Deans Marsh Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Deans Marsh in 2025? Explore comprehensive Airbnb analytics for Deans Marsh, Victoria, Australia to uncover income potential. This 2025 STR market report for Deans Marsh, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Deans Marsh, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Deans Marsh Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Deans Marsh Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Deans Marsh (2025)
Understanding the monthly revenue variations for Airbnb listings in Deans Marsh is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Deans Marsh is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Deans Marsh across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,329+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,664 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,722 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $956, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Deans Marsh
Deans Marsh Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Deans Marsh STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Deans Marsh:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Deans Marsh
Average Daily Rate (ADR) Airbnb Trends in Deans Marsh (2025)
Effective short term rental pricing strategy in Deans Marsh involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Deans Marsh typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $329+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $234 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Deans Marsh
Get Live Deans Marsh Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Deans Marsh (2025)
Peak Season (January, December, June)
- Revenue averages $3,574 per month
- Occupancy rates average 42.4%
- Daily rates average $223
Shoulder Season
- Revenue averages $2,213 per month
- Occupancy maintains around 27.6%
- Daily rates hold near $204
Low Season (July, October, November)
- Revenue drops to average $1,416 per month
- Occupancy decreases to average 27.1%
- Daily rates adjust to average $208
Seasonality Insights for Deans Marsh
- The Airbnb seasonality in Deans Marsh shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Deans Marsh's highest earning potential, with monthly revenues capable of climbing to $4,540, occupancy reaching a high of 57.8%, and ADRs peaking at $237.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,346, occupancy could drop to 14.8%, and ADRs may adjust down to $193.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Deans Marsh.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Deans Marsh seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Deans Marsh (2025)
Exploring the top neighborhoods for short-term rentals in Deans Marsh? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Deans Marsh Village | Charming small town atmosphere with a close-knit community feel. Ideal for guests looking to escape city life and connect with nature. | Deans Marsh Market, Local Art Galleries, Great Otway National Park, Nearby wineries, Surf beaches at Torquay |
| Great Ocean Road | World-renowned scenic coastal drive offering stunning ocean views and access to iconic landmarks. Perfect for tourists and nature lovers. | The Twelve Apostles, Loch Ard Gorge, London Bridge, Apollo Bay, Lorne beach |
| Alansford | Quiet rural area with easy access to the coastal attractions of the Great Ocean Road. Perfect for family getaways and nature retreats. | Cape Otway Lightstation, Otway Fly Treetop Adventures, Bimbi Park, Great Otway National Park, Local cider houses |
| Forrest | A peaceful, scenic township known for its biking and hiking trails. Attracts outdoor enthusiasts and nature lovers. | Forrest Mountain Bike Park, Local breweries, Great Otway National Park, Bunjil Lookout, Café and shops |
| Anglesea | Coastal town offering a relaxing beach holiday atmosphere with access to bushland and coast activities. Great for family vacations. | Anglesea Beach, Angelsea Golf Club, Surf Life Saving Club, Walking Trails, Nearby national parks |
| Torquay | Popular surf town known as the surfing capital of Australia. Great for beach lovers and surfers. | Bells Beach, Torquay Surf Beach, Surf World Museum, Local cafes and shops, Great Ocean Walk trail access |
| Bells Beach | Iconic surfing destination known for its world-class waves and competitions. Ideal for surfers and beach enthusiasts. | Bells Beach Surfing, Annual Rip Curl Pro, Scenic walking trails, Nearby cafés, Coastal views |
| Breamlea | Quiet coastal area ideal for those looking to escape the crowd, offering stunning beaches and a laid-back vibe. | Breamlea Beach, Nature reserves, Short walking trails, Wildlife watching, Close to Geelong |
Understanding Airbnb License Requirements & STR Laws in Deans Marsh (2025)
While Deans Marsh, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Deans Marsh to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Deans Marsh (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Deans Marshbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pennyroyal Cottages - 3 cottages sleeps 28
Entire Place • 12 bedrooms
The Forest Cottage at Pennyroyal Otways Retreat
Entire Place • 3 bedrooms
The Cottage @ The Store
Entire Place • 3 bedrooms
Cypress Spa Lodge @ Pennyroyal Farm Cottages
Entire Place • 3 bedrooms
Honeysuckle Cottage - Romantic Otways Escape
Entire Place • 1 bedroom
The Lakeview Cottage at Pennyroyal Otways Retreat
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Deans Marsh (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Deans Marsh based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sara | 3 | $131,247 | 81 | 4.79/5.0 |
| Fiona | 2 | $72,011 | 23 | 4.94/5.0 |
| Fiona | 3 | $46,618 | 151 | 4.72/5.0 |
| James | 1 | $39,978 | 25 | 4.64/5.0 |
| Talya | 1 | $20,357 | 20 | 4.95/5.0 |
| Madeleine | 1 | $19,915 | 139 | 4.99/5.0 |
| Richard | 1 | $18,554 | 95 | 4.95/5.0 |
| Veronica | 1 | $18,022 | 278 | 4.95/5.0 |
| Lynette | 1 | $16,157 | 5 | 5.00/5.0 |
| Host #27329462 | 1 | $15,057 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Deans Marsh.
Dive Deeper: Advanced Deans Marsh STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Deans Marsh. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDeans Marsh Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Deans Marsh
- The Deans Marsh Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Deans Marsh, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Deans Marsh Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Deans Marsh
- The dominant room capacity in Deans Marsh is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.1% of the active Airbnb listings in Deans Marsh, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Deans Marsh.
Deans Marsh Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Deans Marsh
- The most common guest capacity trend in Deans Marsh vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Deans Marsh STR market, accounting for 66.6% of listings.
- 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Deans Marsh.
- On average, properties in Deans Marsh are equipped to host 5.1 guests.
Deans Marsh Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Deans Marsh
- The most common availability pattern in Deans Marsh falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Deans Marsh (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Deans Marsh Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
29.4% of total
2 Nights
8 listings
47.1% of total
30+ Nights
4 listings
23.5% of total
Key Insights
- The most prevalent minimum stay requirement in Deans Marsh is 2 Nights, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.5%) of the Deans Marsh Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.5%) caters to monthly stays (30+ nights) in Deans Marsh, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.1% of Deans Marsh hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Deans Marsh.
Deans Marsh Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
13.3% of total
Moderate
2 listings
13.3% of total
Firm
8 listings
53.3% of total
Strict
3 listings
20% of total
Cancellation Policy Insights for Deans Marsh
- The prevailing Airbnb cancellation policy trend in Deans Marsh is Firm, used by 53.3% of listings.
- A majority (73.3%) of hosts in Deans Marsh utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 53.3% market standard in Deans Marsh.
- Regularly review your cancellation policy against competitors and market demand shifts in Deans Marsh.
Deans Marsh STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Deans Marsh
- The overall average booking lead time for vacation rentals in Deans Marsh is 36 days.
- Guests book furthest in advance for stays during May (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (54 days avg.) sees the longest lead times, while Fall (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Deans Marsh.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Deans Marsh averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Deans Marsh (2025)
Amenity Prevalence
Amenity Insights for Deans Marsh
- Essential amenities in Deans Marsh that guests expect include: Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Outdoor dining area, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Deans Marsh: Hot water, Kitchen.
- Consider adding popular differentiators like TV or Outdoor dining area to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Deans Marsh to stay competitive.
Deans Marsh Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Deans Marsh
- The typical guest profile for Airbnb in Deans Marsh consists of primarily domestic travelers (90%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 90.0% of guests.
- Key international markets include Australia (90%) and United Kingdom (2.5%).
- Top languages spoken are English (62%) followed by German (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Deans Marsh Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| King Island Council | 11 | $5,231 | $550.50 | 37% |
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Daylesford | 462 | $3,028 | $297.26 | 35% |
| Malmsbury | 11 | $2,957 | $232.06 | 38% |
| Shire of Colac Otway | 372 | $2,948 | $292.68 | 38% |
| Buninyong | 12 | $2,872 | $169.56 | 48% |