Harrietville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Harrietville in 2025? Explore comprehensive Airbnb analytics for Harrietville, Victoria, Australia to uncover income potential. This 2025 STR market report for Harrietville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Harrietville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Harrietville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Harrietville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Harrietville (2025)
Understanding the monthly revenue variations for Airbnb listings in Harrietville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Harrietville is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Harrietville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,094+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,721 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,364 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,303, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Harrietville
Harrietville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Harrietville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Harrietville:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Harrietville
Average Daily Rate (ADR) Airbnb Trends in Harrietville (2025)
Effective short term rental pricing strategy in Harrietville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Harrietville typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $435+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $319 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $126 per night.
Average Daily Rate (ADR) Trend by Month in Harrietville
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Airbnb Seasonality Analysis & Trends in Harrietville (2025)
Peak Season (July, August, April)
- Revenue averages $4,346 per month
- Occupancy rates average 58.0%
- Daily rates average $296
Shoulder Season
- Revenue averages $2,600 per month
- Occupancy maintains around 34.8%
- Daily rates hold near $275
Low Season (February, March, October)
- Revenue drops to average $1,811 per month
- Occupancy decreases to average 29.0%
- Daily rates adjust to average $262
Seasonality Insights for Harrietville
- The Airbnb seasonality in Harrietville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Harrietville's highest earning potential, with monthly revenues capable of climbing to $5,286, occupancy reaching a high of 73.8%, and ADRs peaking at $299.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,592, occupancy could drop to 25.3%, and ADRs may adjust down to $245.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Harrietville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Harrietville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Harrietville (2025)
Exploring the top neighborhoods for short-term rentals in Harrietville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Harrietville Village | Charming village ambiance with easy access to the alpine region, making it ideal for tourists looking for a quaint retreat and outdoor activities. | Snow skiing, Mountain biking, Hiking trails, Alpine National Park |
| Mount Hotham | Famous ski resort known for its winter sports. Great for those wanting to host guests during the ski season and summer hiking. | Ski slopes, Hotham Hiking, Scenic lookouts, Alpine dining options |
| Bright | Nearby town known for its outdoor lifestyle and vibrant local arts community. Popular with groups seeking adventure and cultural experiences. | Bright Brewery, Cherry Walk, Canyon Walk, local arts and crafts shops |
| Dinner Plain | Idyllic village poised near Mount Hotham, attracting ski enthusiasts and summer visitors for hiking and excellent accommodations. | Dinner Plain Alpine Village, Piggyback Trail, Horse riding, Local dining options |
| Omeo | Historic town with a rich gold mining past, it offers visitors unique heritage experiences and serves as a base for various outdoor activities. | Omeo Historic Courthouse, Omeo Ski Resort, Fishing and camping spots, Scenic drives |
| Mount Buffalo | National Park renowned for its stunning views, hiking, and rock climbing, making it a prime attraction for nature lovers and adventure seekers. | Mount Buffalo lookout, Hiking trails, Wildlife watching, Historic buildings |
| Lake Buffy | A beautiful alpine lake area that attracts nature lovers and adventure tourists, especially during the warmer months for fishing and relaxation. | Fishing, Picnic areas, Botanical walks, Kayaking |
| Yackandandah | Charming town with a laid-back vibe, known for its historic buildings and artistic community, attracting those interested in a country retreat. | Yackandandah Historical Museum, Valley Views, Local markets, Art galleries |
Understanding Airbnb License Requirements & STR Laws in Harrietville (2025)
While Harrietville, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Harrietville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Harrietville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Harrietvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Marmot Lodge (Can sleep up to 30 guests.)
Entire Place • 10 bedrooms
The Grey House.
Entire Place • 3 bedrooms
Blue Rock Mountain Retreat Harrietville (5 Bdrm)
Entire Place • 5 bedrooms
Hygge House
Entire Place • 4 bedrooms
The Base One - Luxe and accessible
Entire Place • 3 bedrooms
The Base Two - Pet friendly luxe
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Harrietville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Harrietville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emma : Alpine Valley Getaways | 12 | $404,937 | 648 | 4.88/5.0 |
| Kevin | 4 | $145,999 | 796 | 4.83/5.0 |
| David | 2 | $117,902 | 99 | 4.95/5.0 |
| John And Anne | 4 | $98,058 | 399 | 4.91/5.0 |
| Bright | 3 | $80,476 | 85 | 4.89/5.0 |
| Elizabeth | 1 | $57,303 | 47 | 4.68/5.0 |
| Jantina | 1 | $50,754 | 77 | 4.90/5.0 |
| Sharon | 2 | $47,811 | 61 | 4.92/5.0 |
| Andrew | 1 | $35,867 | 16 | 4.88/5.0 |
| Ella | 1 | $31,884 | 29 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Harrietville.
Dive Deeper: Advanced Harrietville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Harrietville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHarrietville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Harrietville
- The Harrietville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.8% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Harrietville, House properties are the most common (67.4%), reflecting the local real estate landscape.
- Houses represent a significant 67.4% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Harrietville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Harrietville
- The dominant room capacity in Harrietville is 1 bedroom listings, making up 41.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.0% of the active Airbnb listings in Harrietville, indicating a high concentration in these sizes.
- A significant 37.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Harrietville.
Harrietville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Harrietville
- The most common guest capacity trend in Harrietville vacation rentals is listings accommodating 2 guests (26.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Harrietville STR market, accounting for 50.0% of listings.
- 43.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Harrietville.
- On average, properties in Harrietville are equipped to host 4.8 guests.
Harrietville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Harrietville
- The most common availability pattern in Harrietville falls within the 181-270 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Harrietville (47.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Harrietville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
9.1% of total
2 Nights
25 listings
56.8% of total
3 Nights
3 listings
6.8% of total
30+ Nights
12 listings
27.3% of total
Key Insights
- The most prevalent minimum stay requirement in Harrietville is 2 Nights, adopted by 56.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.9%) of the Harrietville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.3%) caters to monthly stays (30+ nights) in Harrietville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 56.8% of Harrietville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.1% currently do.
- A 2-night minimum appears standard (56.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 27.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Harrietville.
Harrietville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.2% of total
Flexible
6 listings
13.3% of total
Moderate
7 listings
15.6% of total
Firm
6 listings
13.3% of total
Strict
25 listings
55.6% of total
Cancellation Policy Insights for Harrietville
- The prevailing Airbnb cancellation policy trend in Harrietville is Strict, used by 55.6% of listings.
- A majority (68.9%) of hosts in Harrietville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 55.6% market standard in Harrietville.
- With 55.6% using Strict terms, this is a viable option in Harrietville, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Harrietville.
Harrietville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Harrietville
- The overall average booking lead time for vacation rentals in Harrietville is 95 days.
- Guests book furthest in advance for stays during November (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (114 days avg.) sees the longest lead times, while Fall (80 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (95 days) as a baseline for your pricing and availability strategy in Harrietville.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 114 days) to capture early planners.
- Monitor your own booking lead times against these Harrietville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Harrietville (2025)
Amenity Prevalence
Amenity Insights for Harrietville
- Essential amenities in Harrietville that guests expect include: Heating, Free parking on premises, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Refrigerator, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Harrietville: Heating, Free parking on premises, Dishes and silverware.
- Prioritize adding missing essentials: Heating, Free parking on premises, Dishes and silverware.
- Consider adding popular differentiators like TV or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Harrietville to stay competitive.
Harrietville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Harrietville
- The typical guest profile for Airbnb in Harrietville consists of primarily domestic travelers (95%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 94.8% of guests.
- Key international markets include Australia (94.8%) and United Kingdom (1.1%).
- Top languages spoken are English (67.1%) followed by Chinese (5.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Harrietville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Snowy Monaro Regional Council | 216 | $3,956 | $391.38 | 39% |
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| East Jindabyne | 108 | $3,506 | $389.01 | 40% |
| Bright | 474 | $3,468 | $294.34 | 42% |
| Porepunkah | 40 | $3,397 | $328.54 | 37% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Wandiligong | 20 | $3,137 | $271.79 | 41% |
| Beechworth | 110 | $3,056 | $251.89 | 41% |
| Sawmill Settlement | 92 | $3,033 | $408.14 | 32% |