Heathcote Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Heathcote in 2025? Explore comprehensive Airbnb analytics for Heathcote, Victoria, Australia to uncover income potential. This 2025 STR market report for Heathcote, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Heathcote, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Heathcote Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Heathcote Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Heathcote (2025)
Understanding the monthly revenue variations for Airbnb listings in Heathcote is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Heathcote is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Heathcote across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,463+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,116 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,069 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,200, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Heathcote
Heathcote Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Heathcote STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Heathcote:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Heathcote
Average Daily Rate (ADR) Airbnb Trends in Heathcote (2025)
Effective short term rental pricing strategy in Heathcote involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Heathcote typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Heathcote
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Airbnb Seasonality Analysis & Trends in Heathcote (2025)
Peak Season (April, June, December)
- Revenue averages $2,931 per month
- Occupancy rates average 43.0%
- Daily rates average $191
Shoulder Season
- Revenue averages $2,404 per month
- Occupancy maintains around 43.8%
- Daily rates hold near $184
Low Season (February, March, August)
- Revenue drops to average $1,653 per month
- Occupancy decreases to average 34.8%
- Daily rates adjust to average $199
Seasonality Insights for Heathcote
- The Airbnb seasonality in Heathcote shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Heathcote's highest earning potential, with monthly revenues capable of climbing to $3,165, occupancy reaching a high of 51.1%, and ADRs peaking at $224.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,277, occupancy could drop to 29.9%, and ADRs may adjust down to $173.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Heathcote.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Heathcote seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Heathcote (2025)
Exploring the top neighborhoods for short-term rentals in Heathcote? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Heathcote Town Centre | The vibrant heart of Heathcote with shops, cafes, and easy access to local amenities. Popular with visitors for its charming atmosphere and close proximity to wineries. | Heathcote Wine Region, Heathcote Main Street, local markets, parks and picnic areas |
| Heathcote Regional Park | A beautiful natural area offering outdoor activities such as hiking and wildlife viewing. Attracts nature lovers and those looking for a peaceful retreat. | walking trails, wildlife viewing, picnic spots, natural landscapes |
| Heathcote Wine Region | Famous for its wineries and vineyards, making it a prime location for wine tourism. Ideal for guests seeking gourmet experiences and scenic views. | local wineries, wine tasting tours, vineyard dining, annual wine festivals |
| Mount Camel | A scenic mountain area offering stunning views and hiking opportunities. Appeals to adventure seekers and those looking to unwind in nature. | hiking trails, scenic viewpoints, wildflowers |
| Heathcote Historical Society | A location rich in local history and culture. Tourists interested in history will appreciate nearby landmarks and museums. | historical exhibitions, guided tours, local artifacts |
| Heathcote Golf Course | A well-maintained golf course that attracts golf enthusiasts year-round. Offers leisure options for visitors looking to relax. | golfing facilities, clubhouse restaurant, beautiful landscapes |
| Lake Eppalock | A popular recreational area for fishing, boating, and relaxation by the water. Great for families and water sports enthusiasts. | boating activities, fishing spots, picnic areas, water sports |
| Bendigo (nearby) | Close proximity to Bendigo, a larger city with more attractions, shopping, and cultural events. This area attracts visitors looking for more urban amenities. | Bendigo Art Gallery, Central Deborah Gold Mine, Bendigo Tramways, The Great Stupa of Universal Compassion |
Understanding Airbnb License Requirements & STR Laws in Heathcote (2025)
While Heathcote, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Heathcote to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Heathcote (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Heathcotebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury 2-bedroom guesthouse
Entire Place • 2 bedrooms
Lux Escape in Heathcote Wine Region (Adults Only)
Entire Place • 1 bedroom
Herriot House on Heathcote
Entire Place • 3 bedrooms
La Finca - Heathcote Retreat
Entire Place • 3 bedrooms
Clouston Cottage: Pet Friendly 3 BR & pool
Entire Place • 3 bedrooms
Two Bedroom Two Spa Cottage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Heathcote (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Heathcote based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brant | 4 | $82,229 | 32 | 4.79/5.0 |
| Cally | 3 | $65,117 | 304 | 4.97/5.0 |
| Andrew | 1 | $50,066 | 75 | 5.00/5.0 |
| Mathew | 1 | $47,803 | 39 | 4.92/5.0 |
| Brett | 1 | $45,580 | 30 | 4.97/5.0 |
| Gus | 1 | $44,024 | 48 | 4.85/5.0 |
| Nicole | 1 | $42,139 | 28 | 4.68/5.0 |
| Susan | 1 | $34,343 | 57 | 4.98/5.0 |
| Laura | 1 | $31,143 | 24 | 5.00/5.0 |
| Mitchell | 1 | $30,712 | 14 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Heathcote.
Dive Deeper: Advanced Heathcote STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Heathcote. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHeathcote Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Heathcote
- The Heathcote Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.8% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Heathcote, House properties are the most common (62.5%), reflecting the local real estate landscape.
- Houses represent a significant 62.5% portion, catering likely to families or larger groups.
- The presence of 15.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.1%) offer potential for unique stay experiences.
Heathcote Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Heathcote
- The dominant room capacity in Heathcote is 2 bedrooms listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.4% of the active Airbnb listings in Heathcote, indicating a high concentration in these sizes.
- A significant 34.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Heathcote.
Heathcote Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Heathcote
- The most common guest capacity trend in Heathcote vacation rentals is listings accommodating 2 guests (37.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Heathcote STR market, accounting for 59.4% of listings.
- 40.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Heathcote.
- On average, properties in Heathcote are equipped to host 4.5 guests.
Heathcote Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Heathcote
- The most common availability pattern in Heathcote falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Heathcote (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Heathcote Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
31.3% of total
2 Nights
17 listings
53.1% of total
30+ Nights
5 listings
15.6% of total
Key Insights
- The most prevalent minimum stay requirement in Heathcote is 2 Nights, adopted by 53.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.4%) of the Heathcote Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.6%) caters to monthly stays (30+ nights) in Heathcote, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 53.1% of Heathcote hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Heathcote.
Heathcote Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
12.9% of total
Flexible
9 listings
29% of total
Moderate
11 listings
35.5% of total
Firm
4 listings
12.9% of total
Strict
3 listings
9.7% of total
Cancellation Policy Insights for Heathcote
- The prevailing Airbnb cancellation policy trend in Heathcote is Moderate, used by 35.5% of listings.
- There's a relatively balanced mix between guest-friendly (64.5%) and stricter (22.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.5% market standard in Heathcote.
- Using a Strict policy might deter some guests, as only 9.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Heathcote.
Heathcote STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Heathcote
- The overall average booking lead time for vacation rentals in Heathcote is 48 days.
- Guests book furthest in advance for stays during October (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (53 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Heathcote.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Heathcote averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Heathcote (2025)
Amenity Prevalence
Amenity Insights for Heathcote
- Essential amenities in Heathcote that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Air conditioning, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Heathcote: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like TV or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Heathcote to stay competitive.
Heathcote Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Heathcote
- The typical guest profile for Airbnb in Heathcote consists of primarily domestic travelers (97%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.2% of guests.
- Key international markets include Australia (97.2%) and United Kingdom (0.8%).
- Top languages spoken are English (74.6%) followed by Spanish (4.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Heathcote Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Nagambie | 33 | $3,381 | $300.42 | 40% |
| Shire of Strathbogie | 43 | $3,173 | $314.72 | 37% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |
| Daylesford | 462 | $3,028 | $297.26 | 35% |
| Moama | 53 | $2,999 | $310.37 | 35% |
| Malmsbury | 11 | $2,957 | $232.06 | 38% |