Falls Creek Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Falls Creek in 2025? Explore comprehensive Airbnb analytics for Falls Creek, Victoria, Australia to uncover income potential. This 2025 STR market report for Falls Creek, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Falls Creek, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Falls Creek Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Falls Creek Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Falls Creek (2025)
Understanding the monthly revenue variations for Airbnb listings in Falls Creek is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Falls Creek is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Falls Creek across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,078+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,045 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,640 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,610, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Falls Creek
Falls Creek Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Falls Creek STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Falls Creek:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Falls Creek
Average Daily Rate (ADR) Airbnb Trends in Falls Creek (2025)
Effective short term rental pricing strategy in Falls Creek involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Falls Creek typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,133+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $610 or more.
- Typical properties (Median) charge around $323 per night.
- Entry-level properties (Bottom 25%) earn around $207 per night.
Average Daily Rate (ADR) Trend by Month in Falls Creek
Get Live Falls Creek Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Falls Creek (2025)
Peak Season (August, July, September)
- Revenue averages $7,744 per month
- Occupancy rates average 49.0%
- Daily rates average $611
Shoulder Season
- Revenue averages $2,551 per month
- Occupancy maintains around 30.5%
- Daily rates hold near $486
Low Season (February, March, December)
- Revenue drops to average $1,476 per month
- Occupancy decreases to average 23.6%
- Daily rates adjust to average $338
Seasonality Insights for Falls Creek
- The Airbnb seasonality in Falls Creek shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Falls Creek's highest earning potential, with monthly revenues capable of climbing to $10,017, occupancy reaching a high of 60.2%, and ADRs peaking at $620.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,152, occupancy could drop to 21.1%, and ADRs may adjust down to $332.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Falls Creek.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Falls Creek seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Falls Creek (2025)
Exploring the top neighborhoods for short-term rentals in Falls Creek? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Slalom Plaza | The heart of Falls Creek, Slalom Plaza offers convenient access to ski lifts, dining, and shops. Ideal for guests looking for accessibility to winter sports and vibrant après-ski activities. | Falls Creek Ski Resort, Slalom Plaza, Mountain Bike Park, Restaurants and Cafes, Ski Rentals and Shops |
| Falls Creek Village | This area is known for its variety of accommodations and amenities, making it perfect for families and groups. Visitors are attracted to the stunning on-mountain experience. | Ski Lifts, Falls Creek Hotel, The Frying Pan, Alpine Spa, Valley View Ski Trail |
| Gully Road | A quieter area away from the hustle, Gully Road offers a peaceful retreat while remaining close to the action. Attractive to visitors seeking tranquility and nature. | Gully Trail, Cross-Country Skiing, Scenic Views, Nature Walks |
| Karelia Lodge | A favorite for ski enthusiasts, this lodge provides easy access to various slopes and is known for its cozy atmosphere, attracting winter sport lovers. | Mt. McKay, Ski Slopes, Lodging Amenities, Social Events at the Lodge |
| The Snowy Mountains Highway | A scenic drive leading to Falls Creek, popular with visitors looking to explore the surrounding nature and wildlife while being close to the ski resort. | Mt. Bogong, Scenic Drives, Wildlife Spotting, Nature Reserves |
| Summit | Higher up the mountain, the Summit area offers breathtaking views and luxurious lodging options. Ideal for affluent travelers looking for an upscale ski experience. | Heli-Skiing, Summit Chairlift, Exclusive Lodges, Panoramic Views |
| Frueauf Village | Modern developments in this village provide contemporary style and amenities, popular with younger travelers and those looking for a stylish stay. | Frueauf Village Ski Access, Chic Cafes, Modern Accommodations, Proximity to the Slopes |
| Montreal | Known for its family-friendly atmosphere, the Montreal area offers easy access to beginner slopes and is perfect for families and novice skiers. | Beginner Ski Areas, Family Activities, Ski Schools, Kid-Friendly Dining |
Understanding Airbnb License Requirements & STR Laws in Falls Creek (2025)
While Falls Creek, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Falls Creek to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Falls Creek (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Falls Creekbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Les Chalets 5, Falls Creek
Entire Place • 3 bedrooms
Les Chalets 8, Falls Creek
Entire Place • 2 bedrooms
Sun Valley 6 Alpine Apartment
Entire Place • 4 bedrooms
One Cedarwood - Petite Challet @ Falls Creek
Entire Place • 1 bedroom
Falls Creek Apartment with a View
Entire Place • 2 bedrooms
Les Chalets 1, Falls Creek
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Falls Creek (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Falls Creek based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nina | 5 | $219,068 | 285 | 4.83/5.0 |
| Cassandra | 2 | $62,455 | 472 | 4.80/5.0 |
| Neroli | 1 | $54,544 | 16 | 4.94/5.0 |
| Cassandra | 1 | $52,836 | 8 | 5.00/5.0 |
| Andy | 1 | $48,238 | 64 | 4.91/5.0 |
| Jessie | 1 | $43,760 | 12 | 4.67/5.0 |
| Debbie Lyn | 1 | $41,369 | 19 | 4.95/5.0 |
| Jaye | 3 | $40,019 | 39 | 4.41/5.0 |
| Host #50672023 | 1 | $38,335 | 0 | 0.00/5.0 |
| Marie | 1 | $35,373 | 28 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Falls Creek.
Dive Deeper: Advanced Falls Creek STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Falls Creek. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFalls Creek Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Falls Creek
- The Falls Creek Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Falls Creek, Apartment/Condo properties are the most common (88.6%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 2.3%) offer potential for unique stay experiences.
Falls Creek Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Falls Creek
- The dominant room capacity in Falls Creek is 2 bedrooms listings, making up 47.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.2% of the active Airbnb listings in Falls Creek, indicating a high concentration in these sizes.
- A significant 22.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Falls Creek.
Falls Creek Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Falls Creek
- The most common guest capacity trend in Falls Creek vacation rentals is listings accommodating 6 guests (31.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Falls Creek STR market, accounting for 56.8% of listings.
- 61.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Falls Creek.
- On average, properties in Falls Creek are equipped to host 5.4 guests.
Falls Creek Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Falls Creek
- The most common availability pattern in Falls Creek falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Falls Creek (43.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Falls Creek Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
4.5% of total
2 Nights
25 listings
56.8% of total
3 Nights
6 listings
13.6% of total
4-6 Nights
5 listings
11.4% of total
30+ Nights
6 listings
13.6% of total
Key Insights
- The most prevalent minimum stay requirement in Falls Creek is 2 Nights, adopted by 56.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.3%) of the Falls Creek Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.6%) caters to monthly stays (30+ nights) in Falls Creek, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 56.8% of Falls Creek hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.5% currently do.
- A 2-night minimum appears standard (56.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Falls Creek.
Falls Creek Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
5% of total
Flexible
2 listings
5% of total
Moderate
4 listings
10% of total
Firm
11 listings
27.5% of total
Strict
21 listings
52.5% of total
Cancellation Policy Insights for Falls Creek
- The prevailing Airbnb cancellation policy trend in Falls Creek is Strict, used by 52.5% of listings.
- A majority (80.0%) of hosts in Falls Creek utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.5% market standard in Falls Creek.
- With 52.5% using Strict terms, this is a viable option in Falls Creek, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Falls Creek.
Falls Creek STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Falls Creek
- The overall average booking lead time for vacation rentals in Falls Creek is 74 days.
- Guests book furthest in advance for stays during July (average 138 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (118 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Falls Creek.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 118 days) to capture early planners.
- Monitor your own booking lead times against these Falls Creek averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Falls Creek (2025)
Amenity Prevalence
Amenity Insights for Falls Creek
- Essential amenities in Falls Creek that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Falls Creek: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Falls Creek to stay competitive.
Falls Creek Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Falls Creek
- The typical guest profile for Airbnb in Falls Creek consists of primarily domestic travelers (94%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 93.8% of guests.
- Key international markets include Australia (93.8%) and New Zealand (1.9%).
- Top languages spoken are English (62.5%) followed by Chinese (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Falls Creek Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Snowy Monaro Regional Council | 216 | $3,956 | $391.38 | 39% |
| Howqua Inlet | 13 | $3,634 | $322.01 | 37% |
| East Jindabyne | 108 | $3,506 | $389.01 | 40% |
| Bright | 474 | $3,468 | $294.34 | 42% |
| Porepunkah | 40 | $3,397 | $328.54 | 37% |
| Shire of Mansfield | 89 | $3,347 | $392.77 | 34% |
| Jamieson | 37 | $3,138 | $283.80 | 33% |
| Wandiligong | 20 | $3,137 | $271.80 | 41% |
| Beechworth | 110 | $3,056 | $251.89 | 41% |
| Sawmill Settlement | 92 | $3,033 | $408.14 | 32% |