Maldon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Maldon in 2025? Explore comprehensive Airbnb analytics for Maldon, Victoria, Australia to uncover income potential. This 2025 STR market report for Maldon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Maldon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maldon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maldon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maldon (2025)
Understanding the monthly revenue variations for Airbnb listings in Maldon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maldon is typically November, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maldon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,070+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,148 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,796 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $990, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maldon
Maldon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maldon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maldon:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maldon
Average Daily Rate (ADR) Airbnb Trends in Maldon (2025)
Effective short term rental pricing strategy in Maldon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maldon typically peaks in November and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $277+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Maldon
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Airbnb Seasonality Analysis & Trends in Maldon (2025)
Peak Season (November, April, July)
- Revenue averages $2,768 per month
- Occupancy rates average 43.1%
- Daily rates average $181
Shoulder Season
- Revenue averages $2,297 per month
- Occupancy maintains around 35.4%
- Daily rates hold near $180
Low Season (February, March, September)
- Revenue drops to average $1,849 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $180
Seasonality Insights for Maldon
- The Airbnb seasonality in Maldon shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maldon's highest earning potential, with monthly revenues capable of climbing to $3,163, occupancy reaching a high of 49.2%, and ADRs peaking at $193.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,613, occupancy could drop to 27.9%, and ADRs may adjust down to $173.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maldon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maldon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maldon (2025)
Exploring the top neighborhoods for short-term rentals in Maldon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maldon Township | Historic town with a charming main street, gold rush heritage, and a strong community feel. Attracts visitors seeking history, culture, and local events. | Maldon Heritage Walk, Maldon Railway, Gold Discovery Park, Maldon Market, The Old Mill, Maldon Golf Course |
| Castlemaine State Festival | Nearby Castlemaine hosts the biennial Castlemaine State Festival, drawing artists and visitors for arts and culture events. Ideal for short-term rentals during the festival. | Castlemaine Art Gallery, Castlemaine Botanical Gardens, Theatre Royal Castlemaine, Buda Historic Home and Garden, Castlemaine Railway |
| Mount Alexander | The Mount Alexander region offers scenic views, nature walks, and outdoor activities, appealing to nature lovers and adventure seekers. | Mount Alexander Lookout, Clyde Cameron College Trail, Nature walks, Maldon to Castlemaine Trail, Creek Walks |
| Lake Eppalock | A popular local spot for water activities, fishing, and camping. Attracts families and groups looking for outdoor recreation opportunities. | Lake Eppalock, Fishing spots, Picnic areas, Camping grounds, Water sports |
| Historic Goldfields | Surrounding the region are several historic towns related to the gold rush era, offering heritage experiences and local tours to visitors interested in history. | Bendigo, Ballarat, Daylesford, Eaglehawk, Australian Gold Mining Towns |
| Local Wineries | The region is known for its wineries and cellar doors, which attract food and wine enthusiasts looking for a rural retreat. | Bendigo Wine Region, Maldon Vineyard, Food and Wine Festivals, Cellar Door Experiences, Scenic Drives |
| Maldon Events | Maldon hosts several annual events that draw visitors at different times of the year, making it ideal for seasonal Airbnb hosting. | Maldon Folk Festival, Maldon Fireworks Festival, Farmers Markets, Local Craft Fairs, Art Exhibitions |
| Nearby Nature Reserves | The area is surrounded by numerous nature reserves offering hiking, birdwatching, and eco-tourism opportunities, attracting nature enthusiasts. | Kalimna Park, Woods Point Reserve, Maldon Historic Reserve, Loddon River, Wildlife Spotting |
Understanding Airbnb License Requirements & STR Laws in Maldon (2025)
While Maldon, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maldon to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Maldon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maldonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ironbark Maldon, with outdoor spa and forest views
Entire Place • 3 bedrooms
★★★★★ Rent your own Luxury Historic Hotel
Entire Place • 5 bedrooms
The Ranch - Rustic Farmstay
Entire Place • 4 bedrooms
Sinnamon's Cottage, Maldon, VIC
Entire Place • 2 bedrooms
Art Deco in the heart of Maldon.
Entire Place • 2 bedrooms
Fairbank House for a couple, group, or celebration
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maldon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maldon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jamie | 2 | $76,853 | 52 | 4.97/5.0 |
| Murray | 1 | $71,467 | 69 | 4.99/5.0 |
| Ken & Mark | 1 | $60,344 | 31 | 4.97/5.0 |
| Libby | 1 | $55,183 | 14 | 4.71/5.0 |
| Steven | 1 | $44,693 | 83 | 4.92/5.0 |
| Donna | 1 | $41,865 | 57 | 4.98/5.0 |
| Karen | 1 | $32,793 | 16 | 4.88/5.0 |
| Kate | 1 | $28,473 | 88 | 4.95/5.0 |
| Marjorie | 1 | $27,267 | 54 | 4.96/5.0 |
| Mahesh | 1 | $27,226 | 92 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maldon.
Dive Deeper: Advanced Maldon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maldon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaldon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maldon
- The Maldon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maldon, House properties are the most common (70.6%), reflecting the local real estate landscape.
- Houses represent a significant 70.6% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique (combined 5.8%) offer potential for unique stay experiences.
Maldon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maldon
- The dominant room capacity in Maldon is 3 bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 55.9% of the active Airbnb listings in Maldon, indicating a high concentration in these sizes.
- A significant 47.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maldon.
Maldon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maldon
- The most common guest capacity trend in Maldon vacation rentals is listings accommodating 2 guests (26.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Maldon STR market, accounting for 50.0% of listings.
- 35.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maldon.
- On average, properties in Maldon are equipped to host 4.6 guests.
Maldon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maldon
- The most common availability pattern in Maldon falls within the 181-270 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Maldon (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maldon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
25.8% of total
2 Nights
15 listings
48.4% of total
7-29 Nights
1 listings
3.2% of total
30+ Nights
7 listings
22.6% of total
Key Insights
- The most prevalent minimum stay requirement in Maldon is 2 Nights, adopted by 48.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.2%) of the Maldon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.6%) caters to monthly stays (30+ nights) in Maldon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.4% of Maldon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maldon.
Maldon Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
3% of total
Flexible
5 listings
15.2% of total
Moderate
12 listings
36.4% of total
Firm
5 listings
15.2% of total
Strict
10 listings
30.3% of total
Cancellation Policy Insights for Maldon
- The prevailing Airbnb cancellation policy trend in Maldon is Moderate, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (51.6%) and stricter (45.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.4% market standard in Maldon.
- With 30.3% using Strict terms, this is a viable option in Maldon, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Maldon.
Maldon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maldon
- The overall average booking lead time for vacation rentals in Maldon is 56 days.
- Guests book furthest in advance for stays during December (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (68 days avg.) sees the longest lead times, while Summer (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Maldon.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Maldon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maldon (2025)
Amenity Prevalence
Amenity Insights for Maldon
- Essential amenities in Maldon that guests expect include: Heating, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Microwave, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maldon: Heating, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Hot water or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maldon to stay competitive.
Maldon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maldon
- The typical guest profile for Airbnb in Maldon consists of primarily domestic travelers (96%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 95.7% of guests.
- Key international markets include Australia (95.7%) and United States (2.4%).
- Top languages spoken are English (73.9%) followed by French (5.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maldon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Nagambie | 33 | $3,381 | $300.42 | 40% |
| Shire of Strathbogie | 43 | $3,173 | $314.72 | 37% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |
| Daylesford | 462 | $3,028 | $297.26 | 35% |
| Moama | 53 | $2,999 | $310.37 | 35% |
| Malmsbury | 11 | $2,957 | $232.06 | 38% |