Mansfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Mansfield in 2025? Explore comprehensive Airbnb analytics for Mansfield, Victoria, Australia to uncover income potential. This 2025 STR market report for Mansfield, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 150 active listings.
Whether you're considering an Airbnb investment in Mansfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mansfield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mansfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mansfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Mansfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mansfield is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mansfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,045+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,480 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,513 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,291, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mansfield
Mansfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mansfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mansfield:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mansfield
Average Daily Rate (ADR) Airbnb Trends in Mansfield (2025)
Effective short term rental pricing strategy in Mansfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mansfield typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $575+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $418 or more.
- Typical properties (Median) charge around $258 per night.
- Entry-level properties (Bottom 25%) earn around $164 per night.
Average Daily Rate (ADR) Trend by Month in Mansfield
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Airbnb Seasonality Analysis & Trends in Mansfield (2025)
Peak Season (June, July, April)
- Revenue averages $5,468 per month
- Occupancy rates average 38.0%
- Daily rates average $311
Shoulder Season
- Revenue averages $4,011 per month
- Occupancy maintains around 35.3%
- Daily rates hold near $323
Low Season (February, March, September)
- Revenue drops to average $2,560 per month
- Occupancy decreases to average 27.8%
- Daily rates adjust to average $316
Seasonality Insights for Mansfield
- The Airbnb seasonality in Mansfield shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mansfield's highest earning potential, with monthly revenues capable of climbing to $5,880, occupancy reaching a high of 55.6%, and ADRs peaking at $347.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,217, occupancy could drop to 23.7%, and ADRs may adjust down to $299.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mansfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mansfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mansfield (2025)
Exploring the top neighborhoods for short-term rentals in Mansfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mansfield Town Centre | The heart of Mansfield, offering proximity to restaurants, shops, and essential services. Ideal for guests looking for convenience and access to local culture. | Mansfield Botanic Park, Mansfield Farmers Market, Mansfield Art Gallery, Mansfield Cemetery, Mansfield Golf Club |
| Mount Buller | A well-known ski resort destination attracting winter sports enthusiasts year-round. Perfect for those seeking adventure and activities in nature. | Mount Buller Ski Resort, Buller Ski Lifts, Summit of Mount Buller, Buller Shopping Centre, Village Square |
| Lake Mansfield | A serene option for visitors wanting to enjoy nature and water activities. Great for families and outdoor lovers looking for relaxation and recreation. | Lake Mansfield, Fishing Spots, Picnic Areas, Walking Trails, Birdwatching |
| Mansfield Zoo | Ideal for families and tourists, offering a unique experience with native and exotic animals. Attracts visitors looking for family-friendly activities. | Mansfield Zoo, Animal Encounters, Nature Trails, Play Areas, Educational Talks |
| Howqua River | A picturesque area perfect for those who enjoy camping, fishing, and water sports. Appeals to adventure seekers and nature lovers. | Howqua River, Fishing Spots, Camping Areas, Walking Trails, Nature Reserves |
| Mansfield Mountain Bike Park | A growing hub for mountain biking enthusiasts, attracting adrenaline junkies and sports enthusiasts throughout the year. | Mountain Bike Trails, Picnic Areas, Events and Competitions, Bike Hire Facilities, Scenic Views |
| Kangaroo Creek | A quieter rural setting, perfect for guests seeking a peaceful retreat with beautiful landscapes and wildlife viewing opportunities. | Kangaroo Creek, Wildlife Spotting, Nature Walks, Rural Scenery, Picnic Areas |
| Mansfield Historical Society | An attractive area for those interested in history and local culture, providing insights into the region's heritage and community activities. | Mansfield Historical Society Museum, Historical Walking Tours, Local Events, Heritage Buildings, Art Exhibitions |
Understanding Airbnb License Requirements & STR Laws in Mansfield (2025)
While Mansfield, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mansfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mansfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mansfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lake Access - Mansfield - Sleeps 12
Entire Place • 4 bedrooms
Loyola Lake House - Lakefront Home with Pool
Entire Place • 5 bedrooms
Lawson Lodge - Modern home minutes from Lake
Entire Place • 5 bedrooms
Lani
Entire Place • 5 bedrooms
Buller Peeps - Luxury Family Accommodation by the
Entire Place • 4 bedrooms
Half Mile High - Merrijig - Sleeps 10
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mansfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mansfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jaimie | 10 | $886,498 | 108 | 3.92/5.0 |
| Romy | 10 | $793,136 | 181 | 4.79/5.0 |
| Leith | 7 | $340,720 | 43 | 2.75/5.0 |
| Loren | 7 | $226,824 | 86 | 3.47/5.0 |
| Laura | 4 | $198,407 | 43 | 4.96/5.0 |
| Alpine Holiday Rentals | 7 | $138,175 | 122 | 4.10/5.0 |
| Reba | 2 | $130,589 | 54 | 5.00/5.0 |
| Alzburg Resort | 9 | $118,751 | 629 | 4.75/5.0 |
| Catherine | 3 | $102,402 | 252 | 4.90/5.0 |
| Callum | 1 | $100,654 | 158 | 4.57/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mansfield.
Dive Deeper: Advanced Mansfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mansfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMansfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mansfield
- The Mansfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86% of the 150 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mansfield, House properties are the most common (68%), reflecting the local real estate landscape.
- Houses represent a significant 68% portion, catering likely to families or larger groups.
- The presence of 7.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.0%) offer potential for unique stay experiences.
Mansfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mansfield
- The dominant room capacity in Mansfield is 3 bedrooms listings, making up 25.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 50.6% of the active Airbnb listings in Mansfield, indicating a high concentration in these sizes.
- A significant 55.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mansfield.
Mansfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mansfield
- The most common guest capacity trend in Mansfield vacation rentals is listings accommodating 8+ guests (41.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Mansfield STR market, accounting for 59.3% of listings.
- 62.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mansfield.
- On average, properties in Mansfield are equipped to host 5.6 guests.
Mansfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mansfield
- The most common availability pattern in Mansfield falls within the 271-366 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mansfield (38%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mansfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
23.3% of total
2 Nights
61 listings
45.9% of total
3 Nights
1 listings
0.8% of total
30+ Nights
40 listings
30.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mansfield is 2 Nights, adopted by 45.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.2%) of the Mansfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30.1%) caters to monthly stays (30+ nights) in Mansfield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45.9% of Mansfield hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mansfield.
Mansfield Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.8% of total
Super Strict 60 Days
10 listings
7.6% of total
Flexible
22 listings
16.8% of total
Moderate
27 listings
20.6% of total
Firm
42 listings
32.1% of total
Strict
29 listings
22.1% of total
Cancellation Policy Insights for Mansfield
- The prevailing Airbnb cancellation policy trend in Mansfield is Firm, used by 32.1% of listings.
- A majority (54.2%) of hosts in Mansfield utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.1% market standard in Mansfield.
- Regularly review your cancellation policy against competitors and market demand shifts in Mansfield.
Mansfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mansfield
- The overall average booking lead time for vacation rentals in Mansfield is 49 days.
- Guests book furthest in advance for stays during December (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Fall (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Mansfield.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Mansfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mansfield (2025)
Amenity Prevalence
Amenity Insights for Mansfield
- Essential amenities in Mansfield that guests expect include: Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mansfield: Smoke alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Heating.
- Consider adding popular differentiators like TV or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mansfield to stay competitive.
Mansfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mansfield
- The typical guest profile for Airbnb in Mansfield consists of primarily domestic travelers (93%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 93.2% of guests.
- Key international markets include Australia (93.2%) and Singapore (1.5%).
- Top languages spoken are English (67.3%) followed by Chinese (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mansfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| Yanakie | 16 | $3,473 | $212.73 | 54% |
| Bright | 474 | $3,468 | $294.34 | 42% |
| Porepunkah | 40 | $3,397 | $328.54 | 37% |
| Nagambie | 33 | $3,381 | $300.42 | 40% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Shire of Strathbogie | 43 | $3,173 | $314.72 | 37% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Wandiligong | 20 | $3,137 | $271.79 | 41% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |