Mallacoota Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Mallacoota in 2025? Explore comprehensive Airbnb analytics for Mallacoota, Victoria, Australia to uncover income potential. This 2025 STR market report for Mallacoota, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 61 active listings.
Whether you're considering an Airbnb investment in Mallacoota, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mallacoota Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mallacoota Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mallacoota (2025)
Understanding the monthly revenue variations for Airbnb listings in Mallacoota is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mallacoota is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mallacoota across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,408+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,023 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,808 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,121, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mallacoota
Mallacoota Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mallacoota STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mallacoota:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mallacoota
Average Daily Rate (ADR) Airbnb Trends in Mallacoota (2025)
Effective short term rental pricing strategy in Mallacoota involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mallacoota typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $240+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $205 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Mallacoota
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Airbnb Seasonality Analysis & Trends in Mallacoota (2025)
Peak Season (January, December, April)
- Revenue averages $3,302 per month
- Occupancy rates average 52.5%
- Daily rates average $186
Shoulder Season
- Revenue averages $2,060 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $162
Low Season (July, August, September)
- Revenue drops to average $1,399 per month
- Occupancy decreases to average 35.8%
- Daily rates adjust to average $156
Seasonality Insights for Mallacoota
- The Airbnb seasonality in Mallacoota shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mallacoota's highest earning potential, with monthly revenues capable of climbing to $3,700, occupancy reaching a high of 59.0%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,295, occupancy could drop to 29.9%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mallacoota.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mallacoota seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mallacoota (2025)
Exploring the top neighborhoods for short-term rentals in Mallacoota? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mallacoota Foreshore | Beautiful waterfront location perfect for families and fishing enthusiasts. Offers stunning views and direct access to the beach and local amenities. | Mallacoota Inlet, Mallacoota Beach, Gabo Island, Bastian Point, Mallacoota Golf Course |
| Croajingolong National Park | A natural wonder ideal for outdoor lovers. This area is perfect for those seeking an off-the-grid experience with hiking and wildlife watching. | Bunga Beach, Cape Conran Coastal Park, Genoa Peak, Croajingolong Beaches, river kayaking |
| Mallacoota Township | The heart of Mallacoota, offering restaurants, shops, and community events. A great stay for those wanting to explore local culture and cuisine. | Mallacoota Hotel, local art galleries, Genuine Croajingolong Visitor Information Centre, community markets, town events |
| Cuttagee Beach | A peaceful beachside location popular with surfers and sunbathers. Attracts families looking for a quiet getaway. | Cuttagee Lake, Genuine Croajingolong Walks, surfing hotspots, family-friendly parks, unspoiled beaches |
| Betka Beach | Known for its picturesque scenery and great surf conditions. A preferred spot for water sports enthusiasts and nature lovers. | Betka River, lagoon fishing, scenic walking trails, unspoiled beach |
| Cabbage Tree Palms | An area famous for its palm trees and scenic walks. Offers unique natural beauty and tranquility, ideal for retreats. | Cabbage Tree Palms Reserve, scenic trails, wildlife spotting, peaceful picnic spots |
| Bastion Point | A beautiful coastal area known for its breathtaking views and fishing spots. Great for outdoor activities and family gatherings. | Bastion Point Boat Ramp, great fishing spots, wildlife watching, coastal walks |
| Shipwreck Creek | A hidden gem nestled in a quieter part of Mallacoota, perfect for those seeking solitude and unique nature experiences. | Shipwreck Creek beaches, ngaio trees, bird watching, peaceful environment |
Understanding Airbnb License Requirements & STR Laws in Mallacoota (2025)
While Mallacoota, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mallacoota to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mallacoota (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mallacootabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
7Allan Drive Lake side.
Entire Place • 4 bedrooms
Mallacoota Magic, 3 acres on Lake, Wi-Fi, King Bed
Entire Place • 1 bedroom
Brand New Unit w/ Boat Parking & Self Check-In
Entire Place • 2 bedrooms
Pheeney Place 5-star pet friendly.
Entire Place • 3 bedrooms
Hillstop Pet friendly.
Entire Place • 2 bedrooms
vista views
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mallacoota (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mallacoota based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amelia | 16 | $508,467 | 721 | 4.89/5.0 |
| Kerri | 10 | $118,898 | 24 | 2.80/5.0 |
| Jacqueline | 2 | $78,948 | 161 | 4.94/5.0 |
| Adobe | 5 | $64,598 | 526 | 4.81/5.0 |
| Mark & Cate | 3 | $62,030 | 344 | 4.75/5.0 |
| Lily | 2 | $61,822 | 59 | 4.88/5.0 |
| Sean | 1 | $60,283 | 164 | 4.96/5.0 |
| Phil | 2 | $42,816 | 130 | 4.68/5.0 |
| Glenys | 2 | $37,474 | 96 | 4.96/5.0 |
| John | 2 | $30,372 | 231 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mallacoota.
Dive Deeper: Advanced Mallacoota STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mallacoota. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMallacoota Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mallacoota
- The Mallacoota Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mallacoota, House properties are the most common (63.9%), reflecting the local real estate landscape.
- Houses represent a significant 63.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 13.1%) offer potential for unique stay experiences.
Mallacoota Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mallacoota
- The dominant room capacity in Mallacoota is 2 bedrooms listings, making up 42.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 65.6% of the active Airbnb listings in Mallacoota, indicating a high concentration in these sizes.
- A significant 31.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mallacoota.
Mallacoota Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mallacoota
- The most common guest capacity trend in Mallacoota vacation rentals is listings accommodating 4 guests (26.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Mallacoota STR market, accounting for 45.9% of listings.
- 41.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mallacoota.
- On average, properties in Mallacoota are equipped to host 5.0 guests.
Mallacoota Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mallacoota
- The most common availability pattern in Mallacoota falls within the 271-366 days range, representing 39.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mallacoota (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mallacoota Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
13.8% of total
2 Nights
13 listings
22.4% of total
3 Nights
3 listings
5.2% of total
4-6 Nights
15 listings
25.9% of total
7-29 Nights
1 listings
1.7% of total
30+ Nights
18 listings
31% of total
Key Insights
- The most prevalent minimum stay requirement in Mallacoota is 30+ Nights, adopted by 31% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31%) caters to monthly stays (30+ nights) in Mallacoota, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31% of Mallacoota hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mallacoota.
Mallacoota Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
24.6% of total
Moderate
6 listings
10.5% of total
Firm
14 listings
24.6% of total
Strict
23 listings
40.4% of total
Cancellation Policy Insights for Mallacoota
- The prevailing Airbnb cancellation policy trend in Mallacoota is Strict, used by 40.4% of listings.
- A majority (65.0%) of hosts in Mallacoota utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.4% market standard in Mallacoota.
- With 40.4% using Strict terms, this is a viable option in Mallacoota, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mallacoota.
Mallacoota STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mallacoota
- The overall average booking lead time for vacation rentals in Mallacoota is 66 days.
- Guests book furthest in advance for stays during January (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (86 days avg.) sees the longest lead times, while Summer (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Mallacoota.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Mallacoota averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mallacoota (2025)
Amenity Prevalence
Amenity Insights for Mallacoota
- Essential amenities in Mallacoota that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mallacoota: TV, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mallacoota to stay competitive.
Mallacoota Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mallacoota
- The typical guest profile for Airbnb in Mallacoota consists of primarily domestic travelers (82%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 82.3% of guests.
- Key international markets include Australia (82.3%) and United Kingdom (5.8%).
- Top languages spoken are English (65.3%) followed by German (5.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mallacoota Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Snowy Monaro Regional Council | 216 | $3,956 | $391.38 | 39% |
| East Jindabyne | 108 | $3,506 | $389.01 | 40% |
| Pambula Beach | 62 | $2,736 | $259.15 | 44% |
| Thredbo | 270 | $2,666 | $507.09 | 27% |
| Anglers Reach | 10 | $2,605 | $226.67 | 46% |
| Jindabyne | 519 | $2,591 | $397.17 | 33% |
| Merimbula | 200 | $2,470 | $259.86 | 39% |
| Tura Beach | 36 | $2,346 | $271.54 | 38% |
| Perisher Valley | 15 | $2,172 | $631.01 | 36% |
| Central Tilba | 24 | $2,158 | $211.85 | 35% |