Daylesford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Victoria, Australia
Is Airbnb profitable in Daylesford in 2025? Explore comprehensive Airbnb analytics for Daylesford, Victoria, Australia to uncover income potential. This 2025 STR market report for Daylesford, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 462 active listings.
Whether you're considering an Airbnb investment in Daylesford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Daylesford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Daylesford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Daylesford (2025)
Understanding the monthly revenue variations for Airbnb listings in Daylesford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Daylesford is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Daylesford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,879+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,567 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,702 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,443, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Daylesford
Daylesford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Daylesford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Daylesford:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Daylesford
Average Daily Rate (ADR) Airbnb Trends in Daylesford (2025)
Effective short term rental pricing strategy in Daylesford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Daylesford typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $500+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $349 or more.
- Typical properties (Median) charge around $252 per night.
- Entry-level properties (Bottom 25%) earn around $186 per night.
Average Daily Rate (ADR) Trend by Month in Daylesford
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Airbnb Seasonality Analysis & Trends in Daylesford (2025)
Peak Season (April, December, June)
- Revenue averages $3,948 per month
- Occupancy rates average 37.6%
- Daily rates average $298
Shoulder Season
- Revenue averages $3,506 per month
- Occupancy maintains around 36.9%
- Daily rates hold near $294
Low Season (February, March, August)
- Revenue drops to average $2,764 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $284
Seasonality Insights for Daylesford
- The Airbnb seasonality in Daylesford shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Daylesford's highest earning potential, with monthly revenues capable of climbing to $3,983, occupancy reaching a high of 42.4%, and ADRs peaking at $309.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,264, occupancy could drop to 28.7%, and ADRs may adjust down to $280.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Daylesford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Daylesford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Daylesford (2025)
Exploring the top neighborhoods for short-term rentals in Daylesford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Street | The heart of Daylesford, known for its charming cafes, boutique shops, and art galleries. Ideal for tourists looking to explore local culture and dining, making it a popular choice for Airbnb guests. | Daylesford Spa Country, Daylesford Market, Bokeh Gallery, The Convent Gallery, Lake Daylesford |
| Lake Daylesford | A beautiful natural area perfect for relaxation and outdoor activities. Attracts visitors who enjoy scenic walks, picnics, and nature, making it a serene getaway. | Lake Daylesford Reserve, Wombat Hill Botanical Gardens, The Boat House, Fishing and kayaking |
| Wombat Hill | Known for its stunning lookout and botanical gardens, this area offers a peaceful retreat with picturesque views. Great for nature lovers and those seeking tranquility. | Wombat Hill Botanical Gardens, Lookout Tower, Walking trails, Kettle Picnic Area |
| Musk | A quiet village located to the north of Daylesford, known for its rural charm and proximity to the Hepburn Springs. Great for those looking for a getaway in nature. | Musk Creek Reserve, Local wineries, Wombat State Forest, Hepburn Springs |
| Hepburn Springs | Famous for its mineral springs and wellness retreats. A prime location for wellness tourism, attracting those looking for relaxation and rejuvenation. | Hepburn Bathhouse & Spa, Hepburn Mineral Springs Reserve, Spa & Wellness Centers |
| Daylesford Botanical Gardens | A beautiful garden and park area that attracts visitors seeking relaxation and nature walks. Ideal for tourists looking for scenic beauty and outdoor activities. | Daylesford Botanical Gardens, Botanical trails, Picnic areas |
| Daylesford Spa Country | This area is famous for its therapeutic mineral spas, attracting guests seeking wellness and relaxation experiences. A key attraction for tourists. | Daylesford Spa Country, Luxury spa resorts, Thermal mineral springs |
| Local Wineries | The surrounding area is known for its wineries, appealing to wine enthusiasts and those looking to explore the local wine culture. A great draw for guests. | Daylesford wineries, Wine tours, Wine tasting experiences |
Understanding Airbnb License Requirements & STR Laws in Daylesford (2025)
While Daylesford, Victoria, Australia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Daylesford to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Daylesford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Daylesfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Carrington House Daylesford ~ 9 Bedroom/9 Ensuite
Entire Place • 9 bedrooms
The Manor House Daylesford ~ 8 Bedroom ~ 8 Ensuite
Entire Place • 8 bedrooms
Queensberry Hill View- luxury group retreat
Entire Place • 6 bedrooms
Lewellyn House Daylesford ~ "9 Bedroom/9 Ensuite"
Entire Place • 9 bedrooms
Lakes Edge - Luxury Group Accommodation for 12!
Entire Place • 6 bedrooms
The Coach House Daylesford
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Daylesford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Daylesford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daylesford Country Retreats | 84 | $3,608,413 | 3476 | 4.85/5.0 |
| Dayget | 77 | $3,388,540 | 2016 | 4.76/5.0 |
| The Houses Daylesford | 41 | $2,056,842 | 2498 | 4.44/5.0 |
| Discover Daylesford | 30 | $1,046,745 | 928 | 4.46/5.0 |
| Louise | 16 | $466,192 | 895 | 4.06/5.0 |
| Chelsea | 10 | $235,686 | 1125 | 4.81/5.0 |
| Angela | 4 | $199,440 | 37 | 4.91/5.0 |
| Vanessa | 5 | $184,636 | 400 | 4.76/5.0 |
| Eleanor | 8 | $184,382 | 205 | 4.27/5.0 |
| Anthony And Andrew | 3 | $152,485 | 840 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Daylesford.
Dive Deeper: Advanced Daylesford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Daylesford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDaylesford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Daylesford
- The Daylesford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.5% of the 462 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Daylesford, House properties are the most common (82.7%), reflecting the local real estate landscape.
- Houses represent a significant 82.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 7.7%) offer potential for unique stay experiences.
Daylesford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Daylesford
- The dominant room capacity in Daylesford is 1 bedroom listings, making up 29.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 56.5% of the active Airbnb listings in Daylesford, indicating a high concentration in these sizes.
- A significant 40.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Daylesford.
Daylesford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Daylesford
- The most common guest capacity trend in Daylesford vacation rentals is listings accommodating 2 guests (29.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Daylesford STR market, accounting for 53.0% of listings.
- 40.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Daylesford.
- On average, properties in Daylesford are equipped to host 4.5 guests.
Daylesford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Daylesford
- The most common availability pattern in Daylesford falls within the 181-270 days range, representing 43.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Daylesford (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Daylesford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
55 listings
12.6% of total
2 Nights
291 listings
66.9% of total
3 Nights
1 listings
0.2% of total
4-6 Nights
1 listings
0.2% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
86 listings
19.8% of total
Key Insights
- The most prevalent minimum stay requirement in Daylesford is 2 Nights, adopted by 66.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.5%) of the Daylesford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.8%) caters to monthly stays (30+ nights) in Daylesford, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 66.9% of Daylesford hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.6% currently do.
- A 2-night minimum appears standard (66.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 19.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Daylesford.
Daylesford Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
114 listings
26% of total
Flexible
46 listings
10.5% of total
Moderate
76 listings
17.4% of total
Firm
115 listings
26.3% of total
Strict
87 listings
19.9% of total
Cancellation Policy Insights for Daylesford
- The prevailing Airbnb cancellation policy trend in Daylesford is Firm, used by 26.3% of listings.
- There's a relatively balanced mix between guest-friendly (27.9%) and stricter (46.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 26.3% market standard in Daylesford.
- Regularly review your cancellation policy against competitors and market demand shifts in Daylesford.
Daylesford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Daylesford
- The overall average booking lead time for vacation rentals in Daylesford is 50 days.
- Guests book furthest in advance for stays during March (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (67 days avg.) sees the longest lead times, while Summer (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Daylesford.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Daylesford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Daylesford (2025)
Amenity Prevalence
Amenity Insights for Daylesford
- Essential amenities in Daylesford that guests expect include: Heating, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Bed linens, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Daylesford: Heating, TV, Smoke alarm.
- Prioritize adding missing essentials: Heating, TV, Smoke alarm.
- Consider adding popular differentiators like Hair dryer or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Daylesford to stay competitive.
Daylesford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Daylesford
- The typical guest profile for Airbnb in Daylesford consists of primarily domestic travelers (96%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.8% of guests.
- Key international markets include Australia (95.8%) and United Kingdom (1.1%).
- Top languages spoken are English (73.8%) followed by Spanish (3.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Daylesford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lancefield | 18 | $4,069 | $343.64 | 49% |
| Leopold | 12 | $3,496 | $429.65 | 41% |
| Trentham | 52 | $3,455 | $269.84 | 41% |
| Lyonville | 10 | $3,441 | $349.65 | 35% |
| Nagambie | 33 | $3,381 | $300.42 | 40% |
| Shire of Strathbogie | 43 | $3,173 | $314.72 | 37% |
| Shire of Hepburn | 283 | $3,120 | $298.86 | 36% |
| Shire of Murrindindi | 70 | $3,061 | $268.84 | 40% |
| Moama | 53 | $2,999 | $310.37 | 35% |
| San Remo | 82 | $2,997 | $299.99 | 36% |