Hamilton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Hamilton in 2025? Explore comprehensive Airbnb analytics for Hamilton, Victoria, Australia to uncover income potential. This 2025 STR market report for Hamilton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Hamilton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hamilton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hamilton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hamilton (2025)
Understanding the monthly revenue variations for Airbnb listings in Hamilton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hamilton is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hamilton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,297+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,376 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,280 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $627, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hamilton
Hamilton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hamilton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hamilton:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hamilton
Average Daily Rate (ADR) Airbnb Trends in Hamilton (2025)
Effective short term rental pricing strategy in Hamilton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hamilton typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $166+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Hamilton
Get Live Hamilton Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Hamilton (2025)
Peak Season (April, May, June)
- Revenue averages $2,099 per month
- Occupancy rates average 42.8%
- Daily rates average $120
Shoulder Season
- Revenue averages $1,475 per month
- Occupancy maintains around 38.6%
- Daily rates hold near $119
Low Season (February, September, October)
- Revenue drops to average $1,246 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $118
Seasonality Insights for Hamilton
- The Airbnb seasonality in Hamilton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hamilton's highest earning potential, with monthly revenues capable of climbing to $2,310, occupancy reaching a high of 48.8%, and ADRs peaking at $121.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,017, occupancy could drop to 32.7%, and ADRs may adjust down to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hamilton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hamilton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hamilton (2025)
Exploring the top neighborhoods for short-term rentals in Hamilton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hamilton CBD | The central business district of Hamilton is a hub for visitors due to its proximity to restaurants, shops, and cultural landmarks. It is ideal for those looking for convenience and accessibility. | Hamilton Botanic Gardens, Ansett Museum, Ballarat Wildlife Park, Dunkeld and Grampians National Park, Hamilton Gallery, Lake Hamilton |
| Grampians National Park | A major tourist attraction for nature lovers and adventure seekers. It draws visitors for hiking, camping, and enjoying stunning mountain views. Great for those seeking a more rustic and outdoor experience. | MacKenzie Falls, The Pinnacle Lookout, Grampians Ferries, Halls Gap Zoo, Boroka Lookout, Grampians Wine Region |
| Hamilton Lake | Popular for its serene environment and proximity to the lake, making it ideal for families and those seeking outdoor activities such as walking and picnicking. | Hamilton Lake, Hamilton Botanic Gardens, Playgrounds, Walking Trails, Bird watching areas, Fishing spots |
| Dunkeld | A beautiful village at the foot of the Grampians, offering a blend of history and nature. It's attractive to visitors exploring the national park and seeking a quaint getaway. | Dunkeld Old Mill, Grampians National Park, Dunkeld Arboretum, Local wineries, Art galleries, Cafes and boutiques |
| Southern Grampians | A region known for its stunning landscapes and historical significance. Appeals to tourists looking for rural experiences and connection to nature. | Wannon Falls, Nigretta Falls, Local wine cellars, Historical sites, Rural scenery, Walking trails |
| Portland | A coastal city close to Hamilton, known for its maritime history and whale watching. A popular spot for those looking to experience coastal life and nature. | Portland Maritime Discovery Centre, Whale watching, Great South West Walk, Cape Nelson Lighthouse, Portland Botanical Gardens, Fishing and boating |
| Cavendish | A charming small town known for its rich history and access to nearby natural attractions. Ideal for those interested in rural and historical tourism. | Cavendish Dairy, Historical sites, Local farms, Nature reserves, Artisan shops, Hiking trails |
| Tarrington | A small, picturesque town known for its community spirit and scenic surrounds. Attractive for guests seeking a peaceful retreat away from city life. | Local farms, Scenic views, Walking trails, Community events, Historic buildings, Cafes |
Understanding Airbnb License Requirements & STR Laws in Hamilton (2025)
While Hamilton, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hamilton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hamilton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hamiltonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Glenrose Cottage...your home away from home
Entire Place • 3 bedrooms
Milton House, Hamilton
Entire Place • 3 bedrooms
Magnolia Haus
Entire Place • 2 bedrooms
Lake House on Gray
Entire Place • 2 bedrooms
Clifford Cottage Hamilton
Entire Place • 3 bedrooms
Central Comfort
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hamilton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hamilton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Victoria | 1 | $45,395 | 79 | 4.92/5.0 |
| Host #464927700 | 8 | $41,969 | 0 | 0.00/5.0 |
| Jessica | 1 | $40,002 | 58 | 4.95/5.0 |
| Maddi | 1 | $37,417 | 21 | 5.00/5.0 |
| Karla | 1 | $35,887 | 81 | 4.94/5.0 |
| Narelle | 1 | $29,225 | 60 | 4.92/5.0 |
| Belinda | 1 | $26,919 | 116 | 4.90/5.0 |
| Phillip Richard | 2 | $24,445 | 39 | 4.83/5.0 |
| Sue | 1 | $24,207 | 41 | 4.98/5.0 |
| Rosie | 1 | $22,162 | 112 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hamilton.
Dive Deeper: Advanced Hamilton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hamilton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHamilton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hamilton
- The Hamilton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hamilton, House properties are the most common (41.7%), reflecting the local real estate landscape.
- Houses represent a significant 41.7% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Hamilton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hamilton
- The dominant room capacity in Hamilton is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.9% of the active Airbnb listings in Hamilton, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hamilton.
Hamilton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hamilton
- The most common guest capacity trend in Hamilton vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hamilton STR market, accounting for 50.0% of listings.
- 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hamilton.
- On average, properties in Hamilton are equipped to host 3.6 guests.
Hamilton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hamilton
- The most common availability pattern in Hamilton falls within the 271-366 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hamilton (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hamilton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
50% of total
2 Nights
10 listings
31.3% of total
3 Nights
3 listings
9.4% of total
30+ Nights
3 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Hamilton is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.3%) of the Hamilton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Hamilton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hamilton.
Hamilton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
55.6% of total
Moderate
9 listings
33.3% of total
Firm
1 listings
3.7% of total
Strict
2 listings
7.4% of total
Cancellation Policy Insights for Hamilton
- The prevailing Airbnb cancellation policy trend in Hamilton is Flexible, used by 55.6% of listings.
- The market strongly favors guest-friendly terms, with 88.9% of listings offering Flexible or Moderate policies. This suggests guests in Hamilton may expect booking flexibility.
- Strict cancellation policies are quite rare (7.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 55.6% market standard in Hamilton.
- Given the high prevalence of Flexible policies (55.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 7.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hamilton.
Hamilton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hamilton
- The overall average booking lead time for vacation rentals in Hamilton is 49 days.
- Guests book furthest in advance for stays during August (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Hamilton.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Hamilton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hamilton (2025)
Amenity Prevalence
Amenity Insights for Hamilton
- Essential amenities in Hamilton that guests expect include: Heating, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hamilton: Heating, Smoke alarm, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hamilton to stay competitive.
Hamilton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hamilton
- The typical guest profile for Airbnb in Hamilton consists of primarily domestic travelers (97%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 96.5% of guests.
- Key international markets include Australia (96.5%) and China (1%).
- Top languages spoken are English (77.5%) followed by French (3.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hamilton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shire of Colac Otway | 372 | $2,948 | $292.68 | 38% |
| Buninyong | 12 | $2,872 | $169.56 | 48% |
| Lorne | 365 | $2,801 | $395.21 | 33% |
| Port Campbell | 123 | $2,763 | $243.95 | 39% |
| Halls Gap | 184 | $2,669 | $191.17 | 45% |
| Forrest | 31 | $2,567 | $174.06 | 47% |
| Timboon | 16 | $2,525 | $184.54 | 41% |
| Apollo Bay | 412 | $2,511 | $261.55 | 37% |
| Shire of Moyne | 52 | $2,390 | $227.32 | 40% |
| Warrnambool | 263 | $2,281 | $206.62 | 43% |