Gisborne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Gisborne in 2025? Explore comprehensive Airbnb analytics for Gisborne, Victoria, Australia to uncover income potential. This 2025 STR market report for Gisborne, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Gisborne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gisborne Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gisborne Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gisborne (2025)
Understanding the monthly revenue variations for Airbnb listings in Gisborne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gisborne is typically November, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gisborne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,822+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,393 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,014 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,620, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gisborne
Gisborne Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gisborne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gisborne:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gisborne
Average Daily Rate (ADR) Airbnb Trends in Gisborne (2025)
Effective short term rental pricing strategy in Gisborne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gisborne typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $346+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $245 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Gisborne
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Airbnb Seasonality Analysis & Trends in Gisborne (2025)
Peak Season (November, December, June)
- Revenue averages $4,094 per month
- Occupancy rates average 57.4%
- Daily rates average $185
Shoulder Season
- Revenue averages $3,161 per month
- Occupancy maintains around 48.1%
- Daily rates hold near $177
Low Season (February, July, September)
- Revenue drops to average $2,665 per month
- Occupancy decreases to average 48.6%
- Daily rates adjust to average $177
Seasonality Insights for Gisborne
- The Airbnb seasonality in Gisborne shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gisborne's highest earning potential, with monthly revenues capable of climbing to $4,443, occupancy reaching a high of 61.9%, and ADRs peaking at $189.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,549, occupancy could drop to 44.4%, and ADRs may adjust down to $173.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gisborne.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gisborne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gisborne (2025)
Exploring the top neighborhoods for short-term rentals in Gisborne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gisborne Central | Gisborne Central is the heart of the town, offering a charming village atmosphere with cafes, boutique shops, and a relaxed lifestyle. It is popular among visitors looking to explore local culture and enjoy community events. | Gisborne Village Shopping, Gisborne Botanic Gardens, local restaurants and cafes, Gisborne Farmers Market |
| Mount Gisborne | This area provides stunning views and access to outdoor activities such as hiking and picnicking. It appeals to nature lovers and families seeking a peaceful retreat close to town. | Mount Gisborne Lookout, Picnic areas, Walking trails, Nature reserves |
| Gisborne Peak Winery | Known for its beautiful vineyards and wine-tasting experiences, this area attracts food and wine enthusiasts. Visitors enjoy the serene countryside and scenic landscapes. | Gisborne Peak Winery, Wine tasting tours, Vineyard views, Gourmet dining experiences |
| Gisborne South | A tranquil residential area surrounded by nature, ideal for families and those seeking a quiet getaway. It provides a comfortable atmosphere while remaining close to the town amenities. | Playgrounds, Parks and reserves, Local walking trails |
| Riddells Creek | A charming small town just a short drive from Gisborne, appealing to those who seek a rural lifestyle within easy reach of the city. Its historic charm and community feel are attractive to visitors. | Riddells Creek Market, old railway station, local parks, art galleries |
| Macedon Ranges | Famous for its stunning natural beauty, the Macedon Ranges attract visitors interested in hiking, nature walks, and exploring picturesque towns. It's a haven for outdoor enthusiasts. | Hanging Rock Reserve, Macedon Ranges Wine Region, Gardens and parks, Scenic drives |
| Bullengarook | A tranquil countryside area ideal for those seeking peace and quiet. Its rural charm and proximity to nature attract visitors looking to escape the city. | Local farms, Nature trails, Bushwalking |
| Woodend | A popular destination for its historic buildings and vibrant community. It has a variety of local shops, cafes, and art galleries, making it attractive for visitors seeking culture and charm. | Woodend Botanic Gardens, local cafes and restaurants, art exhibitions, historic sites |
Understanding Airbnb License Requirements & STR Laws in Gisborne (2025)
While Gisborne, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gisborne to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gisborne (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gisbornebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Glamour in Gisborne - with spa!
Entire Place • 4 bedrooms
Country home with breathtaking views
Entire Place • 4 bedrooms
Viewtopia Retreat: Panoramic Macedon Ranges views
Entire Place • 6 bedrooms
Large 4 bedroom home with pool in Gisborne
Entire Place • 4 bedrooms
Gateway to the Macedon Rangers. Chill or explore
Entire Place • 4 bedrooms
Gisborne Getaway
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gisborne (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gisborne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simon | 1 | $78,600 | 13 | 4.85/5.0 |
| Brad And CJ | 1 | $65,498 | 95 | 4.96/5.0 |
| Lucy | 1 | $51,139 | 90 | 4.94/5.0 |
| Dan | 1 | $43,390 | 12 | 4.92/5.0 |
| David | 1 | $41,716 | 60 | 4.85/5.0 |
| Daniel & Mira | 1 | $36,204 | 27 | 4.93/5.0 |
| Lynne | 1 | $35,026 | 95 | 4.99/5.0 |
| Michelle | 1 | $26,123 | 281 | 4.76/5.0 |
| Muriel | 1 | $25,260 | 89 | 4.89/5.0 |
| Kathleen | 1 | $23,748 | 45 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gisborne.
Dive Deeper: Advanced Gisborne STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gisborne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGisborne Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gisborne
- The Gisborne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.2% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gisborne, House properties are the most common (88.9%), reflecting the local real estate landscape.
- Houses represent a significant 88.9% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Gisborne Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gisborne
- The dominant room capacity in Gisborne is 4 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Gisborne, indicating a high concentration in these sizes.
- A significant 55.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gisborne.
Gisborne Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gisborne
- The most common guest capacity trend in Gisborne vacation rentals is listings accommodating 8+ guests (27.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Gisborne STR market, accounting for 38.9% of listings.
- 44.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gisborne.
- On average, properties in Gisborne are equipped to host 4.5 guests.
Gisborne Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gisborne
- The most common availability pattern in Gisborne falls within the 181-270 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Gisborne (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gisborne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
47.1% of total
2 Nights
8 listings
47.1% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Gisborne is 1 Night, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.2%) of the Gisborne Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.1% of Gisborne hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gisborne.
Gisborne Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
6.7% of total
Flexible
5 listings
33.3% of total
Moderate
4 listings
26.7% of total
Firm
1 listings
6.7% of total
Strict
4 listings
26.7% of total
Cancellation Policy Insights for Gisborne
- The prevailing Airbnb cancellation policy trend in Gisborne is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (33.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Gisborne.
- Regularly review your cancellation policy against competitors and market demand shifts in Gisborne.
Gisborne STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gisborne
- The overall average booking lead time for vacation rentals in Gisborne is 44 days.
- Guests book furthest in advance for stays during December (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (54 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Gisborne.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Gisborne averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gisborne (2025)
Amenity Prevalence
Amenity Insights for Gisborne
- Essential amenities in Gisborne that guests expect include: Heating, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Essentials, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gisborne: Heating, Kitchen, Smoke alarm.
- Consider adding popular differentiators like Hangers or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gisborne to stay competitive.
Gisborne Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gisborne
- The typical guest profile for Airbnb in Gisborne consists of primarily domestic travelers (90%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.5% of guests.
- Key international markets include Australia (89.5%) and United States (2.3%).
- Top languages spoken are English (74.4%) followed by French (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gisborne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Nagambie | 33 | $3,381 | $300.42 | 40% |
| Shire of Strathbogie | 43 | $3,173 | $314.72 | 37% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |
| Daylesford | 462 | $3,028 | $297.26 | 35% |
| Moama | 53 | $2,999 | $310.37 | 35% |