Maryborough Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Maryborough in 2025? Explore comprehensive Airbnb analytics for Maryborough, Victoria, Australia to uncover income potential. This 2025 STR market report for Maryborough, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Maryborough, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maryborough Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maryborough Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maryborough (2025)
Understanding the monthly revenue variations for Airbnb listings in Maryborough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maryborough is typically April, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maryborough across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,420+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,673 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,757 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,129, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maryborough
Maryborough Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maryborough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maryborough:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maryborough
Average Daily Rate (ADR) Airbnb Trends in Maryborough (2025)
Effective short term rental pricing strategy in Maryborough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maryborough typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $177+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Maryborough
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Airbnb Seasonality Analysis & Trends in Maryborough (2025)
Peak Season (April, June, May)
- Revenue averages $2,527 per month
- Occupancy rates average 55.8%
- Daily rates average $118
Shoulder Season
- Revenue averages $2,006 per month
- Occupancy maintains around 51.0%
- Daily rates hold near $125
Low Season (February, March, August)
- Revenue drops to average $1,341 per month
- Occupancy decreases to average 36.6%
- Daily rates adjust to average $118
Seasonality Insights for Maryborough
- The Airbnb seasonality in Maryborough shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maryborough's highest earning potential, with monthly revenues capable of climbing to $2,554, occupancy reaching a high of 60.2%, and ADRs peaking at $137.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,248, occupancy could drop to 35.2%, and ADRs may adjust down to $115.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maryborough.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maryborough seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maryborough (2025)
Exploring the top neighborhoods for short-term rentals in Maryborough? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Maryborough | Heart of the city, close to amenities and historical sites. Ideal for guests wanting easy access to cafes, shops, and local attractions. | Maryborough Railway Station, Bourke Street Park, Maryborough Golf Club, Maryborough Cultural Centre |
| Carisbrook | A quiet rural setting close to Maryborough. Appeals to guests looking for a peaceful retreat with outdoor activities nearby. | Carisbrook Historical Society, Local parks, Wineries in the area |
| Tullaroop | Surrounded by natural beauty, perfect for nature lovers and those looking to escape. Close to hiking and outdoor experiences. | Tullaroop Reservoir, Nature trails, Wildlife spots |
| Timor | A charming rural locality offering unique experiences and tranquility. Attractive to tourists seeking a rural getaway. | Local farms, Rural landscapes, Outdoor activities |
| Glenluce | Offers serene countryside living and proximity to charming villages. Great for visitors looking for a break from city life. | Glenluce Church, Scenic views, Local markets |
| Creswick | Historic town known for its rich heritage and artistic community. Great for guests interested in culture and history. | Creswick Woollen Mills, Historic sites, Local art galleries |
| Baringhup | Known for its picturesque landscapes and outdoor pursuits. A perfect location for nature enthusiasts. | Baringhup Waterhole, Fishing spots, Nature walks |
| Avoca | A gateway to regional attractions and wine country. Suitable for guests exploring the Pyrenees wine region. | Local wineries, Historic buildings, Outdoor recreation |
Understanding Airbnb License Requirements & STR Laws in Maryborough (2025)
While Maryborough, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maryborough to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Maryborough (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maryboroughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ruby by Whiskey June
Entire Place • 3 bedrooms
Gilbert by Whiskey June
Entire Place • 3 bedrooms
Wattle city stays
Entire Place • 3 bedrooms
Central Villa/Two King beds/Disabled/Family/Pets
Entire Place • 3 bedrooms
Goldsmith Cottage
Entire Place • 3 bedrooms
Welcome Stranger Cottage
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maryborough (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maryborough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 2 | $80,111 | 86 | 4.96/5.0 |
| Bronwen | 3 | $68,825 | 63 | 4.78/5.0 |
| Kate | 3 | $58,566 | 12 | 3.33/5.0 |
| Ben | 1 | $35,956 | 36 | 4.83/5.0 |
| Dianne | 1 | $28,083 | 226 | 4.82/5.0 |
| Debbie | 1 | $26,810 | 65 | 4.80/5.0 |
| Andrew | 1 | $23,622 | 15 | 4.53/5.0 |
| Tyson | 1 | $21,330 | 49 | 4.84/5.0 |
| Narelle | 1 | $20,940 | 17 | 4.88/5.0 |
| Athina | 1 | $16,881 | 382 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maryborough.
Dive Deeper: Advanced Maryborough STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maryborough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaryborough Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maryborough
- The Maryborough Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maryborough, House properties are the most common (88%), reflecting the local real estate landscape.
- Houses represent a significant 88% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 4.0%) offer potential for unique stay experiences.
Maryborough Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maryborough
- The dominant room capacity in Maryborough is 3 bedrooms listings, making up 48% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 80.0% of the active Airbnb listings in Maryborough, indicating a high concentration in these sizes.
- A significant 52.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maryborough.
Maryborough Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maryborough
- The most common guest capacity trend in Maryborough vacation rentals is listings accommodating 6 guests (40%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Maryborough STR market, accounting for 72.0% of listings.
- 56.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maryborough.
- On average, properties in Maryborough are equipped to host 5.0 guests.
Maryborough Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maryborough
- The most common availability pattern in Maryborough falls within the 91-180 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Maryborough (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maryborough Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
33.3% of total
2 Nights
12 listings
50% of total
30+ Nights
4 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Maryborough is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.3%) of the Maryborough Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Maryborough, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Maryborough hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maryborough.
Maryborough Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
52.2% of total
Moderate
6 listings
26.1% of total
Strict
5 listings
21.7% of total
Cancellation Policy Insights for Maryborough
- The prevailing Airbnb cancellation policy trend in Maryborough is Flexible, used by 52.2% of listings.
- The market strongly favors guest-friendly terms, with 78.3% of listings offering Flexible or Moderate policies. This suggests guests in Maryborough may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.2% market standard in Maryborough.
- Given the high prevalence of Flexible policies (52.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Maryborough.
Maryborough STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maryborough
- The overall average booking lead time for vacation rentals in Maryborough is 40 days.
- Guests book furthest in advance for stays during November (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (49 days avg.) sees the longest lead times, while Summer (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Maryborough.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Maryborough averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maryborough (2025)
Amenity Prevalence
Amenity Insights for Maryborough
- Essential amenities in Maryborough that guests expect include: Air conditioning, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maryborough: Air conditioning, Smoke alarm, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Washer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maryborough to stay competitive.
Maryborough Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maryborough
- The typical guest profile for Airbnb in Maryborough consists of primarily domestic travelers (97%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 96.6% of guests.
- Key international markets include Australia (96.6%) and Argentina (1.4%).
- Top languages spoken are English (77.5%) followed by German (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maryborough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Daylesford | 462 | $3,028 | $297.26 | 35% |
| Moama | 53 | $2,999 | $310.37 | 35% |
| Malmsbury | 11 | $2,957 | $232.06 | 38% |
| Shire of Colac Otway | 372 | $2,948 | $292.68 | 38% |
| Buninyong | 12 | $2,872 | $169.56 | 48% |