
Strict
15 listings
35.7% of total
Cancellation Policy Insights for Merrijig
- The prevailing Airbnb cancellation policy trend in Merrijig is Strict, used by 35.7% of listings.
- A majority (61.9%) of hosts in Merrijig utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.7% market standard in Merrijig.
- With 35.7% using Strict terms, this is a viable option in Merrijig, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Merrijig.
Merrijig STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Merrijig
- The overall average booking lead time for vacation rentals in Merrijig is 74 days.
- Guests book furthest in advance for stays during October (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (91 days avg.) sees the longest lead times, while Winter (69 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Merrijig.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Merrijig averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Merrijig (2025)
Amenity Prevalence
Amenity Insights for Merrijig
- Essential amenities in Merrijig that guests expect include: Heating, Free parking on premises, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Merrijig: Heating, Free parking on premises, Air conditioning, TV.
- Prioritize adding missing essentials: Heating, Free parking on premises, Air conditioning, TV.
- Consider adding popular differentiators like Smoke alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Merrijig to stay competitive.
Merrijig Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Merrijig
- The typical guest profile for Airbnb in Merrijig consists of primarily domestic travelers (93%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 92.9% of guests.
- Key international markets include Australia (92.9%) and Indonesia (1.8%).
- Top languages spoken are English (71.1%) followed by Chinese (7.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Merrijig Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Bright | 474 | $3,468 | $294.34 | 42% |
| Porepunkah | 40 | $3,397 | $328.54 | 37% |
| Nagambie | 33 | $3,381 | $300.42 | 40% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Shire of Strathbogie | 43 | $3,173 | $314.72 | 37% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Wandiligong | 20 | $3,137 | $271.79 | 41% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |